Gamification
Attention spans are decreasing at a rapid pace, meaning consumers need more incentive to interact with a brand. Gamification aids in this via the application of game elements such as scoring, as well as the application of game theory and the process of doing something to evoke a group response.
Related Megatrends:
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
122,102 Total Clicks
Apr 17 - Oct 18
This Week and Warm
LifestyleLife-StagesBoomers
Revamped scavenger hunts let consumers participate in immersive brand adventures
Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,261 Total Clicks
Sep 17 - Oct 18
This Month and Warm
TechMarketing
Modern gaming integrates AI to enhancing both analog and online engagement
Implications - As gamers continue to seek out better tactics, strategies and methods of play, we’re seeing elements of AI being integrated into the fold as a means to enhance the overall gaming experience. Not only a source of assistance, platforms like Amazon Alexa are coming into play to act as actual aids and resources for the gaming process. From offering personalized tips to tracking the gamer’s performance, these AI features help to not only assist the gamer, but it provides context, background and tracking capabilities that all-in-all allow players to feel more supported through the process. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
20,055 Total Clicks
Oct 17 - Oct 18
This Month and Untested
TechGames
Traditional lottery systems are revamped to fit into contemporary expectations
Implications - With fewer Millennials using the lottery than the generation's predecessors, brands and institutions are looking to revamp how they present their lottery services. With new forms of interaction and more nostalgic and pop-cultural references, these new systems present themselves as being more authentic and relatable and as a result, better speak to the purchase motivations of the Millennial customer. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
19,477 Total Clicks
Aug 17 - Oct 18
This Month and Mild
Business
The 6 Patterns of Opportunity & Top 18 Megatrends
Daycare designs and programs focus more on niche health-related functions
Implications - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with. The rise of such spaces comes in reaction to global childhood obesity rates, which fluctuate from country to country but remain on a generally upward trajectory. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,738 Total Clicks
May 16 - Oct 18
This Month and Warm
Art & DesignYouthLife-Stages
Pet owners prioritize tech-based companionship for their beloved animals
Implications - With pet ownership now often involving long periods of being away from said pets, consumers are turning to robotic companions and specialized entertainment services that keep their dogs and cats company. Going past alleviating consumer guilt regarding less-involved pet care, this shift speaks to the consumer desire for more dynamic approaches to lifestyle habits and responsibilities. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
73,893 Total Clicks
Feb 17 - Sep 18
This Month and Hot
TechArt & DesignLifestylePets
The board game industry takes inspiration from the thriving video game industry
Implications - With video games booming across a multitude of online and in-person platforms, the gaming world is incorporating aspects of this industry into its board game verticals. By combining board games with video game themes or live-streaming functions, this industry is able to adapt to the multi-channel space that video gaming has entered into so seamlessly, catering to consumers that are drawn to either industry. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,033 Total Clicks
Nov 17 - Sep 18
This Month and Warm
TechArt & DesignToysLife-Stages
Trend Hunter Services
Brands incorporate sun activated technology into their packaging
Implications - Brand are producing bottles, cans, and labels that, when exposed to the sun’s rays change color or reveal hidden messages. Taking advantage of the consumer desire for outdoor gatherings like festivals and park hangouts, brands create a new way to get involved - with UV-activated packages. This new marketing strategy is a fun way to surprise and delight consumers, while ensuring that brands are making lasting, memorable impressions. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
53,405 Total Clicks
May 17 - Sep 18
This Quarter and Warm
MarketingBranding
Memes and Internet culture are explained for mainstream audiences
Implications - The rise of social media has ushered in a strong Internet culture that resonates with many consumers. Knowledge of this culture has become a marker of belonging to the tribe of "Internet insiders," effectively positioning the ability to "get it" as a status symbol. As a response, museum exhibitions, apps, and even books are being released as a way to bring this Internet insider information to the mainstream. This alleviates the exclusivity factor while legitimizing the relevance of Internet culture. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,842 Total Clicks
Feb 18 - Sep 18
This Quarter and Mild
Pop CultureInternet
Advanced technologies help consumers manage their weight
Implications - Beyond diet-planning apps and healthful recipe websites, high-tech products are emerging to help consumers meet their weight loss goals. As more consumers turn to technology instead of or in addition to professionals working in healthcare, brands respond by creating new software and easy-to-use gadgets. This new shift in the weight loss industry showcases how brands can embrace technology while helping consumers on a personalized basis. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
42,042 Total Clicks
Jan 17 - Sep 18
This Quarter and Warm
TechLifestyle