Pets Trends

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.

TOP 9 WEEKMONTH2 MONTHS

#1: Feature-Rich Chicken Coops

The Smart Chicken Coop from Eggs-Iting has Nine Connected Features FULL ARTICLE

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Custom Dog Food Blends

'JustFoodForDogs' Creates Custom Pte Foods after a Consultation

‘JustFoodForDogs,’ an Irvine, California-based pet food manufacturer, offers a Custom Dog Food product that can be created and ordered tailor-made for your dog in just three steps. The... MORE

Automated Coop Doors

The Run-Chicken Model T50 Door Brings Convenience to Chicken Farming

The Run-Chicken Model T50 is one of the latest innovations in smart chicken farming technology from ‘Run-Chicken,’ an American subsidiary of the European company ‘Run-Tiger.’... MORE

35 Gifts for Cat Lovers

From Purring Pet Care Devices to Modular Cat-Friendly Couches

For cat lovers, finding the perfect gift that appeals to both their feline friends and their own aesthetic can be a delightful challenge. Consider modular cat trees or premium cat tree systems for... MORE

Dog-Friendly Sodas

Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients

The iconic soda brand Jones Soda Co. is now venturing into the pet category with the launch of Jones Craft Dog Soda. These dog-friendly sodas created with veterinarians and dog owners feature all-... MORE

Conjoined Holiday Sweaters

The Suavitel Cuddle Crewneck Has Space for Pet Parents and Pets

Ugly holiday sweaters have become essential for every family member, including furry ones, and rather than creating individual matching sweaters, Suavitel created the limited-edition Cuddle Crewneck... MORE

AI-Powered Bark Collars

The 'HushPuppy' Dog Bark Collar Trains Canines in a Humane Way

The ‘HushPuppy’ dog bark collar is an advanced accessory for owners to use on their furry friend as a way to train them not to bark in a simple, humane manner. The collar is compact and... MORE

70s-Style Cat Snack Ads

Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad

Cat owners often want to involve their feline companions in the holiday season and enticing cats to participate is a challenge that Temptations is taking on with its Creamy Purrrr-ée treats. The... MORE

Conceptual Temperature-Control Dog Beds

YU ID Presents the New Sleep.p Temperature-Regulating Bed

YU ID introduces the Sleep.p device, which is a conceptual solution that is made to make a pet’s sleeping experience much more seamless and healthy. It is a dog bed that helps regulate their... MORE

AI Pet

Brands are incorporating AI technology into pet products and services

Trend - Companies are adding artificial intelligence (AI)-powered features to pet products to improve safety and quality of life. These features include facial recognition, disease detection, weight tracking, and more, which help pet owners understand their animals' needs.

Insight - AI has increasingly played a role in tracking and maintaining human health, and the technology is now being used to automate other areas of our lives. Consumers often desire peace of mind when it comes to their pet's safety or boredom, especially when they are away from home. Busy consumers who want to maintain a high standard of pet care can rely on AI technology to maintain their animal's health without incurring a hefty veterinarian bill.

Workshop Question - How can your company's product be modified to benefit both people and animals?

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