Mobile Trends

Trend - Smartphone manufacturers are creating devices with e-ink displays. These displays are power-efficient, emit no blue light, and have slower refresh rates. The phones are designed for longer battery lives and distraction-free usage, as e-ink displays are not suited for gaming or media consumption.

Insight - Modern consumers are faced with near-constant distraction from technology, whether it be a television, smartphone, watch, or many other device types. However, not every individual is fond of this lifestyle, with many opting for a return to form where devices were used only when necessary. These consumers gravitate toward minimalist, feature-stripped devices. Brands are addressing the needs of these consumers by releasing products with e-ink displays and simple user interfaces.