Brands well beyond fashion release plus-size specific items
Implications - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.
Homework Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group? [More]
Homework Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group? [More]
