Shapermint is bringing its Core collection to Walmart Canada, rolling out across over 270 locations nationwide. The seven-piece lineup includes wireless shaping bras, high-waisted panties, boyshorts, shorts, a shaping bodysuit, tights, and a cami—each designed around the idea that shapewear should feel comfortable enough for all-day wear. The collection maintains the brand's size-inclusive approach, which has defined its strategy since launching in 2018. Available in-store means Canadian customers can try pieces on rather than relying solely on online ordering, shifting how accessible shapewear becomes at the retail level.
The move follows Shapermint's successful U.S. expansion into Walmart, suggesting the brand sees physical retail as essential to reaching customers who want to feel products before purchasing. The Core collection strips down to wardrobe essentials—no excessive compression or restrictive designs.
Each piece is engineered for layering and everyday wear rather than special occasions, positioning shapewear as functional basics rather than occasional solutions.
What's Driving This Trend
- Size-inclusive Shapewear
- Growing demand for size-inclusive apparel is shifting focus towards designing products that cater to a broader range of body types, offering inclusive fashion solutions.
- Physical Retail Resurgence
- The re-emergence of brick-and-mortar stores as a critical touchpoint grants consumers the tactile experience of interacting with products before purchase, enhancing retail personalization.
- Everyday Functionality in Shapewear
- There's a rising trend of designing shapewear for everyday comfort, signaling a shift from purely aesthetic enhancements to functional fashion staples.
Who This Affects Most
- Apparel and Fashion Industry
- The focus on size-inclusive and comfortable everyday shapewear indicates a broader trend towards democratizing fashion accessibility.
- Retail Industry
- As brands emphasize physical store presence, the retail industry witnesses a shift back to experiential shopping, balancing online convenience with in-store interactions.
- Textile and Fabric Manufacturing
- Innovations in fabric technology are emerging to support the growing need for multi-functional textiles that offer both comfort and versatility in shapewear.
