Affordable, ingredient-focused skincare brand The Inkey List debuted the world 's first hydrating billboard as part of a new skincare campaign and a teased product launch for 2025.
The Hydration Tap out-of-home activation includes a button that can be pressed to activate a built-in tap for dispensing free samples of the brand's Hyaluronic Acid Serum.
With this activation, the brand aims to spotlight hydration as a foundational part of skin health—especially since 91% of people are said to have dehydrated complexions, according to the results of a recent consumer survey. With this activation, passersby can also have their skin’s hydration levels tested by The Inkey List team to equip them with insights and a new skincare routine to support more comfortable, plump skin that's well hydrated.
What Makes This Trend Stand Out
- Serum-dispensing Billboards
- Innovative out-of-home advertising that engages consumers directly by offering free skincare product samples.
- Interactive Skincare Campaigns
- Marketing efforts that incorporate direct consumer interaction and provide personalized skincare insights to promote brand engagement.
- Hydration-focused Skincare Products
- Products that address common skin issues by emphasizing the importance of hydration, targeting the majority of consumers with dehydrated skin.
Sectors Adopting This
- Skincare
- An industry driven by innovation in product formulation and personalized consumer engagement techniques to promote skin health.
- Advertising
- Out-of-home advertising innovations that integrate product sampling and interactive consumer experiences to increase brand visibility and engagement.
- Consumer Goods
- Broadening the consumer goods market includes companies that leverage innovative sampling methods to create unique product awareness opportunities.
