Period products are increasingly marketed as gender neutral and inclusive
Trend - Menstrual brands are increasingly designing products for diverse gender identities to highlight the myriad of ways people experience and perceive menstruation. These products remove gendered language and packaging, stepping away from traditional marketing strategies aimed at cisgender women.
Insight - Transgender and non-binary individuals who menstruate may feel uncomfortable with purchasing products specifically marketed for cisgender women. These individuals desire products that can reduce the discomfort or dysphoria caused by gendered marketing or the act of menstruation itself, allowing them to have a supportive and comfortable experience. Brands that cater to this demand can attract consumers in search of products that provide both practical support and a more affirming experience.
Insight - Transgender and non-binary individuals who menstruate may feel uncomfortable with purchasing products specifically marketed for cisgender women. These individuals desire products that can reduce the discomfort or dysphoria caused by gendered marketing or the act of menstruation itself, allowing them to have a supportive and comfortable experience. Brands that cater to this demand can attract consumers in search of products that provide both practical support and a more affirming experience.
Workshop Question - How can your brand serve as an ally for marginalized communities?
Trend Themes
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Gender-neutral Marketing — Brands are adopting inclusive language and packaging that eschews traditional gender roles to appeal to a broader spectrum of customers.
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Sustainable Personal Care — Products made from eco-friendly materials like biodegradable pads and bamboo toothbrushes are gaining popularity as consumers prioritize sustainability.
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Body Positivity and Diversity — Inclusive sizing and marketing that celebrates a diverse range of body types and identities are becoming key selling points for modern apparel and personal care brands.
Industry Implications
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Personal Care — The personal care industry is witnessing a transformation with products that focus on inclusivity and environmental sustainability.
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Retail — Retailers are increasingly stocking brands that prioritize inclusive language and sustainable practices, driven by consumer demand for ethical options.
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Fashion and Apparel — Apparel brands that offer a wide range of sizes and promote body positivity are carving out a niche in a highly saturated market.
4 Featured, 32 Examples:
27,510 Total Clicks
Date Range:
Sep 23 — Nov 24
Trending:
Average
Consumer Insight Topics:
