While many brands are creating bold, imaginative and immersive consumer-facing metaverses, Coty made an internal metaverse called Coty Campus for its 11,000 global employees. This virtual campus aims to empower Coty’s global workforce and support the future of innovation for its brands. Coty Chief Digital Officer Jean-Denis Mariani says, “With Coty Campus, we are proud to leverage Spatial’s Web3 and gaming technology on a groundbreaking scale to create new immersive experiences that will provide the most interactive solutions for collaboration and co-creation."
Coty Campus supports text and vocal chat discussions, screen-and-filesharing, and customizable avatars, and it stands out as the first metaverse of its kind to gamify global collaboration and engagement through a phygital reward system that encourages item collection, quest completion and exploration.
Key Themes Behind This Trend
- Employee-focused Metaverses
- Companies may continue to create internal metaverses to empower and engage their global employees.
- Phygital Reward Systems
- More metaverses may incorporate phygital rewards to increase collaboration and engagement among employees.
- Virtual Campus Innovations
- Virtual campus technology and innovation may lead to further developments in collaboration and co-creation platforms for companies.
Where This Applies
- Cosmetics
- Cosmetics companies may explore creating internal metaverses to support the future of innovation and collaboration among employees.
- Technology
- The development of employee-only metaverses may lead to the creation of new technologies and advancements in virtual collaboration and engagement.
- Gaming
- Gaming technology may continue to play a significant role in the development of employee-focused metaverses and virtual campus innovations.
