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Divergence

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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Pods that are normally limited to coffee and tea options expand to other beverages
Implications - Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products offer novelty for consumers easily influenced by distinct, fleeting trends. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,385 Total Clicks
Feb 16 - Feb 18
Recent and Average
MarketingLifestyleDrinking
The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
182,086 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & Design
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
136,152 Total Clicks
Jun 17 - Feb 18
Recent and Warm
TechArt & DesignMarketing
Mundane, everyday objects are given a design-conscious makeover
Implications - Consumers, especially young people today, are more aware of how important it is to have a strong personal brand, which includes the products that they purchase. Though apparel and accessories have long been ways for consumers to express their personalities and taste, consumers are now seeking out design-conscious products for even the most mundane aspects of their lives, like home cleaning products. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,000 Total Clicks
Feb 18 - Feb 18
This Week and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
The classic candy shop takes on new designs and specialties
Implications - The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
80,486 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyleFood
High-functioning portable showers cater to the modern day nomad
Implications - Portable showers are being created for contemporary nomads as the number of people traveling indefinitely, or living without permanent homes by choice, increases. While for now the marketing of such products is limited to individuals who have the financial means to purchase them, the accessibility of their designs could have important implications for enhancing the quality of life for homeless individuals. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
132,788 Total Clicks
Mar 16 - Feb 18
This Week and Warm
Art & DesignLifestyleHealth
Apps use micro payments to invest and pay down debts
Implications - Brands are offering financial apps that allow users to invest, save or reduce debts with small sums of money. This shift comes as consumer debt in the U.S. remains higher than it has ever been, and the majority of Americans fear stock markets–in part due to past experiences with financial crises, and a lack of education in the subject. The use of micro investment, debt reduction and saving apps resolves the intimidating nature of growing financial portfolios by removing reluctance-evoking barriers, including high risks and steadfast commitment. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,195 Total Clicks
Apr 17 - Feb 18
This Week and Untested
TechMobileBusiness
Trend Hunter Services
Brands cater to city-central consumers craving personalized plant decor
Implications - Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage. More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,228 Total Clicks
Dec 17 - Feb 18
This Week and Warm
Dads seek to maintain their individuality with unique, personalized goods
Implications - While parenthood often requires a sacrifice of a certain type of lifestyle, modern parents are pushing towards instilling a greater balance, where DIY projects and personalized products help maintain a sense of individuality. From customized grooming kits to eccentric outfit designs, these examples highlight the growing need for parents to preserve their own lifestyle and habits amid caring for their own kids. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
120,274 Total Clicks
Jan 16 - Feb 18
This Month and Warm
MarketingLifestyleLife-Stages
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
70,126 Total Clicks
May 17 - Feb 18
This Month and Warm