Hondaverse is Honda's latest gaming venture, launching in Fortnite. The new virtual world is Honda's fully immersive space within the popular video game. Available on through Twitch, the Hondaverse consists of customer Fortnite creative maps. The maps become creative worlds where streamers and gamers can compete. The virtual space is launching with the Honda Parkour world, built around the 2023 Honda HR-V. Players will be able to test their abilities through the parkour runs and answer Honda Trivia to challenge each level of the Honda Parkour world.
The new virtual world will be streamed by SypherPK and premier on June 30th at 11am. Hondaverse was created independently using Fortnite's Creative Toolset. The Toolset allows anyone to build their own online experience for free and share it with Fortnite users across the globe.
Image Credit: Fortnite
Why This Trend Is Growing
- Branded Gaming Ventures
- Opportunity for businesses to create virtual worlds within popular video games to reach a wider audience and engage with customers.
- Virtual Customer Experience
- Opportunity for businesses to create immersive virtual experiences for customers to interact with their brand.
- Interactive Advertising
- Opportunity for businesses to advertise their products/services in creative interactive ways within popular video games.
Industries Being Reshaped
- Automotive
- Opportunity for automotive companies to engage with a younger demographic and promote their vehicles in a unique and fun way through gaming.
- Gaming
- Opportunity for gaming companies to collaborate with businesses and offer them a platform to promote their brand through virtual experiences within their games.
- Marketing/advertising
- Opportunity for marketing/advertising companies to explore new and innovative ways to reach and engage with customers through interactive advertising within popular video games.
