Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Menstruation
Period products are increasingly marketed as gender neutral and inclusive.
4.4
Trend score
Trend
What is the Inclusive Menstruation trend?
Inclusive Menstruation: Menstrual brands are increasingly designing products for diverse gender identities to highlight the myriad of ways people experience and perceive menstruation. These products remove gendered language and packaging, stepping away from traditional marketing strategies aimed at cisgender women.
Insight
The consumer insight behind the Inclusive Menstruation trend
Transgender and non-binary individuals who menstruate may feel uncomfortable with purchasing products specifically marketed for cisgender women. These individuals desire products that can reduce the discomfort or dysphoria caused by gendered marketing or the act of menstruation itself, allowing them to have a supportive and comfortable experience. Brands that cater to this demand can attract consumers in search of products that provide both practical support and a more affirming experience.
Trend themes
Themes within the Inclusive Menstruation trend
Three behaviours holding the trend together01
Gender-Neutral Marketing
Brands are adopting inclusive language and packaging that eschews traditional gender roles to appeal to a broader spectrum of customers.
02
Sustainable Personal Care
Products made from eco-friendly materials like biodegradable pads and bamboo toothbrushes are gaining popularity as consumers prioritize sustainability.
03
Body Positivity and Diversity
Inclusive sizing and marketing that celebrates a diverse range of body types and identities are becoming key selling points for modern apparel and personal care brands.
Industry implications
What the Inclusive Menstruation trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry is witnessing a transformation with products that focus on inclusivity and environmental sustainability.
For
Retail
Retailers are increasingly stocking brands that prioritize inclusive language and sustainable practices, driven by consumer demand for ethical options.
For
Fashion and Apparel
Apparel brands that offer a wide range of sizes and promote body positivity are carving out a niche in a highly saturated market.
Workshop question
How can your brand serve as an ally for marginalized communities?
Trend signals
Trend signals for Inclusive Menstruation
Trend score 4.4 out of 10, from popularity 55%, activity 46%, freshness 31%.
Popularity55%
Activity46%
Freshness31%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Inclusive Menstruation trend
4 featured examples from Sep 4, 2023 to Nov 8, 2024CategoryLifestyle
Genderless Menstruation Products
Vuokkoset's New Menstrual Care Collection is Gender Neutral
The traditional feminine hygiene industry is being transformed by the inclusion of gender-neutral products that cater to a broader demographic.
CategorySocial Good
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
The menstruation products industry is evolving to include more inclusive and accessible options for a broader demographic.
CategoryFashion
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
The fashion industry is evolving with brands like TomboyX leading the charge in inclusivity and sustainability.
CategoryLifestyle
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Clean Age's entry into the market represents a disruptive innovation opportunity in the beauty and personal care industry.
