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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
AI Delivery
Artificial intelligence is used to make delivery processes more efficient
Trend - AI-enhanced delivery systems are on the rise as businesses look for tech to make operations cheaper and more efficient. Robotic delivery systems and AI-operated fulfillment centers all work to prioritize cost and time-based efficiency.

Insight - For businesses, the adoption of AI speaks to the growing usefulness of smart technology in helping to streamline operations. Whether for small or large-scale operations, artificial intelligence is taking some of the work out supply chain management.
Workshop Question - How could your brand better streamline its operations?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.

Insight - Consumers crave memorable experiences and connections with loved ones around the holidays. In light of the COVID-19 pandemic, these opportunities have shifted online, and many are looking to foster memories in a more tangible setting. As a result, they will flock to brands that offer engaging and personalized experiences in a safe, interactive manner.
Workshop Question - How can your brand interact and engage with consumers through technology?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Predictive Allergy
Apps help people with allergies predict, track and treat their symptoms
Trend - Allergy apps are increasingly popular, and offer users easier ways to predict when their symptoms will flare up based on seasonal changes, and help people prepare for those symptoms in advance.

Insight - The way many North American consumers approach their health now isn't just about treating problems as they come up, but taking a more proactive approach that can potentially reduce the chances of illness, health issues or fitness problems. Thus, consumers seek out both information and brands that help them support their health in a proactive way.
Workshop Question - How is your brand offer its customers proactive solutions?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Companions
Digital platforms keep travelers informed during COVID-19
Trend - Airlines and airports are launching digital platforms containing information for travelers. The aim is for these platforms to house the most current information regarding COVID-19, such as rules, requirements, testing options and a space to record test results and vaccination records.

Insight - With changing travel patterns since the rise of COVID-19, it's more important than ever for consumers to be kept abreast of important rules and information while on the go. As rules surrounding social distancing, testing and quarantine are continuously evolving, travelers can find it tough to keep up with pertinent information as it arises. Quick access to this information will continue to be relevant, as the rules surrounding travel are likely here to stay.
Workshop Question - How could your brand better educate and maintain transparency with its customers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcohol Tech
Technology is being used to enhance alcohol production quality and serving experience
Trend - Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.

Insight - When it comes to the products they consume, connoisseurs in the digital age are interested both in the sensibilities of tradition, as well as the implications of modern technology. As such, many are looking for novelty experiences that allow for synergies between the old and the new. Driven primarily by curiosity and a desire for something refined, individuals are creating a demand for new industry approaches.
Workshop Question - How can your brand use tech to update an industry tradition?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Database
Plant databases give individuals and retailers easily accessible information
Trend - Databases designed to give users information on plants, whether that's retail habits in this space or consumers' wanting information on species, are making the gardening and plant-care space more accessible for individuals and small businesses.

Insight - As people continue the hobbies they've picked up under quarantine circumstances over the past year, they seek out brands that make the process of keeping up with those hobbies easier. Accessibility of knowledge and information is key for users looking to expand their skills in various tasks.
Workshop Question - How is your brand making information accessible to its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health Hub
Smart home hubs prioritize the health of those living within the household
Trend - Smart home hubs are now being designed as additional ways for consumers to keep track of various health-related metrics. These hubs are offering everything from medication management to sleep pattern-tracking.

Insight - Consumers are increasingly relying on technology to help them maintain their health and fitness routines, which has been accelerated by factors like having to maintain fitness outside of the gym in recent months. This shift in consumer behaviour has people wanting products that can be seamlessly integrated into their routines, but help motivate them to pursue new goals at the same time.
Workshop Question - How is your brand seamlessly integrating into customers' existing routines?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Audio Eyewear
Technology brands are launching glasses with audio capabilities
Trend - Technology brands have begun launching eyewear with audio capabilities such as playing music, answering phone calls, and amplifying gaming experiences. These frames typically are prescription and have blue light protection as well.

Insight - Technology is an integral part of consumers' everyday lives largely thanks to the ease with which it can be used day-to-day. Many individuals are looking for products that function as an extension to their daily routines, allowing them to seamlessly use technology in a convenient and portable way. Thus, hands-free technology will appeal to consumers who look to ease their routines with the help of technology.
Workshop Question - How is your brand prioritizing easy integration of its product/service?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foldable Tech
Technology brands are launching devices that can be folded for portability
Trend - Influential technology brands are launching devices–like televisions, tablets, and smartphones–that can be folded for easy portability. These devices prioritize consumer experience, allowing consumers to increase or decrease screen size.

Insight - Consumers are relying on technology more and more for their everyday activities. For many consumers, both professional and personal responsibilities now take place online and the ability to easily and reliably access this information is being prioritized. As a result, consumers are seeking tech solutions that offer portability with an enhanced user experience.
Workshop Question - How can your brand reimagine consumer experience when designing a product or service?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Care
Healthcare platforms prioritize care for marginalized communities
Trend - Healthcare accessibility is reliant on many things, including everything from racial background to financial income. Some businesses in this space are aiming to prioritize accessibility to healthcare for marginalized communities affected by issues like transphobia and inability to afford coverage.

Insight - Adequate healthcare can be impacted by many different factors depending on the political and social systems that exist in different countries and regions. People who are marginalized in certain aspects of life, like in their gender identity, race, or income, are often shut out of the healthcare system as well. Businesses and institutions that are able to address these discrepancies are crucial for more egalitarian healthcare systems around the world.
Workshop Question - How is your brand prioritizing accessibility?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends