Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Pets

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
Ideas
Lists
Videos
Photos
Insights
Top 25 Pet Ideas in May
Top 25 Pet Ideas in May
From Orthopedic Dog Beds to CBD-Powered Pet Products
From orthopedic dog beds to CBD-powered pet products, the May 2020 pet trends reveal that consumers are taking the health of their pets just as seriously as they’re taking their own. While... MORE
At-Home Pet Health Initiatives
At-Home Pet Health Initiatives
'Pet Health Pal' Offers Great Support for Pet Owners
Mars Petcare has partnered with the Waltham Petcare Science Institute to help offer consumers the new ‘Pet Health Pal’ educational tool to give pet owners a bit of added support. The... MORE
Floating Mess-Free Dog Bowls
Floating Mess-Free Dog Bowls
The TagME Dripless Dog Water Bowl Prevents Drinking Spills
The TagME Dripless Dog Water Bowl is a mess-free accessory for canine owners to use with their furry friend to help prevent wet messes from being left behind after every sip. The dog bowl... MORE
Cat-Friendly Shipping Boxes
Cat-Friendly Shipping Boxes
Cat Person's PetProduct Boxes Double as Play Structures for Felines
Cats are drawn to boxes of all shapes and sizes and owners will often find their pets in the enclosed spaces—knowing this, Cat Person intentionally designed pet product boxes for feline enjoyment.... MORE
Interactive Feline Board Games
Interactive Feline Board Games
The 'Cheerble' Board Game for Cats Keeps Furry Friends Entertained
The ‘Cheerble’ board game for cats is a multifunctional toy set for felines that will work to keep them entertained for hours to ensure they never find themselves bored and looking for... MORE
Anxiety-Alleviating Pet Carriers
Anxiety-Alleviating Pet Carriers
The Conceptual 'Air Cage' Keeps Pets Happy During Air Travel
Travel is a notoriously stress-inducing experience for pets, which is something the conceptual ‘Air Cage’ pet carrier is designated to alleviate. Designed by Su Yeon Lee and the Fountain... MORE
Car-Friendly Pet Bowls
Car-Friendly Pet Bowls
The Kurgo Travel Dog Bowl Has a No-Mess, Anti-Spill Design
The Kurgo travel dog bowl is a no-mess accessory for pet owners that will enable them to keep their furry friend hydrated or fed while out of the house without having to worry about potential messes.... MORE
Body-Analyzing Pet Feeders
Body-Analyzing Pet Feeders
The Conceptual 'In The Dog' Pet Feeder Tracks a Dog's Body Composition
The conceptual ‘In The Dog’ pet feeder is an advanced solution for dog owners that will provide them with a way to ensure their furry friend is well-fed without having to rely on any... MORE
Hyper-Interactive Pet
Online content & social apps focus on engaging with animals
Trend - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with them. While animal videos have long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners.
Workshop Question - What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culture of Innovation Webinar
Culture of Innovation Webinar
Jeremy Gutsche Helps Businesses Chaos-Proof Their Culture On June 2
In our current period of chaos and uncertainty, adaptability and innovation are more important than ever. As seemingly every industry is impacted by the pandemic, businesses have had to completely... MORE
Italian-Made Dog Collars
Italian-Made Dog Collars
The Guidi Leather Dog Collar is Priced at $395
The Guidi Leather Dog Collar is a high-end accessory for pet owners to adorn their furry friend with that’s focused on delivering a signature level of style using a series of premium materials.... MORE
Beer-Delivering Dogs
Beer-Delivering Dogs
The Six Harbors Brewing Company's Brew Dogs Deliver Pickup Beer Orders
Though closed due to coronavirus restrictions, Six Harbors Brewing Company in Long Island, New York, recently found a clever way to deliver its beers during the pandemic: Brew Dogs. When the COVID-... MORE
Customized D2C Dog Meals
Customized D2C Dog Meals
Tailored is a D2C Personalized Dog Food Brand
A dog’s diet is as unique as a pet’s personality and Tailored Pet Nutrition is a new direct-to-consumer brand that’s set on delivering personalized pet food to customers. Appealing... MORE
Limited-Ingredient Dog Treats
Limited-Ingredient Dog Treats
West Paw's Freeze-Dried Dog Treats Emphasize Minimal Ingredients
West Paw is now producing its first-ever dog treats and the freeze-dried dog treats are available in two varieties that will appeal to ingredient-conscious pet owners—limited-ingredient and single-... MORE
Protein-Packed Dog Biscuits
Protein-Packed Dog Biscuits
The First Ingredient in Nudges' Protein Biscuits is Chicken or Beef
Nudges recently added to its line with two new protein biscuits for dogs that are made with either chicken or beef as the first ingredient. The protein-packed dog biscuits are crunchy, all-natural,... MORE
Soft-Centered Cat Treats
Soft-Centered Cat Treats
Blue Buffalo's BLUE Bursts are Crunchy Outside and Creamy Within
BLUE Bursts are new cat treats from Blue Buffalo that are crunchy on the outside and creamy at the center, offering texture-rich treats that cats are sure to enjoy. The new cat treats are available... MORE
Advanced Hygienic Litter Boxes
Advanced Hygienic Litter Boxes
Aimicat's Automatic Cleaning Cat Litter Box Simplifies Pet Care
On Kickstarter, Aimicat is introducing its odor-eliminating, automatic cleaning litter box with advanced hygiene features. To help pet owners enjoy more time with their furry companions and less... MORE
Customized Cat Foods
Customized Cat Foods
Smalls Makes D2C, Human-Grade Food for Cats
Direct-to-consumer brand Smalls makes food for cats with a focus on human-grade ingredients and customization, offering formulas that are supportive of different ages and breeds. Cat owners can... MORE
Baked Dog Treat Bars
Baked Dog Treat Bars
The Protein-Packed Dog Treat Bar is Made with Animal-Free Yeast Protein
While most baked treats for pets may feature some protein, Bond Pet Foods is introducing the Protein-Packed Dog Treat Bar as a product that not only boasts a recipe with a 29% minimum protein... MORE
Honeycomb-Shaped Dog Chews
Honeycomb-Shaped Dog Chews
Yummy Combs' Dental Dog Chews Offer Six-Way Flossing Action
Unlike many dental dog chews that are more or less stick-like in shape, Yummy Combs sets itself apart with a patented honeycomb design that helps to floss teeth and offer a gentle cleaning action... MORE
Adaptable Feline Furniture Designs
Adaptable Feline Furniture Designs
This Modular Cat Home Changes According to Pet Needs
This conceptual modular cat home has been designed by He Yuhui as a functional furniture piece for a living space that will work to provide furry friends with everything they need for a comfortable... MORE
Smoke Detector Pet Collars
Smoke Detector Pet Collars
The Petsagram Pet GPS Collar Tracks Location and More
The Petsagram pet GPS collar is a connected solution for owners that’s focused on delivering an exceptional user experience that will drastically enhance the safety of a furry friend. The... MORE
Oral Health-Supporting Dog Chews
Oral Health-Supporting Dog Chews
The Nylabone Power Chew Textured Ring Cleans as Dogs Play
The Nylabone Power Chew Textured Ring is a strong chew toy for dogs that is designed to deliver an exceptionally satisfying chewing experience that also does double duty by supporting good oral... MORE
Top 100 Lifestyle Trends in April
Top 100 Lifestyle Trends in April
From Drinkable Potato Chip Packaging to Wearable Air Purifiers
The April 2020 lifestyle trends look into many ways that day-to-day routines can be elevated or made more convenient. The wide range of brands stem from industries all over the world and feature... MORE
Spherical Litter Boxes
Spherical Litter Boxes
Pluto Electronics' Circle Zero is a Smart, Self-Cleaning Litter Box
Circle Zero by Pluto Electronics is a smart, self-cleaning litter box that operates in a way that’s safe, quiet and protects homes from odors. The designer litter box boasts an automatic... MORE