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Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
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#2: At-Home Pet Health Initiatives
'Pet Health Pal' Offers Great Support for Pet Owners FULL ARTICLE
Online content & social apps focus on engaging with animals
Trend - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with them. While animal videos have long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners.
Workshop Question - What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?