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Divergence

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Personalization

Personalization
Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
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Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
44,321 Total Clicks
Jan 17 - Apr 18
New and Warm
MarketingBusinessInteractiveRetail
Products that contain food are transformed with functional or experiential add-ons
Implications - An oft-ignored but fundamental aspect of dining, which is the kitchenware required to eat, is being transformed with various artistic, functional, and experiential purposes in mind. Whether made to enhance accessibility or to encourage mindful eating habits, these products speak to the power of simple tweaks in traditional products in the process of re-engaging consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
79,182 Total Clicks
Aug 16 - Apr 18
Recent and Warm
Art & DesignLifestyleFood
Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,082 Total Clicks
Sep 16 - Apr 18
Recent and Mild
LifestyleFoodHealthDrinking
Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,542 Total Clicks
Aug 17 - Apr 18
Recent and Average
MarketingLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Traditional breakfast foods are enhanced via color and design
Implications - To-go breakfast foods are more frequently relying nn aesthetics in order to appeal to a broader range of consumers. Rather than simply reiterate these products' healthy qualities in order to establish a perception of reliability among consumers, the focus on vibrancy and design is able to appeal to consumers who are just as likely to trust products and brands based on aesthetic appeal. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,834 Total Clicks
Sep 17 - Apr 18
Recent and Average
Art & Design
Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,494 Total Clicks
Nov 16 - Apr 18
This Month and Average
LifestyleLifeRomance
Cosmetics products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,710 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Trend Hunter Services
Low-carb baking mixes rise in popularity
Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,858 Total Clicks
Mar 17 - Apr 18
This Month and Warm
LifestyleFoodHealth
Brands curate kits for the creation of nutritious, alcohol-free beverages
Implications - With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,875 Total Clicks
Jul 17 - Apr 18
This Month and Warm
LifestyleHealthDrinking
Individuals with dietary restrictions can turn to subscriptions for help
Implications - Individuals with necessary or self-enforced dietary restrictions are increasingly able to turn to subscription services to cater to their specialized nutritional preferences. This shift comes as consumers increasingly demand and prioritize products and services that suit their niche interests and needs, rather than trying to cater to as many people as possible. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,262 Total Clicks
Sep 16 - Apr 18
This Month and Warm
BusinessLifestyleFoodHealthDrinking