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Interactive

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
Ideas
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Insights
100-Yard 3D Screen Ads
100-Yard 3D Screen Ads
URW Partners with SKKN BY KIM to Launch Massive Digital Activation
Unibail-Rodamco-Westfield (URW), the global developer and operator of Westfield shopping malls in the United States, has entered a new partnership with Kim Kardashian’s skincare line SKKN BY... MORE
Imaginative Liqueur Metaverses
Imaginative Liqueur Metaverses
Hpnotiq's #HPNOVERSE Invites Adults into the Metaverse
With an exclusive NFT collection and an augmented reality experience, liqueur brand Hpnotiq is inviting adults to venture into the metavertse with #HPNOVERSE. Hosted by Grammy-nominated musician... MORE
Dynamic Metaverse Billboards
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Roblox is a hub for metaverse marketing, especially when it comes to reaching Gen Z and Gen Alpha consumers, and it is helping brands to explore new avenues with metaverse billboards. Roblox is... MORE
Immersive Back-to-School Pop-Ups
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Sprayground opened the doors to a large pop-up shop in New York City’s Time Square and it shares an immersive experience of the streetwear brand’s back-to-school collection. For a limited... MORE
Smartphone Seating Campaigns
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
The latest Samsung Galaxy Z Flip 4 promotion plays with the unique shape of the smartphone with a foldable phone and nostalgic qualities. The campaign takes over bus shelters in Belgium so that... MORE
Experimental Virtual Sneaker Activations
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Italian luxury fashion label Fendi has announced that it will, for the second time, be entering the metaverse. Last January, the brand launched a new virtual fashion show and crypto wallet accessory... MORE
AR-Powered Teeth Whitening
AR-Powered Teeth Whitening
Colgate and Perfect Corp. Launch an AR-Based Teeth Whitening Experience
Colgate and Perfect Corp. have teamed up to build an algorithm that will use augmented reality to visualize the effects of the brand’s ‘Optic White Overnight Teeth Whitening Pen’ on the... MORE
Customizable Cookie Pop-Ups
Customizable Cookie Pop-Ups
The OREO Twists Lab Inspires Creative Customizations
Taste is subjective and OREO is kicking off the launch of two new products with the OREO Twists Lab pop-up, where people will be invited to explore their flavor and style preferences. At the pop-up,... MORE
Shoppable TV
Streamers introduce interactive ads to shorten the gap between content and checkout
Trend - Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.
Workshop Question - How could your brand take advantage of innovative advertising tactics, like those introduced by Connected TV technology?
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Popularity
Activity
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Patterns
Megatrends
AR Runway Experiences
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
In celebration of its 130th anniversary, Vogue hosted Vogue World as a first-of-its-kind globally livestreamed fashion show and street fair. For the event held during New York Fashion Week, Vogue... MORE
Back-to-School Metaverse Campaigns
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Kickers UK launched a back-to-school campaign through Roblox with a focus on supporting creativity and self-expression in kids. In partnership with digital development company Dubit, the footwear... MORE
Hip-Hop-Focused Virtual Worlds
Hip-Hop-Focused Virtual Worlds
Roblox's Spotify Island Unveils the 'Planet Hip-Hop' World
Roblox’s virtual Spotify Island platform has launched a new space-themed area called ‘Planet Hip-Hop,’ which will feature emerging female rapper Doechii. The virtual world aims to connect the... MORE
Festival Energy Sponsors
Festival Energy Sponsors
GHOST ENERGY is Life is Beautiful Festival's Exclusive Energy Partner
GHOST is now confirmed to be the Life is Beautiful festival’s official energy drink partner, allowing the energy drink brand to bolster its domestic and international presence. During the festival,... MORE
Branded Metaverse Neighborhoods
Branded Metaverse Neighborhoods
iHEARTMEDIA Launches Its FIrst Metaverse Space, 'iHEARTLAND'
iHEARTMEDIA, a leading global entertainment company, has announced the launch of ‘iHEARTLAND,’ its first virtual location in the metaverse. The new virtual space will be accessible via... MORE
play_circle_filled Metaverse Restaurant Menus
Metaverse Restaurant Menus
Garlic Guajillo Steak Launched in Roblox's Chipotle Grill Simulator
After introducing the Chipotle Burrito Builder on Roblox, Chipotle Mexican Grill is introducing a new protein to its virtual restaurant on the popular metaverse platform with the all-new Chipotle... MORE
Uplifting Reforestation Campaigns
Uplifting Reforestation Campaigns
'Outshine' is Hosting the 'Let The Joy Shine Through' Campaign
‘Outshine,’ the frozen fruit bar company and leader in the healthy snacking segment, announced its upcoming ‘Let The Joy Shine Through’ campaign. Through this campaign,... MORE
Metaverse Fashion Portals
Metaverse Fashion Portals
PUMA Metaverse Space Connects Fans to FUTROGRADE at NYFW
The first-ever PUMA metaverse website experience was recently unveiled and it arrived with exclusive NFTs with limited-edition redeemable physical sneakers. This virtual portal coincides with the... MORE
Painted Metaverse Houses
Painted Metaverse Houses
The Valspar Color-verse Features the Brand's 2023 Colors of the Year
The Valspar Color-verse is an interactive virtual house in the metaverse that was created to show off the paint brand’s recently announced 2023 Colors of the Year. There are a dozen Colors of... MORE
play_circle_filled Canadian Gaming Showcases
Canadian Gaming Showcases
Ubisoft is Hosting 'Ubisoft Forward' on September 10th, 2022
Ubisoft, the Canada-based game development studio, announced that it will be hosting a special live showcase event titled ‘Ubisoft Forward’ on September 10th, 2022. This event will... MORE
Tennis Ball Fragrances
Tennis Ball Fragrances
DraftKings' Scan and Sniff Fragrance Shares the Scent of Tennis Balls
Scent drives some of the most immersive experiences in marketing and for its latest stunt, DraftKings is inviting sports fans to scan and sniff a fragrance for the US Open. Love Love is a limited-... MORE
Color-Coordinated Appliance Events
Color-Coordinated Appliance Events
The Notes + Tones Party Showcases LG's MoodUP Technology
LG teamed up with NTS Radio for the Notes + Tones event, complete with live DJs and colorful cocktails to show off the best features of its latest refrigerator with MoodUP technology.  The... MORE
Human Claw Machines
Human Claw Machines
The Proper Dropper by Proper Snacks Dunks People into a Pile of Snacks
Rather than having people struggle to direct a thin metal hook inside a claw machine, Proper Snacks is giving people the chance to get inside the UK’s first human claw machine, the Proper... MORE
Pop-Up Nature Escapes
Pop-Up Nature Escapes
The Nature Exchange Invites Adults to "Swap Their Pop" for Corona Cero
Adults have the opportunity to be nurtured by nature as part of The Nature Exchange from Corona Cero, which kicks off the launch of a new non-alcoholic alternative made with 100% natural ingredients.... MORE
AR Fashion Pop-Ups
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
With the rise of Web3, NFTs and the metaverse, digital-only clothing and other kinds of virtual wearables are becoming increasingly common. And beyond being able to secure them exclusively online,... MORE
AR-Based Skincare Try-Ons
AR-Based Skincare Try-Ons
J.C. Penney Recruits Revieve for an AR and AI-Based Cosmetic Experience
Through a partnership with Revieve, J.C. Penney has recently debuted a new augmented reality and artificial intelligence-powered cosmetic experience. Customers can participate in an AI-powered... MORE