Consumer Insights>

Acceleration

>

Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Newly Added
Category List
Full Index


Delivery vehicles incorporate electric and autonomous features
Implications - The inclusion of autonomous and electric features into vehicles used for delivery purposes is on the rise. This shift serves multiple benefits -- positioning brands that employ these technologies as "ahead of the curve", streamlining costs, and enhancing the functionality of delivery services to best serve consumers. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
97,286 Total Clicks
Aug 17 - Nov 17
Recent and Warm
TechBusinessAutos
Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,295 Total Clicks
Feb 16 - Nov 17
This Month and Average
TechBusinessRetail
Charities streamline the donation process to enhance incentives to donate
Implications - Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
73,206 Total Clicks
Jan 15 - Nov 17
This Month and Average
TechSocial Good
Transportation is more effectively accommodating pregnant women
Implications - The traditional rules of public transport still include the fact that people should stand for, and generally accommodate, pregnant women, and technology is being designed to more effectively put those rules in place. Whether through apps or free transport passes, these services and developments work to use simple design tweaks to enhance accessibility, and provide a blueprint for how brands can do the same regarding other accessibility-related concerns. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,221 Total Clicks
Mar 16 - Nov 17
This Month and Untested
TechArt & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Restaurants harness technology to create personalized menus
Implications - Any consumer would prefer a personally cooked meal over stock menu items. While restaurants are well aware of that axiom, diner-specific dishes haven't previously been scalable beyond the confines of ultra-luxury eating. However, savvy restaurateurs have now found a solution, using AI and big data analysis to efficiently curate meals for each new patron. Likewise, businesses that use the power of AI can increase loyalty and enjoyment through directly personal experiences and products. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,883 Total Clicks
Jul 17 - Nov 17
This Month and Warm
LifestyleFood
Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
147,470 Total Clicks
Aug 16 - Nov 17
This Month and Warm
TechArt & DesignFashionShoes
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,821 Total Clicks
Apr 16 - Nov 17
This Month and Warm
Trend Hunter Services
Innovations in tech help to better understand individuals with autism
Implications - Tech focused on accessibility for those with disabilities is now creating gadgets that either replicate how people with autism experience sensory stimulation, or that aid in their ability to speak to others. Both of these tools serve to enhance communication between people with autism, and those without it – either through increasing empathy, or through accelerating skills. This emerging shift contributes to a new system in which it is not simply those with autism having to adapt to a world that isn't built for them – since those without the developmental disorder are now able to better understand those who have it. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,313 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechLifestyleHealthSocial Good
Voice recognition technology is enhancing consumers' sense of home
Implications - As voice recognition tech becomes increasingly functional, it is also increasingly accommodating the sense of comfort that consumers associate with home and play. This serves as a reactionary response to a common criticism of the dominance of tech in every aspect of consumers' lives – that it forces feelings of isolation and inauthenticity. The incorporation of "home comforts" into voice recognition tech caters to consumers seeking to adapt to modern rituals, while simultaneously having those rituals grounded in well-rounded, authentic experiences. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
71,798 Total Clicks
Feb 16 - Oct 17
This Month and Average
TechArt & Design
Technology is being utilized to create spaces to accommodate all
Implications - In the past, improving accessibility in spaces for those with disabilities focused on small changes to individual locations. Technology is enabling a shift toward more wide-spanning accommodation within large spaces. Leveraging geo-location, touchless monitoring, and 3D printing for these purposes speaks to a new era of AI that is all-encompassing. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,125 Total Clicks
Aug 16 - Oct 17
This Quarter and Untested
TechLifestyleSocial Good