Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

Workplace AI Use Frameworks

Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use

— August 9, 2023 — Tech
Deutsche Telekom is one of the leading telecommunications companies in the world, with a presence in more than 50 countries and over 200 million customers. As a digital pioneer, Deutsche Telekom recognizes the potential and challenges of artificial intelligence (AI), which is transforming various aspects of society and business. To ensure that AI is used in positive and responsible ways, Deutsche Telekom has developed nine self-binding guidelines for its own AI-based products and services.

The nine guidelines are: responsible, careful, supporting, transparent, secure, reliable, trustworthy, cooperative, and illustrative. They cover various aspects of AI development and deployment, such as accountability, ethics, customer orientation, data protection, quality assurance, risk management, human-machine interaction, and education. The guidelines are based on the core values of Deutsche Telekom, such as customer satisfaction, innovation, integrity, and social responsibility. They also reflect the principles of the European Union’s General Data Protection Regulation (GDPR) and the Charter of Fundamental Rights of the European Union.

The purpose of the guidelines is to provide a framework for Deutsche Telekom’s employees, partners, and customers to use AI in a beneficial and ethical manner. The guidelines are not meant to be static or rigid, but rather to evolve with the changing technological and social landscape. They are also intended to foster dialogue and collaboration with various stakeholders, such as regulators, academics, civil society organizations, and other industry players. By following these guidelines, Deutsche Telekom aims to become a leader and role model in the field of AI.

Image Credit: Shutterstock
Trend Themes
1. Ethical AI Use - Deutsche Telekom's guidelines ensure that AI is used responsibly, with transparency and accountability, creating opportunities for businesses to develop ethical AI solutions.
2. Customer-oriented AI - Deutsche Telekom's guidelines prioritize customer satisfaction and education, providing opportunities for businesses to create AI products and services that enhance the customer experience.
3. Collaborative AI Development - Deutsche Telekom's guidelines promote dialogue and collaboration with various stakeholders, opening up opportunities for businesses to engage in partnerships and co-create innovative AI solutions.
Industry Implications
1. Telecommunications - Deutsche Telekom's guidelines for ethical AI use present opportunities for the telecommunications industry to develop AI-driven products and services that enhance customer experiences and ensure responsible use of AI.
2. Technology - Deutsche Telekom's customer-oriented AI guidelines offer opportunities for the technology industry to create innovative AI solutions that prioritize customer satisfaction and provide meaningful benefits.
3. Data Protection - Deutsche Telekom's collaborative AI development guidelines create opportunities for the data protection industry to engage in dialogue and collaboration, ensuring that AI solutions are developed in compliance with privacy regulations.
7.5
Score
Popularity
Activity
Freshness