Activism Trends

As people around the globe become dissatisfied with lack of change or results, individuals are taking action into their own hands by creating independent movements and expressive campaigns. From digital initiatives to performance art and social engagements, consumers are turning to all forms of expression and public involvement to spread the word about change and awareness.

TOP 1 WEEKMONTH2 MONTHS

#1: Mobile Pet Adoption Events

North Shore Animal League America Launches Its Tour for Life Initiative FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Mobile Pet Adoption Events

North Shore Animal League America Launches Its Tour for Life Initiative

North Shore Animal League America has launched its 26th annual Tour For Life initiative, a coast‑to‑coast mobile pet adoption event that will travel to 66 cities across 36 states from April 10... MORE

Women-Empowering Photograph Campaigns

Ownever Made a Statement This International Women's Day

Ownever, a Portuguese luxury leather goods brand founded by women, released a striking visual campaign for International Women's Day. The campaign revolved around a striking photograph of a woman... MORE

Embedded Safety Networks

‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto

Victim Services Toronto’s expansion of the ‘Ask for Angela’ program introduces a more discreet and accessible approach to public safety by embedding support systems into everyday... MORE

Advocacy Apparel Capsules

Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness

Freddie, Canada's leading PrEP provider, launched Freddie Shop, a quarterly capsule e-commerce store. The new online format features limited-edition apparel, including a dad hat, a sweater, socks,... MORE

Housing Crisis-Focused Campaigns

Habitat for Humanity Launched the Let’s Open the Door Campaign

Habitat for Humanity's Let’s Open the Door campaign is a global initiative marking the organization’s 50th anniversary. This robust venture aims to raise awareness about the worldwide housing... MORE

Opalescent Women's Day Gins

Archie Rose Australian Opal Gin Marks International Women's Day

The Archie Rose Australian Opal Gin has been debuted for International Women's Day (March 8) from the Sydney-based distilling company as a limited-edition expression that promotes gender equity in... MORE

Sunrise Cold Plunge Experiences

Athleta Celebrated Women with the 'Wake the Water' Event

Athleta, a women's performance apparel brand and certified B Corp, hosted an International Women's Day event in its hometown of San Francisco called 'Wake the Water' — a sunrise cold plunge... MORE

Gen Z Surveillance Assessment Tools

Gen Z For Change Launches 'Eyes on AI' to Inform the Public

Gen Z For Change launched Eyes on AI, a web-based surveillance assessment tool designed to reveal how government agencies and Big Tech collect personal data, featuring a locally run JavaScript... MORE

Powerful Quilt-Inspired Stamp Designs

USPS Issues Designs, Inspired by Harriet Powers

The United States Postal Service is issuing a new series of commemorative Forever stamps that feature detailed panels from the 1898 'Pictorial Quilt' created by Harriet Powers, a formerly enslaved... MORE

Inclusive Soccer Experiences

Carlsberg and Liverpool Football Club Utilize British Sign Language

Carlsberg, in partnership with Liverpool Football Club and the British Deaf Association, launched an inclusive soccer experience. This venture promised to make matchday more exciting for Deaf and... MORE

Gamer Support

The esports industry takes action to make mental health care more accessible

Trend - Esports companies are teaming up with mental health organizations to provide guidance and promote safety within the gaming community. Through expert partnerships and campaigns, these initiatives aim to make online spaces safer, inclusive, and better equipped to support those who may be struggling.

Insight - The competitive gaming community can often be marred by toxicity, raising concerns among parents and industry professionals—mainly due to the large number of young players in these spaces. In response, esports companies are adopting a more direct approach to safety, providing players with resources to help navigate harmful behaviors. By leveraging their influence in the esports community, these organizations can position themselves as positive changemakers within the growing esports space.

Workshop Question - How can your brand ensure its social impact initiatives resonate with its target consumer?

5.3

Score

Popularity

Activity

Freshness

Patterns

Megatrends