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Commercials Trends

Keeping up with developing consumer interests, commercials are constantly adapting to feature new and unexpected formats. From viral content to innovative brand marketing strategies and humorous campaigns, Trend Hunter’s commercials category is here to showcase all the different methods brands are using to capture consumer attention.
Contextual Intelligence Companies
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a web page in a whole new way. It offers high-impact and dynamic ad solutions... MORE
play_circle_filled Next-Gen Contraception Campaigns
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Your Friends with Benefits is a new commercial from Julie, the next-generation emergency contraception that helps prevent pregnancy after birth control failure or unprotected intercourse. The company&... MORE
play_circle_filled Connected Gamer Campaigns
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
The way adults are choosing to enjoy social drinking occasions is changing and this is reflected in Heineken’s Just Another Night Out. This ad set to the tune of Queen’s Don’t Stop... MORE
Health-Boosting Gaming Campaigns
Health-Boosting Gaming Campaigns
Actimel's The Immunity Station Gives Players a Boost in Fortnite
Within Fortnite, probiotic yogurt-type drink brand Actimel is promoting the benefits of its product with The Immunity Station, a new custom map integration that will help players’ characters... MORE
play_circle_filled Gen Z Fragrance Campaigns
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Axe is winning over Gen Z with the new AXE Fine Fragrance Collection and a new campaign starring Lil Baby. The campaign depicts the artist as a fragrance counter representative who mesmerized mall-... MORE
play_circle_filled Hard Seltzer Sommeliers
Hard Seltzer Sommeliers
'NÜTRL. The One with the Umlaut.' Stars Chloe Fineman as Günter
NÜTRL. The One with the Umlaut. is the name of the first national campaign from NÜTRL Vodka Seltzer and it stars actress and Saturday Night Live star Chloe Fineman as Günter, a hard seltzer... MORE
play_circle_filled Sticky Skincare Ads
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
For its first-ever Big Game commercial, Gen Z makeup brand e.l.f. Cosmetics enlisted Jennifer Coolidge and writer Mike White (both known for the hit series White Lotus) for a Super Bowl ad spot... MORE
Y2K Shopping Campaigns
Y2K Shopping Campaigns
Klarna's That's Smoooth Campaign Stars Paris Hilton
“Get Smooth” was the message shared by Snoop Dogg when he worked with Klarna on a campaign and this message has been adapted to “That’s Smoooth” for an all-new yet... MORE
Shoppable TV
Streamers introduce interactive ads to shorten the gap between content and checkout
Trend - Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.
Workshop Question - How could your brand take advantage of innovative advertising tactics, like those introduced by Connected TV technology?
Anniversary-Celebrating Colorful Beauty Campaigns
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
This year, UOMA Beauty is turning four years as a brand and it is celebrating this milestone with a colorful beauty campaign. Dubbed ‘We See You,’ the initiative celebrates “... MORE
Musical Soda Ads
Musical Soda Ads
Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song
Dr Pepper and smooth rapper Yung Gravy have teamed up to create a catchy new track called “Strawberries & Creamin’,” a love letter to the recently launched Dr Pepper... MORE
play_circle_filled Sensorial Beer Campaigns
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Fashion photographer Hans Neumann and creative agency FRED & FARID Los Angeles created the new Feel the Alps campaign for Heineken-owned premium wheat beer brand Edelweiss. This ad offers a... MORE
play_circle_filled Branded Pregnancy Scans
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Marmite has successfully established itself as a polarizing brand by embracing its divisive nature, and its latest marketing campaign offers pregnancy scans to expecting parents to find out whether... MORE
play_circle_filled Energetic Filtered Water Campaigns
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
The latest campaign by Brita is named Taste Over Everything and the marketing strategy targets younger consumers who “believe good water is always in motion and has energy.” The ad was... MORE
Parent-Focused TV Campaigns
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
The edible oil manufacturer NatureFresh, owned by Cargill India Private Limited, has debuted a new television campaign with the slogan “Badlo Behtar Ke Liye,” or “change for the... MORE
play_circle_filled Wild Granny Campaigns
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
As a canned water brand, Liquid Death’s provocative advertising is more memorable than the taste of its products but the brand is venturing into the iced tea category with a new beverage... MORE
play_circle_filled Spooky Street Ad Experiences
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
For the third year in a row, the awarded production company Filmic Art produced Fanta’s Halloween campaign together with Clear Channel. The idea started with combining a digital screen with... MORE
play_circle_filled Channel-Switching Commercials
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
The Tubi Super Bowl ad was not only a standout, it elicited strong reactions from millions of sports viewers across the nation. On Super Bowl Sunday, the ad for the streaming service created... MORE
play_circle_filled Mayonnaise Pairing Ads
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Hellmann’s Big Game commercial positions Hellmann’s Mayonnaise as the perfect pairing for Hamm and Brie—thanks to actors Jon Hamm and Brie Larson. The ad tells the story of the stars... MORE
play_circle_filled Nostalgic Shopping Ads
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
With her virtual wardrobe and a trademark look, Cher Horowitz was a 90s fashion icon and shopping icon and now, Alicia Silverstone is reprising her most iconic role for the Rakuten Big Game campaign.... MORE
play_circle_filled Wholesome Kingpin Ads
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
The PopCorners Super Bowl campaign is a first for the brand and with it, the snack brand is putting its own wholesome stamp on one of the most critically acclaimed TV shows of all time. Inspired by... MORE
play_circle_filled Plan-Free Vacation Campaigns
Plan-Free Vacation Campaigns
Delta Vacations is Urging Customers to Leave All the Planning to Them
Delta Vacations, a subsidiary of Delta Air Lines, is taking a tongue-in-cheek approach to National Plan for Vacation Day on Jan. 31 by launching an innovative vacation campaign in which it asks... MORE
play_circle_filled Comedic Mascot Roasts
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
Mr. Peanut will be featured in Planters’ Game Day commercial and the iconic brand mascot will be roasted for the sake of comedy. The Game Day spot teaser offers a hint of the laughs to be had... MORE
Emotive Fried Chicken Campaigns
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
KFC’s Enjoy, It’s Beautiful is a new campaign that captures people, in slow motion, as they’re eating to show the emotions that they experience while eating fried chicken. There... MORE
play_circle_filled Tax-Season Online Campaigns
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Leading tax preparation company H&R Block has launched an innovative new online campaign that aims to convince Canadians to turn to the company in order to ensure that they’re able to... MORE