Tent saunt brand SaunaCamp and board game producer Xaquinel teamed up to create Sauna Games, a new brand devoted to sauna-themed board games. This concept was inspired by a trip to a large sauna complex in Germany, which offered card games for visitors to play.
Sauna Masters: They Just Don’t Get It is a two-player experience that starts a battle for control over a shared sauna. During the card game battle, players adjust the temperature, humidity and race to create their optimal conditions before their rival. Within the deck, special cards like Heat Wave or Add Steam are meant to be played with physical actions that add a new dimension to the gameplay experience, ensuring everyone gets a good sweat whether they win or lose.
What Makes This Trend Stand Out
- Sauna-themed Entertainment
- Couples the soothing experience of a sauna with engaging card games, enhancing relaxation with interactive fun.
- Physical Interaction in Gaming
- Adds a physical element to traditional card games, creating a more immersive and active gaming experience.
- Wellness-integrated Leisure
- Combines health-focused environments with entertaining activities, promoting a holistic approach to wellness and recreation.
Sectors Adopting This
- Wellness and Spa
- Blends relaxation treatments with recreational activities, appealing to customers seeking comprehensive well-being experiences.
- Board Games
- Introduces unique, situational gameplay that merges physical environments and traditional board gaming, offering fresh market opportunities.
- Health and Fitness
- Encourages physical activity in unexpected places, broadening the scope of fitness innovations beyond traditional exercise settings.
