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Gamification

Attention spans are decreasing at a rapid pace, meaning consumers need more incentive to interact with a brand. Gamification aids in this via the application of game elements such as scoring, as well as the application of game theory and the process of doing something to evoke a group response.
Related Megatrends:
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Web3 Console
Entertainment brands are launching consoles designed around web3 ecosystems
Trend - Web3 and gaming brands are creating dedicated gaming consoles for cryptocurrency and NFT-integrated games. These consoles connect to players' crypto wallets to streamline withdrawing or using acquired cryptocurrencies on other platforms, thus increasing the attractiveness of web3 gaming.

Insight - The incorporation of web3 elements in video games is polarizing to gamers, with many either fully embracing or rejecting the field. However, some of the barriers that prevent gamers from engaging with web3 features include complexity, volatility, and security concerns. In an attempt to better address these concerns, reduce barriers to entry, and expand the web3 gaming market, brands are designing easy-to-use hardware with embedded security features.
Workshop Question - How could your brand expand its consumer base by making its products or services more accessible to newcomers?
9.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Cleaning
Mixed reality applications gamify home cleaning to help users focus
Trend - Spatial computing brands are launching applications that use gamification, animations, and cameras to improve home cleaning. These are designed to integrate XR into daily tasks rather than serve as entertainment. These features aim to hold users' attention and make cleaning more engaging.

Insight - Most adults in North America are pressed for free time, and do not want to perform menial tasks, such as vacuuming, when they do have time. These consumers understand the necessity of these tasks, though, and as a result, desire help from modern technologies that could improve these experiences. Brands are recognizing these desires and launching engaging applications built on AR and XR platforms as a response.
Workshop Question - How could your brand leverage spatial computing to improve traditional day-to-day tasks for consumers?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Simulator
Brands are making lower-cost racing simulators for the consumers' homes
Trend - Gaming hardware companies are partnering with racing brands to create racing simulators with lower pricepoints without compromising on realism. These simulators enable racing enthusiasts to replicate the experience of a real car in the home without needing a heavy financial investment.

Insight - Consumers interested in gaming often enjoy a variety of genres, such as first-person shooters, racing games, or strategy games. While some game genres can be enjoyed perfectly with any computer, some are drastically enhanced by additional hardware. Particularly, consumers interested in racing often desire products that replicate a real car, often investing in steering wheels and pedals that connect to gaming devices. To further address the needs of these consumers, brands are making full-scale racing simulators more affordable for the average gamer.
Workshop Question - How could your brand ensure more enthusiasts can access and afford its products or services?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Game
K-Pop groups are venturing into the video game space to bolster fan engagement
Trend - K-Pop video games are video games that are centered around Korean pop music and idols. These games typically incorporate rhythm and business management elements, allowing players to engage with the K-Pop industry and its artists more personally.

Insight - Mobile music games are desired by fans who want to feel closer to their idols and immerse themselves in their day-to-day lives. These games allow players to manage their virtual characters or idols, execute thrilling performances, and access exclusive content in a way that mimics the real idol experience. This allows fans to feel more connected to the K-pop experience and what it might be like to be a part of it.
Workshop Question - How can your brand foster a deeper connection with its audience through gamification?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
EQ Play
Tech-driven toys designed to boost emotional intelligence destigmatize devices
Trend - As discussions around the impact AI will have on young people increase, those in the toy space are finding ways to use this and other technologies in more positive ways. Allowing kids to use technology comes with a certain stigma. Undoing this negative perception is about integrating emotional development into play, enabled by tech.

Insight - After seeing the negative impacts technology had on the Millennial and older Gen Z generations, fears around how younger members of the latter will develop with AI are on the rise. This is exacerbated by the fact that many parents of young Gen Z are Millennials themselves. To this generation of parents, emotional intelligence and a sense of holistic wellness is as important as a child's ambitions or academic performance. EQ-focused tech toys are a compromise, simultaneously exposing children to new technologies while also assisting in overall development.
Workshop Question - What role do your products or services play in their end users' development?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Sleep
Brands are releasing gamified sleep-tracking apps to encourage sleep regulation
Trend - Brands are releasing gamified sleep-tracking apps to encourage sleep regulation. These applications use advanced technology either through the phone itself or through peripherals, to analyze sleeping patterns and provide gamified rewards accordingly. These apps help users feel incentivized to have healthy sleep patterns.

Insight - For many consumers in the modern era, sleep gets in the way of busy modern lives, so many treat it more as an unfortunate necessity than a daily self-care ritual. Some of these regard sleep as a chore, leading them to neglect sleep and adopt unhealthy, irregular sleeping habits. In attempting to regulate sleep, many consumers are drawn to medical assists, such as melatonin or other sleeping pills, though these are not always effective. Brands are addressing these consumers by offering services that encourage regularity, reward sleep, and make both sleeping and waking up something to look forward to.
Workshop Question - How can your brand incorporate gamification elements into regular aspects of human life to encourage consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simulation Chair
Brands are launching immersive simulation chairs to enhance the gaming experience
Trend - Gaming and tech brands are releasing simulation chairs designed to completely immerse players in a game. Simulation chairs often mimic the feeling or design of a specific game feature for a multisensory experience. These chairs range from realistic car seats for racing games to large mecha-like gaming stations that replace the need for a dedicated room.

Insight - While the average computer chair focuses on comfort and aesthetics, racing and simulation chairs are often desired for their immersive and realistic nature. These chairs are commonly purchased by consumers looking to disconnect from everyday stress and fully immerse themselves in a virtual world. Content creators and professional gamers also purchase these chairs to reinvent their favorite titles for live streams and videos, as they usually feature visually appealing elements.
Workshop Question - Their grHow can your product/service tap into sensory elements to create immersive experiences for its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Esports Education
Institutions are appealing to students through sports and gaming programs
Trend - Esports continues to dominate the entertainment industry, and with the new opportunities in games, companies are racing to equip today’s students with the knowledge and experience needed to pursue a career in gaming. These initiatives include student esports leagues, esports management programs, and more.

Insight - As the global perception of gaming shifts, companies are recognizing how investing in educational esports initiatives can lead to increased interest in technology-driven careers. Esports encourages students to pursue further education and professions in STEM while also assisting them in developing new transferable and digital literacy skills. Additionally, providing students with an outlet to express their interests helps foster a mutually beneficial relationship with the educational institution.
Workshop Question - How can your brand connect with the habits of the Gen Z demographic?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
HBCU Esports Tournaments
HBCU Esports Tournaments
Brag House, Coca-Cola and McDonald’s Host a Tournament for HBCU Students
Brag House has launched a new Fortnite tournament called the ‘Black & Positively Golden Gamers’ in cooperation with Coca-Cola and McDonald’s USA. The tournament will spotlight 400 student... MORE
Esports Management Programs
Esports Management Programs
University of Sunderland Launches an Esports Event Management Degree
In September 2023, students will be able to enroll in a new esports-related degree program that the University of Sunderland has launched. Students who get a degree in esports event management will... MORE
Student-Focused Esports Leagues
Student-Focused Esports Leagues
NACE Starleague Partners with LeagueSpot for its Upcoming Season
NACE Starleague has partnered with gaming education platform LeagueSpot to develop the league’s online presence, organize student tournaments, communicate, and build a community for students... MORE
Danish Student Esports Leagues
Danish Student Esports Leagues
Astralis Partners with HK Privat for the 'Studie_CS' Esports League
Danish esports organization Astralis has announced it will be creating ‘Studie_CS’ an esports league for high school and post-secondary students. Designed in collaboration with Danish trade... MORE
Educational Esports Panels
Educational Esports Panels
Copenhagen Flames Partners with Energive to Tackle Taboos About Gaming
Copenhagen Flames, a Danish esports organization, has partnered with Energive in order to tackle common misconceptions about the gaming industry and young children. By allowing prominent individuals... MORE
Compact Gaming
Low-footprint gaming hardware is gaining popularity in the home office
Trend - Computer hardware manufacturers are focusing on compact, power-efficient, and size-efficient gaming computers for customers with less space or high energy costs. These compact gaming devices take next-to-no space while offering comparable experiences to full-size gaming computers.

Insight - While PC enthusiasts are willing to spend time and money researching, building, and customizing computers to ensure each included component is perfect, many others simply want to purchase a device that works out of the box. These consumers are drawn to a number of different products, seeking either value for money, aesthetic, portability, or overall power draw. These consumers are increasingly being drawn to mini PCs, as these devices fulfill each of the aforementioned categories.
Workshop Question - How could your brand use recent technological advancements in computation to launch more convenience-focused hardware and devices?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Mini Tower Gaming PCs
Mini Tower Gaming PCs
The G2 Edge Ultra is a Sleek Tower PC With an Nvidia 3070 GPU
The G2 Edge Ultra is A mini gaming PC that packs a powerful punch. It is one of the most powerful mini PCs currently on the market, according to Chatreey, the company behind it. The device has an... MORE
play_circle_filled Pre-Built Mini Gaming PCs
Pre-Built Mini Gaming PCs
Minisforum Debuted the 'HX99G' High-Spec Miniature Gaming PC
Minisforum, the company most known for its compact, high-performance pre-built computers, officially debuted the ‘HX99G,’ one of its most powerful mini PCs to date. One major change to... MORE
play_circle_filled Miniature Gaming PCs
Miniature Gaming PCs
TopTon Debuted the 'F11 Edge' As its First Mini PC of 2023
TopTon debuted its first mini gaming PC of 2023 titled the ‘F11 Edge.’ This PC comes in an incredibly small chassis, taking up only a few square inches of desk space. The case itself... MORE
Mini RGB Gaming PCs
Mini RGB Gaming PCs
The Ace AMR5 Runs on a Powerful Ryzen 5800U Integrated Processor
The AMR5 mini gaming PC from ACEMAGICIAN is a compact and powerful desktop computer that runs on an AMD Ryzen 7 5800U processor with eight cores and 16 threads. It has a unique design that features... MORE
play_circle_filled Micro Gaming PCs
Micro Gaming PCs
The Topton F12 Edge Boasts Enough Power for AAA Titles at High Resolutions
The F12 Edge Micro Gaming PC is a compact and powerful gaming machine that can handle AAA games with ease. It features a 14-core Intel Core i7 processor, an Nvidia GeForce RTX 3050 graphics card,... MORE
AI NPC
Developers are using generative AI to make game characters more lifelike and immersive
Trend - Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable. By using AI for non-player characters (NPCs), players can have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.

Insight - Escapism and immersion are two of the largest draws to gaming for many consumers. However, while gaming offers respite from busy lives, consumers often purchase many games after growing bored of one game, as games become repetitive over time. As game prices continue to rise, many consumers are unable to purchase multiple full-price games a month. There is a market for games that offer excellent immersion and escapism without in-game actions feeling repetitive and pre-written.
Workshop Question - How can your brand leverage generative AI technology to create more fluidic and catered experiences for its consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends