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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Tracking apps and services expand outside of health or financial goals
Implications - The popularity of lifestyle-tracking apps is expanding to habits outside of fitness and finance, including everything from relationship-building to keeping up with daily schedules. Such services come as consumers increasingly prioritize the ongoing development of all aspects of their lives–whether that's in daily rituals, socializing, or productivity.

Homework Question - Conceptualize a tracking app that would benefit your customer. [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
11,527 Total Clicks
Aug 18 - Mar 19
Just New and Untested
TechLifestyle
Dating apps take inspiration from female empowerment movements
Implications - Inspired by leading brands like Bumble, dating apps are adopting women-friendly features so that their safety and comfort is enhanced while they're virtually dating. These services come in reaction to the harassment women often face online, along with the advancements pushed by the women's movement.

Homework Question - How could your brand ensure safe spaces for individuals or groups who are marginalized or face discrimination? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,691 Total Clicks
Mar 17 - Mar 19
This Week and Mild
Lifestyle
Brands cater to individuals with dyslexia with relatable campaigns
Implications - Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.

Homework Question - Consider a cause that your brand could attach itself to and promote. [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
41,065 Total Clicks
Jan 17 - Mar 19
This Week and Average
Marketing
Inclusive design is prioritized for kids in school
Implications - Inclusionary design in the school system is not only exclusive to those with physical disabilities, and brands are focusing on creating spaces for children that accommodate a wide range of mental and physical health-related needs. These spaces come in response to the growing discourse surrounding the importance of comfortable and empowering environments in the process of obtaining an education.

Homework Question - How could your brand take a holistic approach to inclusive design? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
76,040 Total Clicks
Dec 18 - Mar 19
This Week and Warm
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Virtual caregivers support individuals with various medical needs
Implications - Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns, or those with minor ones. Though not a replacement for medical care, such services cater to consumers looking to support their health and wellness in a holistic manner.

Homework Question - How could your brand take a more holistic approach to the solutions it offers its customers? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,128 Total Clicks
Jan 18 - Mar 19
This Week and Average
TechLifestyle
Pet subscription services expand outside food deliveries
Implications - Pet subscription services are expanding to suit a variety of pet owners’ needs, whether those are for general care products or for affordable veterinarian services. Such subscriptions cater to the desire for personalization that prioritizes accessibility, both in cost and in function.

Homework Question - Conceptualize a subscription service that’s affordable for your brand’s average customer. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
61,214 Total Clicks
Aug 17 - Mar 19
This Week and Warm
Lifestyle
Retailers adopt connected shelving systems to ease customer experience
Implications - Retailers, particularly those in the food and beverage industry, are turning to technology to transform once-traditional shelving systems. Whether allowing for greater information on the products being sold or enhancing the convenience of shopping in general, such systems are adapting to consumers’ expectation for informed yet fast purchase journeys.

Homework Question - Consider where your brand could adopt intelligent systems at its retail locations. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,530 Total Clicks
Jan 19 - Mar 19
This Week and Warm
TechBusiness
Trend Hunter Services
Sleep-enhancing products come in new and unfamiliar forms
Implications - Brands are extending outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unlikely formats. Whether in the form of platforms that find the potential in alternative sleep cycles that cater to the individual, or in desserts that induce sleep, such products and services cater to consumers’ desire for personalization and experimentation in their day-to-day rituals.

Homework Question - How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,989 Total Clicks
Dec 18 - Mar 19
This Week and Average
LifestyleHealth
The online dating industry touts smart tech to enhance accuracy
Implications - The popularity of online dating has resulted in brands’ prioritization of artificial intelligence functions and features that claim to analyze or enhance the effectiveness of people’s virtual dating habits. The use of AI in this realm enhances trust in these services’ ability to perform.

Homework Question - In what areas could AI enhance your brand’s products/services? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
37,309 Total Clicks
Jan 17 - Mar 19
This Week and Average
LifestyleRomance
Brands prioritize foods for people who may struggle with swallowing effectively
Implications - Foods that are created with consideration for people who have trouble swallowing, whether for medical or personal reasons, are on the rise. Coming in the form of supplements or meals, these products reveal how brands can focus on personalization without significantly narrowing their customer base.

Homework Question - How could your brand personalize an aspect of its product/service? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
32,059 Total Clicks
Jun 18 - Mar 19
This Month and Warm
LifestyleHealth