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Interactive

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
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Top 30 Interactive Trends in June
Top 30 Interactive Trends in June
From Virtual Cocktail Parties to Body Positivity Games
The June 2020 interactive trends range from virtual cocktail parties to body positivity games. In response to the ongoing COVID-19 pandemic and social distancing efforts, brands beyond the... MORE
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
On July 14th, 2020, Trend Hunter CEO Jeremy Gutsche will be hosting a free Infectious Messaging webinar to help you develop a marketing strategy that cuts through the noise. As technology and... MORE
Health-Focused Avocado Challenges
Health-Focused Avocado Challenges
Avocados From Mexico Partners with MyFitnessPal & Singer Thalía
The Avocado Challenge, hosted through a collaboration between Avocados From Mexico and popular health-tracking app MyFitnessPal, ran in September 2019, October 2019, and January 2020. The campaigns... MORE
Travel-From-Home Rum Campaigns
Travel-From-Home Rum Campaigns
The Malibu 'Holiday at Home’ Campaign is Interactive
The Malibu ‘Holiday at Home’ campaign has been launched by Pernod Ricard as a new interactive endeavor that encourages consumers to make the most of the time they’re spending at home... MORE
Interactive Birthday Dessert Pints
Interactive Birthday Dessert Pints
Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes
This year, Häagen-Dazs is turning 60 and the ice cream brand is celebrating by sharing not just special frozen treats but also interactive product packaging and exclusive experiences. In shops, Hä... MORE
Virtual Video Game Restaurants
Virtual Video Game Restaurants
KFC Island on Animal Crossing Recreates the Fried Chicken Chain
Within the world of Animal Crossing: New Horizons, KFC Philippines created KFC Island as a virtual recreation of its restaurant. When visiting the island, players will see a character that reminds... MORE
Fast Food Dance Challenges
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
Burger King created a new challenge on TikTok called the #WhopperChallenge and it gives people the chance to perform the Whopper Dance to be rewarded with a $1 Whopper sandwich. To introduce the... MORE
Beer Brand Hiking Positions
Beer Brand Hiking Positions
Anheuser-Busch is Hiring a Chief Hiking Officer for 2021
If your idea of a dream job is getting paid to hike across the U.S., you’ll want to apply for Anheuser-Busch’s new Chief Hiking Officer position. Devils Backbone Brewery is an Anheuser-... MORE
Mixed-Reality Charity
Companies are engaging consumers with AR and VR-powered relief efforts
Trend - Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers.
Workshop Question - How might your brand advocate for relief efforts amid a crisis?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Virtual Eyewear Try-Ons
In-Store Virtual Eyewear Try-Ons
Clearly's Reopening Strategy Fuses QR Codes & Virtual Tech
Virtual try-on technology is no longer just a novel experience—it’s becoming an essential way for consumers to interact with products post-pandemic. Eyewear retailer Clearly is reopening its... MORE
Gamified In-App Loyalty Programs
Gamified In-App Loyalty Programs
Perk Hero Launched as a Contact-Free Payment App for Restaurants
Vancouver company Glance Pay launches Perk Hero—a contact-free payment application boasting low restaurant fees and a terrific in-app loyalty program. The platform enjoys a timely debut as COVID-... MORE
Bot-Proof Raffles
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
The Smoooth Raffle, hosted by Klarna, is a revolution in the experience. The event features an extra-special entry system that uses BPM technology to measure the heartbeat of entrants. As a result,... MORE
Streaming-Based Marketing Campaigns
Streaming-Based Marketing Campaigns
Doritos Ketchup + is Re-Launched Alongside a Streaming Service
Doritos Ketchup + is being re-launched in Canada and the company has curated a full-on streaming platform as part of its marketing efforts. The initiative definitely fits with the times as many... MORE
Beer-Branded Jingle Contests
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
Busch Beer is giving musicians the chance to have their rendition of its iconic jingle, ‘Head for the Mountains,’ featured in an upcoming ad. The winner will also receive a $10,000... MORE
Pride Mail Campaigns
Pride Mail Campaigns
Skittles is Helping People Write to One Another During Pride Month
During a year when people are social distancing yet desire a sense of togetherness, Skittles is encouraging people to pen letters to one another with a Pride mail campaign. In collaboration with Gay... MORE
Blockchain-Based Mobile Trivia Games
Blockchain-Based Mobile Trivia Games
Miller Lite and Vatom Labs Launch 'Great Taste Trivia'
Mobile trivia games are popular amongst groups and allow individuals to test their knowledge on any given topic. Harnessing the popularity of such an activity, Miller Lite supplements its ‘... MORE
Gamified Personal Finance Platforms
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
The personal financial platform is being revolutionized by companies like Ally Financial who understand the inherent value in gamifying activities that may otherwise be perceived as tedious. Through... MORE
play_circle_filled Interactive Augmented Reality Packaging
Interactive Augmented Reality Packaging
Pepsi Boasts Soccer-Inspired International Campaign
Augmented reality packaging has gained popularity in recent years as it introduces a highly interactive and immersive element when it comes to marketing. Recently, Pepsi launched an international... MORE
AI-Powered Movie Platforms
AI-Powered Movie Platforms
rct studio's Innovative Software Helps You to Make Your Own Movie
If you have ever had dreams to make your own movie without necessarily having the formal education or being firmly established within the industry, rct studio’s cutting-edge platform might be... MORE
play_circle_filled Math-Powered Interactive Crime Dramas
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
Interactive crime dramas are becoming increasingly popular among audience members who want an opportunity for deeper immersion within the storyline and ‘Muder by Numbers’—an experience... MORE
In-Game Makeup Collaborations
In-Game Makeup Collaborations
The Sims 4's Base Game Now Includes M.A.C Cosmetics Makeup for Sims
Some people are using their extended time at home as an opportunity to give their skin a break from makeup, which means that they’ve no need to purchase new products—and as such, cosmetic... MORE
play_circle_filled Interactive Train-Based Exhibits
Interactive Train-Based Exhibits
Ukrainian Railways Opened Ukraine WOW Interactive Exhibition
In 2019 Ukrainian Railways’ decided to change its negative public perception. On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers... MORE
Celebrity-Led Natural Deodorant Campaigns
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
Schmidt’s launched a natural deodorant campaign that features Jerry Harris—the star of Netflix sensation Cheer—in order to motivate consumers who have not yet switched to a free-from deodorant... MORE
Interactive Crime Scene Maps
Interactive Crime Scene Maps
The Sneak Podcast Supplements the Experience with Special Features
The creators of true-crime podcast ‘The Sneak’ have included supplementary features like an interactive crime scene map and behind-the-scenes videos to supercharge the immersive... MORE
Virtual Cheese Parties
Virtual Cheese Parties
Wisconsin Cheese is Hosting the World’s Largest Virtual Cheese Party Online
Everything from art fairs and design exhibitions to music festivals have gone totally digital this year and for the upcoming National Cheese Day, Wisconsin Cheese is hosting the World’s Largest... MORE