Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation.
Homework Question - Are the things that make your customer unique reflected in the product and service that you offer? [More]
Homework Question - Are the things that make your customer unique reflected in the product and service that you offer? [More]
