Elena Rahman

The Paywall Down campaign by L’Oréal Paris is part of the global awareness movement “StandUp: against harassment in the streets.” The movement carries out anti-harassment training... MORE

The Federalist Wines is helping consumers celebrate National Wine Day by offering them a chance to win free wine and a substantial cash prize of $10,000. The wine brand is known for its rich and... MORE

The Welcome app is a newly launched platform that combines intelligence, recommendations, personalization, photos, and videos to guide users through new cities. Established by Peter Gerard, Mark... MORE

World Bee Day is fast approaching, and Victorian Plumbing wants to help save the bees by launching its new bee-sized bidet. The mini bidet set launches in tandem with the company’s new bee-... MORE

IKEA\s latest store is located in Downtown Toronto and will open on May 25h. The new store launch includes a first-of-its-kind re-envisioned IKEA food experience. While the homeware’s usual... MORE

Tronsmart’s latest innovation includes the Onyx Ace Pro true wireless earbuds. Equipped with the cutting-edge Qualcomm chip and dual microphones, the earbuds boast IPX5 waterproof with crystal... MORE

Natural Light Beer is promising consumers free beverages this Memorial Day Weekend. According to the Farmer’s Almanac, the celebrations weekend is calling for rain across most regions in the... MORE

Coeur de Lion recently unveiled its highly expressive Joyful Colours collection. The new range of jewelry boasts playful and joie de vivre designs, ideal for any upcoming spring and summer outfits.&... MORE

The Smart Sticker was developed by DermTech to help people easily and accurately detect melanoma. The sticker uses patented technology to test the targetted area. To use the sticker, consumers can... MORE

The Quaker Oat Flour is a new baking ingredient made from 100% whole grain oats. Prior to its live launch this summer, Quaker will bring its flour offerings to three of the nation’s rainiest... MORE

The Gelactive Gel Acid Treatment Toner by The Better Skin Co is a nourishing leave-on exfoliator that works to smooth and clarify the skin overnight. Ideal to reinvigorate the consumer’s... MORE

Sandwich lovers will have a chance to create the Jimmy John Metasandwich, complete with high-quality ingredients. Jimmy John’s is officially entering the metaverse with a new interactive... MORE

PARADISED is preparing consumers for summer fashion with its laid-back styles and streetwear silhouettes. This year, the fashion company is incorporating vibrant hues for its Spring/Summer 22... MORE

nununu’s Beach & Swimwear pieces are protectant and stylish. Launching ahead of the summer months, these pieces exciting pieces are helping kids express themselves through beach play all... MORE

The CND Shellac is the brand’s latest breakthrough formula. Its game-changing composition provides wearers with a long-lasting and high gloss shine. Users no longer require an IPA wipe due to... MORE

During this year’s mental health awareness month, Scent & Fire is donating portions of its candle proceeds from its Safe Space Candle sales to the Gem City Selfie Museum. Founded by... MORE

On May 18th, U Beauty is introducing consumers to the SUPER Body Hydrator, infused with niacinamide, hyaluronic acid, and more nourishing ingredients. The launch comes after the brand’s... MORE

The home fragrance brand, Air Wick, unveiled a new visual identity in tandem with the launch of its new plug-in range. Its new appearance follows the brand’s core vision of “thriving... MORE

Agni will launch a new fertility collection to support various fertility journeys and all stages of conception. The new collection was created with guidance from a medical advisory board of experts... MORE

The Duncan Hines EPIC Baking Kits are now available Canada-wide. Duncan Hines, a brand of Conagra Brands Inc, is helping Canadians make up for lost time and missed milestones through the power of... MORE

House of Suntory and Lotte Duty Free teamed up to establish a limited-time immersive store located in Changi International Airport’s Terminal 3 Departure Hall. Divided into four segments, the... MORE

The Blues Experiential Reality retail store brings hockey fans a new shopping experience in sports and live entertainment via the metaverse. The NHL team partnered with retailers Rank + Rally, DBK... MORE

CryptoArmor was founed by entrepreneurs Grant Mitterlehner and Brendon Kelley. Based in Austin, the cybersecurity startup is bringing runtime protection to the crypto industry. The protection... MORE

Dear Evan Hansen teamed up with Roblox and Bored Ape NFTs to launch a campaign in support of children’s mental health. The award-winning Broadway musical also partnered with Blueberry... MORE

BB Creatif is launching a new series of charitable NFTs. The collection is called VICE and marks Bianca Van Damme’s second art NFT drop as part of the BB Creatif platform. The platform was... MORE

The late Robin Williams, an actor and comedian, is being honored through an NFT project conducted by the actor’s son Zak Williams. Known for his roles in films like Good Morning Vietnam, Dead... MORE

Studio Bahia is introducing blended therapeutic services that leverage the power of virtual reality. The company offers therapy experiences for all ages and various mental health concerns. Each VR... MORE

NFT Gurus is building the world’s first monastery in the metaverse on land in Decentraland and Sandbox. The project was created by The Trillionaire Life and consists of 7777 rare gurus seen... MORE

Happy Jack and Sweet partnered up for the second year in a row to launch the latest installment of the Happy Jack NFT Collection, dubbed The Cloud Collection. Centered around anxiety and the... MORE

The MindBlowers will launch in web3 as NFT avatars, algorithmically generated to provide mental health healing on the Ethereum Blockchain. Over 3000 avatars in the web3 community will be dedicated... MORE

sipMARGS offers consumers uniquely crafted canned sparkling margaritas. The bold and delicious ready-to-drink cocktails contain 5% alcohol per can and only 130 calories per serving. The beverage is... MORE

Tequila Cazadores is celebrating the 100 year anniversary of its original tequila recipe with the #TheCaz100 campaign. As COVID-19 restrictions ease up across the globe, the tequila company wants to... MORE

Roots, the iconic Canadian brand, now offers the Lola Bag. Available in two sizes, the Canadian-made purses are ideal for everyday use this summer. The bags are large enough to hold the user’s... MORE

Hoff launches its Metro Collection of ready-to-wear planet-inspired shoes. The range takes cues from the world’s most iconic places and boasts retro design codes. The Spanish shoe brand’... MORE

French Lime Leggings is launching a new collection of athleisure, inspired by the company’s CEO Denise Saad and her travels around the world. The sustainable athleisure brand creates figure-... MORE

Anna Beck Jewelry is a female-founded brand. The company celebrates the beauty of connection with its highly-anticipated Rasa Collection. The collection returns for the spring/summer months with a... MORE