Gamification
Attention spans are decreasing at a rapid pace, meaning consumers need more incentive to interact with a brand. Gamification aids in this via the application of game elements such as scoring, as well as the application of game theory and the process of doing something to evoke a group response.
Related Megatrends:
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Newly Added
Category List
Full Index


Drones are created with gesture-control capabilities
Implications - Tech brands that specialize in personal drone systems are incorporating gesture-control functions that allow consumers to operate their products unencumbered by hand-occupying tools. These products cater to consumers seeking seamless ways to integrate tech-related play into their lives. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
117,652 Total Clicks
May 17 - Aug 18
This Month and Warm
TechArt & Design
Money management services explicitly cater to those with dependents
Implications - Having a family creates financial strain for the average consumer, especially members of Generation X. This generation finds themselves taking care of their families, while also trying to recover from post-recession debt. Money management services focused specifically on family care aid in this process, speaking to the nuanced priorities of the often-overlooked generation. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
38,666 Total Clicks
Dec 15 - Aug 18
This Month and Mild
LifestyleLife-Stages
Fragrances are added to unexpected products for an added gamified element
Implications - More than simply a sensory enhancement, fragrances are being added to products as an added gamified feature. From using smell to add a competitive element to board games to adding incentive to activities like waking up, brands are utilizing the multisensory element of fragrances to add more engagement and motivation to traditionally mundane activities. Targeting the senses, brands are using various scents to reinvent certain experiences into something much more multisensory in nature. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,540 Total Clicks
Mar 18 - Jul 18
This Quarter and Mild
Life-Stages
Hacking communities put a positive twist on the act of hacking
Implications - Despite what it’s traditionally used for, the act of hacking has some arguably positive impacts — namely in furthering the educational development of those who practice it in non-harmful ways. The development of hacking communities, or communities with programs that include education on the subject, allows for more open-minded, subversive spaces in which consumers can develop their skills. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
11,092 Total Clicks
Oct 16 - Jul 18
This Quarter and Mild
Tech
The 6 Patterns of Opportunity & Top 18 Megatrends
The traditional children's storybook becomes interactive
Implications - Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature. These products enhance the already engaging concept of storytelling by making it more hands-on and informative, while giving brands ample room for flexibility in their creative process. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
27,444 Total Clicks
Jan 18 - Jun 18
This Quarter and Warm
Art & Design
Consumers are utilizing games to enhance their relaxation experiences
Implications - While gaming is traditionally associated with excitement and competition, there is a growing category of games that are focused on encouraging relaxation for consumers. Interactive experiences like the ones that promote de-stressing are aimed to challenge the common perception that spending too much time with technology magnifies consumer stress. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
14,458 Total Clicks
Dec 16 - Jun 18
This Quarter and Mild
TechGamesLifestyleHealth
Challenges & dares evolve onto online platforms for digital engagement
Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,009 Total Clicks
Sep 17 - Jun 18
This Quarter and Untested
TechMobile
Trend Hunter Services
The traditional game of golf gets a makeover via interactive technologies
Implications - While golf is a well-known pastime, hobby and professional sport, brands are now seeing a lucrative opportunity to reinvent the game with technological advancements. Adding voice interactions, automation and more, golf is captivating multi-generational audiences. With these emerging themes in a long-established pastime, showcase how brands can further embrace nostalgia with the incorporation of high-tech functions. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
29,373 Total Clicks
Dec 17 - Jun 18
This Quarter and Warm
TechLifestyleSports
Storytelling mediums are being adapted with the use of VR and other tech
Implications - While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
48,710 Total Clicks
Oct 17 - Jun 18
This Quarter and Average
TechMarketing
Brands pair nostalgia and dining to entice responsibility-averse Millennials
Implications - For many Millennials, restaurants and events that layer elements of adulthood, experiential dining and nostalgia provide an escape from the stresses of life as a grown-up. While Millennial consumption has been known to contribute to the demise of fast-casual dining, these organizations allow patrons to reminisce about simpler times while simultaneously indulging in privileges that can only be afforded through adulthood. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
68,265 Total Clicks
Mar 17 - Jun 18
This Quarter and Mild
Lifestyle