St. Patricks Day is almost here and Andy’s Frozen Custard is helping consumers celebrate with its festive Mint Cookie Concrete.
The Mint Cookie Concrete is a green-hued dessert that is guaranteed to rock your tastebuds. The dish consists of Andy’s famous vanilla frozen custard, blended with mint and crumbled mint cookies. "A delightful alternative to the traditional St. Paddy’s Day beverages, the CrumbleMint Shake is a perfect combination of creamy vanilla frozen custard blended with crumbled Oreo cookies and mint" the brand explains.
Of course, the green treat isn't the only way the brand is celebrating St. Patricks Day. Fans can also enter to win Andy's Frozen Custard for a year by using the Andy’s Frozen Custard Yum Squad app. To enter the contest, customers simply have to check in on March 17th and purchase any size Mint Cookie Concrete, CrumbleMint Shake, or specialty pint of Mint Chocolate Chip.
Image Credit: Andy's Frozen Custard
Key Themes Behind This Trend
- Festive Desserts
- Opportunity for dessert brands to create limited edition products to celebrate holidays and local traditions.
- Mobile App Promotion
- Opportunity for businesses to create mobile apps to engage customers and offer promotions like giveaways and discounts.
- Alternative Beverages
- Opportunity for beverage brands to create non-alcoholic alternatives for traditional holiday drinks.
Where This Applies
- Dessert
- Dessert industry can take advantage of seasonal celebrations by creating innovative and festive products.
- Mobile App
- Mobile app industry can partner with businesses to create engaging apps that offer promotions and rewards to customers.
- Beverage
- Beverage industry can innovate by creating non-alcoholic alternatives for traditional holiday drinks.
