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Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Virtual caregivers support individuals with various medical needs
Implications - Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns, or those with minor ones. Though not a replacement for medical care, such services cater to consumers looking to support their health and wellness in a holistic manner.

Homework Question - How could your brand take a more holistic approach to the solutions it offers its customers? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,128 Total Clicks
Jan 18 - Mar 19
This Week and Average
TechLifestyle
Retailers adopt connected shelving systems to ease customer experience
Implications - Retailers, particularly those in the food and beverage industry, are turning to technology to transform once-traditional shelving systems. Whether allowing for greater information on the products being sold or enhancing the convenience of shopping in general, such systems are adapting to consumers’ expectation for informed yet fast purchase journeys.

Homework Question - Consider where your brand could adopt intelligent systems at its retail locations. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,530 Total Clicks
Jan 19 - Mar 19
This Week and Warm
TechBusiness
The online dating industry touts smart tech to enhance accuracy
Implications - The popularity of online dating has resulted in brands’ prioritization of artificial intelligence functions and features that claim to analyze or enhance the effectiveness of people’s virtual dating habits. The use of AI in this realm enhances trust in these services’ ability to perform.

Homework Question - In what areas could AI enhance your brand’s products/services? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
37,309 Total Clicks
Jan 17 - Mar 19
This Week and Average
LifestyleRomance
Brands ease the process of seniors interacting with tech in the home
Implications - As senior demographics enter retirement and move towards independence, new innovations are being integrated into products that seniors can easily interact with and use. This shift comes as consumers gravitate towards brands that provide simple solutions to their day-to-day struggles.

Homework Question - How can your brand ease its customer's day-to-day struggles? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,542 Total Clicks
Sep 18 - Mar 19
This Month and Average
TechGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Emotion-based products and services serve a higher purpose
Implications - Products that track or tap into customers' emotions and provide solutions based on them are on the rise, including everything from emotional workout retreats to teapots that track and produce beverages based on users' emotions. Such items cater to individuals looking to turn feelings of isolation into positive and productive action.

Homework Question - How could your brand reduce feelings of isolation in its customers or employees? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,893 Total Clicks
Dec 18 - Mar 19
This Month and Average
TechLifestyle
Technology-driven construction products aim to improve quality, safety & efficiency
Implications - As urban environments continue to grow, there is an increased demand for fast and reliable construction to happen at any time; as a result, brands are creating high-tech products to aid current human capabilities. Drones, robotics, and AI are all playing a key role in the progression of the construction industry. This new shift within infrastructure development will allow humans to work alongside technology to create cities of the future in safer environments.

Homework Question - How can your brand adapt more technologies to increase safety and efficiency? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,115 Total Clicks
Oct 18 - Mar 19
This Month and Warm
Cash economies go digital with merchant-centric benefits
Implications - The lack of digital payment infrastructure that extends to small and micro businesses is a significant challenge for businesses operating in primarily cash economies. In an effort to combat this, an increasing number of payment technology providers are establishing merchant-centric benefits ranging from loyalty programs to cost-free implementation processes. These offerings help move businesses out of a cash economy and away from potential risk.

Homework Question - How has a move toward more digitized payment processes impacted your organization? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
6,437 Total Clicks
Mar 19 - Mar 19
This Month and Mild
Trend Hunter Services
Automatic following technologies enter a variety of industries
Implications - Robotic technologies that follow around consumers or workers are on the rise and impacting everything from travel products to hospital services. Such products enhance and ease function in spaces that tend to be highly logistical and at times, inconvenient for those who consume or work in them.

Homework Question - Conceptualize an autonomous following product that would benefit your consumers or employees? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
51,373 Total Clicks
Dec 17 - Feb 19
This Month and Warm
Tech
Pet owners turn to apps and other tech for tips, guides and training
Implications - Turning to apps and digital platforms, pet owners are seeking out more efficient ways to brush up on training and health tips for their furry friends. Offering useful resources for better understanding pet health, personality traits and even fostering relationships, these digital guides are not only a great source of education and insight for pet owners, but they also speak to a desire for more autonomy when it comes to day-to-day needs, even in situations that traditionally called for an expert or outside source.

Homework Question - What can you brand do to better guide and educate your consumes on products and services? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
46,697 Total Clicks
Feb 17 - Feb 19
This Month and Mild
LifestylePets
Money management apps become increasingly specific in their goals
Implications - Finance management apps are increasingly designed with highly specialized saving or money management goals. These services come as consumers increasingly prioritize personalization in the process that motivates their purchase decisions, with the added benefit of a specialty focus giving consumers something to work towards.

Homework Question - Conceptualize an app for your business that has one specialty focus. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,494 Total Clicks
Jan 18 - Feb 19
This Month and Untested
TechMobile