Youth Trends

Trend - Skincare brands are creating cleansers, moisturizers, masks, and more specifically formulated for children’s skin. These products address the thinner, more sensitive, and irritation-prone complexions of younger consumers, helping them address concerns caused by puberty or invest in preventive care.

Insight - Social media is playing a powerful role in shaping the preferences of younger children, particularly as influencer content becomes embedded in their daily feeds. Brands are recognizing that purchases are no longer just up to parents, but also to children inspired by the new “get ready with me” culture. As a result, they are creating products that tap into the ritualistic appeal of skincare routines while delivering age-appropriate formulations that address common skin concerns among children.