Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Laura McQuarrie — February 28, 2025 — Business
References: calvinklein & fashionunited.uk
Iconic underwear brand Calvin Klein is breaking into new territory with the launch of Calvin Klein Shapewear, fusing the brand's "signature sensuality" with "innovative shaping solutions."
Calvin Klein Shapewear introduces items like bodysuits, leggings, briefs, and dresses in four compression levels. While Second Skin Smoothing is the lightest option, Stay Put Mesh offers medium compression, Stay Put Stretch delivers firmer shaping with flexible microfibers, and Secure Sculpt rounds out the offerings with extra-firm compression, plus targeted support. With shapewear becoming more sought-after and offering more than just basic styles meant to be concealed under clothes, Calvin Klein Shapewear also includes fashion-forward styles with lace accents and the brand's instantly recognizable logo.
Eve Hewson is the face of the debut Calvin Klein Shapewear campaign, directed and photographed by Charlotte Wales.
Calvin Klein Shapewear introduces items like bodysuits, leggings, briefs, and dresses in four compression levels. While Second Skin Smoothing is the lightest option, Stay Put Mesh offers medium compression, Stay Put Stretch delivers firmer shaping with flexible microfibers, and Secure Sculpt rounds out the offerings with extra-firm compression, plus targeted support. With shapewear becoming more sought-after and offering more than just basic styles meant to be concealed under clothes, Calvin Klein Shapewear also includes fashion-forward styles with lace accents and the brand's instantly recognizable logo.
Eve Hewson is the face of the debut Calvin Klein Shapewear campaign, directed and photographed by Charlotte Wales.
Trend Themes
1. Fashion-forward Shapewear - Calvin Klein Shapewear blends traditional shapewear functionality with high-fashion elements, tapping into the growing demand for stylish undergarments.
2. Lace-accented Undergarments - The inclusion of lace in shapewear items signifies a shift towards more decorative and appealing designs in functional apparel.
3. Compression Level Customization - Offering multiple compression levels in shapewear allows consumers to choose products that best fit their comfort and shaping needs.
Industry Implications
1. Shapewear Industry - The shapewear industry is evolving to incorporate fashion elements, expanding the market beyond traditional, utilitarian designs.
2. Apparel and Fashion - The integration of signature brand elements like logos into shapewear highlights an emerging intersection between functional apparel and mainstream fashion.
3. Textile Innovation - Emerging textile technologies are enabling new levels of wearability and functionality in shapewear, disrupting conventional fabric use.
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