Commercials Trends

Keeping up with developing consumer interests, commercials are constantly adapting to feature new and unexpected formats. From viral content to innovative brand marketing strategies and humorous campaigns, Trend Hunter’s commercials category is here to showcase all the different methods brands are using to capture consumer attention.

TOP 3 MONTH2 MONTHS

#1: Contextual Intelligence Companies

GumGum is an AI-Powered Marketing Company with Dynamic Placement FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Contextual Intelligence Companies

GumGum is an AI-Powered Marketing Company with Dynamic Placement

GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a web page in a whole new way. It offers high-impact and dynamic ad solutions... MORE

Next-Gen Contraception Campaigns

Julie Challenges Contraceptive Use Stigma

Your Friends with Benefits is a new commercial from Julie, the next-generation emergency contraception that helps prevent pregnancy after birth control failure or unprotected intercourse. The company&... MORE

Connected Gamer Campaigns

Heineken's Just Another Night Out Shatters Anti-Social Stereotypes

The way adults are choosing to enjoy social drinking occasions is changing and this is reflected in Heineken’s Just Another Night Out. This ad set to the tune of Queen’s Don’t Stop... MORE

Health-Boosting Gaming Campaigns

Actimel's The Immunity Station Gives Players a Boost in Fortnite

Within Fortnite, probiotic yogurt-type drink brand Actimel is promoting the benefits of its product with The Immunity Station, a new custom map integration that will help players’ characters... MORE

Gen Z Fragrance Campaigns

Axe's Fine Fragrance Collection Campaign Stars Lil Baby

Axe is winning over Gen Z with the new AXE Fine Fragrance Collection and a new campaign starring Lil Baby. The campaign depicts the artist as a fragrance counter representative who mesmerized mall-... MORE

Hard Seltzer Sommeliers

'NÜTRL. The One with the Umlaut.' Stars Chloe Fineman as Günter

NÜTRL. The One with the Umlaut. is the name of the first national campaign from NÜTRL Vodka Seltzer and it stars actress and Saturday Night Live star Chloe Fineman as Günter, a hard seltzer... MORE

Sticky Skincare Ads

e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"

For its first-ever Big Game commercial, Gen Z makeup brand e.l.f. Cosmetics enlisted Jennifer Coolidge and writer Mike White (both known for the hit series White Lotus) for a Super Bowl ad spot... MORE

Y2K Shopping Campaigns

Klarna's That's Smoooth Campaign Stars Paris Hilton

“Get Smooth” was the message shared by Snoop Dogg when he worked with Klarna on a campaign and this message has been adapted to “That’s Smoooth” for an all-new yet... MORE

Shoppable TV

Streamers introduce interactive ads to shorten the gap between content and checkout

Trend - Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.

Workshop Question - How could your brand take advantage of innovative advertising tactics, like those introduced by Connected TV technology?

5.5

Score

Popularity

Activity

Freshness

Patterns

Megatrends