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Interactive Trends

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
TOP 17 WEEKMONTH2 MONTHS
#1: Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential FULL ARTICLE
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Purpose-Built Padel Courts
Purpose-Built Padel Courts
Padel Up Partnered with Playbypoint and SIUX
Padel Up, in partnership with Playbypoint and SIUX, built two purpose-built padel courts just steps from the Coachella and Stagecoach music festival grounds in Indio, California. This venture... MORE
Dog-Friendly Fan Events
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Purina, in collaboration with KC2026—the local organizing committee for the FIFA World Cup 2026—is welcoming fans to a pet-minded experience during Dog Days at the FIFA Fan Festival Kansas... MORE
Summery Bakery Takeovers
Summery Bakery Takeovers
The Grey Goose Berry Rouge Pâtisserie Features a Special Cronut
Grey Goose kicked off 2026 by introducing fruit-forward, no-added-sugar Grey Goose Berry Rouge, and to highlight its newest flavored offering, the vodka brand is preparing to welcome adults into... MORE
Multitasking Volunteer Initiatives
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Excitement is building in anticipation of the FIFA World Cup 2026, and with nearly half of this summer's soccer matches airing during work hours in the United States, Heineken Fan Volunteers... MORE
Fan Participation Campaigns
Fan Participation Campaigns
The Fan Edit by Smirnoff Ice Taps into Love Island USA's Interactivity
Smirnoff Ice, the Official Malt Beverage of Love Island USA, is launching The Fan Edit, a new campaign that leans into one of fans' most beloved aspects of the show: viewers decide who stays, who's... MORE
Summer Fragrance-Inspired Pop-Ups
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Maison Margiela launched a pop-up café in Amsterdam at de Bijenkorf to promote its Replica 'Never-ending Summer' fragrance through an immersive hospitality experience. The activation temporarily... MORE
Mobile Cafe Pop-Ups
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Coach introduced a vibrant mobile café pop-up experience at Gotemba Premium Outlets in Japan, blending fashion retail with hospitality-driven consumer engagement. The activation featured a branded... MORE
play_circle_filledHiking Advocate Chatbots
Hiking Advocate Chatbots
Mammut's Cliff Encourages Frustrated Online Users to Take a Hike
Telling someone to "take a hike" can be dismissive, but Mammut's Cliff is a first-of-its-kind AI chatbot that reclaims the phrase with purpose, turning it into an inspiring challenge to get outside... MORE
NFC-Enabled Spoons
NFC-Enabled Spoons
Halo Top's Silent (à la) Mode Spoon Puts Smartphones on Do Not Disturb
Truly savoring food involves slowing down, being fully present in the moment and allowing oneself to genuinely enjoy every bite, and to help snackers get more enjoyment out of eating ice cream,... MORE
Edible Ranch Billboards
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
While ranch is a beloved, everyday staple for millions across the United States, it has yet to catch on in much of the rest of the world, but Hellmann's installed WTF is Ranch?, an edible billboard... MORE
Experiential Poster
Physical, touchable media is being reintroduced to deepen sensory engagement
Trend - Brands are incorporating tactile elements into billboards and posters to create immersive, multi-sensory experiences. From textured surfaces to interactive materials, these physical formats invite touch and smell, transforming passive ad spaces into memorable, hands-on brand encounters.

Insight - As consumers grow increasingly desensitized to purely visual, screen-based advertising, tactile displays offer a powerful way to break through by engaging senses of touch and smell—emotionally resonant and memory-linked triggers. Therefore, by introducing physical or olfactory interaction into public media, brands can spark moments of surprise, curiosity, and deeper cognitive imprinting while encouraging organic sharing of these novel encounters.
Workshop Question - How can your brand use physical interaction to create more memorable consumer touchpoints?
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Activity
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Megatrends
Sensory Outdoor Posters
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
The 'Scratch-and-Sniff OOH Campaign' marks Billie’s first interactive out-of-home advertising initiative, recently launched in New York City. Through this campaign, consumers are invited to... MORE
Sniffable Deodorant Billboards
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Deodorant brand Sure is releasing a whole-body deodorant touted as the first of its kind in the category for the UK, and the public is being made aware of it with interactive deodorant billboards... MORE
Interactive Advertising Installations
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Intimissimi’s Feel the Billboard campaign introduces a tactile approach to outdoor advertising by integrating a real cashmere swatch into street‑level billboards. The installation was placed in... MORE
Pet-Finding Billboards
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Croatian telecom company Hrvatski Telekom collaborated with creative agency Bruketa&Zinic&Grey to create scented billboards that are useful for locating missing pets. More dynamic than the average... MORE
Winning Comment Campaigns
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Earlier this year, as part of its Stay Thirsty platform, Dos Equis reintroduced The Most Interesting Man in the World, and now, the beer brand is inviting fans to write their own legend lines that... MORE
Sports Venue Sponsorships
Sports Venue Sponsorships
Kalshi Has Landed a Partnership with Madison Square Garden
Prediction market platform Kalshi has secured a multi-year partnership with Madison Square Garden Entertainment, becoming the first prediction market platform to partner with the iconic New York... MORE
Golfer-Led Yard Sale Initiatives
Golfer-Led Yard Sale Initiatives
TruGreen Partners with Jason Day for a Special Yard Sale
TruGreen, the lawn care provider serving over 2.3 million customers across North America, partnered with professional golfer Jason Day for a promotional campaign on Facebook Marketplace where Day... MORE
Tap Water Pubs
Tap Water Pubs
The Westminster Tap by Independent Age Highlights Rising Water Bill Prices
Independent Age, the UK-based national charity devoted to helping older people facing financial hardship, opened the doors to The Westminster Tap, a pop-up that exclusively serves tap water to... MORE
Grocery-Inspired SPF Pop-Ups
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Beauty of Joseon collaborated with Sephora Times Square to host the Morning Moisturizer SPF Grocery experience in NYC, inviting passersby into a playful, supermarket-inspired space to explore... MORE
Conciliatory Cannabis Promotions
Conciliatory Cannabis Promotions
JARS Cannabis Supports Spirit Airlines Customers & Employees
JARS Cannabis — a Michigan-based multi-state cannabis retailer — has launched a limited-time initiative that offers free products to travelers whose flights were canceled and employees who... MORE
Men-Targeting Antiperspirant Campaigns
Men-Targeting Antiperspirant Campaigns
Degree and Christian Pulisic Launch 'Here for Sweat'
Degree, the world's leading antiperspirant brand and an official sponsor of the FIFA World Cup 2026, has launched a campaign titled 'Here for Sweat.' This marketing initiative features US Men's... MORE
Live Gardening-Focused Virtual Events
Live Gardening-Focused Virtual Events
Great American Media Partners with Gardenuity
Great American Media has partnered with Gardenuity to host the Great American Garden Party — a live virtual event on May 14th, where participants nationwide plant together from their own homes... MORE
Tea-Inspired Martini Tours
Tea-Inspired Martini Tours
The No.3 Gin Afternoon-Tini Tour Offers a Fresh Take on Teatime
Inspired by the comforting British afternoon tea traditions, No.3 London Dry Gin launched the No.3 Gin Afternoon-Tini Tour, which invites martini lovers aboard a double-decker bus to see iconic... MORE
Gen Z-Targeted Wine Campaigns
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
I heart wines has announced the new I heart kinda Summer campaign as its latest initiative that's targeted towards Gen Z consumers to help engage the next generation of wine drinkers. The... MORE
Supermarket Tourism Campaigns
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
While traveling, a visit to the grocery store provides great insight into local life and food culture, leading Finnish grocery chain K-Supermarket to become the first to list multiple stores on... MORE
Mobile Cat Therapy Initiatives
Mobile Cat Therapy Initiatives
Purina Cat Chow Takes the Therapod Experience to College Campuses
Purina Cat Chow has launched a mobile, phone-free experience called the Therapod, which brings certified therapy cats from Pet Partners directly to college campuses in New York, Chicago, and Los... MORE
Dessert-Like Fragrance Unboxings
Dessert-Like Fragrance Unboxings
Miu Miu Fleur de Lait PR Boxes Featured Scoopable Kinetic Sand
To launch Miu Miu Fleur de Lait, a new fragrance inspired by the iconic mango pomelo sago dessert, Miu Miu treated select influencers to branded cooler bags featuring kinetic sand styled to look... MORE
Branded Motosport-Inspired Initiatives
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
The popular beverage brand Monster Energy orchestrated a citywide takeover in Miami during the major Grand Prix weekend. As part of the festivities, the company celebrated the nationwide rollout of... MORE
Branded Month-Long Beef Celebrations
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Buona, the family-owned brand known as Chicago's original Italian beef, is running special events in conjunction with National Beef Month in May, and the branded experience is anchored by a virtual... MORE