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Interactive

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
Ideas
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Insights
Candy Hotel Room Activations
Candy Hotel Room Activations
Howard Johnson by Wyndham Celebrates Its Design Refresh with a Pop-up
The candy hotel room is no longer a thing of one’s dreams as Howard Johnson by Wyndham realizes it as the hospitality business celebrates its “largest design-refresh in more than 25 years.... MORE
Top 50 Interactive Trends in September
Top 50 Interactive Trends in September
From AR Cocktail Recipes to Hot Air Balloon Activations
Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to... MORE
Boundary-Pushing Running Challenges
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
To exhibit the performance, resilience and energy-saving benefits of the ASICS GLIDERIDE technology, the company launches a running challenge that strips the boundaries that hold athletes back.... MORE
Whimsical Newsstand Pop-Ups
Whimsical Newsstand Pop-Ups
Hendrick's 'Not-So-Normal-Newsstand' Infuses Daily Life with Oddity
With its Portals to the Peculiar, Hendrick’s Gin has been introducing a wide variety of multi-sensory events to help people experience its product in unexpected channels, including seemingly... MORE
Tennis-Inspired Mural Campaigns
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
loyalkaspar — a contemporary creative branding agency, embraces artistic merits and expression in advertising through a vibrant mural campaign that adorns urban walls in New York City. The... MORE
Short Marketing Lesson Websites
Short Marketing Lesson Websites
The Proof is a Marketing Website That Gives Actionable Solutions
Understanding marketing tactics and buying behaviors of consumers is key to ensuring your business has a high return on investment, and now to simplify market research, the Proof has launched to... MORE
Shoe Customization Contests
Shoe Customization Contests
'Global Custom Culture' Invites Sneakerheads to Design Their Own Vans
Global Custom Culture is an inaugural shoe customization contest from Vans that’s challenging artists to design their very own pair of shoes that could ultimately end up being produced by the... MORE
Cinematic Bottle Campaigns
Cinematic Bottle Campaigns
'STANLEY Sightings' Captures the Appearance of the Bottles in TV & Film
STANLEY Sightings is a new campaign that spotlights just how often STANLEY bottles can be seen in TV shows and movies. The brand is challenging fans to identify 40 films and shows from the past that... MORE
Branded Cafe
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.
Workshop Question — If your brand were to create a consumer experience representative of itself, what would that look like?
7.3
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Popularity
Activity
Freshness
Patterns
Megatrends
Wine Brand Art Parties
Wine Brand Art Parties
The Lillet Paint Night Event Featured DIY Spritzers and Painting
Lillet’s Lillet Paint Night event was hosted last month in the heart of Toronto’s chic Yorkville neighborhood inside Bar Reyna. The event featured a customizable cocktail station where... MORE
Home-Style Entertaining Pop-Ups
Home-Style Entertaining Pop-Ups
The Craft Ice House by LG Serves Drinks with Spherical Ice
LG recently introduced the InstaView Door-in-Door Refrigerators with Craft Ice and in New York City, it is now hosting a multi-room pop-up bar styled like a home entertainment-themed party. At The... MORE
AI-Powered Rice Packages
AI-Powered Rice Packages
Uncle Ben's is the First Food Brand to Make the Most of Google Lens
Google Lens, Google’s AI-powered visual search tool, is making it easier for consumers to dive deeper into the Uncle Ben’s brand and discover recipes, nutrition advice, instructional cooking... MORE
AR Grooming Lenses
AR Grooming Lenses
Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
Manscaped’s ‘Prevent Manscaping Accidents’ campaign on Snapchat is quickly going viral thanks to the hilarious experience that it shares with social media users on the platform.... MORE
play_circle_filled Pizza-Branded Parent Stations
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
According to a recent study, the hashtag #ParentFail peaks during the back-to-school season, and in an effort to appreciate parents across the United States, frozen pizza brand Red Baron has... MORE
Sensitive Skincare Pop-Ups
Sensitive Skincare Pop-Ups
Pai Skincare & Detox Kitchen Created the Happy Skin Pop-Up
To bring attention to the fact that it now offers consultations with a Sensitive Skin Coach as a new customer service offering, Pai Skincare launched the Happy Skin pop-up in partnership with Detox... MORE
play_circle_filled Interactive Cooking Videos
Interactive Cooking Videos
IPC & eko's Interactive Cookbook Invites Millennials to 'Cook Together'
eko and IPC created Cook Together, an interactive cookbook powered by eko’s choice-driven video technology and an interactive recipe video series that aims to get Millennials making meals... MORE
play_circle_filled AR Soda Cans
AR Soda Cans
Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
Coca-Cola is now inviting consumers to interact with its cans like never before, thanks to its interactive AR soda packaging. In collaboration with Ogilvy Mexico and VFX house Timber, Coca-Cola... MORE
Internationally Inspired Greek Pizzas
Internationally Inspired Greek Pizzas
Pie Five Pizza's Athenian Pizza is Fully-Loaded
This fall, Pie Five Pizza is looking to take customers on a journey around the world with a series of internationally inspired pizzas like the tasty Athenian Pizza. As part of its Pizza Passport... MORE
play_circle_filled QSR Dating Simulators
QSR Dating Simulators
KFC's "Most Delicious" Dating Sim Lets Players Woo Colonel Sanders
From chicken-flavored nail polish and edible sandwich wrappers to literal bucket hats, KFC is continually surprising fans with creations that are wildly unexpected—and soon, people can look... MORE
Ranch Dressing Food Tours
Ranch Dressing Food Tours
The Coast 2 Coast Ranch Tour Showcases the Diversity of Ranch Dressing
Ranch dressing fans prepare yourselves because Hidden Valley just announced the first-ever Coast 2 Coast Ranch Tour. The Coast 2 Coast Ranch Tour is a nation-wide food tour that started with a... MORE
Sneaker-Branded Social Media Contests
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
Vessi Footwear, a popular startup sneaker brand famed for its waterproof knit material, recently launched a new social media contest focused on travel to entice consumers to post novelty photos of... MORE
Experiential Styling Suites
Experiential Styling Suites
The NYFW Refresh Suite Powered by LG Styler is a Styling Concept Space
Those who are attending New York Fashion Week will have the opportunity to explore a new styling suite concept called The Vault, which was created in a collaboration between LG Electronics and What... MORE
play_circle_filled Location-Aware Wine Labels
Location-Aware Wine Labels
Third Aurora's Bottles Use Their Exact Location to Enhance Marketing
By the end of the year, Third Aurora has plans to add location-aware services to its augmented reality Winerytake platform, introducing wine labels for next-gen marketing. After scanning a location-... MORE
Top 100 Marketing Trends in September
Top 100 Marketing Trends in September
From Swapped Logos to High-Energy Alcohol Activations
Many different brands across the wide scope of industries explore new and exciting ideas this month, making up the list of September 2019 marketing trends. The expansive list highlights the... MORE
24-Hour Beauty Shops
24-Hour Beauty Shops
Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
Fans of the iconic makeup brand Revlon can now get their fix of beauty products any time of day with the brand’s new 24-Hour Beauty Salon in London’s Fitzrovia. To promote the new shop,... MORE