Category
Business
Category Mashups
Trend cluster
Category
Gamified
Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend.
6.6
Trend score
Trend
What is the Gamified Storefront trend?
Gamified Storefront: Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.
Insight
The consumer insight behind the Gamified Storefront trend
It is undeniable that the convenience and accessibility of online shopping leads to more consumers opting to simply shop online each year. While some who prefer in-store shopping value being able to physically touch, or try, an item before purchasing it, others are attracted to the social aspect of in-store retail. These features alone do not add enough value to pull online shoppers back to physical stores. This is leading to 'retailtainment,' brands debuting immersive in-store experiences.
Trend themes
Themes within the Gamified Storefront trend
Three behaviours holding the trend together01
Virtual Retail Experiences
Brands are increasingly exploring metaverse platforms to offer immersive and interactive virtual shopping experiences that captivate and engage digital-native consumers.
02
Augmented Reality Shopping
The integration of AR in physical storefronts is providing unique, gamified experiences that enhance customer engagement and blend the digital and physical worlds.
03
Experience-Centric Grocery Stores
Combining grocery shopping with leisure and dining experiences is transforming supermarkets into community hubs where consumers can spend quality time and enjoy added conveniences.
Industry implications
What the Gamified Storefront trend means for industry
Where the trend changes the playbookFor
Retail
Innovations such as gamification and AR are redefining in-store experiences to better compete with the convenience of online shopping.
For
Fashion
The fusion of gaming elements with fashion enables brands to offer personalized, interactive shopping experiences that appeal to younger, tech-savvy consumers.
For
Beauty and Health
By revamping stores with interactive and thematic designs, beauty and health retailers can attract the younger demographics seeking novel and engaging in-store experiences.
Workshop question
How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
Trend signals
Trend signals for Gamified Storefront
Trend score 6.6 out of 10, from popularity 87%, activity 85%, freshness 27%.
Popularity87%
Activity85%
Freshness27%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Gamified Storefront trend
7 featured examples from Nov 29, 2022 to Aug 7, 2024CategoryBusiness
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
Fashion brands will continue to lead the way in creating innovative and immersive metaverse experiences.
CategoryBusiness
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Retailers can leverage AR technology to create immersive and gamified experiences that drive foot traffic and increase sales.
CategoryBusiness
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Retail environments are evolving to include immersive, tech-driven experiences that cater to modern consumer expectations.
CategoryBusiness
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
The interactive storefront experience of The LEGO Snow Throw demonstrates a potential disruptive innovation opportunity for the retail industry by offering unique, interactive way…
CategoryFashion
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
The beauty retail industry benefits from interactive and thematic store designs that cater to younger demographics.
CategoryBusiness
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
The FreshTake concept grocery store revolutionizes the grocery retail industry with its unique approach to blending experiences and providing additional services like in-store but…
CategoryLife-Stages
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Supermix Studio disrupts the traditional children's clothing market by offering interactive and personalized apparel design.
