New Ventures Trends

Entering the marketplace can be a daunting experience, particularly for new businesses, resulting in a plethora of new and innovative techniques to help market up-and-coming brands. Highlighting trends around new business ventures, online retail techniques and in-store services, this category is showcasing the variety of business strategies brands are using to get ahead of the competition.

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#1: Chic Vintage-Style Swimwear

Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line FULL ARTICLE

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Chic Vintage-Style Swimwear

Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line

Ahead of Summer 2023, Hey Harper expands its reach with the launch of a new vintage-style swimwear collection. The brand, which is known for its durable, elegant, and high-quality jewelry range,... MORE

Circular Shopping Experiences

The Stock Market by Selfridges is a Sustainable Shopping Experience

The Stock Market by Selfridges is now open within the luxury department store’s London location and it’s a place for customers to exchange, restore or upcycle clothing and accessories.... MORE

Underground Delivery Systems

Wendy's & Pipedream are Changing Mobile Order Delivery

Wendy’s is teaming up with hyperlogistics company Pipedream to pilot an industry-first underground delivery system for mobile orders. With the underground autonomous robot system in place,... MORE

AI-Powered CEOs

Mrs. Tang Yu is the AI CEO of Fujian Netdragon Websoft

As technology continually advances, more and more companies are incorporating artificial intelligence into their workplace operations—with some even going as far as appointing AI CEOs to lead... MORE

Employee-Only Metaverses

Coty Created Coty Campus for Its 11,000 Global Employees

While many brands are creating bold, imaginative and immersive consumer-facing metaverses, Coty made an internal metaverse called Coty Campus for its 11,000 global employees. This virtual campus... MORE

AI Prompt-Writing Services

PromptPal Generates Optimal Prompts for Specific Use Cases

PromptPal is a web-based platform that helps writers create engaging and original content using artificial intelligence. PromptPal allows users to choose from various genres, formats, and styles,... MORE

Authentic Indian Spices

VAHDAM® India Launches the VAHDAM® Spices Range

VAHDAM® India, the global wellness brand and “leader in organic, premium teas from India,” has entered a new market with a range of authentic Indian spices. The VAHDAM® Spices boasts... MORE

Digital Fashion Designer Incubators

The SYKY Collective Represents the Future of Luxury Fashion

Luxury fashion platform SYKY recently announced a luxury fashion incubator for digital fashion designers, and the designers (called the SYKY Collective) will be supported as they scale their... MORE

Decentralized Distribution

Creatives are using blockchain to fund and distribute their projects

Trend - A new wave of startups are utilizing blockchain technology and smart contracts to offer filmmakers and musicians an alternative artist-centric solution for connecting with fans, acquiring funds, and distributing their projects.

Workshop Question - How could your brand utilize new technology, like blockchain, to disrupt traditonal industry practices?

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