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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Automated Schedule
Scheduling tools with artificial intelligence are used to enhance productivity
Trend - Companies are launching artificial intelligence (AI)-powered scheduling tools designed to enhance productivity. These tools grant the AI direct access to your calendar, schedule, and required tasks, simplifying scheduling time with others while enabling the AI to generate an optimized day plan.

Insight - With many employees still working in remote or hybrid scenarios, it is paramount for these employees to ensure proper time management and planning. Additionally, the air gap between employees raises difficulties in scheduling time for meetings and events. Additionally, many individuals struggle with balancing work lives and personal lives, further adding to the importance of scheduling tasks. brands are recognizing this and are augmenting scheduling applications with AI to improve efficiency.
Workshop Question - How can your brand utilize artificial intelligence to enhance productivity and simplify workflows for both remote and on-site employees?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Monitor
Artificial intelligence is used to improve the efficiency of remote baby monitors
Trend - Smart home companies are releasing baby monitors with artificial intelligence (AI)-powered features. Rather than acting as cameras and recording devices, these monitors use AI features for non-intrusive monitoring of breathing or sleeping patterns, body temperature, and more.

Insight - New Millennial and Gen Z parents are tasked with balancing full-time work with social lives and raising their newborns. Rising costs of living have led to these parents often having less free time than previous generations. To alleviate the strain of home tasks, many of these parents turn to smart home or AI-powered products, such as robot vacuum or AI washing machines. In recognition of this demand, smart home and infant care brands are releasing AI baby monitors with time-saving features.
Workshop Question - How could your brand leverage artificial intelligence to save consumers time with its products or services?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Assistant
AI companies are creating compact hardware designed to be worn daily
Trend - Brands are creating compact wearables powered by advanced artificial intelligence (AI) models. As wearables, these are non-intrusive devices that provide access to on-demand AI. These AI features can be used conversationally with hands-free commands to provide seamless access to information.

Insight - Most individuals in the western world, regardless of age, find themselves using their smartphone tens or hundreds of times per day, with most simply looking up information or responding to messages. Companies are aiming to use AI to reduce smartphone use to help consumers return to active living, rather than staring at screens. As a result, these companies are creating AI-powered wearables, such as pins or necklaces, that provide on-demand hands-free access to AI and smartphone features.
Workshop Question - How could your brand enhance its products or services to be less intrusive to consumers' lives?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Magnetic Power Bank
Startups are launching competitive magnetic power banks with unique features
Trend - Magnetic power banks are transforming mobile charging for iPhone users with their innovative magnetic attachment feature. Sparked by Apple's MagSafe battery pack, numerous startups have introduced alternatives with extra features or better pricing, broadening consumer choices. This technology enhances convenience and meets the growing demand for seamless, integrated smartphone accessories.

Insight - The rapid adoption and development of magnetic power banks illustrate a broader shift in consumer electronics towards more integrated and feature-rich accessories. As these devices become central to daily life, users are looking for products that not only enhance functionality but also align with a mobile and dynamic lifestyle. There is a strong consumer demand for innovations that offer both enhanced usability and aesthetic coherence with their primary devices.
Workshop Question - How can your brand enhance both functionality and aesthetic appeal for consumers in a mobile-driven market?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Household
Day-to-day family organization is streamlined through new technologies
Trend - Familial organization, from delegating chores to appointment reminders, is simpler with AI technology. This shows the adoption of technologies typically used in the workplace to the home. This development will simplify the act of running a multigenerational household, which is especially attractive to working parents.

Insight - With economic volatility comes an increase in working parents and multigenerational households, creating a heavier load for parents supporting their children and elderly parents. Generation X parents tend to find themselves in this position while simultaneously holding management positions in their careers. Utilizing AI to navigate the more administrative side of these responsibilities is a great example of how emerging technology can help, not hinder, human productivity.
Workshop Question - How can brands leverage AI technology to address the increasing demands on working parents and multigenerational households in a way that simplifies day-to-day organization and enhances productivity?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Naming
Tech Startups are Launching Services that Suggest Baby Names using AI Algorithms
Trend - Companies are launching artificial intelligence (AI)-powered baby naming services. These services suggest baby names based on the user's preferences, such as gender or language. The tools use conversational AI to further limit these pools, enabling the user to state more niche name preferences.

Insight - Soon-to-be parents often struggle with preparation in all forms, being tasked with planning entire months or years ahead to ensure a smooth upbringing for the upcoming baby. These parents aim to reduce stress in each part of the parenthood process, and they turn to countless resources to help, such as parenting books or blogs. In recognition of this stressful life period, companies are launching AI-powered tools and services to help alleviate stress from the parenthood process.
Workshop Question - How can your brand leverage AI technology to provide personalized tools or services that alleviate stressful aspects of consumers' lives?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hearing Wearable
Eyewear with integrated hearing aids are used as a non-intrusive hearing solution
Trend - Healthtech brands are creating specialized eyewear with built-in hearing aids. Utilizing technologies like bone conduction, transcription, or audio amplification, these glasses aim to provide a non-intrusive solution to hearing impairment—meaning they can be worn daily with minimal discomfort.

Insight - As individuals age, many develop issues related to sight or hearing impairments. These consumers turn to wearable solutions, such as corrective lenses or in-ear hearing aids, to improve their quality of life. However, of these consumers acknowledge that these solutions are uncomfortable, and are just worn as necessities. Brands are now looking to use modern technologies, such as artificial intelligence, to improve the quality of these solutions, both in terms of comfort and assistive ability.
Workshop Question - How could your brand improve upon long-standing products or services by looking to artificial intelligence, or other newer technologies?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Console
Entertainment brands are launching consoles designed around web3 ecosystems
Trend - Web3 and gaming brands are creating dedicated gaming consoles for cryptocurrency and NFT-integrated games. These consoles connect to players' crypto wallets to streamline withdrawing or using acquired cryptocurrencies on other platforms, thus increasing the attractiveness of web3 gaming.

Insight - The incorporation of web3 elements in video games is polarizing to gamers, with many either fully embracing or rejecting the field. However, some of the barriers that prevent gamers from engaging with web3 features include complexity, volatility, and security concerns. In an attempt to better address these concerns, reduce barriers to entry, and expand the web3 gaming market, brands are designing easy-to-use hardware with embedded security features.
Workshop Question - How could your brand expand its consumer base by making its products or services more accessible to newcomers?
9.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data Storytelling
Data storytelling bridges the gap between data collection & actionable insights
Trend - Data storytelling, which combines data visualization with narrative techniques, is emerging as a powerful method for businesses to comprehend and act upon complex data. The growing trend is fueled by advancements in analytical tools like Tableau and Yellowfin, which have integrated data storytelling features, making them more accessible.

Insight- Organizations are looking to bridge the gap between data collection and actionable insights. Despite collecting large volumes of data, a considerable amount remains unused, underscoring the prominent inefficiencies in data management and the underperformance of traditional analytics. This issue is pushing companies to rethink their strategies for handling data and analytics, with a keen interest in improving their ability to understand data through visualization and storytelling.
Workshop Question - How can your brand use storytelling to unlock insights and drive action?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Scribe
AI tools are used in healthcare to automatically record patient information
Trend - Companies are launching Artificial Intelligence (AI)-powered scribes for the healthcare industry. These AI scribes automate the process of recording verbalized information from the patient and the charting, organizing, and preserving of important details—saving time for healthcare professionals.

Insight - Even in the post-covid world in North America, there is a persistent shortage of healthcare professionals leading to many being overworked. These working conditions reduce the amount of time allotted to each patient, and could potentially lead to some more menial tasks not receiving adequate attention. In recognition of these challenges, companies are launching AI tools and assistants specifically designed to perform documentation-related tasks, such as notetaking and charting patient data.
Workshop Question - How could your business utilize AI assistants to streamline its day-to-day workflow?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends