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Pets

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
Ideas
Lists
Videos
Photos
Insights
Multifunctional Dog Bowls
Multifunctional Dog Bowls
The Pawaii Magic Bowl Integrates Four Functions
The Pawaii Magic Bowl is a problem-solving, multifunctional dog bowl that addresses the fact that dog owners often waste time choosing the wrong bowl made with poor-quality materials and equally... MORE
Stool-Equipped Pet Carriers
Stool-Equipped Pet Carriers
The Conceptual 'Guacal' Pet Carrier by Andrés Cáceres is Well-Designed
The conceptual ‘Guacal’ pet carrier is a multifunctional piece of equipment for dog or cat owners to help them enjoy a more relaxing experience when hitting the road with their furry... MORE
Bold Green Dog Accessories
Bold Green Dog Accessories
Wild One Debuts the 'Walk Kit' in a New 'Limeade' Colorway
Instagram-ready dog accessories brand Wild One has recently launched its ‘Walk Kit’ essentials in a new limited edition ‘Limeade’ colorway. The bold green colorway perfectly complements the... MORE
Laser-Emitting Cat Collars
Laser-Emitting Cat Collars
The Cheerble 'KiTiDOT' Cat Collar Has an Adjustable Design
The Cheerble ‘KiTiDOT’ cat collar is an entertaining accessory for feline owners to keep their furry friend busy for extended periods in an automated way. The collar features an... MORE
Human-Grade Raw Dog Food
Human-Grade Raw Dog Food
Maev Recently Launched a New Chicken Option
Maev, the first human-grade raw dog food brand, is dedicated to lowering the barrier to entry for pet owners to offer their furry friends raw dog food. Raw dog food is more nutrient-rich and less... MORE
Refined App-Powered Litter Boxes
Refined App-Powered Litter Boxes
The 'KTBox' Self-Cleaning Litter Box Keeps Odors Away
The ‘KTBox’ self-cleaning litter box is a connected take on the essential cat accessory to help owners spend less time cleaning by harnessing the power of automated functionalities. The... MORE
Oil Drum Dog Beds
Oil Drum Dog Beds
This Indusigns Dog Bed Highlights an Upcycled Design
This Indusigns dog bed is an upcycled piece of decor for pet owners to elevate the style of their living space, while also keeping their furry friend as comfortable as possible. The dog bed is... MORE
Herb-Infused Pet Foods
Herb-Infused Pet Foods
Charmy Pet's Freeze-Dried Raw Pet Food is Formulated with Chinese Herbs
The newest line of freeze-dried raw pet food from Charmy Pet sets itself apart with an infusion of holistic herbs from traditional Chinese medicine. Thanks to this unique addition, the formulas are... MORE
Cat Tracking
Brands help cat owners track the health and habit of their pets
Trend - Cat owners now have the option to track their pets' health in a variety of connected ways, including with customized, connected water fountains and weight and health-monitoring scales made specifically for cats.
Workshop Question - How is your brand helping customers enhance their ability to care for their pets?
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Popularity
Activity
Freshness
Patterns
Megatrends
Protein-Packed Pet Snacks
Protein-Packed Pet Snacks
Trader Joe's Has New Freeze-Dried Just Chicken for Pets Treats
Just like humans, our furry friends need protein in their diets and Trader Joe’s new Freeze-Dried Just Chicken for Pets treats are a perfect way to meet this need. As you might have guessed... MORE
Ultrasonic Pet Pest Protectors
Ultrasonic Pet Pest Protectors
The Tickless EcoPet Keeps Ticks and Fleas Away
Protecting pets from fleas and ticks usually means using preventative medication, but the Tickless EcoPet is a device that promises to offer an effective alternative. The device works by being... MORE
Protein-Packed Pet Supplements
Protein-Packed Pet Supplements
Fera Has the Highest Amount of Active Ingredients for Pet Products
Female-founded brand Fera Pet Organics has recently released a plant-based Omega-3 Alga oil. The company is well trusted in veterinarian-designed dog and cat supplements. The plant-based Omega-3... MORE
Breed-Specific Dog Meals
Breed-Specific Dog Meals
BARK Creates Dog Food Formulas for Chihuahuas, Labradors & More
BARK newly expanded its BARK Food product portfolio with a range of dog food formulas tailored to specific breeds. Currently, this line is suited to meet the specific dietary needs of common breeds... MORE
Pet Wellness Plans
Pet Wellness Plans
Chewy Announces the Launch of Three Pet Wellness and Insurance Plans
Chewy has expanded its insurance and pet wellness offerings with the addition of CarePlus, a range of pet insurance plans. The program will operate in 31 states with plans to expand to a nationwide... MORE
No-Meat Dog Meals
No-Meat Dog Meals
PawCo Makes Pet Food from Plant-Based Meat
PawCo is introducing a new generation of healthy, proprietary and pet-pleasing meals made from plant-based meat to better support animal welfare, pet health and a sustainable planet. The brand makes... MORE
Floating Stone-Like Dog Toys
Floating Stone-Like Dog Toys
The Kurgo Skipping Stones are Easy to Throw and Spot
The Kurgo Skipping Stones are a floating fetch toy for dogs to provide them with a way to play in the water without having to deal with conventional tennis balls or toys. The fetch toy comes with... MORE
High-Protein Dog Treats
High-Protein Dog Treats
Harringtons Meaty Treats Come in Four Flavors and are Full of Nutrients
The Harringtons Meaty Treats are a new high-protein treat focused on premium ingredients and the nutritional needs of dogs for owners to provide as part of a balanced diet. The treats come in four... MORE
Feline-Themed Restaurants
Feline-Themed Restaurants
Fancy Feast's Gatto Bianco Pop-Up Serves Cat-Inspired Food to People
For any and all curious cat owners who have ever wondered what it might be like to eat like their cat, Fancy Feast is serving up the answer with a new and exclusive pop-up restaurant in New York... MORE
Upcycled Pet Treats
Upcycled Pet Treats
Health Extension's Newest Line of Treats for Dogs Fights Food Waste
Health Extension is the natural and holistic pet food company that newly launched a line of upcycled pet treats that help to fight food waste, one ingredient at a time. Health Extension Upcycled Pet... MORE
Responsible Pet Food Brands
Responsible Pet Food Brands
King Lou Pets Elevates the Standard in the Pet Food Industry
King Lou Pets is a responsible pet food brand that seeks to give owners more options for whole pet food, made with human-grade ingredients and minimally processed—which helps preserve the maximum... MORE
Vet-Designed Dog Meal Plans
Vet-Designed Dog Meal Plans
Get Joy's Fresh Meal Plan for Furry Companions is Healthy & Delicious
Get Joy, a brand that wants to “unleash wellness” for dogs through comprehensive nutrition, boasts a vet-designed dog meal plan as an alternative to highly processed kibble. The gently... MORE
Vet-Formulated Pet Supplements
Vet-Formulated Pet Supplements
The 'Zesty Paws Vet Strength' Line Was Made by a Team of Vets
Zesty Paws, a pet supplement brand specializing in functional products, has announced the launch of ‘Zesty Paws Vet Strength,’ an all-new line of advanced veterinarian formulated... MORE
Pet Food Digital Campaigns
Pet Food Digital Campaigns
PureBites Debuts Nine-Video Marketing Campaign to Promote Its Pet Food
Pure Treats Inc. has rolled out a new marketing campaign for its PureBites brands called “A few simple ingredients, a lot of happy pets.” The new campaign was designed to promote the... MORE
Dog Skincare Lines
Dog Skincare Lines
Puppington™ Aims to Help Dogs Live Happier and Healthier Lives
Puppington™, formerly known as Pup Wax®, claims that its “the first and only 100% clean premium dog skincare brand.” Using simple and real ingredients, Puppington™ prioritizes... MORE
Game-Inspired Cat Carriers
Game-Inspired Cat Carriers
'Stray' Launches a Limited Edition Backpack Ahead of the Game's Release
The upcoming video game ‘Stray’ follows the journey of an orange tabby cat as it seeks to explore beautiful, uncharted territories. The creators of the adventure game have tapped pet accessory... MORE