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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.

Insight - Consumers are accustomed to streamlined e-commerce experiences and no longer have the patience for the inefficiencies associated with in-store shopping, such as empty shelves and near-expired produce. In addition, as sustainability gains importance from a consumer perspective, many of these shoppers will prefer to buy from retailers that adhere to eco-friendly practices. As a result, grocers using IoT tech are satisfying both these consumer needs via one inventory-focused solution.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBT Apps
Health-based apps use cognitive behavioral therapy to support users
Trend - Cognitive behavioral therapy (CBT) is a technique that can treat everything from sleep to mental health issues, and brands are now adopting CBT into apps that aim to enhance mental and/or physical health. These apps offer more credibility than those that focus on general themes of wellness.

Insight - Despite the popularity of the wellness industry, there are still those that are wary of the many claims that businesses in this industry make. Consumers who are interested in bettering their mental and/or physical health but want to do so in a way that's steeped in research and science will turn to brands that prioritize research-based methods, products and services under the wellness umbrella.
Workshop Question - How could your brand prioritize credibility in its product/service?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.

Insight - Interactive product experiences are intriguing for customers for their ability to offer something new, and they often create lasting impressions on consumers. These experiences are especially appealing when they're seamlessly integrated into the purchase journey or the product itself--preventing consumers from having to go out of their way to engage with the brands in question.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Neobanking
Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.

Insight - Traditional banking services no longer resonate as strongly for the younger generations as they once did with Millennials, Gen X, and Baby Boomers. Known as the tech natives, Gen Z consumers have grown up with instant access to information and seek the same level of convenience to manage their finances. Therefore, neobanks are creating intuitive apps for instantaneous banking experiences in response to Gen Z habits.
Workshop Question - How can your company cater to the new generation of consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.

Insight - Consumers who prioritize convenience when shopping expect that brands make the entire purchase journey simpler for them. With smart technology now making automated payments and in-store info more accessible, consumers who prefer in-and-out shopping journeys are increasingly being catered to.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hydrogen Powered
Hydrogen energy is being used across industries as a sustainable alternative
Trend - Though it is not suitable as a predominant source of sustainable energy, hydrogen energy is being integrated into products, services, and systems across many contexts. Notably, it's becoming more common in the transportation space especially, though its potential goes far beyond that.

Insight - Though not a perfect sustainable solution, innovations like hydrogen energy appeal to today's consumers. Consumers across the board have become better educated and more concerned with the sustainability impact of their choices, creating more pressure for brands and other organizations to seek out innovative solutions that don't sacrifice the user experience.
Workshop Question - In what contexts could you organization deploy hydrogen energy as a way to reduce your carbon footprint?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.

Insight - Consumers are eager to travel now that the global vaccination rate against COVID-19 has increased, and restrictions lifted. However, travelers are maintaining some pandemic-induced habits, such as finding convenient and online alternatives to certain activities. The travel and hospitality industry is leveraging app technology to accommodate new consumer habits and continue offering guided services.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.

Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Park
Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.

Insight - Consumers have become accustomed to using their smartphones to engage with content and activities and are expecting their in-person experiences to have a digital component. With increased accessibility to virtual interactions, companies are merging the great outdoors with the virtual to create tech-enhanced adventures.
Workshop Question - How can your company merge interactive digital and physical experiences?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Medicine
Healthcare companies are bringing their services to the Metaverse
Trend - As the digital world expands in accessibility and popularity, health clinics and pharmacies are launching their services in the metaverse. Without the limits of brick-and-mortar, the online presence of medicine gives consumers easy access to health care check-ups, prescription renewals, and fitness and nutritional advice.

Insight - As the pandemic continues to reshape consumer habits, patients are turning to emerging online spaces for non-urgent personal and medical care. Patients now expect to have easy online access to health-related assistance due to increased desires for convenience and safety. Companies are accommodating new habits by establishing themselves within online platforms.
Workshop Question - How is your company adapting to changing consumer habits?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends