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Activism

As people around the globe become dissatisfied with lack of change or results, individuals are taking action into their own hands by creating independent movements and expressive campaigns. From digital initiatives to performance art and social engagements, consumers are turning to all forms of expression and public involvement to spread the word about change and awareness.
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Sustainable Tree-Honoring Loungewear
Sustainable Tree-Honoring Loungewear
Tentree and Dr. Seuss Launched Eco-Conscious Apparel
To provide consumers with more sustainable gifting options this holiday season, Tentree and Dr. Seuss partnered to create a line of loungewear and accessories for kids and adults. All of the... MORE
Anti-Bullying Kind Sweaters
Anti-Bullying Kind Sweaters
The Kind Campaign Helps Raise Awareness About Bullying
Kind Campaign, the anti-bullying organization founded by Lauren Paul (wife of actor Aaron Paul) and Molly Thompson, recently launched a kindness-promoting sweatshirt, adorned with the message ‘... MORE
play_circle_filled Empathy-Driven Virtual Reality Experiences
Empathy-Driven Virtual Reality Experiences
Peta Allows Users to Engage with Virtual Animals
There are certainly many virtual reality experiences on the market. As the technology develops and becomes increasingly democratized, brands utilize it for all kinds of entertainment purposes. Many... MORE
Voter-Encouraging Lipsticks
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
The Lip Bar is known for shades like Bawse Lady, Curlfriend and Man Eater, and its newest limited-edition shade goes by the name Bawse Voter and it was created to help increase voter participation... MORE
Charitable Technicolor Underwear
Charitable Technicolor Underwear
Parade Launched a New Line to Benefit LGBTQ+ Organizations
Parade is a body positive underwear label that utilizes sustainable practices and donates 1% of its revenue to Planned Parenthoods across the US to fund sexual education and reproductive rights—... MORE
Collaborative Anti-Racism Podcasts
Collaborative Anti-Racism Podcasts
Ben & Jerry's & Vox Media's Who We Are Chronicles Racism
From storytelling to interviews, there are many anti-racism podcasts that help people open their eyes to systemic racism, racial injustices and the importance of the Black Lives Matter Movement, and... MORE
Top 35 Activism Trends in July
Top 35 Activism Trends in July
From Philanthropic Gen Z Brands to Virtual Protest Events
The top July 2020 activism trends reflect changing times and momentum created by a new generation of activists. In recent weeks, heightened activism focused on the Black Lives Matter movement has... MORE
Black-Owned Beauty Marketplaces
Black-Owned Beauty Marketplaces
Ebony Crown's Marketplace Curates Hair & Beauty Businesses
Founded in May 2020, Ebony Crown is an online marketplace for curated Black-owned beauty and hair businesses. The start-up was created in the wake of the Black Lives Matter movement to highlight... MORE
Data-Based Awareness
Artists & brands are sharing important climate change data in unexpected ways
Trend - Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public.
Workshop Question - How could your brand open up the conversation about climate change in an accessible way?
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Popularity
Activity
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Patterns
Megatrends
Queer Space-Supporting Fundraisers
Queer Space-Supporting Fundraisers
The Lesbian Bar Project Helps to Keep US Bars Afloat
As American LGBT magazine Them reports, there are just “15 known lesbian-centric bars left standing across the entire United States”—which has prompted the Lesbian Bar Project to take... MORE
Youth Activist Campaigns
Youth Activist Campaigns
BE THE FUTURE GapKids Amplifies the Voices of Young American Activists
BE THE FUTURE GapKids is a new campaign from Gap that takes the form of a “collective call-to-action for youth, led by youth.” The campaign is all about giving young American activists... MORE
Refugee-Supporting Holiday Gifts
Refugee-Supporting Holiday Gifts
Choose Love Offers Products and Services Designed for Refugees
One organization that is setting itself apart this holiday season is Choose Love, an organization that sells products and services designed to support refugees across the world, offering a gifting... MORE
Top 35 Social Good Trends in October
Top 35 Social Good Trends in October
From Voter-Encouraging Lipsticks to Climate Change Clocks
The October 2020 social good trends are dedicated towards numerous causes in a variety of different ways. They include launch campaigns, collaborations, products, and more to bring awareness and... MORE
Awareness-Building Maternity Projects
Awareness-Building Maternity Projects
Victoria Ayo's Birth Reborn Seeks to Evoke Social Change
Birth Reborn is the name of a project by designer Victoria Ayo, whose work is focused on “addressing barriers to equitable maternal care for Black women.” The creative was part of a live... MORE
Climate Change-Mimicking Hothouses
Climate Change-Mimicking Hothouses
The Hothouse by Studio Weave is Ornate and Educational
The Hothouse has been designed by Studio Weave as an installation in the UK that highlights what the effects of climate change would look like in an inviting and educational manner. The structure... MORE
Virtual Awareness Walks
Virtual Awareness Walks
White Ribbon's 'Walk a Mile in Her Shoes' Seeks to End Discrimination
This year, White Ribbon’s ‘Walk a Mile in Her Shoes’ initiative is going virtual, with the event running from September 26th until October 2nd. Described as “a walk to end... MORE
Verified Pandemic Information
Verified Pandemic Information
Soufan Center and Truepic Spotlight COVID-Impacted Conflict Zones
Soufan Center—a nonprofit located in the Middle East—and verification platform Truepic are utilizing digital tools in order to reveal and address underreported stories, as well as identify... MORE
Charitable Ash-Accented Artworks
Charitable Ash-Accented Artworks
Migrate Art Calls Attention to the Destruction of Crops in Iraq
Fourteen artists have created new, politically provoking works for Migrate Art’s latest charity auction and exhibition. The pieces are intended to s\shed light on the widespread destruction of... MORE
Activist-Honouring State Parks
Activist-Honouring State Parks
Brooklyn's East River Park is now Dedicated to Marsha P. Johnson
The legacy of gay liberation activist Marsha P. Johnson is being permanently recognized after New York’s governor Andrew Cuomo tweeted to announce that Brooklyn’s East River Park will be... MORE
Activism-Focused Magazine Issues
Activism-Focused Magazine Issues
British Vogue's September Issue Spotlights 40 Activists
Taking a swift departure from fashion models, Vogue’s September Issue spotlights 40 activists who are making an impact. The cover features soccer player Marcus Rashford who sucessfully... MORE
Diversity-Focused Sports Leagues
Diversity-Focused Sports Leagues
NBA Players Will Be Allowed to Wear Social Justice Statements
The NBA commissioner Adam Silver is making some changes about how the league operates in response to the Black Lives Matter movement—from flagging “social injustice” in the 100-plus... MORE
QSR Pride Livestreams
QSR Pride Livestreams
Chipotle Launched a 'Lunch & Listen' Event on the TikTok Platform
Chipotle Mexican Grill launched a live event on TikTok in order to celebrate Pride, which was titled ‘Lunch & Listen.’ The ‘Lunch & Listen’ event featured influencers and was... MORE
Commemorating Pride Bricks
Commemorating Pride Bricks
Ali Forney Center is Auctioning the Queer Brick for Support
Ali Forney Center—the largest not-for-profit organization in the United States that supports homeless LGBTQ+ youths by providing them with access to healthcare services and shelter—is raising... MORE
BLM Social Media Filters
BLM Social Media Filters
The Conversationalist Launch an AR Filter to Support Black Lives Matter
Many individuals—young and old—want to support the Black Lives Matter movement, for it stands for justice and the abolition of systemic racism that has plagued the human race since the... MORE
Diversity-Focused Search Updates
Diversity-Focused Search Updates
Pexels Updated Its Search Algorithm to Increase LGBTQ+ Visibility
Pexels, a cost-free stock photo and video platform that was made for creators, recently made updates to its search algorithm in order to give more visibility to the LGBTQ+ community. Although the... MORE