Top 60 Video Ad Trends in 2024

From Influencer-Inspired Ads to AI-Generated Holiday Soda Ads

— February 5, 2025 — Marketing
2024 video ad trends show the landscape is defined by innovation, creativity, and a willingness to push boundaries. From AI-generated updates to classic campaigns to edgy influencer-inspired storytelling, these trends reflect how brands are leveraging technology and cultural shifts to captivate audiences.

Coca-Cola’s 'Holidays Are Coming' ad gets a modern upgrade with a fully AI-generated version. Maintaining the classic soundtrack and visuals of polar bears and illuminated trucks, the 2024 ad introduces a more diverse cast and showcases Coca-Cola Zero Sugar. This marks a breakthrough for AI-generated commercials, blending nostalgia with inclusivity and creative efficiency. The campaign’s success highlights the potential of AI to modernize beloved traditions while appealing to diverse, contemporary audiences.

Tomcat reimagines influencer culture with a stop-motion campaign featuring an influencer mouse in a darkly humorous unboxing video. The ad juxtaposes cuteness with crass humor to deliver a memorable message: Tomcat is 'Not Recommended By Mice.' This edgy approach uses humor and high-quality animation to stand out in a saturated market while reshaping how everyday products are advertised.

From AI-powered nostalgia to influencer-inspired humor, these trends exemplify how brands are redefining video advertising to create bold, engaging, and inclusive campaigns.

For more video ad trends in the year ahead, check out Trend Hunter's 2025 Trend Report
7.1
Score
Popularity
Activity
Freshness
60
Celeb-Backed Refreshment Ads
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
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59
Skateboarding-Inspired Ads
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
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58
Inclusive Assistance-First Airline Ads
Inclusive Assistance-First Airline Ads
Virgin Atlantic Debuts a Video Ad in British Sign Language
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57
Comedic Airline Spin-Off Ads
Comedic Airline Spin-Off Ads
Spirit Airlines Presents #NotInTheMiddle Starring Frankie Muniz
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56
Short Film-Inspired Ads
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
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55
Heist-Themed Cheese Ads
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
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54
Empowering Mental Health Football Ads
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
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53
Diamond Jewelry Holiday Campaigns
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
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52
Anniversary-Celebrating Storytelling Ads
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
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51
GenAI TV Ads
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
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50
Tongue-In-Cheek Grilling Ads
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
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49
Pirate-Inspired Business Ads
Pirate-Inspired Business Ads
Amazon Business Launched a Light Hearted Ad, ‘Run a Tighter Ship'
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48
Singer-Starring Headphone Ads
Singer-Starring Headphone Ads
RAYE Stars in Dyson's Newest Campaign for its OnTrac Headphones
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47
Actress-Approved Christmas Ads
Actress-Approved Christmas Ads
Adjoa Andoh plays Mrs. Claus in Boots Ad, The Christmas Makeover
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46
Seasonal Soda Ads
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
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45
Anti-Fraud Educational Ads
Anti-Fraud Educational Ads
Interac Punches Back at Fraud with a Unique Program: Fraud Fighters
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44
Heritage Brand Boot Ads
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
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43
Boneless Wing Ads
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
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42
Cheeky Seltzer Campaigns
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
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41
Champion Tax Ads
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
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40
Shoppable CPG Ads
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
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39
Mystery-Style Holiday Ads
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
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38
Co-Branded Custom Ads
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
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37
Personalized In-Flight Ads
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
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36
Solution-Oriented Holiday Ads
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
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35
Sketch Comedy Retail Commercials
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
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34
AI-Crafted Banking Ads
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
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33
Dramatized Caramel Candy Ads
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
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32
Spoof Sci-Fi Beer Ads
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
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31
Futuristic Shapewear Ads
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
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30
AI-Generated Holiday Soda Ads
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
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29
Quirky Athlete-Centric Mayo Campaigns
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
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28
Lookalike Martini Ads
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
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27
Cheeky Jewelry Valentine's Day Ads
Cheeky Jewelry Valentine's Day Ads
PRYA Will Replace Any Jewerly With Your Ex's Name on It
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26
Charged Phone Ads
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
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25
Empowering Car Ads
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
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24
Wish-Granting Beer Ads
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
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23
Romantic Luxury Vehicle Ads
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
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22
Influencer-Fronted Sunscreen Ads
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
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21
Attraction-Building Fragrance Ads
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
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20
Quirky Plant-Based Food Ads
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
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19
Influencer-Inspired Ads
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
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18
Celebrity-Starring Skincare Ads
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
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17
Celebrity-Backed Fragrance Ads
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
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16
Comfort-Focused Footwear Ads
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
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15
Tongue-in-Cheek Skincare Ads
Tongue-in-Cheek Skincare Ads
CeraVe Collaborates with Michael Cera on Hilarious Ad
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14
Hyper-Local Gym Ads
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
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13
Film-Inspired Condiment Ads
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
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12
Charming Christmas Advertisements
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
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11
Artistic Multi-Beverage Ads
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
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10
Aggressive Athlete Ads
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
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9
Inspiring Leftover Ads
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
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8
Hilarious Judicial Beauty Ads
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
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7
Erectile Dysfunction Medication Ads
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
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6
AI-Generated Ketchup Ads
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
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5
Empowering Body-Confidence Sports Ads
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
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4
Marketer-Targeted Cereal Ads
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
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3
AI-Lead Car Ads
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
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2
Voting-Themed Fashion Ads
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
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1
History-Centric Advertisements
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
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