New Ventures Trends

Trend - Brands in the beauty industry are releasing liquid soaps and soap bars made with single-ingredient recipes. These soaps feature simple labels and are easy to understand by the consumer. The one-ingredient composition makes these soaps easy on sensitive skin or skin with specific needs.

Insight - When choosing personal care products, some of the largest factors consumers consider are efficacy, sustainability, and ingredients. Whether for environmental or personal reasons, many consumers are dissuaded by heavily processed products with complex lists of chemicals and instead gravitate toward organic, locally sourced, and other natural product labels. Brands are responding to these pressures by releasing products with simple, transparent recipes.