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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Anti-Natural
Materials sought out for scarcity in nature are now engineered for accessibility
Trend - Engineered, lab-grown products -- specifically, meats and precious stones -- have become more mainstream in recent years. As biotechnology evolves, so too does the ability to engineer multiple materials in a wider range. These newly engineered materials tend to be those previously sought after for their scarcity in nature, the difficulty of attaining them, and therefore, their association with a sense of elitism.

Insight - Elite materials becoming more accessible signifies a turn toward efficiency and often eco-consciousness, but also a redefinition of luxury and status. Consumers today are much more open to redefining luxury than those in the past, as social media has created more of a focus on equality and open-mindedness. Today's consumer places less value on scarcity and exclusivity and is, therefore, less weary of engineered alternatives to status items.
Workshop Question — How is your brand keeping up with the redefinition of status and luxury?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voice-Activated Office
Workplace functionalities are enhanced via voice assistant technologies
Trend–The ubiquity of voice assistant tech has resulted in its inevitable infusion into workplace settings and procedures. Everything from job application submissions to printing are increasingly being combined with smart voice technologies that ease processes.

Insight–North American consumers are now accustomed to voice assistant technologies guiding them through their days, and their incorporation into the workplace is an extension of that. The growing popularity of this tech comes as consumers aim to create streamlined routines that leave them more time to enjoy their social lives and take care of their personal and professional responsibilities. Whether working remotely or in-office, this manifestation of voice-activated tech speaks to the growing desire for ease and accessibility in all aspects of consumers' lives.
Workshop Question — How could your brand incorporate voice assistant tech to ease processes in the workplace?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scientific Relaxation
Emotional & mental well-being solutions are scientifically backed
Implications - As consumers seek out more transparency in the products they consume, brands are relying more on science-backed data to elevate experiences, particularly around areas of mental well-being. Supporting meditation apps and online health coaches with neuroscience data and health researchers, brands are not only backing up their claims and solutions with scientific data, but they’re proactively seeking to ease any inherent worries or hesitations around experiences typically seen as merely a leisurely activity as opposed to proactive health solution.
Workshop Question — How might you better leverage scientific claims in your products or services?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mundane Multitask
Practices typically used in the workplace are applied to personal admin
Implications - Consumers today -- especially members of Gen XS, the older half of Generation X -- are extremely busy. As pressure builds in the workforce due to droves of younger generations entering as both minds for the older generations to mould, and colleagues to compete against, so to does the pressure at home. As a result, apps and services that apply the same productivity and multitasking methods typically used in the office are being implemented to manage daily chores and personal banking.
Workshop Question — What is one way you could alleviate pressure on your Generation X employees?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intergalactic Consumerism
Products made in space gratify consumers' sense of novel indulgence
Implications - For many novelty-driven consumers who use the products they buy as conversation-starters or as a way to differentiate themselves, few products are more exciting than those created in outer space. While the ability for mass space travel is still years away, consumer goods made partially or fully in space (be it a cookie or a pair of boots) satiate shoppers looking to indulge their sense of individuality.
Workshop Question — What excites your consumer? How can you inject a bit of that into their experience with your brand?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Galactic AR
AR is used to create immersive experiences of outer space
Implications - Augmented reality is being used to make the exploration of outer space attainable and educational for consumers. The use of AR enables brands to better meet the growing consumer expectations for information and experiences to be accessible. Such experiences highlight how mixed-reality technology is being increasingly leveraged across a variety of industries to create interactive experiences that better engage consumers.
Workshop Question — How could your brand leverage immersive technology like AR to create an immersive and educational experience for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intuitive Roadside
Auto services up-level their assistance services with AI
Implications - While self-driving cars are on the rise, elective vehicles and traditional cars are still roaming the roads, putting more pressure on auto service providers to diversify their offerings with technology. Proactive AI apps, self-charging batteries, and multi-lingual roadside apps are paving the way for the future of the auto industry. Cars that don’t use gas, or even have human drivers still need maintenance, which allows for service-focused brands to extrapolate their offerings.
Workshop Question — How is advanced technology broadening your brand's product/service line?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Picture Purchase
Brands are using AI to help consumers shop through pictures
Implications - Moving beyond voice-activated shopping platforms, brands continue to innovate the retail space with visual shopping applications. Using AI and machine learning, consumers can now snap images of products and make instant purchases. This evolution in the path to purchase highlights the continuation of omnichannel.
Workshop Question — How can your brand make everyday habits more convenient for consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Discreetly Augmented
Augmented reality is inconspicuously integrated into eyewear
Implications - With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day. These products highlight the consumer interest in such technology being more seamlessly integrated into their lifestyle.
Workshop Question — Consider how your brand could be more seamlessly integrated into the daily life of your customers.
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Assistant
Voice Assistant technologies prioritize the removal of barriers
Implications - Assistive voice technologies are increasingly being designed with accessibility in mind—whether that’s related to helping people with disabilities, or reducing costs. This shift comes as brands prioritize inclusive design to remove barriers and accommodate as many consumer needs as possible.
Workshop Question — How could your brand better prioritize inclusive design?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends