As October ushers in the month of candy with Halloween festivities, HI-CHEW is taking the sweet celebrations to the metaverse by offering a candy-filled gaming experience within Fortnite. This activation marks the first time that HI-CHEW will be fully integrated into a gaming experience, and the brand will be featured in three popular Fortnite mini-games: Hiding Game, Lucky Blocks and Troll Free For All.
Within the world of Fortnite, players will encounter HI-CHEW branded power-up blocks, pushcarts, special hiding spots and other surprises to enhance their gameplay experiences.
"With more than half of Fortnite's audience falling into the Gen Z demographic," said Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Morinaga America, "This integration allows us to reach our target consumers in a more fun, engaging and meaningful way while they are consuming entertainment."
Why This Trend Is Growing
- Candy-filled Gaming Experiences
- HI-CHEW is fully integrated into the gaming experience of Fortnite, offering candy-filled fun for players.
- Metaverse Brand Activations
- Brands like HI-CHEW are exploring the metaverse as a new marketing platform, integrating their products into popular games like Fortnite.
- Interactive In-game Advertising
- In-game advertising opportunities are expanding, with brands like HI-CHEW creating interactive experiences within games to engage with consumers.
Industries Being Reshaped
- Gaming
- The gaming industry provides a platform for brands like HI-CHEW to create immersive and interactive experiences for players.
- Food and Beverage
- The food and beverage industry can leverage the popularity of gaming to reach target consumers through unique brand integrations.
- Advertising and Marketing
- Advertising and marketing professionals can explore new opportunities in interactive in-game advertising, as demonstrated by HI-CHEW's integration in Fortnite.
