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Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,893 Total Clicks
Oct 16 - Sep 17
New and Warm
TechMobileGadgets
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,226 Total Clicks
Nov 16 - Sep 17
New and Average
TechLifestyleGadgetsLife
Scent is integrated into technology for full immersion
Implications - Technology can satisfy many senses, however the relationship between tech and the sense of smell has remained untapped til now. This is due to more than technological advancement. The mainstream acceptance of VR and AR technologies has ushered in a consumer demand for even more immersion. In this regard, integrating scent was the natural next step, and speaks to the importance of maintaining foresight when using new technologies. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
130,868 Total Clicks
Jan 17 - Sep 17
New and Average
Tech
Augmented reality impacts the automotive industry
Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
33,958 Total Clicks
May 17 - Sep 17
New and Mild
TechAutos
The 6 Patterns of Opportunity & Top 18 Megatrends
Art borrows from the sciences to emphasize accuracy in design
Implications - The relationship between art and math is being put front and center in modern design as a way to emphasize accuracy. The mathematic approach to design is an offshoot of minimalism in that it highlights deliberate aesthetic choices. This concept is especially appealing in the midst of the information age, which is crowded with content, but also ushers in chaotic design (for example, crowded Instagram feeds or the Internet-fueled Vaporwave aesthetic). [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
158,366 Total Clicks
May 17 - Sep 17
New and Warm
Art & Design
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,900 Total Clicks
Oct 16 - Sep 17
Recent and Warm
TechLifestyleSportsGadgets
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
95,616 Total Clicks
Dec 16 - Sep 17
This Month and Warm
Trend Hunter Services
Exoskeletons are being designed to enhance people's quality of life
Exoskeletons are being designed to support individuals with various physical disabilities. While these innovations were once largely inaccessible to most, they are increasingly becoming more affordable and able to service more disabilities – although they still have a long way to go. Tech has long been used to convenience consumers' lives, however its growing ability to improve the quality of life for people with disabilities speaks to the more comprehensive approach to accessibility that these individuals and their allies are advocating for. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
58,425 Total Clicks
Feb 16 - Sep 17
This Month and Average
TechLifestyleHealth
Exoskeletons are helping workers across a variety of industries
Exoskeletons are being used to protect laborers and simultaneously make them more productive. This emerging technology is being employed by companies seeking to improve the quality of work their employees do, while ensuring they are also taken care of. As technology continues to replace people in the workforce for cost and productivity purposes, these protective exoskeletons work to merge the two to find a more advantageous middle ground. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
71,989 Total Clicks
Mar 16 - Sep 17
This Month and Warm
TechBusiness
Consumers have moved beyond customized monograms to full printed images
Implications - Once, customization was as easy as letting consumers choose their own ingredients or have their name etched on a product. Today, customization is common, and brands need to reach extreme degrees to present their personalized products as unique propositions. Products and services that reference detailed aspects of consumers lives stand to resonate far more strongly for consumers who are oversaturated with choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
32,428 Total Clicks
Aug 17 - Sep 17
This Month and Warm
Art & DesignCustomization