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Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.

Homework Question - How could your brand help its customers or employees "unplug" temporarily? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,238 Total Clicks
Jul 16 - Dec 18
This Week and Untested
Tech
Technology has allowed for the transformation of how we give and receive empathy
Implications - The use of tech in enhancing the way empathy is given or received–whether via robots, virtual reality, apps, or websites–is on the rise. In an age where mental illness and empathetic care is being prioritized more than ever, these technologies enhance human relationships and give people the tools they require to effectively give and/or receive empathy.

Homework Question - Where do you see the prioritization of empathy fitting into your brand's products, services, or processes? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,921 Total Clicks
Dec 17 - Dec 18
This Week and Mild
TechLifestyleHealth
Retailers tap voice tech to supercharge their in-store experience
Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.

Homework Question - How does your consumer feel about the way your brand is engaging with emerging technologies? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
14,951 Total Clicks
Nov 18 - Dec 18
This Week and Average
TechBusinessGadgetsRetail
Fitness-focused wearables uplevel their capabilities to give feedback
Implications - Consumers have been using wearables to track their everyday and fitness activities for some time now, but more recently, the degree of involvement these products are capable of is increasing. Thanks to developments in technology, wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.

Homework Question - How well does your brand leverage technology in order to help consumers reach their goals? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,644 Total Clicks
May 18 - Dec 18
This Week and Hot
TechLifestyleGadgetsHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Wearable tech products incorporate voice assistant technology
Implications - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a wide range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.

Homework Question - Where could your brand add an element of voice assistance into its product/service or purchase journey. [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,832 Total Clicks
Dec 17 - Dec 18
This Week and Warm
TechGadgets
Smart home fitness systems accelerate the process of getting healthy
Implications - Individuals with home gyms are now enjoying the added benefits of workout systems that have smart capabilities. These accelerated systems are able to better detect and adapt to the needs and preferences of those who use them, and cater to consumers who prioritize personalized wellness rituals.

Homework Question - How could your brand personalize its product/service with smart capabilities? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
103,455 Total Clicks
Aug 18 - Dec 18
This Week and Warm
TechLifestyleHealth
Robot assistants in retail spaces enhance productivity
Implications - The incorporations of human-like robots into retail spaces has enhanced efficiency and workflow. In addition to enhancing productivity, these assistive robots are able to create experiential purchase journeys for customers in a way that appeals to their desire for convenience and novelty while shopping.

Homework Question - At what point in the purchase journey could your customers make use of a robot assistant? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,650 Total Clicks
Jan 18 - Dec 18
This Month and Mild
TechBusinessRobotsRetail
Trend Hunter Services
Digital brands seek to enhance user privacy
Implications - With large brands like Facebook profiting off of user data and being constantly critiqued for it, there is now a growing trend in the opposite direction – where brands are ensuring user privacy and in some cases, even allowing customers to control their personal data themselves. This reactionary shift comes as privacy breaches and consumer exploitation is accelerated, in an age where a large portion of financial and personal interactions take place online.

Homework Question - How could your brand better ensure privacy for its customers? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
16,068 Total Clicks
Apr 18 - Dec 18
This Month and Untested
TechBusiness
The process of transferring money shifts to become radically simplified
Implications - Aligning with the culture of convenience consumers are so deeply immersed in today, financial institutions are creating and supporting features that create unprecedented levels of ease related to the transfer of money. Providing cross-app functionality and even voice control support to carry out such transactions, this shift toward simplicity speaks to the way in which the consumer desire for ease is increasing exponentially.

Homework Question - What step of your brand experience do consumers hate the most? How could you minimize or eliminate it? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
15,406 Total Clicks
Apr 17 - Nov 18
This Month and Untested
TechMobileLifestyleLife
The concept of "biohacking" becomes more accessible to the average consumer
Implications - The concept of "biohacking" popularized in large part by the various biohacking methods partaken by those in Silicon Valley, is now being introduced to the average consumer in a variety of formats – whether those are in pet foods or in skincare. These products reveal how brands can adapt niche trends to suit the needs and preferences of larger consumer groups.

Homework Question - Consider a niche but growing trend in your industry. How could your brand transform it and offer it to a wide range of consumers? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
36,907 Total Clicks
Apr 17 - Nov 18
This Month and Average
FashionLifestyle