Gamification
Attention spans are decreasing at a rapid pace, meaning consumers need more incentive to interact with a brand. Gamification aids in this via the application of game elements such as scoring, as well as the application of game theory and the process of doing something to evoke a group response.
Related Megatrends:
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
93,207 Total Clicks
Dec 15 - Nov 17
Recent and Mild
MarketingBusinessLuxury
Brands create toys with sense-focused functions for educational purposes
Implications - Brands that create toys are increasingly offering products that are focused on the use or enhancement of specific senses, creating an educational tool for young kids that is simplified in both its design and function. This more streamlined approach to play allows parents to adopt minimalist, step-by-step methods to teach kids basic skills -- all while offering the interactivity that consumers crave, and that young kids require for healthy development. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
114,900 Total Clicks
Feb 17 - Nov 17
Recent and Warm
Art & DesignToysLife-Stages
Brands have been inspired by the viral Pokemon Go phenomenon
Implications - The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,404 Total Clicks
Jul 16 - Nov 17
Recent and Warm
Pop CultureTechArt & Design
Charities streamline the donation process to enhance incentives to donate
Implications - Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
73,206 Total Clicks
Jan 15 - Nov 17
This Month and Average
TechSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Food products become easier to choose and enjoy with interactive choosing
Implications - Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,409 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFood
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
32,726 Total Clicks
Nov 17 - Nov 17
This Month and Warm
Video ads create dramatic narratives to engage consumers
Implications - Utilizing the drama, intrigue and plot techniques often associated with feature films and binge-worthy TV shows, commercials are ramping up production value to capture the hearts and minds of consumers. By engaging consumer's emotions and piquing their curiosity, advertisers are generating excitement around featured brands through association, keeping intrigued consumers coming back for more. Episodic style marketing also serves to present products and brands more organically to the consumer, mimicking the method of casual product placement. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,387 Total Clicks
Oct 17 - Nov 17
This Month and Mild
MarketingCommercials
Trend Hunter Services
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,390 Total Clicks
Jul 16 - Nov 17
This Month and Mild
Movie theater experiences are expanding into the virtual world
Implications - The movie theater industry is looking for ways to compete with at-home streaming services, and one of the ways this is happening is through the inclusion of virtual reality in theater experiences. Companies are adopting virtual viewing into their public theater spaces, or constructing theater spaces built solely around this concept. This serves to differentiate this particular theater-going experience from both traditional ones, as well as those now used at home – effectively catering to demographics with these stated proclivities, in addition to experiential-minded consumers. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,728 Total Clicks
Mar 16 - Oct 17
This Month and Mild
TechMarketingBusiness
Perks and gifting go beyond the screen as a backlash to digitization
Implications - The majority of loyalty programs exist solely in a digital context, catering to convenience and mobility. Shifting part of the loyalty experience to a real-life platform adds an element of authenticity and interactivity to the process. This encourages more intimate product-consumer relationships, while humanizing the brand. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
67,315 Total Clicks
Jul 16 - Oct 17
This Month and Average
Marketing