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Underwear

Examining a sub segment of the lingerie category, Trend Hunter’s underwear category offers a glimpse into the latest ideas and developments in lingerie campaigns, modern underwear and eclectic undergarment designs.
Ideas
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Insights
Top 100 Fashion Trends in September
Top 100 Fashion Trends in September
From Odorless Eco-Friendly Activewear to Retro Streetwear
The wide composition of September 2019 fashion trends highlight a strong sense of stylistic and functional elements as the seasons begin to change. Many brands are showcasing their products readily... MORE
Shape-Shifting Custom Fit Bras
Shape-Shifting Custom Fit Bras
Tommy John's Flexible Fit Bra Adjusts to Fit Your Exact Shape
Tommy John knows that bra shopping can be a hassle, which is why the company has just debuted its Flexible Fit Bra. Instead of guessing your size and hoping for the best, the bra magically adjusts... MORE
Top 100 Fashion Trends in July
Top 100 Fashion Trends in July
From Pride-Honoring Sportswear to Psychedelic Game-Themed Fashion
The range of July 2019 fashion trends stems from numerous different inspirational roots as the summer season begins to thrive. There are many luxury fashion labels that unveiled their works for... MORE
Custom-Tailored Underwear
Custom-Tailored Underwear
Nic Tailor Lets Men Create Undergarments That Fit Them Exactly
To address the fact that offering a limited number of garment sizes doesn’t suit consumers who are looking for pieces that fit them perfectly, Nic Tailor sets itself apart as a direct-to-... MORE
Eco-Conscious Period Underwear
Eco-Conscious Period Underwear
Thinx' Period Panties are Made Available in a Bold Blue Colorway
The new collection of Thinx’ period panties boasts a striking blue colorway that is meant to call attention to ecological consciousness and ocean pollution. The special edition is launched for... MORE
Top 100 Fashion Trends in April
Top 100 Fashion Trends in April
From Insulated Technical Outerwear to Robot-Themed Streetwear
The expansive list of April 2019 fashion trends embodies progressive design elements that are translated through the construction and delivery of the pieces. The Spring season arrives and along with... MORE
Affordable Bridal Lingerie
Affordable Bridal Lingerie
H&M Launched a Collection of Lingerie for a Bride's Big Day
In addition to launching a new collection of bridal dresses and occasion wear for the spring season, H&M is introducing a range of bridal lingerie that can be worn on one’s special day.... MORE
Seamlessly Constructed Comfortable Bras
Seamlessly Constructed Comfortable Bras
Feather Bras are Free of Underwire but Provide Support
Feather Bra is an incredibly comfortable bra that allows women to feel confident and comfortable. The result of this endeavor is the bra of the future. All bras in this collection are free of... MORE
Edutainment
Educational resources for kids adapt into more entertainment-focused options
Implications - Seeking to connect with kids through more engaging content, educational resources are evolving with the use of modern media outlets and platforms to better balance education with entertainment. Creating YouTube videos, TV shows and even pop-up experiences that blend elements of learning with storytelling, creativity and technology, brands are not only looking for ways to make learning more fun, but they're changing the way education is consumed, allowing for less formal, more interactive alternatives.
Workshop Question — How might you better connect with younger consumers through more content-specific strategies?
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Score
Popularity
Activity
Freshness
Patterns
Megatrends
Top 100 Fashion Trends in October
Top 100 Fashion Trends in October
From Wireless Charger Fanny Packs to Horror Graphic Streetwear
As summer starts to make its way behind us and the fall season approaches, the list of October 2019 fashion trends explores transitional and functional fashion. There are a lot of layering options... MORE
Top 100 Fashion Trends in August
Top 100 Fashion Trends in August
From Human Relationship-Themed Fashion to Plastic Windbreakers
The August 2019 fashion trends explore many different themes and design with inspiration drawn from all over the world. The broad range of designs highlight important approaches of construction and... MORE
Ultra-Stylish Comfy Robes
Ultra-Stylish Comfy Robes
The All You are Robe is Highly Functional and Comfort-Driven
Inspired by the hand that life dealt her, Kena Paranjape created the ultimate comfy robe that is empowering, made from high-quality materials and extremely versatile. Dubbed the ‘All You Are... MORE
Chafe-Reducing Shorts
Chafe-Reducing Shorts
Snag Snag Tights' New Chub Rub Shorts are Designed to Reduce Thigh Chafing
Snag Snag Tights is here to solve the annoyance of inner thigh chafing with its new Chub Rub shorts. For people of all shapes and sizes, wearing breezy summer dresses and skirts often means dealing... MORE
Ultra-Supportive Nursing Bras
Ultra-Supportive Nursing Bras
ThirdLove's 24/7 Classic Nursing Bra is Both Comfy and Supportive
ThirdLove is already known for its well-fitting, everyday bras, and now the company is expanding its range to also include the 24/7 Classic Nursing Bra. This postpartum bra is designed to be as... MORE
Family-Friendly Underwear Lines
Family-Friendly Underwear Lines
Jockey's Jockey Generation Offers Styles for the Whole Family
Jockey is now introducing Jockey Generation exclusively at Target as a line of underwear and loungewear with styles for the whole family. The collection introduces more than 50 styles, including t-... MORE
Top 100 Fashion Trends in June
Top 100 Fashion Trends in June
From Luxury Event-Themed Designs to Hand-Drawn Vintage Apparel
The June 2019 fashion trends explore a variety of different inspirations as the Spring season takes over and the transition into Summer begins to unfold. There are designs that stem from... MORE
Customizable Emoji Undergarments
Customizable Emoji Undergarments
The #MYCALVIN"S CUSTOM Lets Wearers Sport Their Favorite Emojis
Personalization has a massive impact on consumers who like to showcase their individuality, and Calvin Klein’s #MY CALVIN’S CUSTOM responds to this need with an innovative underwear... MORE
Vibrant Rainbow-Themed Apparel
Vibrant Rainbow-Themed Apparel
2(X)IST’s Pride Collection for 2019 Gives Back to LGBTQ+ Community
2(X)IST’s Pride collection for 2019 is perfect for anyone wanting to celebrate pride while giving back to the LGBTQ+ community. The company, founded in 1991 by Gregory Sovell,  is based in... MORE
Top 100 Fashion Trends in May
Top 100 Fashion Trends in May
From Superhero-Themed Basketball Shoes to K-Pop Star-Designed Fashon
The May 2019 fashion trends highlight progressive visual design and construction methods that nod to creative matters and eco-friendly approaches. There are experimental fashion, high fashion, and... MORE
Eco-Friendly Travel Underwear
Eco-Friendly Travel Underwear
Organic Basics' Line of Underwear is Odorless and Comfortable
Organic Basics is a line of travel underwear that answers to the principles of sustainability, comfort, and practicality. The eco-friendly brand makes ranges of high-performance undies available to... MORE
Underwire-Free Lifting Bras
Underwire-Free Lifting Bras
Evelyn & Bobbie's Defy Bra Provides Lift with Unprecedented Comfort
For years, Evelyn & Bobbie has been sharing a variety of comfortable, underwire-free bra styles for women of all sizes and its newest innovation is now on Kickstarter in the form of a lifting bra.... MORE
pH-Balancing Underwear
pH-Balancing Underwear
aPure's Pure5.5 pH Balancing Underwear Keeps Skin Dry & Comfortable
aPure is a new brand that creates Pure5.5 pH Balancing Underwear to promote comfort, prevent infections and do away with odors, wetness and irritation. The underwear is mostly made up of eco-... MORE
Sweat Stain-Free Garments
Sweat Stain-Free Garments
Uniqlo and Alexander Wang's AIRism Collection Boasts Cooling Desings
Uniwlo works in collaboration with designer Alexander Wang once again on the impressive AIRism collection full of summer-ready goods. The duo’s previous work prepared for the colder seasons... MORE
Skin-Enhancing Clothing Ranges
Skin-Enhancing Clothing Ranges
Cass Luxury Shapewear Boasts Support and Skin-Improving Copper
Not only does Cass Luxury Shapewear put emphasis on support and comfort, but the brand also aims to instill some tangible improvements to wearer’s skin. Its ‘Wear Repair’... MORE
Gamer-Inspired Underwear Designs
Gamer-Inspired Underwear Designs
Tyler 'Ninja' Blevins Enters a Partnership with PSD Underwear
Yellow and blue are the dominant colors of the collaborative underwear design range, launched by PSD and Twitch streamer Tyler ‘Ninja’ Blevins. The partnership sought out to recognize... MORE