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Pets

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
TOP 2 WEEKMONTH2 MONTHS
#2: At-Home Pet Health Initiatives
'Pet Health Pal' Offers Great Support for Pet Owners FULL ARTICLE
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Top 25 Pet Ideas in May
Top 25 Pet Ideas in May
From Orthopedic Dog Beds to CBD-Powered Pet Products
From orthopedic dog beds to CBD-powered pet products, the May 2020 pet trends reveal that consumers are taking the health of their pets just as seriously as they’re taking their own. While... MORE
At-Home Pet Health Initiatives
At-Home Pet Health Initiatives
'Pet Health Pal' Offers Great Support for Pet Owners
Mars Petcare has partnered with the Waltham Petcare Science Institute to help offer consumers the new ‘Pet Health Pal’ educational tool to give pet owners a bit of added support. The... MORE
Floating Mess-Free Dog Bowls
Floating Mess-Free Dog Bowls
The TagME Dripless Dog Water Bowl Prevents Drinking Spills
The TagME Dripless Dog Water Bowl is a mess-free accessory for canine owners to use with their furry friend to help prevent wet messes from being left behind after every sip. The dog bowl... MORE
Cat-Friendly Shipping Boxes
Cat-Friendly Shipping Boxes
Cat Person's PetProduct Boxes Double as Play Structures for Felines
Cats are drawn to boxes of all shapes and sizes and owners will often find their pets in the enclosed spaces—knowing this, Cat Person intentionally designed pet product boxes for feline enjoyment.... MORE
Interactive Feline Board Games
Interactive Feline Board Games
The 'Cheerble' Board Game for Cats Keeps Furry Friends Entertained
The ‘Cheerble’ board game for cats is a multifunctional toy set for felines that will work to keep them entertained for hours to ensure they never find themselves bored and looking for... MORE
Anxiety-Alleviating Pet Carriers
Anxiety-Alleviating Pet Carriers
The Conceptual 'Air Cage' Keeps Pets Happy During Air Travel
Travel is a notoriously stress-inducing experience for pets, which is something the conceptual ‘Air Cage’ pet carrier is designated to alleviate. Designed by Su Yeon Lee and the Fountain... MORE
Car-Friendly Pet Bowls
Car-Friendly Pet Bowls
The Kurgo Travel Dog Bowl Has a No-Mess, Anti-Spill Design
The Kurgo travel dog bowl is a no-mess accessory for pet owners that will enable them to keep their furry friend hydrated or fed while out of the house without having to worry about potential messes.... MORE
Body-Analyzing Pet Feeders
Body-Analyzing Pet Feeders
The Conceptual 'In The Dog' Pet Feeder Tracks a Dog's Body Composition
The conceptual ‘In The Dog’ pet feeder is an advanced solution for dog owners that will provide them with a way to ensure their furry friend is well-fed without having to rely on any... MORE
Hyper-Interactive Pet
Online content & social apps focus on engaging with animals
Trend - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with them. While animal videos have long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners.
Workshop Question - What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?
4.6
Score
Popularity
Activity
Freshness
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Megatrends
Pet-Streaming Social Networks
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
Considering that social media sites are already dominated by cats, dogs, and other furry and feathered fellows, a platform like the Petcube app shouldn’t come as much of a surprise. The “... MORE
play_circle_filled Dog-Centric Social Apps
Dog-Centric Social Apps
Pedigree's DentaSTIX Studios Creates Fun Social Media Content
As well as selling tasty DentaSTIX oral care treats for dogs and the treat-holding SelfieSTIX Clip to capture perfect photos of pets, Pedigree is now introducing the DentaSTIX Studios app to equip... MORE
Celebratory Pet Apps
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
There are tons of pet apps available that allow you to take greater control of different aspects of your pet’s well-being, but a new app introduced by the U.K.-based Kimpton Blue Cross aims to... MORE
play_circle_filled Dog-Friendly Social Lenses
Dog-Friendly Social Lenses
The Snapchat Dog Lenses Humorously Animate Furry Companions
Just a few months ago, Snapchat introduced Cat Lenses and the ephemeral social media app is now appealing to dog owners and lovers with the all-new Snapchat Dog Lenses. In the same way that platform... MORE
Innovate
Through Chaos
#1 Bestseller in Strategic Management - Create the Future is a tactical guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The 360-page bestseller is loaded with tactics, tools and frameworks to CREATE THE FUTURE.

By Jeremy Gutsche, CEO of Trend Hunter
New York Times Bestselling Author
Best Future Innovation Book
Culture of Innovation Webinar
Culture of Innovation Webinar
Jeremy Gutsche Helps Businesses Chaos-Proof Their Culture On June 2
In our current period of chaos and uncertainty, adaptability and innovation are more important than ever. As seemingly every industry is impacted by the pandemic, businesses have had to completely... MORE
Italian-Made Dog Collars
Italian-Made Dog Collars
The Guidi Leather Dog Collar is Priced at $395
The Guidi Leather Dog Collar is a high-end accessory for pet owners to adorn their furry friend with that’s focused on delivering a signature level of style using a series of premium materials.... MORE
Beer-Delivering Dogs
Beer-Delivering Dogs
The Six Harbors Brewing Company's Brew Dogs Deliver Pickup Beer Orders
Though closed due to coronavirus restrictions, Six Harbors Brewing Company in Long Island, New York, recently found a clever way to deliver its beers during the pandemic: Brew Dogs. When the COVID-... MORE
Customized D2C Dog Meals
Customized D2C Dog Meals
Tailored is a D2C Personalized Dog Food Brand
A dog’s diet is as unique as a pet’s personality and Tailored Pet Nutrition is a new direct-to-consumer brand that’s set on delivering personalized pet food to customers. Appealing... MORE
Limited-Ingredient Dog Treats
Limited-Ingredient Dog Treats
West Paw's Freeze-Dried Dog Treats Emphasize Minimal Ingredients
West Paw is now producing its first-ever dog treats and the freeze-dried dog treats are available in two varieties that will appeal to ingredient-conscious pet owners—limited-ingredient and single-... MORE
Protein-Packed Dog Biscuits
Protein-Packed Dog Biscuits
The First Ingredient in Nudges' Protein Biscuits is Chicken or Beef
Nudges recently added to its line with two new protein biscuits for dogs that are made with either chicken or beef as the first ingredient. The protein-packed dog biscuits are crunchy, all-natural,... MORE
Soft-Centered Cat Treats
Soft-Centered Cat Treats
Blue Buffalo's BLUE Bursts are Crunchy Outside and Creamy Within
BLUE Bursts are new cat treats from Blue Buffalo that are crunchy on the outside and creamy at the center, offering texture-rich treats that cats are sure to enjoy. The new cat treats are available... MORE
Advanced Hygienic Litter Boxes
Advanced Hygienic Litter Boxes
Aimicat's Automatic Cleaning Cat Litter Box Simplifies Pet Care
On Kickstarter, Aimicat is introducing its odor-eliminating, automatic cleaning litter box with advanced hygiene features. To help pet owners enjoy more time with their furry companions and less... MORE
Customized Cat Foods
Customized Cat Foods
Smalls Makes D2C, Human-Grade Food for Cats
Direct-to-consumer brand Smalls makes food for cats with a focus on human-grade ingredients and customization, offering formulas that are supportive of different ages and breeds. Cat owners can... MORE
Baked Dog Treat Bars
Baked Dog Treat Bars
The Protein-Packed Dog Treat Bar is Made with Animal-Free Yeast Protein
While most baked treats for pets may feature some protein, Bond Pet Foods is introducing the Protein-Packed Dog Treat Bar as a product that not only boasts a recipe with a 29% minimum protein... MORE
Honeycomb-Shaped Dog Chews
Honeycomb-Shaped Dog Chews
Yummy Combs' Dental Dog Chews Offer Six-Way Flossing Action
Unlike many dental dog chews that are more or less stick-like in shape, Yummy Combs sets itself apart with a patented honeycomb design that helps to floss teeth and offer a gentle cleaning action... MORE
Adaptable Feline Furniture Designs
Adaptable Feline Furniture Designs
This Modular Cat Home Changes According to Pet Needs
This conceptual modular cat home has been designed by He Yuhui as a functional furniture piece for a living space that will work to provide furry friends with everything they need for a comfortable... MORE
Smoke Detector Pet Collars
Smoke Detector Pet Collars
The Petsagram Pet GPS Collar Tracks Location and More
The Petsagram pet GPS collar is a connected solution for owners that’s focused on delivering an exceptional user experience that will drastically enhance the safety of a furry friend. The... MORE
Oral Health-Supporting Dog Chews
Oral Health-Supporting Dog Chews
The Nylabone Power Chew Textured Ring Cleans as Dogs Play
The Nylabone Power Chew Textured Ring is a strong chew toy for dogs that is designed to deliver an exceptionally satisfying chewing experience that also does double duty by supporting good oral... MORE
Top 100 Lifestyle Trends in April
Top 100 Lifestyle Trends in April
From Drinkable Potato Chip Packaging to Wearable Air Purifiers
The April 2020 lifestyle trends look into many ways that day-to-day routines can be elevated or made more convenient. The wide range of brands stem from industries all over the world and feature... MORE
Spherical Litter Boxes
Spherical Litter Boxes
Pluto Electronics' Circle Zero is a Smart, Self-Cleaning Litter Box
Circle Zero by Pluto Electronics is a smart, self-cleaning litter box that operates in a way that’s safe, quiet and protects homes from odors. The designer litter box boasts an automatic... MORE