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Top 100 Drinking Trends in July

From Cocktail-Inspired Hard Seltzers to Herbaceous Artisan Waters

— July 17, 2021 — Lifestyle
Summer is the perfect time to crack a cold one, and as the July 2021 drinking trends demonstrate, that could mean anything from a hard seltzer to an artisan water this season.

Though hard seltzers are not exactly new, the July 2021 drinking trends suggest that the popularity of this category has only grown over the past year. Some of the newest products in this space include high-end options like Gerry's Hard Seltzers, which are inspired by popular cocktails. However, there are also more budget-friendly options created by big-name brands, like the new Coors' Orange Cream Pop-flavored hard seltzer.

While hard seltzers appear to be the alcoholic drink of the summer, the non-alcoholic category continues to see the rise of functional beverages with health-boosting benefits. For instance, Ayala's Herbal Water promises to awaken the mind and body with organic herbs, while Waitrose's new Holistic Living range includes gut-friendly smoothies.
9.1
Score
Popularity
Activity
Freshness
100
Non-Alcoholic Blood Orange IPAs
Non-Alcoholic Blood Orange IPAs
Athletic Brewing Company Created Rainbow Wall for Pride Month
<
99
Build-Your-Own Hydration Bundles
Build-Your-Own Hydration Bundles
Liquid I.V. Offers a Product Called the Hydration Multiplier
<
98
Ready-to-Drink Chilled Latte Cups
Ready-to-Drink Chilled Latte Cups
Starbucks' Chilled Cup Series in Japan Has a Hojicha Tea Latte
<
97
Alcohol-Free Spirit Delivery Services
Alcohol-Free Spirit Delivery Services
ArKay Zero Proof and DoorDash Teamed Up to Deliver Spirits
<
96
Autonomous Robot Cafes
Autonomous Robot Cafes
Toronto's Robo Cafe is Sharing Free Drinks for a Limited Time
<
95
Premium Vodka Iced Teas
Premium Vodka Iced Teas
Boardroom Spirits Releases Its Ready-To-Drink Vodka Iced Tea
<
94
Cake-Inspired Whisky Spirits
Cake-Inspired Whisky Spirits
Le Goûter Captures the Experience of a Parisian Cake Shop Excursion
<
93
Celebratory Beverage Promotions
Celebratory Beverage Promotions
Applebees Launched its Celebratory Star-Spangled Sips Campaign
<
92
LGBTQ-Supporting Rainbow Shakes
LGBTQ-Supporting Rainbow Shakes
Shake Shack is Releasing a Limited-Edition Pride Shake for June
<
91
Botanical Gin Spirits
Botanical Gin Spirits
Philadelphia Distilling Unveils its Bluecoat Gin For DIY Seltzer Mixing
<
90
Retro Gaming Energy Drinks
Retro Gaming Energy Drinks
G FUEL's Tetris Blast Energy Drink Celebrates World Tetris Day
<
89
Canadian Orange Vermouth Expansions
Canadian Orange Vermouth Expansions
Martini Fiero is Now Being Sold by Canadian Retailers
<
88
Orange Cream Hard Seltzers
Orange Cream Hard Seltzers
Coors' Orange Cream Pop-Flavored Hard Seltzer Reminds of a Treat
<
87
Refreshing Non-Alcoholic Sangrias
Refreshing Non-Alcoholic Sangrias
Mock Bar Targets Young Japanese Drinkers
<
86
Black Gin Spirits
Black Gin Spirits
Taurus Gin is the First Italian Black Gin and It Has an Unusual Dark Color
<
85
Hard Lemonade Freeze Pops
Hard Lemonade Freeze Pops
Truly Hard Seltzer is Launching 80-Calorie Pops with 5% ABV
<
84
Rapid Hydration Powder Mixes
Rapid Hydration Powder Mixes
Hydrant Debuts Limited-Edition Powder Flavors for the Summer
<
83
Cocktail-Inspired Hard Seltzers
Cocktail-Inspired Hard Seltzers
Gerry's Hard Seltzers Share a Taste of Rum, Vodka & Gin
<
82
Bottled Craft Cocktails
Bottled Craft Cocktails
Carluccio’s Ready-to-Drink Cocktails Play with Sophisticated Flavors
<
81
LGBT-Celebrating Vodkas
LGBT-Celebrating Vodkas
The Stoli Harvey Milk Global Collector’s Edition Bottle is Limited-Edition
<
80
Gold-Filtered Artisanal Vodkas
Gold-Filtered Artisanal Vodkas
JJ Whitley Gold Vodka is Filtered Through Silk Gold Thread
<
79
Gemstone Wine Chillers
Gemstone Wine Chillers
The Twine Rose Quartz Wine Gems Imbue libations with Good Vibes
<
78
Customizable Cocktail Kits
Customizable Cocktail Kits
The Cocktail Society Conveniently Delivers Bottled Cocktails
<
77
Hydrating Watermelon Smoothies
Hydrating Watermelon Smoothies
Smoothie King Has a New Watermelon X-Treme Smoothie This Summer
<
76
Whimsical Flavorful Juice Redesigns
Whimsical Flavorful Juice Redesigns
Genuis Juice Taps ROOK/NYC for New Branding
<
75
Cinnamon Roll Breakfast Beverages
Cinnamon Roll Breakfast Beverages
Cinnabon Inspired a New Carnation Breakfast Essentials Flavor
<
74
Botanical Citrus Cocktails
Botanical Citrus Cocktails
SunDaze Offers Citrusy Cocktails for Occasions Beyond Brunch
<
73
Multi-Serve Bottled Cocktails
Multi-Serve Bottled Cocktails
William Grant & Sons Batch & Bottle Cocktails are Flavorful
<
72
Boozy Cranberry Punches
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
<
71
Non-Alcoholic Mediterranean Tonics
Non-Alcoholic Mediterranean Tonics
Amplify's Drinks are an In-Between Option to Soda and Alcohol
<
70
Fashion Designer Wine Bottle Collaborations
Fashion Designer Wine Bottle Collaborations
Jeremy Scott Created New Label for Ecco Domani
<
69
Exclusive Whiskey Gift Sets
Exclusive Whiskey Gift Sets
The Teeling Whiskey Gift Set is Perfect for Father's Day
<
68
Biodynamic Whiskey Spirits
Biodynamic Whiskey Spirits
Biodynamic: Luna 1.1 is Made Only with Biodynamic Barley
<
67
Korean-Style Bodega Wine Shops
Korean-Style Bodega Wine Shops
Uncle Mikey’s Bodega Has Transformed into a Wine Shop
<
66
Aerial-Delivery Refreshing Beers
Aerial-Delivery Refreshing Beers
Busch Light Apple is Delivered From the Clouds This Summer
<
65
Fridge-Friendly Hard Seltzer Packs
Fridge-Friendly Hard Seltzer Packs
The White Claw Hard Seltzer Variety Pack is Launching in the UK
<
64
All-Natural Canned Cocktails
All-Natural Canned Cocktails
Wild Roots Vodka & Soda Comes in Four Flavor Options
<
63
Herbaceous Artisan Waters
Herbaceous Artisan Waters
Ayala's Still Water is Calorie-Free & Infused with Organic Herbs
<
62
Volcanic Sparkling Water
Volcanic Sparkling Water
Waiakea's Alohi Sparkling Water is Bottled in Refillable Aluminum
<
61
Hockey Trophy Beers
Hockey Trophy Beers
The Molson Canadian Stanley Cup Batch Passed Through the Bowl of the Cup
<
60
Kid-Friendly Plant-Based Shakes
Kid-Friendly Plant-Based Shakes
Else Nutrition Created Complete Nutrition Protein Shakes For Kids
<
59
Ready-to-Drink Craft Cocktails
Ready-to-Drink Craft Cocktails
F!VE Drinks Co. Tempts Drinkers Who are Graduating from Seltzers
<
58
Orange Wine Shops
Orange Wine Shops
Orange Glou is the First and Only Wine Store Dedicated to Only Orange Wines
<
57
Guitar Lesson Beer Cans
Guitar Lesson Beer Cans
DDH IPA: NOTES Includes a QR Code for Learning How to Play Guitar
<
56
Confidence-Boosting Beverages
Confidence-Boosting Beverages
Confidence's Beverages Combine Six Functional Ingredients
<
55
Beer-Branded Water Slides
Beer-Branded Water Slides
Natural Light Beer is Attempting To Create a World Record Water Slide
<
54
Squeezable Milkshake Flavor Additions
Squeezable Milkshake Flavor Additions
The Sit Back & Strawberry Flavor Joins the Klondike Shakes
<
53
Reduced Serving Size Beers
Reduced Serving Size Beers
Heineken Minis Offer a Smaller Version of the Brand's Original Beer
<
52
Exclusive Musician-Branded CBD Drinks
Exclusive Musician-Branded CBD Drinks
VYBES Worked with Blackbear for the Blackbear Hibiscus
<
51
Milk Bottle Recycling Initiatives
Milk Bottle Recycling Initiatives
Morrisons is Reintroducing Glass Milk Bottles into Circulation
<
50
Sparkling Non-Alcoholic Cocktails
Sparkling Non-Alcoholic Cocktails
NOPE's Premium Alcohol Alternatives are Made with Fruit Juice
<
49
Dissolving Probiotic Melts
Dissolving Probiotic Melts
GoodBelly To Go Fast Melts are Shelf-Stable Probiotic Powders
<
48
Sleek Ultra-Quiet Blenders
Sleek Ultra-Quiet Blenders
The PowerCrush Digital Blender with Quiet Technology is Almost Silent
<
47
Refreshing Real Fruit Teas
Refreshing Real Fruit Teas
The New Wawa Refreshers Come in Six Tasty Varieties
<
46
Portable Prebiotic Shots
Portable Prebiotic Shots
KeVita Prebiotic Shots Support Digestive Health on the Go
<
45
Exclusive Alien-Themed Seltzers
Exclusive Alien-Themed Seltzers
The Alien-Themed Bud Light Seltzers Come in Four Flavors
<
44
Alcohol-Free Whiskey Alternatives
Alcohol-Free Whiskey Alternatives
The Ritual Zero Proof Whiskey Alternative is Great for Cocktails
<
43
Coffee Enthusiast Journals
Coffee Enthusiast Journals
The Coffee Journal by Goldleaf Helps Drinkers Log Their Brews
<
42
Regionally Inspired Frappuccinos
Regionally Inspired Frappuccinos
These 47 Starbucks Japan Frappuccinos Represent Each Prefecture
<
41
Frothy Tropical Beverages
Frothy Tropical Beverages
Dutch Bros' Blended Cabana Rebel with Soft Top is Energizing
<
40
Biotin-Infused Beverages
Biotin-Infused Beverages
Biotin Water Hair, Skin, and Nails Boosts Radiance with Fresh Flavors
<
39
Rejuvenating Water Tools
Rejuvenating Water Tools
Analemma Transforms Tap Water By Rearranging Molecules
<
38
Youthful Hard Seltzers
Youthful Hard Seltzers
Fundays' Hard Seltzer Specifically Speaks to Millennials & Gen Z
<
37
Efficient Compact Juicers
Efficient Compact Juicers
The Frieling Positano Pro Juicer Comes in Three Colors
<
36
Energizing Low-Calorie Drink Mixes
Energizing Low-Calorie Drink Mixes
Verb's Energizing Drink Mix Shares a Boost of Caffeine
<
35
Restaurant Wine Shop Pivots
Restaurant Wine Shop Pivots
Bottega Volo Pivoted to an Exclusive Wine Shop Amid the Pandemic
<
34
Uniquely Flavored Organic Vodkas
Uniquely Flavored Organic Vodkas
Belvedere Organic Infusions Just Launched a Made-in-Nature Range
<
33
Natural Pomegranate Sodas
Natural Pomegranate Sodas
Rattlesnake Group Designed the Soda Can Art for nur's Pomegranate Soda
<
32
Summer Juice Bar Menus
Summer Juice Bar Menus
Clean Juice is Bringing Back the Incredi Bowl to its Summer 2021 Menu
<
31
Delivery Logistic Enhancements
Delivery Logistic Enhancements
The Gopuff Delivery Service Acquired Logistics Firm rideOS
<
30
Sparkling Canned Lemonades
Sparkling Canned Lemonades
Trader Joe’s Sparkling Lemonade is Brisk, Bubbly, & Perfect for Summer
<
29
Retro Seltzer Packs
Retro Seltzer Packs
Bud Light Selzer Launched Its Retro Summer Pack and Freezies
<
28
Fruity Adaptogenic Elixirs
Fruity Adaptogenic Elixirs
Vybes' Adaptogenic Elixirs Support Mood, Immunity & Vitality
<
27
Limited-Edition Rosé Coolers
Limited-Edition Rosé Coolers
The Igloo x Yes Way Rosé Cooler is a Stylish Way to Chill Drinks
<
26
Touchless Coffee Machines
Touchless Coffee Machines
Nespresso Momento Coffee & Milk is Quiet and Intuitive
<
25
Beer-Brand SPF Launches
Beer-Brand SPF Launches
Stella Artois and Soleil Toujours Unveil Solstice Shimmer Oil Sunscreen
<
24
Award-Winning Private Label Products
Award-Winning Private Label Products
Retailer Rimi Baltic Won Two European Private Label Awards
<
23
Premium Functional Waters
Premium Functional Waters
VOSS+ Water is Enhanced with Additions Like Collagen or Vitamin D
<
22
After-Alcohol Recovery Drinks
After-Alcohol Recovery Drinks
Cheers Restore Offers Liver Support After Drinking Alcohol
<
21
Activity-Filled Wine Boxes
Activity-Filled Wine Boxes
Game Box Wines Share Puzzles and Riddles with Travel-Ready Packages
<
20
Goal-Oriented Coffee Makers
Goal-Oriented Coffee Makers
Blueprint Helps with Setting & Achieving Daily Micro-Goals
<
19
Artistic Shanghai Cafe Bars
Artistic Shanghai Cafe Bars
Dezeen and Design Shanghai Present Michael Young's Cafe and Bar
<
18
Goose Dropping Beers
Goose Dropping Beers
Wasted Potential Imperial Stout by Ant Brew Uses Gathered Goose Droppings
<
17
Cocktail-Inspired Kombuchas
Cocktail-Inspired Kombuchas
Greenbelt Kombucha Non Alcoholic Cocktails are Made with Yaupon Tea
<
16
Collagen-Infused Iced Teas
Collagen-Infused Iced Teas
Gloss Leaf Collagen Iced Tea is Brewed with Collagen Peptides
<
15
Balanced Prebiotic Health Products
Balanced Prebiotic Health Products
Waitrose's Holistic Living Range Encourages a Healthy Lifestyle
<
14
Beer-Branded Pandemic Campaigns
Beer-Branded Pandemic Campaigns
Heineken's Shutters Initiative Supports the Re-Opening of Bars
<
13
QR-Code Beer Bottles
QR-Code Beer Bottles
Michael Young Launches his Beer Buddy Brand to Connect Creatives Around Asia
<
12
CBD-Infused Ayurvedic Tinctures
CBD-Infused Ayurvedic Tinctures
The Root Of It All Infuses CBD into its Ayurvedic Tinctures
<
11
Relaxed Drinking Mugs
Relaxed Drinking Mugs
The Relaxx Mug is Designed for Reclining and Drinking
<
10
Complete Vegetable Beverage Pouches
Complete Vegetable Beverage Pouches
SaladPower Combines Healthy Ingredients with Convenience
<
9
Crystal-Infused Water Bottles
Crystal-Infused Water Bottles
The Crystal Point Water Bottles by Voltlin are Holistically Modern
<
8
Portable Professional-Grade Espresso Machines
Portable Professional-Grade Espresso Machines
The Picopresso Machine Comes in a Sleek Casing
<
7
Gym-Ready User-Friendly Funnels
Gym-Ready User-Friendly Funnels
The WOWHOUSE Funnel Makes Storing and Pouring Protein Powder Easy
<
6
Naturally Inspired Filtration Bottles
Naturally Inspired Filtration Bottles
Parley For The Oceans & Brita Created the "Future of Water"
<
5
Playful Pink-Accented Coffee Lines
Playful Pink-Accented Coffee Lines
The Nespresso x Chiara Ferragni Collection is Limited Edition
<
4
Occasion-Focused Alcohol-Free Drinks
Occasion-Focused Alcohol-Free Drinks
Hiyo Drinks Have 25-Calories and Five-Grams of Sugar
<
3
Natural Meditation Drinks
Natural Meditation Drinks
Moment's Ingredient List is Thoughtful and Free-From Bad Vibes
<
2
3D Printing Cocktail Bars
3D Printing Cocktail Bars
Spain's Mariposa Negra Bar Uses 3D and Laser Technology
<
1
Pocket-Sized Collapsible Mugs
Pocket-Sized Collapsible Mugs
The hug Collapsible Mug Has Impressive Double Walled Insulation
<