Consumer Insights>

Acceleration

>

Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Newly Added
Category List
Full Index


Brands create events for STEM novices to learn and play
Implications - Though STEM toys are increasing in popularity, the act of learning something new, even during playtime, can be intimidating. Brands are alleviating the intimidation factor by creating safe spaces and events for STEM novices to experiment and learn as a community. This adds an element of companionship to a notoriously technical topic. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
44,952 Total Clicks
Sep 16 - Jul 17
This Week and Untested
TechMarketing
Smart planters make room for nature in the digital era
Implications - While IoT is generally seen throughout home appliances, smart technology is being integrated into home gardens as well, making it more intuitive for the connected consumer to grow their plants, even if they don’t have the greenest thumb. As consumers become reliant on their digital devices, they run the risk of getting out of touch with nature, which leads to the counter-trend of incorporating more natural elements within the home environment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
217,675 Total Clicks
Jan 16 - Jul 17
This Week and Warm
TechArt & DesignHomeGadgets
Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
65,809 Total Clicks
Sep 16 - Jul 17
This Week and Warm
TechMarketingToysLife-Stages
Toy companies use fun characters to educate on STEM practices
Implications - The biggest challenge with teaching kids and adults how to become involved in the STEM practices is the potential tediousness of learning such a technical skill. Implementing a personified character into the process adds more human interest to the process. The strategy simultaneously boosts memorability of the toy or learning system, while making it more impactful. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,648 Total Clicks
Jun 16 - Jul 17
This Week and Mild
TechToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech sciences are recognized as a necessity, making easier education necessary
Implications - Skills like coding and engineering are more in-demand in the digital age. Parents are preparing their children for this through educational toys, but education on STEM practices is useful for those of all ages. Subscription kits that teach STEM open education up to all ages while also enabling streamlined learning. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
26,039 Total Clicks
Aug 16 - Jul 17
This Week and Warm
TechToysYouthLife-Stages
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,997 Total Clicks
Dec 16 - Jul 17
This Week and Warm
TechFashionGadgetsCosmetics
The process of curating and consuming music becomes more technical
Implications - Despite its association with fun and social settings, music is, in essence, a science. Integrating more of this into the listening process up-levels and adds the consumption of music. This shows more deliberate, quality-enhancing use of technology in regard to music (as opposed to more convenience-based applications) which appeals to consumers who seek more elite experiences. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,771 Total Clicks
May 17 - Jul 17
This Month and Mild
TechLifestyle
Trend Hunter Services
Voice-activated appliances make IoT more intuitive for the homeowner
Implications - Consumers can now get their very own personal assistant in the kitchen to help them navigate complex recipes, concoct delicious dishes and keep tabs on diet and nutrition needs for their families through smart technology that responds to vocal commands. With voice-control, consumers don’t need to be very familiar with the technical aspects of their IoT home, they can simply speak aloud and the connected appliances respond accordingly. The increasing integration of technology into the home is seeing a shift towards more intuitive usage that requires little effort on behalf of the consumer. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
60,851 Total Clicks
Jan 17 - Jul 17
This Month and Warm
TechArt & DesignGadgetsKitchen
The traditional nightlife experience is enhanced through AR and VR
Implications - Everyday use of augmented and virtual reality technologies has yet to be perfected, especially within a context that seems organic and genuinely enhances an existing experience. Nightlife is the perfect platform for the growth of this technology as it is already based in escapism and experience. Converging the worlds of leisure and experiential technology creates a new category of entertainment that goes beyond the tangible. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
50,644 Total Clicks
Aug 16 - Jun 17
This Month and Warm
TechLifestyle
New homeowners seek smart functionality within the washroom
Implications - Used to the integration of smartphones and IoT into their daily lives, Millennial consumers starting young families, are looking for ways to incorporate that smart technology into their homes as well. Within the bathroom, we're seeing increasingly high-tech features that allow for complete control of the lavatory experience. From health-monitoring to entertainment, the bathroom is becoming a private sanctuary within the home. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
64,665 Total Clicks
Aug 16 - Jun 17
This Quarter and Warm
TechArt & DesignDesignHome