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Divergence

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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Sweet items are curated for and marketed to people with diabetes
Implications - Brands that offer sweet treats and ingredients are specifically catering to individuals with diabetes, who typically monitor how much sugar they intake. By accommodating people with diabetes, these brands are able to appeal to a group of consumers that typically would not be able to consume their products, while simultaneously catering to the larger segment of wellness-minded consumers. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,729 Total Clicks
Aug 17 - Oct 18
New and Mild
LifestyleHealth
Travel services and programs cater specifically to LGBTQ+ people
Implications - Focusing on both safety and empowerment, brands are offering travel services and tips for the LGBTQ+ community. These programs and services aim to enhance the lives of people in this community by offering them accessible forms of travel, prioritizing the safe spaces that LGBTQ+ people often require in order to live and enrich their lives. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,673 Total Clicks
Feb 18 - Oct 18
New and Untested
WorldTravel
Emerging travel brands increasingly prioritize people of color
Implications - Between discriminatory Airbnb hosts and prejudicial airline practices, the travel industry hasn't always been as accommodating as it should be for people of color – a fact that is slowly changing via travel brands led by and prioritizing people of color. By creating such specific spaces, these brands are showcasing the importance of grassroots and self-led empowerment in the process of creating large-scale change. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,422 Total Clicks
Oct 18 - Oct 18
New and Mild
WorldTravel
Toys and products offer streamlined designs for children with autism
Implications - Children with autism are likely to be extremely sensitive to sensory stimulation, and so various toys and products are being streamlined in order to better benefit these children. Whether providing comfort or educating, such products are able to appeal to parents via their highly personalized and specialty designs. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
48,300 Total Clicks
Sep 17 - Oct 18
New and Warm
TechLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
122,102 Total Clicks
Apr 17 - Oct 18
This Week and Warm
LifestyleLife-StagesBoomers
Businesses offer their customers distinct monetary or product loans
Implications - Businesses are offering their customers loans – whether financial or product-based – offering an explicit, enhanced mutual benefit for both the brand and the consumer. Whether used for marketing purposes or to enhance the customer experience, these loans serve to retain customer loyalty for their ability to show the brand's willingness to go above and beyond consumers' expectations. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
81,798 Total Clicks
Jun 17 - Oct 18
This Week and Warm
Business
Hotlines become increasingly niche in the support services they provide
Implications - Hotlines are no longer restricted to functions like supporting people's mental health, and are becoming much more specific in the support they offer – with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean. These services are popping up as some of the negative effects of social media, such as interpersonal isolation, encourage consumers to seek digital connections through varying platforms. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
67,358 Total Clicks
Jan 17 - Oct 18
This Week and Untested
Lifestyle
Trend Hunter Services
Vitamins and supplements are rebranded as upscale lifestyle products
Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
27,750 Total Clicks
Oct 17 - Oct 18
This Week and Average
MarketingLifestyleHealthLifeBranding
Consumers desire furnishings that combine technology with visual aesthetic
Implications - New home adornments are being created around the idea that functionality comes second to the technological aesthetic. Consumers, particularly Millennials, are more willing to spend their money on high-tech, decorative objects that appeal to their visual senses while satisfying a desire to be part of - and even own - futuristic technology. This shift in at-home products provides consumers with an elevated sense of status, and gives brands a new outlet for developing tech-focused decor pieces. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
71,429 Total Clicks
Oct 17 - Oct 18
This Week and Warm
TechArt & DesignLifestyle
The fashion world's return to maximalism includes an animal print redux
Implications - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward. In addition to serving as an example of the reemergence of 1980s fashion motifs, this shift speaks to the desire of many consumers to liberate themselves from the minimalist doctrine that includes a safe neutral palette. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,843 Total Clicks
Jan 18 - Oct 18
This Week and Warm
FashionHip Fashion