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Examining a sub segment of the lingerie category, Trend Hunter’s underwear category offers a glimpse into the latest ideas and developments in lingerie campaigns, modern underwear and eclectic undergarment designs.
Holiday Lingerie Campaigns
Holiday Lingerie Campaigns
Agent Provocateur Unveiled a Sultry Editorial for 2020
The ‘All Wrapped Up With Agent Provocateur’ campaign spotlights the latest designs from the luxury lingerie and swimwear label. The sultry editorial features models Montana Cox and... MORE
Charitable Nursing Bras
Charitable Nursing Bras
Bravado's 'Pink October 2020' Campaign Supports Rethink Breast Cancer
Bravado, a women-owned nursing bra brand that specializes in creating products that provide support without ever sacrificing comfort, is running its ‘Pink October 2020’ campaign... MORE
Top 100 Fashion Trends in September
Top 100 Fashion Trends in September
From Retro Bright Tonal Streetwear to All-Weather Apparel
The September 2020 fashion trends explore many variations of layering designs as the fall season slowly approaches. Many fashion labels are working in collaboration with artists, organizations,... MORE
Top 100 Fashion Trends in July
Top 100 Fashion Trends in July
From Face-Covering Antimicrobial Jackets to Fashion House Pivots
The wide range of July 2020 fashion trends explore the ways designers are preparing for the different seasons experienced throughout the globe. There are many creative designs being practiced and... MORE
Inclusive Underwear Collections
Inclusive Underwear Collections
The Knix Nudes Collection Boasts Garments in Five Neutral Shades
The Knix Nudes collection spotlights the underwear brand’s best-selling pieces in an expanded range of neutral shades. Featuring five nude shades, the collection includes the WingWoman Contour... MORE
Self-Cleaning Underwear
Self-Cleaning Underwear
The HercLéon Fjord Underwear is Made with HercFiber
The HercLéon Fjord underwear has been created for men and women alike as a garment that will increase their overall comfort and eliminate the need for daily changing, if desired. The underwear is... MORE
Postpartum Recovery Underwear
Postpartum Recovery Underwear
Nyssa's Innovative 'Fourthwear' Holds an Ice/Heat Pack
For new mothers, this product aims to be the next generation of postpartum underwear. This garment, dubbed Fourthwear, is the brainchild of three entrepreneurs and new mothers who were frustrated by... MORE
Top 100 Fashion Trends for 2020
Top 100 Fashion Trends for 2020
Fro Acid Rave-Inspired Streetwear to Cephalopod-Inspired Outerwear
The 2020 fashion trends are progressive, functional, stylistically conscious, with elements that also bring feelings of nostalgia as well. A standout example is showcased by the Vollebak Black Squid... MORE
Virtual Contest
Virtual contests and giveaways help keep customers engaged from home
Trend - Brands are trying to maintain customer loyalty with virtual events that promise contests and giveaways where people can win free products. These include everything from wedding dress giveaways to online scavenger hunts.
Workshop Question - How could your brand prioritize at-home customer engagement?
Confetti-Inspired Underwear
Confetti-Inspired Underwear
Parade's Birthday Collection Celebrates Its First Anniversary
Like most of its offerings, Parade’s Birthday collection aims to appeal to its younger consumer base, offering a playful collection that’s accompanied by a vivid and youthful photo... MORE
Affordable Compressive Undergarments
Affordable Compressive Undergarments
Boux Avenue Updated Its Shapewear Offerings for the The Fall
Boux Avenue, a UK-based lingerie label that’s since expanded to supply its consumers with everything from swimwear and PJs to longuewear and workout apparel, announced that it would be... MORE
Top 100 Fashion Trends in April
Top 100 Fashion Trends in April
From Stereotype-Breaching Fashion to Hand Washing-Themed Clothes
This expansive list of April 2020 fashion trends feature designs that draw inspirations from a variety of different angles whilst also staying true to the transitioning weather conditions. As Spring... MORE
Top 100 Fashion Trends in November
Top 100 Fashion Trends in November
From Virtual Fashion Worlds to Auto-Branded Streetwear Capsules
These November 2020 fashion trends are full of innovative designs, construction, global inspirations, collaborations, and much more. Many of these shed light in a charitable way, others engage... MORE
Eco-Friendly Lace Lingerie
Eco-Friendly Lace Lingerie
Dora Larsen's Eco-Friendly Lace Arrives in 2 New Styles
Dora Larsen’s eco-friendly lace lingerie is both sustainable and stylish, giving conscious consumers the opportunity to sport more sensual looks. The two new lace styles have been dubbed the &... MORE
Supportive 2-in-1 Athletic Shorts
Supportive 2-in-1 Athletic Shorts
Saxx's 'Kinetic Train' Shorts Balance Style and Compression
Vancouver-based premium men’s underwear company SAXX offers a range of supportive shorts that make up its 2N1 collection, which includes its ‘Kinetic Train’ design. The shorts... MORE
Versatile Sporty Undergarment Capsules
Versatile Sporty Undergarment Capsules
Nike's New Dri-FIT® Underwear Line is Ultra Flexible
Sportswear giant Nike introduces its new collection of Dri-FIT® Underwear for the season. The brand designs the undergarments to ensure that it does not compromise performance in any way whatsoever.... MORE
Versatile Merino Base Layers
Versatile Merino Base Layers
SAXX Launched Its 'Quest' and 'Viewfinder' Collections for Fall 2020
SAXX, the Vancouver-based men’s underwear label, has expanded its selection of base layers in time for the cold weather ahead with the introduction of its ‘Quest’ and ‘... MORE
Organic Cotton Lingerie Lines
Organic Cotton Lingerie Lines
Moons and Junes Released its 'Notice' Line
Instead of promoting a strictly sensual aesthetic, Moons and Junes lingerie collection focuses on comfort and fit. The Danish intimates brand is known for offering high-quality, sustainable, and... MORE
Eco Gender-Neutral Underwear
Eco Gender-Neutral Underwear
Kön Makes Inclusive Styles Using Plant-Based Cellulose Fibers
Swedish label Kön makes gender-neutral underwear for everyone, helping to prove that the pieces don’t need to be categorized. Founder Bill Heinonen says, “I was told that a gender-... MORE
Charitable Technicolor Underwear
Charitable Technicolor Underwear
Parade Launched a New Line to Benefit LGBTQ+ Organizations
Parade is a body positive underwear label that utilizes sustainable practices and donates 1% of its revenue to Planned Parenthoods across the US to fund sexual education and reproductive rights—... MORE
All-Purpose Underwear
All-Purpose Underwear
SOMI's Quick-Dry Underwear Suits Swimming, Lounging & Activities
SOMI is now introducing its eco-friendly, antibacterial and quick-dry underwear on Kickstarter, offering the average person more versatility with an everyday essential. With its products, SOMI asks: &... MORE
Vibrant Neon Underwear Collections
Vibrant Neon Underwear Collections
Parade's New 'Dreaming of Summer' Line is Delightfully Colorful
The Gen Z-led lingerie start-up Parade recently expanded its range with the launch of its ‘Dreaming of Summer’ collection. Parade is an inclusive underwear brand that is committed to... MORE
Anti-Chafe Slip Shorts
Anti-Chafe Slip Shorts
Thigh Society Wants Consumers to Breathe a Thigh of Relief with Its Shorts
Thigh Society is on a mission to rescue thighs everywhere from painful chafing. Founded back in 2009 by Marnie Consky, Thigh Society is a Toronto-based company that specializes in making anti-chafe... MORE
Top 100 Fashion Trends in October
Top 100 Fashion Trends in October
From Face Covering Tees to Fictional Post-Pandemic Fashion
The October 2020 fashion trends are full of progressive designs that nod to tradition and honor contemporary aesthetics as well. As the fall season fast approaches, many brands prepare for the... MORE
Comfortable Leakproof Underwear
Comfortable Leakproof Underwear
Proof's Leakproof Underwear Can Hold Up to 10 Teaspoons of Liquid
Proof’s leakproof underwear were designed to support the wearer throughout various stages of life, offering something comfortable, discreet and effective. There are numerous reasons one... MORE