Pets

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.

TOP 4 WEEKMONTH2 MONTHS

#4: Dog-Friendly Protein Snack Bars

Monch Bars are Portable Protein Snacks for Dogs FULL ARTICLE

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Natural Animal Care Products

Canadian Brand Bleu Lavande Just Launched a New Pet Care Collection

Bleu Lavande, a Canadian body and home care brand that harnesses the power of lavender essential oils, recently announced the launched of natural animal care products that are enriched with... MORE

Insect-Based Pet Foods

Aardvark Makes Sustainable, Protein-Rich Food for Cats and Dogs

Aardvark makes vet-approved, insect-based pet food for cats and dogs that helps to reduce dependence on traditional protein sources that are taxing on the environment. According to the brand, “... MORE

All-in-One Pet Care Containers

This Portable Food and Water Container is Travel-Friendly

This conceptual Portable Food and Water Container has been designed by Miray Özlem ER to provide pet owners with a better way to keep their furry friend happy, hydrated and fed when out of the house.... MORE

Subscription-Based Cat Homes

Habicats Offers new Monthly Cat Boxes for Your Feline Friend

Habicats is a cat house subscription service that provides pet owners with unique cat homes for their pets to play in. The subscription service gives owners a new design each month that is playful... MORE

Smart Home Pet Doors

'Pawport' Can Be Quickly Installed into Existing Dog Doors

The ‘Pawport’ pet door is a connected aftermarket solution for dog owners that will work seamlessly with existing pet doors to add in a range of intelligent features in mere minutes. The... MORE

Cat House Subscription Services

'Habicats' Delivers a New Cardboard House Each Month

The ‘Habicats’ cat house subscription service is a pet parent-focused service that will provide owners with a way to keep their furry friend entertained throughout the year. The service... MORE

Social Media Animal Campaigns

TikTok is Celebrating #AnimalMonth With Canadian Creators

To honor our faithful companions, TikTok Canada is celebrating #AnimalMonth this April by highlighting popular Canadian animals making a name for themselves on the platform. The line up includes &#... MORE

Chef-Created Cat Foods

Made by Nacho is a Cat Food Brand Inspired by Bobby Flay's Cat

Nacho Flay, Bobby Flay’s feline companion, was the inspiration behind Made by Nacho, a new cat food brand for the modern cat that focuses on balanced nutrition and pet-pleasing flavors. The... MORE

Pet Understanding

Consumers are looking to products to gain an in-depth understanding of their pet

Trend - Brands are launching products to help consumers better understand their pets, both in terms of emotions, as well as pertaining to breed and ancestry. These offerings vary from emotion-tracking wearables to DNA testing kits.

Workshop Question - How can your brand enable effective communication channels between owned and pet?

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