Brands design beverages for pets inspired by human equivalents
Implications - Pets are an important part of many people's lives, with many people earnestly considering their pets part of the family. Taking this conception literally, pet brands offer up pet-friendly versions of human beverages like coffee, beer, and wine. Pets themselves would be just as fulfilled with treats, but brands that understand where consumers' sentimentality lies open up the opportunity to create needs and desires where none might have existed initially.
Homework Question - How could your brand appeal to consumers' senses of sentimentality? [More]
Homework Question - How could your brand appeal to consumers' senses of sentimentality? [More]
