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Activism Trends

As people around the globe become dissatisfied with lack of change or results, individuals are taking action into their own hands by creating independent movements and expressive campaigns. From digital initiatives to performance art and social engagements, consumers are turning to all forms of expression and public involvement to spread the word about change and awareness.
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Insights
Pride-Celebrating Jewelry Lines
Pride-Celebrating Jewelry Lines
Awe Inspired Collaborated with Zane Phillips on a Jewlery Range
Through a collaboration with renowned actor Zane Phillips, Awe Inspired has launched the Achilles Necklace. This venture marked the brand’s entry into men’s jewelry while celebrating... MORE
Sustainable Public Festivals
Sustainable Public Festivals
Ontario's 'Cloud 9 Festival' Promotes Eco-Friendly Futures
The Cloud 9 Festival, held in Ontario, is an immersive event that combines electronic music with eco-art to promote sustainability. Organized by a team of dedicated youth, the festival aims to... MORE
Vison Loss Research Fundraisers
Vison Loss Research Fundraisers
Fighting Blindness Canada Held the 'Move for Sight' Fundraiser
Fighting Blindness Canada recently held its first-ever ‘Move for Sight’ fundraiser on June 23, 2024. The event also marked the organization’s 50th anniversary. Highlighting the... MORE
Palestine-Supporting Ethical Apps
Palestine-Supporting Ethical Apps
No Thanks is an Ethical Shopping App Helping Consumers Boycott
No Thanks, a new app created by Palestinian graduate student Ahmed Bashbash, has officially launched to provide shoppers with a new way to scan barcodes and see if an item is connected to Israel. No... MORE
Boycott-Supporting Phone Apps
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
Buycott is a new app designed by Ivan Pardo that provides consumers with valuable information on a company’s moral standing. By leveraging its barcode-scanning feature, users can effortlessly... MORE
Accessible Recreational Activity Maps
Accessible Recreational Activity Maps
The DEC Launched an Interactive Map to Enhance Accessibility
The DEC has launched an interactive recreational activity map aimed at enhancing accessibility to recreational opportunities across New York State. This initiative includes the introduction of... MORE
Gem-Toned Eyeliners
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
NYX introduced the Vivid Rich Eye Mechanical Pencil Vault, showcasing a beautiful assortment of matte, shimmer, and metallic gem-toned shades. The creamy gem-tone pigments are available in 12 shades.... MORE
Commemorative Skateboarding Decks
Commemorative Skateboarding Decks
DGK Pays Tribute to the Late Harold Hunter with a Special Debut
DGK, the skate and street apparel brand by Pro Skater Stevie Williams, pays tribute to the late Harold Hunter with a special release set for the end of June. The Harold Hunter Street Soldier Deck... MORE
Elephant-Inspired Charitable Fashion Lines
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
The collaboration between LOVE BRAND & Co. and Elephant Family USA for ‘The Great Elephant Migration’ 2024 marks a significant initiative in the realm of sustainable fashion and... MORE
Chronic Desease Advocacy Groups
Chronic Desease Advocacy Groups
A Coalition of Wellness Companies Form End Chronic Disease
A coalition of health and wellness companies, including CrossFit, Sweetgreen, Thrive Market, and others, has united to form an advocacy group called End Chronic Disease. The group aims to promote a... MORE
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.

Insight - Voting with the dollar is a popular concept in North America. Consumers value brands that are transparent, authentic, and have a positive impact on the world. Some interact exclusively with these brands, while others prefer to do so when possible. Of the brands that engage in charity work, consumers prefer those that demonstrate their values with tangible actions. These consumers are more loyal to brands that integrate activism directly into the core business model.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
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Popularity
Activity
Freshness
Patterns
Megatrends
Digital Food Insecurity Platforms
Digital Food Insecurity Platforms
Community Food Centres Canada Introduces Food Security Now
Community Food Centres Canada’s Food Security Now initiative is an online platform designed to address food insecurity by providing detailed, localized data. This tool, which is accessible in... MORE
Pride-Inspired Social Initiatves
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
The 4th Annual Pride in Dermatology event, hosted by La Roche-Posay, debuted on June 18 at The Theatre at Irving Plaza in New York City. This year’s event supported two important organizations,... MORE
Cruelty-Free Pimple Patches
Cruelty-Free Pimple Patches
E.l.f. Expands its Blemish Breakthrough Collection
E.l.f. expands its Blemish Breakthrough Collection in celebration of Acne Awareness Month. The brand is introducing new products in the Blemish Breakthrough Collection, featuring the Blemish... MORE
Pride-Inspired Safe Spaces
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Beauty retailer Sephora launched ‘Brave Spaces’ in honor of Pride Month. Brave Spaces is a home for expression, inclusivity, and community. The space aims to create a serene and... MORE
Responsible Alcohol Consumption Campaigns
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Absolut’s Call It A Night campaign promotes safety, respect, and personal responsibility during nights out. It underscores the significance of understanding one’s limits and knowing when... MORE
LGBTQI+-Friendly Travel Destinations
LGBTQI+-Friendly Travel Destinations
Hotel Belmar in Costa Rica Debuted 2024 Live & Proud Events
Hotel Belmar in Costa Rica strives to position itself as an LGBTQI+-friendly travel destination by hosting 2024 Live & Proud events. Known for its inclusive environment and cultural offerings,... MORE
Hands-Free Car Innovations
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Ford UK partnered with the British Deaf Association to demonstrate how the new hands-free assisted driving technology can help the deaf community, in a commercial. This commercial utilizes the... MORE
Sustainable Music Festival Campaigns
Sustainable Music Festival Campaigns
Decathlon's No Tent Left Behind is Environmentally Conscious
Decathlon’s No Tent Left Behind campaign aims to revolutionize how festival-goers approach sustainability. The marketing initiative promotes the Quechua MH100 tent range and emphasizes its... MORE
Pollution-Removing Murals
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
For Clean Air Day 2024, Dentsu UK and Ireland created This Campaign Sucks, and a pollution-catching mural on one of the most heavily trafficked streets in London. The art installation at 222 Euston... MORE
play_circle_filledSocial Justice Desert Campaigns
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Ben & Jerry’s partnered with CCX Growth Accelerator to launch the ‘Make Some Motherchunkin’ Change’ campaign, promoting activism and social justice. This initiative... MORE
Pride Eyeshadow Launches
Pride Eyeshadow Launches
Mac Launches 40 Shades of Pride Eyeshadow Vault
In honor of Pride Month and MAC’s 40th anniversary, MAC has launched the ‘40 Shades of Pride Eyeshadow Vault’. The eyeshadow palette is a limited-edition rainbow-puffed and... MORE
Fundraising Pride Art Installations
Fundraising Pride Art Installations
TD Installs Pride Gate to Fundraise
TD Bank installed the TD Pride Gate at the Bay Street Promenade to fundraise for Pride Weekend. The TD Pride Gate invites individuals to walk through it, and each person who does so triggers a... MORE
Celebrity Pride Partnerships
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
Betsey Johnson and Miley Cyrus’s Happy Hippie Foundation have once again partnered for an exclusive Happy Hippie partnership during Pride Month. Betsey Johnson will donate $1 to the Happy... MORE
Voting-Encouraging Ice Cream Promotions
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Ben & Jerry’s ran a special ice cream promotion on June 6th, the day citizens were expected to vote for the European parliament elections. The Red Pencils for Pints campaign aimed to... MORE
Democratic AI Initiatives
Democratic AI Initiatives
AI Layer Labs & the 6079 Movement Advocate for a Democratic Future in AI
AI Layer Labs and the 6079 Movement — also known as the “Free Think” movement — advocate for a democratic future in artificial intelligence. Positioned as a countermeasure against... MORE