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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Generative Design
Brands in various industries are relying on generative design for concepts
Trend - Generative design is an artificial intelligence program that creates a nearly infinite number of conceptual concepts based on certain data restrictions. While generative design has been used as a novel approach in the past, today, the manufacturing method is gaining more traction in all industries, with brands ranging from architectural to tool manufacturing leveraging the technology.

Insight - Artificial intelligence is no longer seen as a "future" technology, but one that can be capitalized on in the present. Brands are turning to these systems to create concepts that are detached from traditional human biases, ultimately resulting in ideas that are more cost-effective and fruitful. As digitalization becomes the standard rather than the exception, brands will continue to merge human capacity with artificial intelligence to go beyond traditional designs for revolutionary concepts.
Workshop Question - How can your brand leverage artificial intelligence to think outside the box?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secured Privacy
Smart home systems are adapted to enhance owners' online privacy
Trend - The growing presence of smart home systems in North America, whether they're designed to keep spaces secure or to assist in household functions, has come at the same time as online privacy becomes a growing concern among consumers. Brands in the smart system space are adapting to these concerns by taking measures to ensure the privacy of these systems and their functions.

Insight - As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information.
Workshop Question - How is your brand ensuring protection for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Symptom Detection
Tech brands are launching wearables that are capable of detecting COVID-19
Trend - Companies are trying to flatten the curve with smart technology by releasing wearable devices that can detect COVID-19 symptoms. Deployed as bandages or wearables, these gadgets serve to help individuals catch an infection early on.

Insight - During the global pandemic—as well as flu season for those with a weaker immune system—consumers are wary about any signs of sickness. Given the possible consequences and complications one might face if infected, individuals have a preference for detecting issues with their health early on. As a result, many look for ways to monitor the onset of symptoms, ultimately contributing to peace of mind during anxiety-inducing situations.
Workshop Question - How can your brand answer to consumer concerns about health and safety?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Network
Routers are designed to cover extensive ground in an outdoor environment
Trend - Companies are developing widespread routers specifically for the outdoors that are able to cover more space with little to no service. Depending on the setup, the systems offer connectivity through WiFi, Ethernet, or cellular service.

Insight - Adventurous consumers who enjoy the outdoors appreciate the disconnect from the world most of the time. However safety and security remain a risk, and consumers often need connectivity in case of emergencies, or to communicate with others. Consumers are ensuring connectivity in the outdoors in a reliable way through products that enhance this for a sense of security.
Workshop Question - How can your products or services expand its accessibility?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Profession
Experiential training and onboarding is accelerated through tech
Trend - The process of training and onboarding employees is increasingly being enhanced with the help of gamified technology, a process that may become more common as remote work becomes the norm. These platforms aim to enhance skills and engagement in the process of training.

Insight - As remote work has become normalized and in many cases around the world, mandatory, business owners are looking for ways to enhance engagement and interactions among new employees. Training is a crucial step for individuals transitioning into new roles, and requires interactivity in order for skills and policies to be learned effectively. Thus, employers are turning to gamification in order to better connect to employees in transition.
Workshop Question - How could your brand use gamification to enhance the training process for new employees?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Adulting
Apps encouraging Millennials to complete necessary tasks use gamification
Trend - Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.

Insight - Thanks to their often precarious financial situations, many Millennials today have had to delay adulthood milestones and report feeling overwhelmed by important tasks like money management. This has led this group to be open-minded about the support they receive when it comes to being educated and held accountable when it comes to the management of their daily lives.
Workshop Question - What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Senior
Voice-activated technology helps seniors in their day-to-day
Trend - Voice-activated technology designed specifically for seniors is on the rise as companies look to offer accessible solutions for the needs that older demographics have. Products include everything from voice assistants to personal monitors that can be activated via speaking.

Insight - For senior consumers, accessibility is often top-of-mind when they're considering purchases. Common issues that affect seniors, like mobility issues or social isolation, can be alleviated with the help of technology that aims to make their lives easier. This demographic seeks products and services that are able to enhance their routines, with extra consideration for the physical or mental restrictions they may have.
Workshop Question - How is your brand prioritizing accessibility in its product/service?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biometric Health
Companies are utilizing biometric technology to safely monitor health screenings
Trend - As COVID-19 forces the world to respond with safety precautions, some brands are leveraging biometric technology as a touchless health procedure. Public and work places are scanning anyone who enters the premise using a solution that tracks temperature at a safe distance to limit contact.

Insight - As COVID-19 restrictions slowly lift, consumers are transitioning back to their routines before the pandemic. This includes shopping, traveling, or working in a shared space. As these routines gradually return, consumers are still concerned about possible health risks. They look for solutions that reassure them that public spaces are safe so they can go about their routines with less anxiety.
Workshop Question - What can your brand do to provide an added level of safety for consumers post-COVID restrictions?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Analytic Sport
Sport content is increasingly being integrated with data and analytics
Trend - Companies are increasingly creating content for sports fans that integrate data and analytics into a multimedia experience, including data-powered broadcasts and sports apps. Data and analytics provide fans with tangible information and facts that can enhance the viewing experience.

Insight - Many modern sports fans look to be more than spectators through actively learning more about what they are watching. This information allows them to be further immersed in the experience, as they will have the ability to see a sport from a more informed perspective.
Workshop Question - How can your organization leverage data to improve the customer experience?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Malls
Brands are launching online re-creations of shopping malls and storefronts
Trend - Amid the COVID-19 pandemic, brands are launching virtual shopping centers to recreate the traditional shopping experience online. These range from virtual street fronts to large-scale digital shopping centers and allow owners to showcase their products to a niche, virtual community.

Insight - The COVID-19 pandemic has forced many consumers to remain indoors, without the opportunity to easily acquire the goods they had access to before. Many consumers are looking for streamlined and convenient solutions to continue their previous shopping habits and are turning to brands to provide a curated selection of products to browse.
Workshop Question - How can your brand leverage online communities to showcase its products or services?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends