The top 2023 new venture trends span highlight the many ways leaders in their respective industries are implementing everything from advanced robotics to artificial intelligence, all the while enhancing operations and introducing next-gen customer experiences.
The consumer packaged goods and fashion sectors did not go untouched by the influence of phygital products, with brands exploring the metaverse and digital twins as a means of adding value to tangible releases.
At the tail-end of 2023, McDonald’s opened the doors to CosMc, a small-format spinoff restaurant concept with a focus on brand-new beverages and serving up a heavy dose of nostalgia. In the QSR industry, companies are also implementing virtual drive-thru windows, fully autonomous restaurants and underground delivery systems for mobile orders.
For more new ventures and a preview of innovations ahead, check out Trend Hunter’s 2024 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
