Gamification
Attention spans are decreasing at a rapid pace, meaning consumers need more incentive to interact with a brand. Gamification aids in this via the application of game elements such as scoring, as well as the application of game theory and the process of doing something to evoke a group response.
Related Megatrends:
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Brands merge online and in-person dating to create unique experiences
Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,596 Total Clicks
Aug 16 - Feb 18
Recent and Warm
TechMarketing
Dating apps expand their reach into other aspects of consumers' lives
Implications - With the popularity of dating apps at a peak, and more competitors on the market than ever before, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' openness to meeting new people online, big players in the space are rolling out features to help consumers make friends, network professionally, and more. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
12,169 Total Clicks
Oct 17 - Feb 18
This Week and Average
TechMobileLifestyleLife
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
29,257 Total Clicks
Nov 17 - Feb 18
This Week and Warm
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
79,980 Total Clicks
May 16 - Feb 18
This Week and Warm
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Music festivals have created a market for festival-specific self-care
Implications - With the music festival industry booming, brands are recognizing the need to fill a gap in self-care during these experiences, in order for festival goers to maintain their physical and mental well-being. Offering everything from festival-specific workouts to survival kits, this shift serves two functions–filling a clear, emerging consumer need, and working as an immersive marketing tool for the brands offering the products and services. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,279 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleHealth
Eco initiatives enhance engagement with children through interaction and play
Implications - Businesses and institutions are education children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
106,397 Total Clicks
Jul 16 - Feb 18
This Month and Warm
BusinessLifestyleHealthEco
Big chain restaurants provide exclusivity through secret menu items
Implications - The rise of foodie culture is fueled mostly by a youth generation of big-brand skeptics, which could put big-brand QSRs in a compromising position. Some of these brands have found a way to provide exclusivity to the modern foodie with secret menus. These menus replace fine dining experiences and exclusive ingredients with cultural capital through limited advertising and a call to those who are "in the know." [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,906 Total Clicks
Feb 16 - Feb 18
This Month and Warm
LifestyleFood
Trend Hunter Services
Diet-tracking apps scan images to enhance the accuracy of data input
Implications - Individuals who employ the use of apps to help track and monitor their diets now have the option of using photographic diet apps that scan meals and snacks, and have high rates of accuracy. This shift comes as apps are expected to require less input from users, yet meet and exceed their demands–revealing the increased reliance on technology to remove the various barriers, both significant and insignificant, that consumers face. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
37,673 Total Clicks
May 15 - Feb 18
This Month and Mild
TechLifestyleHealth
Nightclubs and bars streamline processes with the help of tech
Implications - Nightclub and bar experiences are aiming to attract convenience and novelty-minded consumers by incorporating app and tech-based processes and payment options into their offerings. These traditional spaces are shifting gears in order to better accommodate Millennials' decreased desire to spend money on a night out, and are doing so by including the streamlined tech services that this generation has grown so accustomed to outside of this industry. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
49,777 Total Clicks
Dec 16 - Jan 18
This Month and Average
TechLifestyleDrinking
Video games function as educational platforms for climate change awareness
Implications - Video game platforms are using their fundamentally immersive nature to teach players about the impacts of, and various solutions to, climate change. This emerging shift could have an impact on the mitigation of some of climate change's consequences, largely due to it being served on a platform that directly targets the age groups that will be most affected by this global issue. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
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62,612 Total Clicks
Mar 16 - Jan 18
This Month and Average
Pop CultureEco