Brands reward commuters with unexpected moments of pleasure
Implications - As brands look to genuinely delight and surprise consumers during face-to-face interactions, many are embracing the ubiquitous nature of the daily commute by hosting brand activations inspired by escapism in transitory spaces. Linked to the contemporary desire to take breaks from "adulting," this progression highlights the opportunity for brands to reposition themselves as catalysts in consumer self-care by inspiring moments of relaxation. [More]
