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Artificial Intelligence

Artificial Intelligence
Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
74,606 Total Clicks
Mar 17 - Jun 18
This Week and Warm
TechMarketingBranding
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,728 Total Clicks
Jul 17 - Jun 18
This Week and Warm
TechMarketingBranding
Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,835 Total Clicks
Sep 17 - Jun 18
This Week and Untested
TechBusinessRetail
Smart projection technology is adopted for use in the home
Implications - Consumers are now able to project touchscreen interfaces at home, on everything from kitchen counters to their own arms. These technologies come as smart tech offers all-encompassing approaches to convenience and connectivity in the home, catering to consumers who require multitasking in order to enhance and arrange their families' work and play-related routines. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,053 Total Clicks
Feb 17 - Jun 18
This Week and Mild
Tech
The 6 Patterns of Opportunity & Top 18 Megatrends
Bars adopt mechanizes forms of bartending to enhance customer experience
Implications - Brands are utilizing robots and artificial intelligence in order to curate automated bartending experiences for consumers. These robots and environments cater to the experimental drinking culture that has become so popular among consumers, and has the added benefit of offering efficient personalization. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,908 Total Clicks
Nov 16 - Jun 18
This Week and Mild
TechLifestyleDrinking
Gesture control integration provides a new tech-based interaction
Implications - Motion control technology is being incorporated into home entertainment products, either on its own or in conjunction with popular voice-integration technologies. The amalgamation of motion control and voice-integration shows the progression of technology within the home, and highlights how the widespread adaption of technology in the home allows for more convenient daily routines for consumers. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,241 Total Clicks
Mar 18 - Jun 18
This Month and Untested
Tech
Software tracking eye movement delivers valuable insight to marketers
Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers. . [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,244 Total Clicks
May 18 - Jun 18
This Month and Average
TechMobileMarketing
Trend Hunter Services
Restaurants are opting for fully automated dining and cooking experiences
Implications - Restaurants are opting to become entirely, or almost entirely, automated and employee-free in order to enhance the speed and efficiency in which consumers' food is served. Though unlikely to actually replace chefs and servers in the restaurant industry as a whole, this shift reveals the appeal of tech-enhanced dining experiences for novelty minded consumers, while allowing brands to cut costs in the long run. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,506 Total Clicks
Mar 16 - Jun 18
This Month and Warm
TechLifestyleFood
Data in packaging design enables products to communicate with consumers
Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
132,463 Total Clicks
Mar 17 - Jun 18
This Month and Warm
TechMarketingBranding
Casual dining options adopt biometric payment and streamlining capabilities
Implications - Casual dining spaces are enhancing customer experience within their stores by adopting biometric payment systems, along with biometric personalization systems. This shift caters to the in-depth customization that is required of large and small brands alike, in order to best strengthen customer loyalty against mounting competition. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,702 Total Clicks
Jul 17 - May 18
This Month and Mild
TechBusinessLifestyleFood