Life Trends

Constantly influenced by pop culture innovations, mass media and cultural elements, consumer lifestyle is continuously evolving to maintain both social and personal developments. Highlighting trends in leisurely activities, consumer behavior and modern entertainment, this category is helping to shed light on how consumer lifestyle is constantly adapting.

TOP 5 WEEKMONTH2 MONTHS

#1: D2C Cannabis Lifestyle Marketplaces

SWED Takes Snoop Dogg's Cannabis Empire Online FULL ARTICLE

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Expansive Entertainment Hubs

Cineplex Debuts The Rec Room Granville on December 12

The opening of The Rec Room Granville by Cineplex adds a new entertainment hub to downtown Vancouver. The three-level, 45,000-square-foot venue blends historic architectural elements with modern... MORE

Scam Awareness Advent Calendars

NatWest's Scamvent Calendar Exposes Common Seasonal Scams

The holidays are a season of giving and generosity, but they’re also a peak time for scams, as emphasized by the Scamvent Calendar created by banking organization NatWest. Fraudsters take no time... MORE

D2C Cannabis Lifestyle Marketplaces

SWED Takes Snoop Dogg's Cannabis Empire Online

After opening several physical locations of his marijuana dispensary and coffee shop concept Smoke Weed Every Day (S.W.E.D.) around the world, Snoop Dogg is expanding his cannabis empire with an... MORE

Posthumous File Sharing

Bequeath Let's Users Store and Share Digital Files After Their Passing

Bequeath is an innovative platform that allows users to securely store digital assets, including messages, videos, and other digital content, to be shared with loved ones after their passing. This... MORE

Digital Gifting Platforms

On Me Makes the Traditional Gift Card Experience Modern & Personal

For any holiday or gift-giving occasion, gift cards are a practical yet impersonal choice, offering flexibility to the recipient, but they often go forgotten and unspent—and On Me is a digital... MORE

Discreet Cannabis Gift Boxes

Vivid Cannabis Helps Shoppers Inconspicuously Share the Gift of Weed

Despite the growing availability and legalization of weed, it hasn’t achieved the same status as a widely gifted item like alcohol—but this holiday season, Vivid Cannabis is inviting adults... MORE

In-Sauna Card Games

Sauna Games Specializes in Games to Play While Sweating It Out

Tent saunt brand SaunaCamp and board game producer Xaquinel teamed up to create Sauna Games, a new brand devoted to sauna-themed board games. This concept was inspired by a trip to a large sauna... MORE

Festive Cookie Exchanges

Kelsey Elizabeth Cakes & Taste of Home Partner for a Holiday Event

This holiday season, Kelsey Elizabeth Cakes has partnered with Taste of Home, a digital-first lifestyle food brand, to host a festive event that brings together baking enthusiasts and the local... MORE

Thematic Journaling Stamps

The Tsuki ‘Lunar Delivery Bullet Journal Stamp Set' has 14 Wood Stamps

The Tsuki ‘Lunar Delivery Bullet Journal Stamp Set,’ part of Notebook Therapy’s ‘Lunar Delivery’ collection, offers an imaginative way to enhance your journaling. This... MORE

Natural Stress Relief Supplements

Nature's Sunshine Recently Debuted The Chill Pill

Nature’s Sunshine has introduced The Chill Pill, a new herbal supplement aimed at providing natural stress relief. This product blends six well-known herbs, including Rehmannia Root, Valerian... MORE

Wearable Assistant

AI companies are creating compact hardware designed to be worn daily

Trend - Brands are creating compact wearables powered by advanced artificial intelligence (AI) models. As wearables, these are non-intrusive devices that provide access to on-demand AI. These AI features can be used conversationally with hands-free commands to provide seamless access to information.

Insight - Most individuals in the western world, regardless of age, find themselves using their smartphone tens or hundreds of times per day, with most simply looking up information or responding to messages. Companies are aiming to use AI to reduce smartphone use to help consumers return to active living, rather than staring at screens. As a result, these companies are creating AI-powered wearables, such as pins or necklaces, that provide on-demand hands-free access to AI and smartphone features.

Workshop Question - How could your brand enhance its products or services to be less intrusive to consumers' lives?

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