Summer is the perfect time to crack a cold one, and as the July 2021 drinking trends demonstrate, that could mean anything from a hard seltzer to an artisan water this season.
Though hard seltzers are not exactly new, the July 2021 drinking trends suggest that the popularity of this category has only grown over the past year. Some of the newest products in this space include high-end options like Gerry's Hard Seltzers, which are inspired by popular cocktails. However, there are also more budget-friendly options created by big-name brands, like the new Coors' Orange Cream Pop-flavored hard seltzer.
While hard seltzers appear to be the alcoholic drink of the summer, the non-alcoholic category continues to see the rise of functional beverages with health-boosting benefits. For instance, Ayala's Herbal Water promises to awaken the mind and body with organic herbs, while Waitrose's new Holistic Living range includes gut-friendly smoothies.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
