Beer-Brand SPF Launches

Stella Artois and Soleil Toujours Unveil Solstice Shimmer Oil Sunscreen

The Solstice Shimmer Oil Sunscreen is the brainchild of the Stella Artois and Soleil Toujours collaboration. Stella Artois Solstice Lager inspires this all-new sunscreen oil. Designed to keep skin hydrated, protected, and glowing, the beer brand's beauty debut boasts an SPF of 30 for optimal coverage.

Soleil Toujours, a sunscreen brand, and Stella Artois opted for soothing ingredients in the new product. The key ingredients in the Solstice Shimmer Oil Sunscreen include Acai Berry, Coconut, Sunflower Seed, and Cotton Seed oils. In addition, for ample moisturization, the sunscreen relies on Cupuaça Butter to help hydrate the skin and provide antioxidant protection against free radicals in the environment. Soothing Vitamin E and Aloe Leaf Extract are also included in the formula.

Image Credit: Soleil Toujours

Beer-brand Beauty
Opportunity for beer companies to enter the beauty industry, showcasing their offerings as a unique ingredient.
Sustainable Sunscreens
Growing market for eco-friendly sunscreens that incorporate natural ingredients that are safe for environments.
Ultra-hydrating Sunscreens
Demand for sunscreens that incorporate hydrating ingredients for added skin moisture.

Who This Affects Most

Beer
Beer companies could enter the beauty industry, highlighting their unique ingredients to expand.
Skincare
Skincare industry can capitalize on demand for eco-friendly, ultra-hydrating sunscreens.
Natural Products
Increase in demand for natural sunscreens which has paved the way for natural products manufacturers to offer new sunscreens.
SCORE
5.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 81%
Freshness 10%