Activism Trends

As people around the globe become dissatisfied with lack of change or results, individuals are taking action into their own hands by creating independent movements and expressive campaigns. From digital initiatives to performance art and social engagements, consumers are turning to all forms of expression and public involvement to spread the word about change and awareness.

TOP 5 WEEKMONTH2 MONTHS

#1: Co-Branded Skate-Inspired Capsules

PLEASURES x Reebok Not Guilty Capsule Available 4/20 FULL ARTICLE

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Ocean Plastic Watches

Armitron x Wildlife Conservation Society Debut Watches #Tide Collection

Armitron, a longstanding American watchmaker, has partnered with the Wildlife Conservation Society to launch its latest sustainable creations: the Reef and Wave watches. Crafted from recycled ocean-... MORE

Inclusive Workplace Handbooks

The Northern Ireland Civil Service Debuts a Neurodiversity Handbook

The Northern Ireland Civil Service has introduced a new initiative called the neurodiversity line manager’s toolkit, designed to foster a more inclusive workplace environment for neurodivergent... MORE

Racism-Combatting Handbag Designs

Grey Brazil Has Designed the Anti-Racist Handbag

Grey Brazil’s collaboration with Universidade Zumbi dos Palmares has resulted in an innovative initiative aimed at combating racism in Brazilian retail stores—‘The Anti-Racist Handbag.&#... MORE

Co-Branded Skate-Inspired Capsules

PLEASURES x Reebok Not Guilty Capsule Available 4/20

Reebok and streetwear brand PLEASURES have joined forces to release the Not Guilty footwear and apparel capsule, part of Reebok’s Human Rights Now! initiative aimed at highlighting racial... MORE

Soil Erosion Awareness Sandwich Ads

Hellmann's Aims to Save Sandwiches from Extinction

Hellmann’s has launched an innovative campaign to combat the potential extinction of beloved sandwiches due to soil erosion impacting key ingredients like soybeans used in mayonnaise. With a... MORE

State-Partnered Free E-Bike Programs

Hillsboro and The Street Trust Launched a Ride2Own Program

The Ride2Own e-bike program in Hillsboro, an initiative organized by The Street Trust, is a pioneering effort to promote sustainable transportation and increase access to electric bikes for... MORE

Anti-Fraud Educational Ads

Interac Punches Back at Fraud with a Unique Program: Fraud Fighters

Interac punches back at fraud with a unique program: Fraud Fighters. Canadians face rising financial fraud amid increased digital transactions, costing them over $500 million annually. ... MORE

Activism-Focused Apparel Capsules

Aéropostale and Global Citizen Launch a New Apparel Collection

Aéropostale and Global Citizen are teaming up to introduce the Aéropostale x Take Action capsule, featuring 15 T-shirts and hoodies crafted sustainably and with gender expression in mind. Notably,... MORE

Inclusive Hair-Styling Campaigns

Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair

Dove has teamed up with Colombian band Bomba Estéreo for its #MyHairAMiModo campaign. This initiative is a resonant anthem for self-expression, challenging the narrow beauty standards and societal... MORE

Charitable Underwater Photographs

Christy Lee Rogers Contributes to the Nature Conservancy

Renowned photographer Christy Lee Rogers captures stars Zoe Saldaña, Sigourney Weaver, and Kate Winslet in a series of underwater photographs. The creative initiative is aimed to raise funds for... MORE

Regenerative Coffee

Brands are employing biodynamic farming methods to reduce the impact of coffee

Trend - Coffee brands are implementing regenerative farming practices to ensure that coffee farming has a positive impact on the surrounding environment. These farming methods result in cleaner coffee blends while improving animal welfare, worker rights, and surrounding ecosystems.

Insight - There is a growing market of consumers that are drawn to products that promote social good, whether it be related to working conditions, animal welfare, or environmental impact. These consumers prefer products with certifications on the label to ensure them that the products are supporting good causes. This

Workshop Question - How can your brand improve its attraction to the modern consumer by adopting environmentally or socially-positive practices?

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