Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Personalization

Individuality is of the utmost importance to the personal brand-savvy consumer. Nothing is more unique than a personalized item.
Related Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
THC Aphrodisiac
Cannabis is used to boost libido and promote intimacy amongst couples
Trend - Cannabis is increasingly being used to enhance intimacy and sexual experiences. Often consumed orally, the substance is embraced due to claims that it potentially affects arousal, relaxation, and sensation during intimate moments, offering users a new way to explore and connect with their partners.

Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Workshop Question - How can your brand address consumer demand for experiential products?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Glycolic Acid Spray
Brands launch glycolic acid sprays as an underarm brightening treatement
Trend - Glycolic acid sprays, derived from natural sources like beets, sugarcane, and fruits, are carving out a niche in the skincare market. Focused on breaking down the bonds of dead skin cells, these sprays are emerging as innovative solutions for not just enhancing skin brightness but also for addressing concerns like underarm odor and discoloration.

Insight - Consumers are seeking natural, science-backed products that target niche concerns. These individuals are embracing potent yet noninvasive options. For consumers seeking products that are aligned with their personal skincare goals, transparency around ingredient benefits and origins becomes crucial. Brands that educate their audience on the efficacy and safety of their formulations will foster a more informed and health-conscious consumer base. In doing so, brands can navigate the fine line between efficacy and gentleness, catering to the evolving skincare savvy and health-conscious market.
Workshop Question - How can we use social media to simplify and share the science behind our skincare products, empowering consumers and strengthening their connection to our brand?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Chair
Brands are launching chairs that provide small amounts of movement and stimulation
Trend - ADHD chairs are designed to support movement and focus by providing subtle stimulation. These features help concentration and alertness, addressing the challenges faced by many with ADHD in maintaining focus, especially in environments that require prolonged periods of sitting, such as classrooms and offices.

Insight - The growing recognition of ADHD is part of a broader push towards inclusivity and the creation of spaces designed for diverse needs, with the goal of challenging conventional standards. This reflects a societal embrace of neurodiversity, with the understanding that customizing environments can significantly help communities that have been mainly underserved. As advocacy for neurodiversity grows, brands have a golden opportunity to pioneer in neuro-inclusive design, paving the way for spaces that are both more equitable and effective.
Workshop Question - How can your brand incorporate neuro-inclusive design principles to create products that cater to individual needs?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Microbiome
Brands are using artificial intelligence technology to faciliate gut analyses
Trend - Artificial intelligence is now widely employed to analyze and interpret microbiome data, especially concerning gut health. Utilized through at-home testing kits or apps, these AI-driven insights empower consumers to understand the connection between their microbiome and their holistic well-being.

Insight - Consumers interested in holistic well-being are increasingly seeking technology-driven solutions to identify potential health risks and understand their bodies more deeply. In response, many individuals have gravitated toward obtaining personalized microbiome reports, placing a higher priority on preventive care. Businesses that cater to the demand for automated health solutions can appeal to consumers that value convenience, efficiency, and personalized care.
Workshop Question - How can your brand leverage emerging technology to address a specific consumer demographic?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vitamin AI
AI tools that non-intrusively detect signs of vitamin deficiencies are growing
Trend - Healthtech brands are using artificial intelligence in vitamin management applications. As opposed to broader diet-tracking apps, these specifically track signs of vitamin deficiencies, such as discolored fingernails or pruney skin, thereby helping the user maintain a balance of essential nutrients.

Insight - For the average consumer, daily diets are not strenuously planned. This is due to time constraints, rising food costs, or simply having diets not be a priority. This, however, leads many consumers to have minor nutrient deficiencies that they are unaware of, and continue to live with. Brands are recognizing this trend and, adhering to time and cost limitations, are creating low-effort AI-powered apps that help identify deficiencies and dietary areas of improvement.
Workshop Question - How could your brand ensure its products/services are both affordable and accessible to its target market?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
No-Code Site
AI tools are used to create fully-functional websites without coding requirements
Trend - Specialty artificial intelligence (AI) companies are launching generative AI tools that simplify website creation. With no coding required by the end user, these tools use an intuitive prompt system which significantly lowers the barrier to entry for website building for businesses and freelancers.

Insight - In the modern era, online presences play pivotal roles in determining the success of a new startup or a freelancer's career. However, these demographics often struggle with the technical skills or financial freedom required to build an online presence. As a direct result of these challenges, services that reduce the barrier to entry for website and online presence creation are gaining popularity. New startups are addressing this demand by leveraging AI to create intuitive web-building tools.
Workshop Question - How could your brand use artificial intelligence to reduce the barrier to entry for its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Croissant Cookie
New 'Crookies' blend flaky croissant shells with baked cookie dough interiors
Trend - Since their inception in France in 2022, croissants filled with baked cookie dough, or 'Crookies,' have grown in popularity in restaurants and bakeries. Crookies are versatile and offer consumers a mix of the light flakiness of a croissant and the densely flavored dough of a cookie.

Insight - Foodie consumers and influencers continually seek foods with new ingredients, flavors, or cooking methods. These consumers try new products as soon as they are available, with social media bringing attention to more popular selections. Brands recognize that these consumers heavily prioritize more creative and diverse foods. In order to better capture the foodie consumer base, bakeries and restaurants are crafting hybrid pastries that blend different textures and flavors.
Workshop Question - How could your brand create new products and experiences by combining two separate ideas?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Enhancement
Cosmetic injections are repositioned for exclusivity-focused luxury shoppers
Trend - Following the popularization of injectable cosmetic treatments, brands are now introducing products marketed as elevated and exclusive versions of these procedures. These alternatives include topical serums, creams, or devices that target specific skincare concerns such as wrinkles and fine lines.

Insight - As cosmetic treatments become more accessible to the general public, wealthy consumers are seeking out products that are marketed as alternatives to injectables and commonly available treatments. These consumers seek differentiated, premium solutions that reflect their higher status and discerning taste when shopping. Businesses that cater to the demand for premium and exclusive beauty products can appeal to luxury consumers who prioritize investing in the unique and unattainable.


Workshop Question - How can your brand distinguish its premium offerings from its standard ones?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Skincare
Artificial Intelligence is being used to improve the efficiency of skincare treatments
Trend - Beauty brands are using artificial intelligence to create more effective skincare solutions. These solutions include apps and smart devices as well as serums and lotions. The use of AI enables the apps and devices to determine the optimal skincare regiment for each user.

Insight - Younger generations face increased pressure related to beauty standards in large part due to social media platforms. These consumers are more likely to try new viral and experimental products to achieve their beauty goals better. Brands in the beauty space are leveraging younger consumers' natural affinity for technology in their new products and services, leading to an increased investment in artificial intelligence-related solutions.
Workshop Question - How could your brand leverage artificial intelligence in its products or services to better address the needs of younger consumers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Relief
Virtual reality is adapted for pain relief and treatment in healthcare settings
Trend - The healthcare industry is now utilizing virtual reality (VR) environments and experiences to help patients manage or alleviate pain. This approach aims to distract users from their pain or discomfort, promote relaxation, and potentially reduce the need for traditional pain medications.

Insight - Consumers with chronic pain often seek products that can alleviate or divert their attention from their condition, especially if a cure is not available. Eliminating the need for in-person treatment, VR technology complements traditional pain management strategies by reducing the need for pharmacological solutions. Businesses catering to the demand for non-invasive, tech-based healthcare solutions can appeal to consumers looking for alternative ways to manage their health conditions.
Workshop Question - How can virtual reality be used to elevate the capabilities and appeal of your product or service?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends