St. Patrick's Day is a major selling holiday for retailers and brands and this list of St. Patrick's Day campaigns in 2022 highlight some of the most noteworthy.
One interesting example comes from Tullamore D.E.W. Irish Whiskey and renowned butcher Pat LaFrieda that joined forces to launch "the ultimate St. Paddy's Day Patty." The new campaign aims to help Americans avoid the common spelling mistake between Ireland's national holiday and a meat patty, opting for the use of the double T instead of the double D. The brands are hoping to teach Americans the proper spelling with an appetizing partnership.
Another intriguing example from the St. Patrick's Day campaigns in 2022 is from Jameson Irish Whiskey is helping Torontonians get around town with a new promotion. The Irish whiskey brand is giving downtown dwellers the chance to unlock a $25 Uber ride voucher redeemable on St. Patrick’s Day through flashy, green Jeep Wranglers.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
