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Divergence

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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Brands adopt edible marketing campaigns to engage consumers
Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
65,682 Total Clicks
Jan 16 - Jun 18
This Week and Warm
MarketingLifestyleFood
Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
18,412 Total Clicks
Jun 17 - Jun 18
This Week and Warm
Art & DesignMarketingBusiness
Food subscription services focus on children and infants
Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,763 Total Clicks
Apr 17 - Jun 18
This Week and Average
BusinessLifestyleFoodHealth
Apps that reduce and ease daily commutes are increasingly popular
Implications - With human populations in urban areas constantly on the rise, brands are releasing apps that reduce the time and enhance the ease of a banal but common aspect of city-living – commuting. By giving commuters optimized routes and enhanced navigation tools, the rise of such apps indicates a desire for streamlined lifestyle habits for busy professionals. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,543 Total Clicks
Feb 18 - Jun 18
This Week and Untested
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Software tracking eye movement delivers valuable insight to marketers
Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers. . [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,248 Total Clicks
May 18 - Jun 18
This Month and Average
TechMobileMarketing
Data in packaging design enables products to communicate with consumers
Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
132,467 Total Clicks
Mar 17 - Jun 18
This Month and Warm
TechMarketingBranding
Products that enhance the health of moms, or expecting moms come in snack form
Implications - Pre or postnatal products that contain vitamins and minerals that enhance mothers', or expecting mothers' health are now coming in the form of snacks and drinks. These products offer healthy and less medicinal-seeming options for mothers who are looking for seamless ways to integrate pregnancy-related nutritional products into their lives. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,507 Total Clicks
Jun 16 - Jun 18
This Month and Mild
LifestyleFoodHealth
Trend Hunter Services
Brands curate subscriptions for consumers seeking professional clothing
Implications - Fashion brands are offering increasingly specific subscription services, with those that offer professional or formal clothing being one of those emerging options. These services give time-conscious, professional consumers the ability to curate their personal styles in a way that is both convenient and customized, often even more than in-store shopping experiences due to subscriptions' individualized screening systems. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,706 Total Clicks
Apr 18 - Jun 18
This Month and Average
Fashion
Rosé becomes a staple flavor in confectionery products
Implications - Brands have taken note of the popularity of rosé among Millennials, and are beginning to infuse the beverage into their food products in order to boost their appeal to this age group. The infusion of rosé into desserts elevates their "Instagrammability," enabling brands to authentically expand their online presence. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,174 Total Clicks
Aug 17 - Jun 18
This Month and Average
LifestyleFoodDrinking
Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home
Implications - Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
32,406 Total Clicks
May 17 - Jun 18
This Month and Warm
LifestyleFoodPets