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Divergence

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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Rideshare business adopt ultra-personalized elements to ease customer journeys
Implications - The inherently personalized nature of rideshare services is being established even further, with brands offering everything from entertainment to flagging systems that are customized to the needs and preferences of the consumer. These added elements to popular rideshare businesses reveal the brands' willingness to change based on feedback, while optimizing the customer experience in a way that strengthens brand loyalty. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,279 Total Clicks
Nov 16 - Aug 18
New and Mild
Business
Beauty branding incorporates astrology in the creation of diverse collections
Implications - Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,086 Total Clicks
Jun 17 - Aug 18
This Week and Warm
FashionMarketingCosmetics
Paths to purchase move beyond convenience into experiential realms
Implications - As streamlined payment options continue to evolve with the use of emerging tech, a shift toward more experiential purchasing solutions are on the rise to better engage consumers. Moving beyond mere convenience, brands are tapping into social platforms, multimedia outlets and even AI capabilities to add more memorable moments to the purchasing journey. Focusing on experience rather than speed, these paths to purchase are representative of a growing consumer desire for brand experiences that are engaging even prior to product consumption. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,861 Total Clicks
Jun 18 - Aug 18
This Week and Mild
TechLifestyle
Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,884 Total Clicks
Aug 16 - Aug 18
This Week and Mild
Pop CultureTech
The 6 Patterns of Opportunity & Top 18 Megatrends
Nut-based butters come in transformable powdered form
Implications - Individuals who want the flavor benefits of various nut butters, but without the fat content they usually contain, are now able to purchase nut “butters” in powdered form. Perfect as additions to healthy smoothies and other butter-based recipes, these products cater to consumers who prioritize “clean eating.” [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,320 Total Clicks
Oct 16 - Aug 18
This Week and Mild
LifestyleFoodHealth
Products associated with travel incorporate shapeshifting functions
Implications - Designers are enhancing their focus on multi-functionality in the travel-related items they’re tasked with creating, by making them able to change in shape and function as users’ needs change in the moment. Such all-in-one designs entice consumers for their novel and cost-effective solutions, while giving brands a significant differentiator against competition. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
88,069 Total Clicks
Dec 17 - Aug 18
This Week and Warm
Art & Design
Social media platforms offer interactive, direct-purchase features
Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,432 Total Clicks
Jul 17 - Aug 18
This Week and Warm
Pop CultureMarketing
Trend Hunter Services
In-flight comfort is elevated for individuals in economy class
Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,739 Total Clicks
Jun 17 - Aug 18
This Month and Average
Art & Design
Brand use pop-ups as a way to conduct market research
Implications - Brands are using the interactive and immersive nature of pop-ups to test out how consumers experience the products and services they offer, before rolling them out. This emerging method of conducting market research has the benefit of reaching large groups of people, and allows for brands to test their products in more authentic environments. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,316 Total Clicks
Jan 17 - Aug 18
This Month and Warm
Art & DesignBusiness
Tools that track breath aim to enhance consumers' nutrition and fitness
Implications - Brands looking to enhance the health and fitness of consumers are using accessible breath-tracking tools in order to do so. The adoption of breath-tracking, whether used to determine its steadiness or its properties, prioritizes customized health for consumers while also enhancing trust with the perception of it having "scientific value." [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,051 Total Clicks
Feb 18 - Aug 18
This Month and Warm
TechLifestyleHealth