Customizable Shapewear Collections

The Knix Shapewear Collection Offers Adjustable Areas

Shapewear offers smoothing benefits that enhance overall silhouettes but certain outfits demand styles of different lengths or plunging designs to remain discreet and ensure all-day comfort—and the Knix shapewear collection delivers what modern women need. The industry-first customizable collection leverages the intimate apparel brand's expertise in underwear and bras, and uses patented PerfectCut technology to offer up to eight different ways to adjust the leg length and back plunge areas.

Without rolling or fraying, Knix shapewear delivers the smoothing, sculpting benefits that women need, all while considering the needs of different outfits and delivering comfort, quality and structure. In the first and only customizable shapewear collection, the Open Bust Mid-Thigh Shaper Bodysuit can be customized by lowering the back by up to 12 inches while being worn, and the thigh area can be shortened by two to six inches to accommodate short garments and/or slits.

Customizable Intimate Apparel
The rise of adjustable shapewear that caters to individual body shapes and outfit needs marks a new era in personalized fashion solutions.
Perfectcut Technology Integration
Leveraging patented technologies in fabric design for customizable fit transforms the traditional shapewear market with innovative solutions.
Multi-functional Shapewear Collections
Shapewear that adapts in length and design to accommodate various clothing styles introduces versatility and convenience for consumers.

Where This Applies

Intimate Apparel
The intimate apparel industry sees a shift towards customizable and functional designs, enhancing user experience and satisfaction.
Fashion Technology
Advanced fabric technologies like PerfectCut present new opportunities for creating adaptive and user-specific fashion items.
Women's Wear
Innovative shapewear collections are redefining women's wear by combining comfort, flexibility, and style in essential wardrobe pieces.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 55%
Freshness 33%