The ‘UnDOMESTICATE’ Campaign from Lobos 1707 Tequila introduces a new marketing initiative that coincides with the brand’s updated identity. This campaign includes "a 30-second advertisement and three 15-second cutdowns, focusing on the concept of the ‘Center for Human Un-Domestication,' as the campaign’s message encourages consumers to embrace individuality and reconnect with a sense of freedom." Joanna Darst, VP of Consumer & Digital Marketing at Lobos 1707 Tequila & Mezcal, describes the campaign as an invitation to move beyond conventional norms and explore a more authentic way of living.
The brand’s updated identity, created in partnership with Landor, features "a redesigned insignia, a reimagined bottle shape, and a bold color scheme that reflects a focus on quality and craftsmanship." Moreover, the refreshed design aligns with Lobos 1707’s positioning as a premium tequila. The brand also suggests pairing the tequila with fresh limes, sea salt, chili, and ice for an enhanced tasting experience.
Image Credit: Lobos 1707 Tequila
What's Driving This Trend
- Bold-color Branding
- A shift towards vibrant and bold color schemes in branding highlights a focus on catching consumer eyes and standing out in a competitive market.
- Reimagined Brand Identities
- Updating brand identities to reflect modern values and quality craftsmanship reshapes how consumers perceive traditional products.
- Authenticity-focused Campaigns
- Marketing campaigns that emphasize individuality and freedom cater to a growing desire for authenticity and personal connection.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverage industry can leverage bold marketing campaigns to differentiate premium products in a crowded market.
- Digital Marketing
- Digital marketing firms see opportunities in creating compelling, authenticity-driven content that resonates deeply with modern consumers.
- Brand Strategy
- Brand strategy experts can capitalize on trends towards vibrant rebranding efforts to help companies redefine their market presence.
