GumGum is an AI-Powered Marketing Company with Dynamic Placement
Colin Smith — May 12, 2023 — Marketing
References: gumgum
GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a web page in a whole new way. It offers high-impact and dynamic ad solutions backed by industry-leading contextual expertise and built for a privacy-first future. It has a range of display, video, social, and in-game ad formats that connect brands with audiences across multiple devices.
GumGum’s ad platform has significant business implications for the advertising and marketing industries. It enables advertisers to reach consumers when they are in the right frame of mind to see the client's product or service without using personal data harvesting. This creates a more equitable and safer future for consumers, publishers, and advertisers. GumGum also claims to deliver higher brand lift and better viewability than traditional ad solutions while achieving its goals in less time and consuming less budget.
Image Credit: GumGum
GumGum’s ad platform has significant business implications for the advertising and marketing industries. It enables advertisers to reach consumers when they are in the right frame of mind to see the client's product or service without using personal data harvesting. This creates a more equitable and safer future for consumers, publishers, and advertisers. GumGum also claims to deliver higher brand lift and better viewability than traditional ad solutions while achieving its goals in less time and consuming less budget.
Image Credit: GumGum
Trend Themes
1. Contextual Intelligence - More companies could leverage AI-powered content analysis for targeted, respectful advertising that improves brand lift and prevents privacy complaints.
2. Privacy-first Advertising - Companies that prioritize privacy and ethically-sourced data stand to benefit from rising consumer awareness of data harvesting practices.
3. Dynamic Ad Formats - Companies that diversify their ad formats and placements to better suit context, audience, and device can achieve better viewability and ROI than traditional solutions.
Industry Implications
1. Advertising - Contextual intelligence platforms offer a valuable alternative to traditional, invasive ad targeting methods.
2. Marketing - Privacy-first advertising can align with ethical and inclusive marketing strategies to attract conscientious consumers and differentiate from competitors.
3. Media - Dynamic ad formats can be used to improve the user experience of online media and reduce ad blindness and consumer frustration.
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