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Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Tradtional forms of gambling are being revamped for younger demographics
Implications - It has been shown that Millennials do not have the same propensity for traditional gambling spaces as their predecessors did, so brands within the industry are responding by updating the process with everything from apps to new technologies like blockchain. With Millennials having grown up in a world in which gratification is instant as opposed to something that requires patience, this new form of gambling is able to cater to their shortened attention spans and discerning tastes. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,934 Total Clicks
Jan 17 - Apr 18
Recent and Average
TechArt & Design
Blockchain technology inspires gaming and entertainment industries
Implications - Encrypted transactions via Blockchain can now be observed in interactive, play-based experiences – whether those are concert viewings or board games. The incorporation of such technologies into traditional forms of entertainment enhances their accessibility for consumers who are less aware of the uses or systems behind Blockchain. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
14,588 Total Clicks
Dec 17 - Apr 18
This Week and Untested
TechArt & Design
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,006 Total Clicks
Oct 17 - Apr 18
This Week and Mild
New tower designs experiment with the use of wood
Implications - Increasingly, architects and engineers are turning to wood for the construction of eco-skyscrapers and towers. Timber is a largely unexplored building material for structures with more than three stories, but has enjoyed a recent surge in popularity due to its status as a sustainable building material. This preference is reflective of the increased emphasis and awareness that both designers and consumers have placed on sustainable products, in the face of climate change and its consequences. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,100 Total Clicks
May 17 - Apr 18
This Month and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
10,787 Total Clicks
Jul 16 - Apr 18
This Month and Untested
Algorithms and AI technology guide users to their best match
Implications - While the proliferation of platforms like Tinder has contributed to more convenient, fast-paced methods of finding love, consumers are craving more, and as a result, personalized methods are emerging. From AI algorithms to DNA testing techniques, these solutions give users the chance to customize their matchmaking process, ensuring the results are more tailored to their individual, inherent needs. Showcasing the type of effort and lengths consumers are going to find their match, these examples also reflect a growing desire for customization in every single facet of their life. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
38,933 Total Clicks
Dec 17 - Mar 18
This Quarter and Average
TechMobileLifestyleRomance
3D-printed foods are created with abstract, artistic designs
Implications - 3D-printing offers an array of possibilities in most industries, and the world of food is adopting it not only for its convenience and novelty factors, but its ability to construct otherwise-difficult abstract food pieces. This shift comes as aesthetic-focused consumption dominates in the age of social media use and marketing. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
60,429 Total Clicks
Mar 17 - Mar 18
This Quarter and Warm
TechLifestyleFood
Trend Hunter Services
Brands opt to personalize marketing campaigns to individual consumers
Implications - The amalgamation of identification tech, social media and smartphones has resulted in a wide range of possibilities for brands seeking to live-market hyper-targeted ads to specific individuals. The centralized focus on individual consumers serves two functions – it offers highly shareable moments on social media, while simultaneously forming authentic bonds with consumers. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
90,284 Total Clicks
Jan 15 - Mar 18
This Quarter and Average
TechMarketingBusiness
Consumers turn to AI to enhance their social media presence
Implications - Relying more on the accuracy of technology, consumers are turning to AI solutions to edit, alter and enhance their photos and online accounts. Offering more than simply aesthetic enhancements, AI technology gives consumers the chance to utilize data and learnings to optimize their online presence. An efficient solution for maintaining and monitoring, these examples speak to the need for tools that not only enhance content, but also for automated solutions when it comes to online user experiences. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,322 Total Clicks
Sep 17 - Mar 18
This Quarter and Untested
TechSocial Media
Traditional forms of entertainment are created and enhanced through AI
Implications - Artificial intelligence is entering the entertainment industry as brands offer innovations that allows for AI to create, or contribute to, music and movies. The frivolity of self-creating entertainment is able to ease some consumer anxieties associated with how artificial intelligence will permeate, and potentially disrupt, humanity. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,161 Total Clicks
Jul 16 - Mar 18
This Quarter and Mild
TechArt & Design