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Activism Trends

As people around the globe become dissatisfied with lack of change or results, individuals are taking action into their own hands by creating independent movements and expressive campaigns. From digital initiatives to performance art and social engagements, consumers are turning to all forms of expression and public involvement to spread the word about change and awareness.
TOP 3 WEEKMONTH2 MONTHS
#1: Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden FULL ARTICLE
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Colorful Pride Lingerie Campaigns
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Bluebella has unveiled its latest campaign to celebrate Pride, fronted by Queer British singer Girli, marking the brand’s continuous commitment to inclusivity and diversity. The campaign... MORE
play_circle_filled Trans Kidney Health Ads
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Africa Creative, a Brazilian agency, launched a campaign to raise awareness of the dangerous, often fatal, kidney diseases that disproportionately afflict trans women in Brazil. Due to the prevalent... MORE
Inclusive Gaming Initiatives
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
RNIB and Twitch are on a mission to promote a culture of diversity and inclusivity within the gaming industry by making video games more accessible to players with sight loss. RNIB’s new... MORE
Inclusive Barbie Dolls
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
Mattel, Inc. has announced the addition of a Barbie doll with Down syndrome to its line, allowing even more children to see themselves in Barbie and have the dolls reflect the world around them. The... MORE
Esports Make-A-Wish Deals
Esports Make-A-Wish Deals
Skillshot Media and Ghost Gaming Announce a Make-A-Wish Partnership
Skillshot Media and Ghost Gaming are uniting on a new partnership that benefits the non-profit foundation Make-A-Wish. As a part of the deal, all three organizations will work to fulfill the wishes... MORE
Eco-Friendly Commuter Shoes
Eco-Friendly Commuter Shoes
Deckers X Lab Unveiled the X-SCAPE RDSTR Eco-Friendly Shoe
Deckers X Lab announced the ‘X-SCAPE RDSTR,’ an eco-friendly shoe and the latest release in the X-SCAPE collection. The eco-friendliness of this shoe comes from its bio-circular EcoTan... MORE
Rescue Pet-Supporting Campaigns
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
The Cadbury Bunny Tryouts are back for their fifth year, and this time the competition is focused on rescue pets. The iconic Easter brand is asking pet owners across the United States to submit... MORE
Period Poverty Non-Profits
Period Poverty Non-Profits
PERIOD. is a Global Nonprofit That Aims to Eradicate Period Poverty
A nonprofit organization called PERIOD. was created to end period poverty and stigma via activism, service, and education. Nadya Okamoto and Vincent Forand, two high school students from Portland,... MORE
LGBTQ+ Gaming
Developers are creating games that represent LGBTQ+ communities and stories
Trend - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming. These communities often feel unrepresented by games that center around straight, cisgender characters. Development studios are addressing this blindspot by promoting LGBTQ+ characters and stories in video games.
Workshop Question - How does your brand ensure diversity and equality in its services or products?
3.7
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Megatrends
Drag Culture Video Games
Drag Culture Video Games
The 'Drag Her!' Video Game Merges Mortal Combat and Drag Race
The ‘Drag Her!’ video game has shown off by Fighting Chance Games as a digital pastime that merges the gaming experience of Mortal Combat with Drag Race culture. The game works much in... MORE
Pride Month Game Promotions
Pride Month Game Promotions
Dontnod Entertainment Made 'Tell Me Why' Free for Pride Month
‘Dontnod Entertainment,’ the game developer most known for the ‘Life is Strange’ franchise, announced that its title ‘Tell Me Why’ will be free throughout the... MORE
Diverse Video Game Characters
Diverse Video Game Characters
Maria "Chica" Lopez is Set to Hit the 'Fortnite' Item Shop
Epic Games has announced the next themed character to join its ‘Fortnite Icon Series,’ which includes creators like Ninja and Loserfruit. Announced today, Maria “Chica” Lopez is slated to... MORE
play_circle_filled Inclusive Game Features
Inclusive Game Features
'The Sims 4' Adds a Customizable Pronouns Feature to the Game
‘The Sims 4,’ developed by Maxis and published by Electronic Arts, gives players the opportunity to create and control people. The life simulation game has been praised for promoting... MORE
Innovate
Through Chaos
#1 Bestseller in Strategic Management
Gold Medal - Axiom Book Awards
The ai-enabled, post-pandemic future is YOUR window of opportunity. Don't miss out! Create the Future is an inspiring guidebook for disruptive thinking, innovation, and finding opportunity in chaos. Take the next step in your future and join 40,000+ readers already unlocking their potential.

By Jeremy Gutsche, CEO of Trend Hunter
New York Times Bestselling Author
Best Future Innovation Book
Cross-Border Collaboration Pavilions
Cross-Border Collaboration Pavilions
Poetics of Necessity is the Polish Pavilion by Fundacja BRDA
The Polish pavilion at this year’s London Design Biennale garnered a lot of attention as the piece sought to redefine what cross-border collaboration can look like. Titled Poetics of Necessity,... MORE
Pride Skincare Pop-Ups
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Kiehl’s, the popular skincare brand, is celebrating Pride month with a pop-up event at Stackt Market in Toronto, from June 14th to June 17th, 2023. This event offers unique opportunities for... MORE
Eco Mission-Inspired Bracelets
Eco Mission-Inspired Bracelets
Ecoalition Launches Eco-Friendly Bracelets to Support Its Mission
Ecoalition, “a cause-based facilitator focused on protecting the health and vitality of the planet,” recently launched a line of eco-friendly bracelets to fund its efforts in keeping the... MORE
Hand Hygiene Awareness Ads
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Marking World Hand Hygiene Day on May 5, Qatar’s Ministry of Public Health (MoPH), in cooperation with Hamad Medical Corporation and the Primary Health Care Corporation, will launch an... MORE
Equity-Focused Cannabis Companies
Equity-Focused Cannabis Companies
Vic Mensa Launches a New Cannabis Brand Called 93 Boyz
93 Boys is a brand-new “equity-focused cannabis company” launched by the famous Chicago rapper and activist Vic Mensa. The initiative is making history as the first Black-owned cannabis... MORE
Indigenous Representation Campaigns
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
The Native Women’s Association of Canada (NWAC) has initiated a campaign called “Change The Bill,” aiming to celebrate Indigenous women’s contributions by featuring one on a... MORE
Handwashing-Promoting Campaigns
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
The government of Karamoja recently launched an ‘I Wash, You Wash’ campaign. According to a report, only 16% of those living in the region wash their hands with soap. Moreover, according... MORE
Child-Focused Handwashing Ads
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Lifebuoy’s ‘H for Handwashing’ campaign, an award-winning global behavior change initiative, has already impacted over 12 million schoolchildren since its inception in 2020.... MORE
Inclusive Lunch Campaigns
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
AAPI Montclair is introducing the ‘LOVE YOUR LUNCH’ campaign to fight food-shaming often faced by Asian American and Pacific Islander children who bring homeade lunches to school. The &#... MORE
play_circle_filled Human Candle Campaigns
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
The epidemic of burnout among young people is a concerning issue that has been recognized as a disease by the World Health Organization and this growing problem is being brought to light by a new... MORE
Diverse Streamer Programs
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
StreamElements has renewed its Creator Diversity Program (CDP) for its third year, offering financial support and mentoring to underrepresented Twitch streamers through 2023. The third annual... MORE
Mission-Driven Alt Milks
Mission-Driven Alt Milks
For Every 10,000 Liters of Oatish Sold, a Cow is Saved
Oatish is the debut product from Dancing Cow, a newly launched Indian plant milk producer, and it’s on a mission to save cows. In fact, for every 10,000 liters of Oatish sold, Dancing Cow... MORE
Indigenous Community-Supporting Campaigns
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Land Defenders, Water Protectors is the name of a new campaign by Lush Fresh Handmade Cosmetics. Organized and launched in partnership with Indigenous Peoples Rights International (IPRI) and The... MORE
Ethical Supply Chain Initiatives
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
British online clothing and fashion retailer ASOS is teaming up with the non-profit organization GoodWeave International to launch a new supply initiative in order to ensure that ASOS’s... MORE
Injustice-Fighting Cannabis Companies
Injustice-Fighting Cannabis Companies
Ben's Best Blnz Advocates for the Black Cannabis Community
Ben’s Best Blnz, launched by Ben & Jerry’s co-founder Ben Cohen, is a cannabis brand that’s devoted to “[investing] back into communities deeply harmed by the war on drugs.... MORE
Water-Scarce Product Concepts
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
The Drop Store is a conceptual range of products that brings attention to the value of water, and what ordinary products might look like in a water-scarce future. Small portions, high prices and... MORE