Ideas
Explore the world's #1 largest database of ideas and innovations, with 426,993 inspiring examples.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 322,985 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 322,985 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 303,548 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,151 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 426,993 cutting edge ideas.

Top 100 Drinking Trends in July

From Cocktail-Inspired Hard Seltzers to Herbaceous Artisan Waters

— July 17, 2021 — Lifestyle
Summer is the perfect time to crack a cold one, and as the July 2021 drinking trends demonstrate, that could mean anything from a hard seltzer to an artisan water this season.

Though hard seltzers are not exactly new, the July 2021 drinking trends suggest that the popularity of this category has only grown over the past year. Some of the newest products in this space include high-end options like Gerry's Hard Seltzers, which are inspired by popular cocktails. However, there are also more budget-friendly options created by big-name brands, like the new Coors' Orange Cream Pop-flavored hard seltzer.

While hard seltzers appear to be the alcoholic drink of the summer, the non-alcoholic category continues to see the rise of functional beverages with health-boosting benefits. For instance, Ayala's Herbal Water promises to awaken the mind and body with organic herbs, while Waitrose's new Holistic Living range includes gut-friendly smoothies.
7.5
Score
Popularity
Activity
Freshness
100
Build-Your-Own Hydration Bundles
Build-Your-Own Hydration Bundles
Liquid I.V. Offers a Product Called the Hydration Multiplier
<
99
Rapid Hydration Powder Mixes
Rapid Hydration Powder Mixes
Hydrant Debuts Limited-Edition Powder Flavors for the Summer
<
98
Ready-to-Drink Chilled Latte Cups
Ready-to-Drink Chilled Latte Cups
Starbucks' Chilled Cup Series in Japan Has a Hojicha Tea Latte
<
97
Autonomous Robot Cafes
Autonomous Robot Cafes
Toronto's Robo Cafe is Sharing Free Drinks for a Limited Time
<
96
Celebratory Beverage Promotions
Celebratory Beverage Promotions
Applebees Launched its Celebratory Star-Spangled Sips Campaign
<
95
Orange Cream Hard Seltzers
Orange Cream Hard Seltzers
Coors' Orange Cream Pop-Flavored Hard Seltzer Reminds of a Treat
<
94
Premium Vodka Iced Teas
Premium Vodka Iced Teas
Boardroom Spirits Releases Its Ready-To-Drink Vodka Iced Tea
<
93
Cake-Inspired Whisky Spirits
Cake-Inspired Whisky Spirits
Le Goûter Captures the Experience of a Parisian Cake Shop Excursion
<
92
Alcohol-Free Spirit Delivery Services
Alcohol-Free Spirit Delivery Services
ArKay Zero Proof and DoorDash Teamed Up to Deliver Spirits
<
91
Cinnamon Roll Breakfast Beverages
Cinnamon Roll Breakfast Beverages
Cinnabon Inspired a New Carnation Breakfast Essentials Flavor
<
90
Botanical Gin Spirits
Botanical Gin Spirits
Philadelphia Distilling Unveils its Bluecoat Gin For DIY Seltzer Mixing
<
89
Non-Alcoholic Mediterranean Tonics
Non-Alcoholic Mediterranean Tonics
Amplify's Drinks are an In-Between Option to Soda and Alcohol
<
88
Non-Alcoholic Blood Orange IPAs
Non-Alcoholic Blood Orange IPAs
Athletic Brewing Company Created Rainbow Wall for Pride Month
<
87
Refreshing Non-Alcoholic Sangrias
Refreshing Non-Alcoholic Sangrias
Mock Bar Targets Young Japanese Drinkers
<
86
Gold-Filtered Artisanal Vodkas
Gold-Filtered Artisanal Vodkas
JJ Whitley Gold Vodka is Filtered Through Silk Gold Thread
<
85
Retro Gaming Energy Drinks
Retro Gaming Energy Drinks
G FUEL's Tetris Blast Energy Drink Celebrates World Tetris Day
<
84
LGBT-Celebrating Vodkas
LGBT-Celebrating Vodkas
The Stoli Harvey Milk Global Collector’s Edition Bottle is Limited-Edition
<
83
LGBTQ-Supporting Rainbow Shakes
LGBTQ-Supporting Rainbow Shakes
Shake Shack is Releasing a Limited-Edition Pride Shake for June
<
82
Bottled Craft Cocktails
Bottled Craft Cocktails
Carluccio’s Ready-to-Drink Cocktails Play with Sophisticated Flavors
<
81
Multi-Serve Bottled Cocktails
Multi-Serve Bottled Cocktails
William Grant & Sons Batch & Bottle Cocktails are Flavorful
<
80
Biodynamic Whiskey Spirits
Biodynamic Whiskey Spirits
Biodynamic: Luna 1.1 is Made Only with Biodynamic Barley
<
79
Canadian Orange Vermouth Expansions
Canadian Orange Vermouth Expansions
Martini Fiero is Now Being Sold by Canadian Retailers
<
78
Hockey Trophy Beers
Hockey Trophy Beers
The Molson Canadian Stanley Cup Batch Passed Through the Bowl of the Cup
<
77
Aerial-Delivery Refreshing Beers
Aerial-Delivery Refreshing Beers
Busch Light Apple is Delivered From the Clouds This Summer
<
76
Hard Lemonade Freeze Pops
Hard Lemonade Freeze Pops
Truly Hard Seltzer is Launching 80-Calorie Pops with 5% ABV
<
75
Customizable Cocktail Kits
Customizable Cocktail Kits
The Cocktail Society Conveniently Delivers Bottled Cocktails
<
74
Whimsical Flavorful Juice Redesigns
Whimsical Flavorful Juice Redesigns
Genuis Juice Taps ROOK/NYC for New Branding
<
73
Kid-Friendly Plant-Based Shakes
Kid-Friendly Plant-Based Shakes
Else Nutrition Created Complete Nutrition Protein Shakes For Kids
<
72
Boozy Cranberry Punches
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
<
71
Cocktail-Inspired Hard Seltzers
Cocktail-Inspired Hard Seltzers
Gerry's Hard Seltzers Share a Taste of Rum, Vodka & Gin
<
70
Fashion Designer Wine Bottle Collaborations
Fashion Designer Wine Bottle Collaborations
Jeremy Scott Created New Label for Ecco Domani
<
69
Exclusive Whiskey Gift Sets
Exclusive Whiskey Gift Sets
The Teeling Whiskey Gift Set is Perfect for Father's Day
<
68
Squeezable Milkshake Flavor Additions
Squeezable Milkshake Flavor Additions
The Sit Back & Strawberry Flavor Joins the Klondike Shakes
<
67
Black Gin Spirits
Black Gin Spirits
Taurus Gin is the First Italian Black Gin and It Has an Unusual Dark Color
<
66
Hydrating Watermelon Smoothies
Hydrating Watermelon Smoothies
Smoothie King Has a New Watermelon X-Treme Smoothie This Summer
<
65
Fridge-Friendly Hard Seltzer Packs
Fridge-Friendly Hard Seltzer Packs
The White Claw Hard Seltzer Variety Pack is Launching in the UK
<
64
Portable Prebiotic Shots
Portable Prebiotic Shots
KeVita Prebiotic Shots Support Digestive Health on the Go
<
63
Ready-to-Drink Craft Cocktails
Ready-to-Drink Craft Cocktails
F!VE Drinks Co. Tempts Drinkers Who are Graduating from Seltzers
<
62
Youthful Hard Seltzers
Youthful Hard Seltzers
Fundays' Hard Seltzer Specifically Speaks to Millennials & Gen Z
<
61
Reduced Serving Size Beers
Reduced Serving Size Beers
Heineken Minis Offer a Smaller Version of the Brand's Original Beer
<
60
Dissolving Probiotic Melts
Dissolving Probiotic Melts
GoodBelly To Go Fast Melts are Shelf-Stable Probiotic Powders
<
59
Herbaceous Artisan Waters
Herbaceous Artisan Waters
Ayala's Still Water is Calorie-Free & Infused with Organic Herbs
<
58
Orange Wine Shops
Orange Wine Shops
Orange Glou is the First and Only Wine Store Dedicated to Only Orange Wines
<
57
Volcanic Sparkling Water
Volcanic Sparkling Water
Waiakea's Alohi Sparkling Water is Bottled in Refillable Aluminum
<
56
Gemstone Wine Chillers
Gemstone Wine Chillers
The Twine Rose Quartz Wine Gems Imbue libations with Good Vibes
<
55
Korean-Style Bodega Wine Shops
Korean-Style Bodega Wine Shops
Uncle Mikey’s Bodega Has Transformed into a Wine Shop
<
54
Beer-Branded Water Slides
Beer-Branded Water Slides
Natural Light Beer is Attempting To Create a World Record Water Slide
<
53
Delivery Logistic Enhancements
Delivery Logistic Enhancements
The Gopuff Delivery Service Acquired Logistics Firm rideOS
<
52
Milk Bottle Recycling Initiatives
Milk Bottle Recycling Initiatives
Morrisons is Reintroducing Glass Milk Bottles into Circulation
<
51
Sparkling Non-Alcoholic Cocktails
Sparkling Non-Alcoholic Cocktails
NOPE's Premium Alcohol Alternatives are Made with Fruit Juice
<
50
Sleek Ultra-Quiet Blenders
Sleek Ultra-Quiet Blenders
The PowerCrush Digital Blender with Quiet Technology is Almost Silent
<
49
All-Natural Canned Cocktails
All-Natural Canned Cocktails
Wild Roots Vodka & Soda Comes in Four Flavor Options
<
48
Alcohol-Free Whiskey Alternatives
Alcohol-Free Whiskey Alternatives
The Ritual Zero Proof Whiskey Alternative is Great for Cocktails
<
47
Botanical Citrus Cocktails
Botanical Citrus Cocktails
SunDaze Offers Citrusy Cocktails for Occasions Beyond Brunch
<
46
Restaurant Wine Shop Pivots
Restaurant Wine Shop Pivots
Bottega Volo Pivoted to an Exclusive Wine Shop Amid the Pandemic
<
45
Natural Pomegranate Sodas
Natural Pomegranate Sodas
Rattlesnake Group Designed the Soda Can Art for nur's Pomegranate Soda
<
44
Uniquely Flavored Organic Vodkas
Uniquely Flavored Organic Vodkas
Belvedere Organic Infusions Just Launched a Made-in-Nature Range
<
43
Retro Seltzer Packs
Retro Seltzer Packs
Bud Light Selzer Launched Its Retro Summer Pack and Freezies
<
42
Regionally Inspired Frappuccinos
Regionally Inspired Frappuccinos
These 47 Starbucks Japan Frappuccinos Represent Each Prefecture
<
41
Exclusive Musician-Branded CBD Drinks
Exclusive Musician-Branded CBD Drinks
VYBES Worked with Blackbear for the Blackbear Hibiscus
<
40
Summer Juice Bar Menus
Summer Juice Bar Menus
Clean Juice is Bringing Back the Incredi Bowl to its Summer 2021 Menu
<
39
Efficient Compact Juicers
Efficient Compact Juicers
The Frieling Positano Pro Juicer Comes in Three Colors
<
38
Limited-Edition Rosé Coolers
Limited-Edition Rosé Coolers
The Igloo x Yes Way Rosé Cooler is a Stylish Way to Chill Drinks
<
37
Guitar Lesson Beer Cans
Guitar Lesson Beer Cans
DDH IPA: NOTES Includes a QR Code for Learning How to Play Guitar
<
36
Award-Winning Private Label Products
Award-Winning Private Label Products
Retailer Rimi Baltic Won Two European Private Label Awards
<
35
Biotin-Infused Beverages
Biotin-Infused Beverages
Biotin Water Hair, Skin, and Nails Boosts Radiance with Fresh Flavors
<
34
Sparkling Canned Lemonades
Sparkling Canned Lemonades
Trader Joe’s Sparkling Lemonade is Brisk, Bubbly, & Perfect for Summer
<
33
Fruity Adaptogenic Elixirs
Fruity Adaptogenic Elixirs
Vybes' Adaptogenic Elixirs Support Mood, Immunity & Vitality
<
32
Beer-Brand SPF Launches
Beer-Brand SPF Launches
Stella Artois and Soleil Toujours Unveil Solstice Shimmer Oil Sunscreen
<
31
Touchless Coffee Machines
Touchless Coffee Machines
Nespresso Momento Coffee & Milk is Quiet and Intuitive
<
30
Coffee Enthusiast Journals
Coffee Enthusiast Journals
The Coffee Journal by Goldleaf Helps Drinkers Log Their Brews
<
29
Energizing Low-Calorie Drink Mixes
Energizing Low-Calorie Drink Mixes
Verb's Energizing Drink Mix Shares a Boost of Caffeine
<
28
After-Alcohol Recovery Drinks
After-Alcohol Recovery Drinks
Cheers Restore Offers Liver Support After Drinking Alcohol
<
27
Artistic Shanghai Cafe Bars
Artistic Shanghai Cafe Bars
Dezeen and Design Shanghai Present Michael Young's Cafe and Bar
<
26
Confidence-Boosting Beverages
Confidence-Boosting Beverages
Confidence's Beverages Combine Six Functional Ingredients
<
25
Goal-Oriented Coffee Makers
Goal-Oriented Coffee Makers
Blueprint Helps with Setting & Achieving Daily Micro-Goals
<
24
Goose Dropping Beers
Goose Dropping Beers
Wasted Potential Imperial Stout by Ant Brew Uses Gathered Goose Droppings
<
23
Premium Functional Waters
Premium Functional Waters
VOSS+ Water is Enhanced with Additions Like Collagen or Vitamin D
<
22
Balanced Prebiotic Health Products
Balanced Prebiotic Health Products
Waitrose's Holistic Living Range Encourages a Healthy Lifestyle
<
21
Cocktail-Inspired Kombuchas
Cocktail-Inspired Kombuchas
Greenbelt Kombucha Non Alcoholic Cocktails are Made with Yaupon Tea
<
20
Exclusive Alien-Themed Seltzers
Exclusive Alien-Themed Seltzers
The Alien-Themed Bud Light Seltzers Come in Four Flavors
<
19
Rejuvenating Water Tools
Rejuvenating Water Tools
Analemma Transforms Tap Water By Rearranging Molecules
<
18
QR-Code Beer Bottles
QR-Code Beer Bottles
Michael Young Launches his Beer Buddy Brand to Connect Creatives Around Asia
<
17
CBD-Infused Ayurvedic Tinctures
CBD-Infused Ayurvedic Tinctures
The Root Of It All Infuses CBD into its Ayurvedic Tinctures
<
16
Activity-Filled Wine Boxes
Activity-Filled Wine Boxes
Game Box Wines Share Puzzles and Riddles with Travel-Ready Packages
<
15
Gym-Ready User-Friendly Funnels
Gym-Ready User-Friendly Funnels
The WOWHOUSE Funnel Makes Storing and Pouring Protein Powder Easy
<
14
Crystal-Infused Water Bottles
Crystal-Infused Water Bottles
The Crystal Point Water Bottles by Voltlin are Holistically Modern
<
13
Complete Vegetable Beverage Pouches
Complete Vegetable Beverage Pouches
SaladPower Combines Healthy Ingredients with Convenience
<
12
Collagen-Infused Iced Teas
Collagen-Infused Iced Teas
Gloss Leaf Collagen Iced Tea is Brewed with Collagen Peptides
<
11
Frothy Tropical Beverages
Frothy Tropical Beverages
Dutch Bros' Blended Cabana Rebel with Soft Top is Energizing
<
10
Relaxed Drinking Mugs
Relaxed Drinking Mugs
The Relaxx Mug is Designed for Reclining and Drinking
<
9
Portable Professional-Grade Espresso Machines
Portable Professional-Grade Espresso Machines
The Picopresso Machine Comes in a Sleek Casing
<
8
Naturally Inspired Filtration Bottles
Naturally Inspired Filtration Bottles
Parley For The Oceans & Brita Created the "Future of Water"
<
7
Beer-Branded Pandemic Campaigns
Beer-Branded Pandemic Campaigns
Heineken's Shutters Initiative Supports the Re-Opening of Bars
<
6
Playful Pink-Accented Coffee Lines
Playful Pink-Accented Coffee Lines
The Nespresso x Chiara Ferragni Collection is Limited Edition
<
5
3D Printing Cocktail Bars
3D Printing Cocktail Bars
Spain's Mariposa Negra Bar Uses 3D and Laser Technology
<
4
Natural Meditation Drinks
Natural Meditation Drinks
Moment's Ingredient List is Thoughtful and Free-From Bad Vibes
<
3
Refreshing Real Fruit Teas
Refreshing Real Fruit Teas
The New Wawa Refreshers Come in Six Tasty Varieties
<
2
Pocket-Sized Collapsible Mugs
Pocket-Sized Collapsible Mugs
The hug Collapsible Mug Has Impressive Double Walled Insulation
<
1
Occasion-Focused Alcohol-Free Drinks
Occasion-Focused Alcohol-Free Drinks
Hiyo Drinks Have 25-Calories and Five-Grams of Sugar
<