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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 7.3
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Activity
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Megatrends
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42,900 Total Clicks
Oct 16 - Sep 17
Recent and Warm
TechLifestyleSportsGadgets
Cold brew coffee makers serve multiple functions for cost-conscious consumers
Brands are now offering cold brew coffee makers with multiple functions. Whether those beverages are hot or cold, coffee or tea, consumers have the option of purchasing multipurpose tools that still give them the sophisticated version of this coffee beverage, without having to waste money on an excessively niche item. These appliances offer the benefit of catering to consumers' habit of presenting their lifestyles as "upscale," without having to deal with the costs associated with those lifestyles. [More]
SCORE 7.9
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Activity
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Megatrends
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39,564 Total Clicks
Mar 17 - Sep 17
This Week and Warm
TechBusinessLifestyleDrinking
Consumers express their individuality through reactive clothing
Implications - With the proliferation of unique personas and avatars at consumers' disposal in the digital sphere, brands offering physical products need to find way to match that degree of individuality. Clothing retailers have managed to do so by creating items that react to the wearers' bodies and surroundings, ensuring that, though fashioned through same process, each piece is unique. Brands accessing reactivity stand a better chance of appealing to consumers' individualistic self-perceptions. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
90,284 Total Clicks
Jul 16 - Sep 17
This Week and Warm
Art & DesignFashion
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.6
Popularity
Activity
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Megatrends
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45,952 Total Clicks
Mar 16 - Sep 17
This Month and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,340 Total Clicks
Jan 16 - Sep 17
This Month and Warm
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,619 Total Clicks
Sep 16 - Sep 17
This Month and Warm
Pop CultureLifestyleSportsHealth
Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. [More]
SCORE 9
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Activity
Freshness
Megatrends
Patterns
176,271 Total Clicks
Aug 17 - Sep 17
This Month and Hot
Trend Hunter Services
Fashion and beauty blogs are being led by, and catering to baby boomers
The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
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52,393 Total Clicks
Mar 16 - Sep 17
This Month and Warm
Consumers have moved beyond customized monograms to full printed images
Implications - Once, customization was as easy as letting consumers choose their own ingredients or have their name etched on a product. Today, customization is common, and brands need to reach extreme degrees to present their personalized products as unique propositions. Products and services that reference detailed aspects of consumers lives stand to resonate far more strongly for consumers who are oversaturated with choices. [More]
SCORE 8
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Activity
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Megatrends
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32,428 Total Clicks
Aug 17 - Sep 17
This Month and Warm
Art & DesignCustomization
Skin-related diseases are becoming easier to detect at home
Wearables and camera accessories are being designed to detect potentially dangerous skin abnormalities in those who use them. Innovations in this area are fast-emerging due to the rising awareness of the hazardous effects of the sun and toxic pollution. The accessibility of these devices outside of the doctor's office provides a window into an emerging industry of preventative products and initiatives – a consequence of expanding consumer autonomy. [More]
SCORE 7.3
Popularity
Activity
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Megatrends
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56,131 Total Clicks
Nov 15 - Aug 17
This Month and Warm
TechMobileLifestyleHealth