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Pets Trends

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
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Insights
Top 30 Gifts for Cat Lovers 2024
Top 30 Gifts for Cat Lovers 2024
From AI-Powered Litter Boxes to Cartoon Cat Board Gamesbut
For feline aficionados in 2024, the pet gift market has evolved beyond basic cat toys. Leading the pack are smart pet cameras with treat dispensers, allowing cat parents to check in and reward their... MORE
Eco-Friendly Cat Water Fountains
Eco-Friendly Cat Water Fountains
The Qinliy Cat Water Fountain Keeps Pets Hydrated and Calm
A team of designers comprised of YONG CONG YUAN, Jianshen Yuan, Dingyu Xiao, Suosi Design, and Boyuan Pan worked together to create the dynamic Qinliy Cat Water Fountain. It is designed for pet... MORE
Premium Pet Care Capsules
Premium Pet Care Capsules
PurrryPetLove.com Unveils an Expansive Collection of Pet Products
PurrryPetLove.com, a premier online destination for pet enthusiasts, proudly announces the launch of its exclusive collection of premium pet products. The platform ensures a seamless online shopping... MORE
Sustainable Modern Pet Brands
Sustainable Modern Pet Brands
PawCo Foods Received the Pet Sustainability Coalition Accreditation
PawCo Foods’ recent accreditation by the Pet Sustainability Coalition (PSC) underscores its role as a trailblazer in environmentally conscious pet care. This certification highlights PawCo’s... MORE
Ear Relief Finger Wipes
Ear Relief Finger Wipes
HICC Pet®'s Ear Relief Finger Wipes for Dogs are Award-Winning
HICC Pet® has earned the 2024 Pet Business Industry Recognition Award for its Ear Relief Finger Wipes. These wipes are designed to offer pet owners a practical and effective solution for cleaning... MORE
Top 100 Pets Trends in 2024
Top 100 Pets Trends in 2024
From Noise-Canceling Pet Headphones to Luxury Monogram Doghouses
This list of pet trends from 2024 is characterized by an exciting mix of innovation, wellness, and sustainability. From advanced pet wearables to eco-friendly products and nutrient-rich foods, these... MORE
Pet Parent Gift Boxes
Pet Parent Gift Boxes
Comfort Zone's Gift Box Celebrates the Positive Attributes of Cat Dads
Comfort Zone, the health and wellness brand dedicated to helping cats feel safe, happy and calm, curated a 2025 pet parent gift box that specifically celebrates single cat dads. Created as the... MORE
Lost Pet Locators
Lost Pet Locators
Puppy Platoon Helps You Find Lost Pets Fast with Posters and Hyperlocal Ads
Puppy Platoon is a tool designed to help pet owners quickly locate their lost animals using social media and community outreach. The platform provides a free, customizable lost pet poster, allowing... MORE
Festive Pet Letter Campaigns
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
With December here, kids are sending their letters filled with holiday wishes to Santa—and with Chewy’s Chewy Claus campaign, pets are being included in the festive ritual. This campaign... MORE
Health-Focused Pet Lines
Health-Focused Pet Lines
Petivity Smart Pet Care Places Emphasis on Pet Health This Holiday Season
Petivity Smart Pet Care, powered by Purina, introduces cutting-edge solutions for proactive pet wellness. Designed for both cats and dogs, this innovative product line combines decades of pet... MORE
Pet Pub
Bars and patios offer pet-friendly libations for inclusive drinking experiences
Trend - Many restaurants and pubs are now offering pet menus with specialized cocktails and non-alcoholic beverages for furry companions. These establishments allow individuals to include their pets in social outings, providing them with refreshing, safe treats while their owners enjoy their drinks.

Insight - Pet owners often feel guilty leaving their pets at home while they go out with friends or partake in relaxing activities away from h. In response, many restaurants are easing this dilemma by inviting pets along, even offering special meals and treats to keep them engaged while their owners relax. These establishments recognize that pet owners want the freedom to enjoy social outings without compromising on pet care, and are creating a space where both can have a memorable experience.
Workshop Question - How can your brand create inclusive experiences that cater to the emotional needs of its customers and their companions?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Durable Canine Soccer Balls
Durable Canine Soccer Balls
This Dog-Friendly Ball Can Withstand Puppy-Bite Punctures
Jolly Pets, the Streetsboro, Ohio-based company that is widely known for its creative pet products that are designed to help you stimulate your pets and keep them happy, healthy and well-exercised,... MORE
Artisanal Dried Pet Snacks
Artisanal Dried Pet Snacks
KALŪ's Oceanic Discovery Box Spotlights Marine Flavors
KALŪ‘s Oceanic Discovery Box spotlights artisanal marine flavors that pets will love. The carefully curated collection features three premium dehydrated treats: Sardines, Wild Capelin, and... MORE
Ethical Pet Nutrition Deals
Ethical Pet Nutrition Deals
Premium Pet Food Brand Open Farm Offers Significant Holiday Discounts
Open Farm is launching a major holiday promotion on its premium, ethically-sourced pet nutrition. The brand’s Black Friday and Cyber Monday offerings include up to 40% savings on its online... MORE
AI Pet Health Coaches
AI Pet Health Coaches
Farmina Genius AI Helps Pet Owners Care with Confidence
Farmina Genius AI is a free artificial intelligence health coach from Farmina Pet Foods that can be accessed at all hours to provide trusted advice on everything from pet health and nutrition to care.... MORE
Sustainable Farming Incentives
Sustainable Farming Incentives
Riceland and Hill’s Pet Nutrition's New Program is Climate-Smart
The ‘Sustainable Rice Program’ by Riceland Foods and Hill’s Pet Nutrition sets a new benchmark for sustainable farming incentives. This innovative initiative balances environmental... MORE
Awareness-Boosting Animal Balloons
Awareness-Boosting Animal Balloons
IAMS' Stuck Balloon Brings Attention to Pets' Weight Health
For the Chicago Thanksgiving Parade, IAMS intentionally stuck a portly animal balloon between two buildings to bring awareness to the issue of overweight dogs. IAMS pet food partnered with a real-... MORE
80 Gift Ideas for Dog Parents
80 Gift Ideas for Dog Parents
From Dog-Safe Popcorn Snacks to Modular Canine Helmets
From portion control pet feeders to raw chicken pet foods, this list of gift ideas for dog parents explores everything new and trending to delight your favorite canine companion. These gifts keep... MORE
Pet-Focused Sports Partnerships
Pet-Focused Sports Partnerships
Chewy Canada Joins Forces with Maple Leafs Sports & Entertainment
Chewy Canada has entered into a partnership with Maple Leafs Sports & Entertainment to provide unique pet-focused rewards and experiences for fans throughout the 2024-2025 hockey season. As the... MORE
Pet-Equality Campaigns
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
A relevant campaign is reshaping how pet ownership is perceived in Sweden, challenging outdated laws that equate pets to furniture in divorce proceedings. Partnering with TBWA Stockholm, the law... MORE
Celeb-Approved Pet Grooming Lines
Celeb-Approved Pet Grooming Lines
Paris Hilton's Pet Grooming Line Marries Pet Care and Glamour
The ‘Paris Hilton Pet Grooming line’ redefines luxury for furry friends, combining top-quality care with chic convenience. Curated by Paris Hilton, an icon known for her love of pets,... MORE
Soothing Probiotic Dog Shampoos
Soothing Probiotic Dog Shampoos
LolaVie's Puppy Love Dog Shampoo Features Upcycled Ingredients
Jennifer Anniston broke into the haircare category with the 2021 launch of LolaVie, and in 2024, the celebrity brand added Puppy Love Dog Shampoo to its portfolio. LolaVie’s first shampoo for... MORE
Dog-Specific Treat Calendars
Dog-Specific Treat Calendars
Milk-Bone Released its '12 Days of Woofmas' Advent Calendar
Milk-Bone has launched the ‘12 Days of Woofmas Advent Calendar,’ a festive product designed to add excitement to the holiday season for dogs. This advent calendar is now available for... MORE
Pet Meal Tracking Tools
Pet Meal Tracking Tools
Feed My Pet Tracks Meals and Prevents Overfeeding with Shared Reminders
Feed My Pet is an app designed to help pet owners manage feeding schedules and avoid overfeeding or missed meals. The app allows users to track their pet’s meals and share the account with family... MORE
Expert-Led Dog Training Apps
Expert-Led Dog Training Apps
Woofz is a leading dog-centric app for pet parents
Woofz is the first expert-led dog training app, created by a team of technology enthusiasts and professional cynologists to help pet parents overcome the most challenging parts of dog ownership.... MORE
Pop Star-Themed Animals
Pop Star-Themed Animals
Toronto Humane Society Presents Taylor Swift-Themed Cats
As Taylor Swift’s highly anticipated Eras Tour makes its way to Toronto, the Toronto Humane Society embraces the excitement with Taylor Swift-themed cats that have fans and feline lovers swooning.... MORE