Arriving in time for the New Year, Yitty's 'UltraLift' collection, curated by artist Lizzo, introduces a fresh collection of shapewear that maintains the brand's commitment to inclusivity. Available in sizes XS-6X, the collection spotlights the 'UltraLife BootySculpt Legging' and the 'Square Neck Bra.'
The 'UltraLife BootySculpt Legging' boasts additional compression on inner and outer thighs, heart-shaped seams, bonded shaping panels, and a doubled waistband to keep consumers secure. The Square Neck Bra complements the collection with no-dig straps, stabilizing interior technology, and wire-free support for a subtle lift. This item maintains a tight fit, allowing consumers to engage in various high-intensity activities, including pilates and barre.
Interested consumers can visit YITTY's website to purchase the new 'Ultralift' collection.
Image Credit: YITTY
Key Themes Behind This Trend
- Inclusive Shapewear
- The 'UltraLife BootySculpt Legging' and the 'Square Neck Bra' are part of YITTY's 'UltraLift' collection, which aims to provide inclusive shapewear options for consumers of all sizes.
- Compression Technology
- YITTY's 'UltraLife BootySculpt Legging' features additional compression on inner and outer thighs, bonded shaping panels, and a doubled waistband for maximum support and a secure fit.
- Wire-free Support
- The 'Square Neck Bra' from YITTY's 'UltraLift' collection offers wire-free support and stabilizing interior technology for a subtle lift, without compromising comfort.
Where This Applies
- Fashion Retail
- Inclusive shapewear collections like YITTY's 'UltraLift' provide opportunities for fashion retailers to tap into the growing demand for body-positive and size-inclusive clothing.
- Fitness and Activewear
- The compression technology and tight fit of YITTY's 'UltraLife BootySculpt Legging' make it suitable for high-intensity activities like pilates and barre, presenting opportunities in the fitness and activewear industry.
- Intimate Apparel
- The wire-free support and stabilizing interior technology of the 'Square Neck Bra' in YITTY's 'UltraLift' collection offer potential for innovation in the intimate apparel industry.
