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Pets

Whether it’s dogs, cats or any other furry animal, pets have become more of an extension of the family unit than mere animal acquaintance. Deep diving into how both consumer lifestyle and packaged goods are evolving as a result of pet fandom, Trend Hunter’s pet category tracks everything from DIY pet products to animal advertising and feline videos.
Ideas
Lists
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Insights
Natural Animal Care Products
Natural Animal Care Products
Canadian Brand Bleu Lavande Just Launched a New Pet Care Collection
Bleu Lavande,  a Canadian body and home care brand that harnesses the power of lavender essential oils, recently announced the launched of natural animal care products that are enriched with... MORE
Insect-Based Pet Foods
Insect-Based Pet Foods
Aardvark Makes Sustainable, Protein-Rich Food for Cats and Dogs
Aardvark makes vet-approved, insect-based pet food for cats and dogs that helps to reduce dependence on traditional protein sources that are taxing on the environment. According to the brand, “... MORE
All-in-One Pet Care Containers
All-in-One Pet Care Containers
This Portable Food and Water Container is Travel-Friendly
This conceptual Portable Food and Water Container has been designed by Miray Özlem ER to provide pet owners with a better way to keep their furry friend happy, hydrated and fed when out of the house.... MORE
Subscription-Based Cat Homes
Subscription-Based Cat Homes
Habicats Offers new Monthly Cat Boxes for Your Feline Friend
Habicats is a cat house subscription service that provides pet owners with unique cat homes for their pets to play in. The subscription service gives owners a new design each month that is playful... MORE
Smart Home Pet Doors
Smart Home Pet Doors
'Pawport' Can Be Quickly Installed into Existing Dog Doors
The ‘Pawport’ pet door is a connected aftermarket solution for dog owners that will work seamlessly with existing pet doors to add in a range of intelligent features in mere minutes. The... MORE
Cat House Subscription Services
Cat House Subscription Services
'Habicats' Delivers a New Cardboard House Each Month
The ‘Habicats’ cat house subscription service is a pet parent-focused service that will provide owners with a way to keep their furry friend entertained throughout the year. The service... MORE
Social Media Animal Campaigns
Social Media Animal Campaigns
TikTok is Celebrating #AnimalMonth With Canadian Creators
To honor our faithful companions, TikTok Canada is celebrating #AnimalMonth this April by highlighting popular Canadian animals making a name for themselves on the platform. The line up includes &#... MORE
Chef-Created Cat Foods
Chef-Created Cat Foods
Made by Nacho is a Cat Food Brand Inspired by Bobby Flay's Cat
Nacho Flay, Bobby Flay’s feline companion, was the inspiration behind Made by Nacho, a new cat food brand for the modern cat that focuses on balanced nutrition and pet-pleasing flavors. The... MORE
Pet Understanding
Consumers are looking to products to gain an in-depth understanding of their pet
Trend - Brands are launching products to help consumers better understand their pets, both in terms of emotions, as well as pertaining to breed and ancestry. These offerings vary from emotion-tracking wearables to DNA testing kits.
Workshop Question - How can your brand enable effective communication channels between owned and pet?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Top 100 Lifestyle Trends in May
Top 100 Lifestyle Trends in May
From Advanced Portable Air Purifiers to Personal Wearable Tents
The May 2021 lifestyle trends deliver products and services that are seamless additions to consumers’ daily lifestyles. There are progressive designs that are centered around convenience,... MORE
Highly Digestible Dog Chews
Highly Digestible Dog Chews
Nothin' to Hide is a Rawhide Alternative Made from Collagen Powder
Many pet owners seek rawhide alternatives as an entertaining treat for dogs that will be safer to chew on and easier to digest than rawhide. Fieldcrest Farms Nothin’ to Hide chews by Ethical... MORE
Accordion-Style Pet Houses
Accordion-Style Pet Houses
The Conceptual 'Accordio' Pet House Allows for Easy Storage
The conceptual ‘Accordio’ pet house is a functional solution for dog or cat owners that would enable them to keep a dedicated section for their furry friend in their living space. The... MORE
play_circle_filled Dog-Friendly Protein Snack Bars
Dog-Friendly Protein Snack Bars
Monch Bars are Portable Protein Snacks for Dogs
Direct-to-consumer dog food brand Kabo launched Monch Bars as protein snacks for dogs that are all-natural, energizing and perfectly portable. The individually wrapped bars are packaged just like... MORE
play_circle_filled Dog-Friendly Room Service Menus
Dog-Friendly Room Service Menus
Hilton's Bone Appetit Dog Menu Shares Meals Like "Beef Doguignon"
At select locations, Hilton is introducing the Bone Appetit Dog Menu as a room service option to treat canine guests. On the dog-friendly menu developed with veterinary nutrition experts, there are... MORE
Nourishing Pet Shampoos
Nourishing Pet Shampoos
OUAI's Fur Bébé Pet Shampoo is Luxe & Supremely Nourishing
OUAI, the brand founded by celebrity hairstylist Jen Atkins is known for its luxurious hair and body care products that nourish from the inside out, and now pet parents can uplevel their pet’s... MORE
Dog Park Bar Concepts
Dog Park Bar Concepts
Fetch Park is an Off-Leash Dog Park and Bar Concept
Fetch Park is a trailblazing dog park bar concept that is expanding to Columbus, Georgia as a mixed-use development. The new adaptive reuse project from The Cotton Companies will turn a warehouse... MORE
Farm Lifestyle Dog Treats
Farm Lifestyle Dog Treats
The Pioneer Woman Jerky Cuts Offer Adult Dogs Premium Flavor
The Pioneer Woman Jerky Cuts are being launched in partnership with Purina to offer dog owners with a premium option to feed their adult canine companions. The products come in three options... MORE
Insect Protein Cat Meals
Insect Protein Cat Meals
Lovebug is a Dry Cat Food Made Exclusively from Insects
Lovebug is a new dry cat food brand from Mars Petcare that’s made from insects, specifically black soldier fly larvae insect meal. The cat food is also said to contain “essential nutrients... MORE
High-Quality Supportive Dog Beds
High-Quality Supportive Dog Beds
Sleep Country Canada Offers Luxuries Beds for Your Furry Friends
For those looking to treat their furry friends in celebration of Nationa Pet Day on April 11th, Sleep Country Canada offers high-quality supportive pet beds. This is especially important because... MORE
Demure Dual-Level Cat Houses
Demure Dual-Level Cat Houses
The PurrFurr Retro Box Offers Two Places for Cats to Rest
The PurrFurr Retro Box cat house is a solution for homes with one or more felines to help offer them their very own space to relax that won’t come at the expense of the interior design... MORE
play_circle_filled Human-Grade Dog Supplements
Human-Grade Dog Supplements
Supplement Brand 'Dog-Eh' was Created by a Fellow Dog Lover
Dog-Eh – a supplement brand for joint, metabolism, and allergy support – was born from a place of love for dogs and their health while being accessible for their human family.​ The brand’... MORE
Probiotic-Infused Kibbles
Probiotic-Infused Kibbles
Boss Dog's High-Protein Dog Food Supports Gastrointestinal Health
Boss Dog’s High Protein Dog Food is infused with probiotics to support a the gut and an overall happy and healthy pet. In fact, each cup of kibble shares two million probiotics, plus the High... MORE
Cat Food-Inspired Cookbooks
Cat Food-Inspired Cookbooks
Fancy Feast Made a Cookbook Inspired by Single-Serve Entrees for Cats
Inspired by its own line of single-serve entrées for cats, Petites, Fancy Feast created a companion cookbook for humans so that they can enjoy meals based on their cat’s favorite dishes. The... MORE
Functional All-in-One Pet Furniture
Functional All-in-One Pet Furniture
The PaiPai Pets Double Basin Cat Kennel is Discreet
The PaiPai Pets double basin cat kennel is a functional furniture solution for pet owners that will help to keep all of the essential items required for daily care neatly stowed in one dedicated spot.... MORE
Insect-Based Cat Foods
Insect-Based Cat Foods
Catit Makes Sustainable Cat Food and Treats with Insect Protein
Catit makes sustainable cat food and treats with alternative protein that’s complete and balanced, plus it boasts a reduced carbon footprint. The products are formulated with Black Soldier Fly... MORE