At the 2024 Cheez-It Citrus Bowl, the Kellanova brand is committed to turning college football "fantaseez" into 100% real experiences for fans, players, and even its mascot. Interested participants are invited to submit their boldest dreams online for their chance to win fantaseez like a Two-Minute Timeout Wedding or a role as the first-ever Official Cheez-Caster, who will report on the game's absurdity live from inside the world's largest bowl of Cheez-It crackers.
No matter how wacky or off-the-wall, Cheez-It encourages its most obsessed fans to submit the unforgettable experiences they'd like to have with the brand.
The Cheez-It Citrus Bowl caps off the year on December 31st on ABC and viewers can look forward to seeing all sorts of wild ideas play out in reality.
Why This Trend Is Growing
- Fan-centric Event Engagement
- Leveraging fan input to shape event experiences can deepen audience loyalty and create memorable brand interactions.
- Interactive Online Contests
- Online competitions that offer unique, once-in-a-lifetime experiences as prizes can significantly boost consumer participation and interest.
- Role Immersive Brand Activities
- Offering fans immersive roles within branded events can generate high levels of engagement and viral content.
Industries Being Reshaped
- Sports Entertainment
- Integrating fan-submitted ideas into sports events can drive unprecedented viewer engagement and attendance.
- Consumer Packaged Goods
- Involving consumers in product-related experiences can enhance brand loyalty and create strong community ties.
- Event Marketing
- Creating unique, interactive experiences around events can amplify marketing efforts and attract diverse audiences.
