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Interactive Trends

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
Ideas
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Insights
Playful Cosmic Displays
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
A global study from the LEGO Group shows 86% of kids ages four to 14 are interested in finding new planets, stars and galaxies, and to support curious young minds, the company broadcasted... MORE
Graduate-Inspired Dining Events
Graduate-Inspired Dining Events
P.F. Chang's Celebrates Class of 2024 with a Complimentary Entree
P.F. Chang’s is celebrating the Class of 2024 by offering graduates the spotlight at their celebratory events, whether they choose to dine in or host gatherings at home. For graduates dining in,... MORE
Whimsical Chocolate-Inspired Experiences
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Hershey’s Chocolate World is rolling out new summer offerings just in time for Memorial Day Weekend. The attraction in Hershey, Pennsylvania, is introducing a variety of new menu items,... MORE
Stress-Relieving Snack Booths
Stress-Relieving Snack Booths
I Scream for Yasso Rewards People for Releasing Frustration
People have been saying “I scream for ice cream” for years and now, frozen snack brand Yasso is making the popular declaration its own with I Scream for Yasso. In select markets, Yasso... MORE
Minimalist Brand Exhibitions
Minimalist Brand Exhibitions
MUJI Debuts Its Second Iteration of the MUJI IS Exhibition Series
The second iteration of the MUJI IS exhibition series is titled ‘MUJI IS: Behind the ‘Wa-ke’.’ Located at Hudson Yards, the exhibition celebrates MUJI’s minimalist packaging.... MORE
Sensitive Skincare Pop-Ups
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
The radically gentle skincare brand co-founded by Scarlett Johansson, The Outset, is preparing to launch its first pop-up at The Grove in Los Angeles to provide people with the opportunity to... MORE
Summer Bucket List Challenges
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
Teremana® Tequila, a spirit brand founded by Dwayne ‘The Rock’ Johnson, aims to enrich the summer experience with various activities that embody its spirit with the launch of the Summer... MORE
Branded Citizen Naturalization Campaigns
Branded Citizen Naturalization Campaigns
Heinz Has Launched Reviews for Naturalization
Reviews For Naturalization is an initiative run by the renowned condiment brand Heinz. The campaign seeks to assist immigrants in Brazil in their quest to become naturalized citizens by inviting... MORE
Cheesy Americana Diners
Cheesy Americana Diners
The Cheez-In Diner is a New Destination for Road Trippers and Snackers
Last year, Cheez-It opened the doors to the first-ever Cheez-It Stop for snackers in California and this year, the brand is welcoming people of all ages into The Cheez-In Diner. “We saw just... MORE
Goalkeeper-Led Home Appliance Campaigns
Goalkeeper-Led Home Appliance Campaigns
Hisense Partners with Iker Casillas and Manuel Neuer
Hisense has launched its ‘BEYOND GLORY’ campaign for UEFA EURO 2024™, featuring iconic goalkeepers Iker Casillas and Manuel Neuer as Global Brand Ambassadors. Casillas, celebrated for... MORE
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
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Popularity
Activity
Freshness
Patterns
Megatrends
Pet Shopping Networks
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Shortly after releasing a 29-piece UTSÅDD product collection for pets and their owners, IKEA is launching The Pet Shopping Network as a TikTok livestream broadcast where cats and dogs will... MORE
Spontaneous Summer Picnics
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
A few months ago, Absolut Vodka and Sprite debuted a ready-to-drink cocktail combining premium vodka with an iconic lemon-lime sparkling soft drink and the two trademark brands that united in one pre-... MORE
Cacao Husk Sculptures
Cacao Husk Sculptures
Omnom Partnered with Theodóra Alfreðsdóttir to Experiment with Cacao Husk
Omnom and Theodóra Alfreðsdóttir joined forces at Icelandic Designweek to explore the potential of cacao husk, a byproduct of the cacao bean. This collaboration resulted in chocolate sculptures... MORE
Memory-Stimulating Chocolate Boxes
Memory-Stimulating Chocolate Boxes
Cadbury's Memory Bar Boxes Help People Living with Dementia
In partnership with Alzheimer’s Research UK, Cadbury is sending out thousands of special Memory Bar Boxes featuring six limited-edition retro Dairy Milk bars. These bars were specifically created... MORE
Pop-Up Outdoor Weddings
Pop-Up Outdoor Weddings
The First-Ever Chaco Wedding Invites Nature-Loving Couples to Tie the Knot
Outdoor footwear brand Chaco is celebrating its 35th birthday by hosting the first-ever Chaco Wedding and inviting 35 couples to get married or renew their vows. In preparation for the event in June,... MORE
Secret Dinner Series
Secret Dinner Series
La Carte by Le Creuset is a Three-Part Secret Supper Dinner Series
Secret Supper and iconic cookware company Le Creuset are teaming up to launch a limited-edition dinner series called La Carte by Le Creuset. Events in New York City, Santa Barbara and Minneapolis... MORE
Playful Dinner-Inspired Challenges
Playful Dinner-Inspired Challenges
Mrs. T's Pierogies Has Launched the Go-Fun-Me Challenge
Mrs. T’s Pierogies has launched the Go-Fun-Me Challenge in collaboration with TV personality and former ‘Bachelorette’ star Ali Fedotowsky-Manno. The playful initiative encourages... MORE
Collaborative Streaming Game Experiences
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Netflix and Roblox announced a partnership on a digital theme park as a way to provide players with an interactive experience inspired by some of their favorite streaming show franchises. The... MORE
Unknown Birthday Campaigns
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
In Bangladesh, over 20 million people lack knowledge of their actual birth dates due to historical practices of home births without documentation — Grey Bangladesh and Tasty Treat aim to address... MORE
Generative AI Candy Campaigns
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
The Starburst ‘Different Every Time’ campaign is the latest from Mars Wrigley as a way to encourage consumers to try their hand at enjoying its signature product in different ways. The... MORE
AR Retail Kiosks
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Virtual try-on experiences for apparel and accessory products have revolutionized the way consumers shop online, and BIG Digital and DeepAR are bringing immersive experiences to retail settings with... MORE
Emotive Fragrance Pop-Ups
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
To support the release of its first-ever fragrance collection, beauty brand Charlotte Tilbury is opening the doors to a pop-up in London devoted to the future of fragrance. Devoted to the Collection... MORE
Wedding Fashion Pop-Ups
Wedding Fashion Pop-Ups
The Shein Love Chapel Officiates Couples' Commitment Ceremonies
On Memorial Day Weekend, Shein will open the doors to its first-ever wedding-focused pop-up experience, the Shein Love Chapel. 30 couples in Vegas have the chance to get dressed in complimentary... MORE
Beer-Branded Music Platforms
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Coors Light is introducing ‘Chill Amplified,’ a music platform designed to enhance the chill experience for consumers by offering access to top artists, concerts, and backstage... MORE
Vibrant Race-Inspired Apparel Collections
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
California-based retailer Pacsun recently introduced its latest collaboration with Formula 1® in Miami. The partnership has resulted in a vibrant apparel collection and engaging experiences that... MORE