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Understanding consumer segments can be a challenge, particularly when it comes to young and hard to please consumers. This category offers some insight into the matter, examining trends around millennials, children’s products, entertainment for kids and even teen and tween culture.
Single-Serve Cake Cups
Single-Serve Cake Cups
Duncan Hines is Introducing Mermaid, Unicorn & Galaxy Microwave Cakes
Duncan Hines is introducing a trio of single-serve cake cups that are kid-friendly and easy to prepare in the microwave. The Galaxy, Unicorn and Mermaid Cake Cups only need three tablespoons of... MORE
Light-Up Collectible Toys
Light-Up Collectible Toys
The Character-Filled Wow! Pods Illuminate with a Swipe
Wow! Stuff recently introduced Wow! Pods as a new kind of collectible for kids between the ages of five and 15 that features favorite characters, interlocking components and light-up displays. In... MORE
Internet-Inspired Collectibles
Internet-Inspired Collectibles
Moose Toys' Oh! My Gif Collectibles Mimic Looping GIFs
Moose Toys is expanding upon its range of innovative, award-winning toys with a new range of collectibles called Oh! My Gif. Introduced at the London Toy Fair, these new toys take inspiration from... MORE
Kid-Run Breakfast Cafes
Kid-Run Breakfast Cafes
Kellogg's Pop-Up is Operated for Children by Children
To introduce its new W.K Kellogg by Kids range in a fun way, Kellogg’s is opening a two-day breakfast cafe near the end of January that’s run for children by children. At the pop-up,... MORE
Holistic Youth Wellness Collections
Holistic Youth Wellness Collections
Bambini Furtuna Creates Problem-Solving Plant-Based Products
Bambini Furtuna is introducing a collection of plant-based products for babies and children that offers simple and empowering solutions for families. The products were developed to be as pure as... MORE
Hands-On STEAM Toys
Hands-On STEAM Toys
Matatalab Debuts Its New Coding Robot for Ages Three and Up at CES 2020
STEM toys are now giving way to STEAM toys, which is essentially the same idea but with ‘the Arts’ included. Matatalab debuts one such product during its time in Las Vegas at CES 2020.... MORE
Immersive Tunnel-Like Bookstores
Immersive Tunnel-Like Bookstores
BookXcess Boasts an AR Reading Experience for Children
BookXcess — “Malaysia’s first book tunnel concept,” is looking to enhance the reading experience for children through the implementation of a mini-maze, as well as Magic Books —... MORE
play_circle_filled Ride-On Rolling Luggage
Ride-On Rolling Luggage
Younglingz Debuted Lil Flyer as a Hybrid Stroller-Suitcase at CES 2020
At CES 2020, Younglingz shared a rolling luggage design that has the potential to take the stress out of family travel with its Lil Flyer, an all-in-one stroller and luggage solution. The safe and... MORE
Educational resources for kids adapt into more entertainment-focused options
Trend - Educational resources for kids are evolving with the use of modern media outlets and platforms to better balance education with entertainment. Creating videos, shows and even pop-up experiences that blend elements of learning with storytelling and technology, brands are not only looking for ways to make learning more fun, but they're changing the way education is consumed.
Workshop Question - How might you better connect with younger consumers through more content-specific strategies?
Intensely Whimsical Playground Additions
Intensely Whimsical Playground Additions
X+ Living's Design is Supplementary to a Restaurant
A strikingly design-forward and whimsical playground has opened doors in a Chinese shopping center. Titled ‘The Shenzhen Neobio Family Park,’ the experience proves to be quite majestic,... MORE
play_circle_filled AR-Enhanced Bookstore Experiences
AR-Enhanced Bookstore Experiences
Big Motive is Exploring How AR Can Be Deployed in Bookstores
It is no secret that the brick-and-mortar bookstore experience has been heavily disrupted by the widespread adoption of digital technology. It has been reported that between 2010 and 2016 the “... MORE
Dog-Themed Card Games
Dog-Themed Card Games
The Stuhoundious Card Game Challenges Players to Reunite Seven Dogs
Stuhoundious is a new strategy card game on Kickstarter that’s fun for all ages and entirely based around dogs. The game for up to seven people introduces players to seven dogs that got... MORE
Competitive Drone Games
Competitive Drone Games
Interplay UK's Drone Home Challenges Players to Race Aliens to Safety
At the London Toy Fair, Interplay UK introduced several new products and brands, including Drone Home, an intergalactic game that challenges kids to get their aliens to the safety of their spaceship... MORE
Recycled Plastic Plush Toys
Recycled Plastic Plush Toys
Keel Eco Makes Recycled Plastic Toys by Repurposing Water Bottles
There are tons of fashion, footwear and accessory brands that are introducing products made from recycled plastic water bottles and Keel Eco sets itself apart as a company that makes recycled... MORE
Top 100 Toy Trends in 2019
Top 100 Toy Trends in 2019
From Eco Craft Collectibles to Customizable Gender-Neutral Dolls
The top 2019 toy trends explore themes like gender neutrality, DIY play centered on customization and skill-building, as well as tech-powered innovations that inspire even more creativity with... MORE
Philanthropic Livestream Platforms
Philanthropic Livestream Platforms
The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo
St. Jude PLAY LIVE is a great example of how the philanthropic livestream is gaining traction among gaming communities. Benjamin “DrLupo” Lupo, who is a streamer with over 3.6 million Twitch... MORE
Social Good Gaming Tournaments
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
Thanks to impressive skills and dedication, as well as a sizable community pull, eSports gaming charity events have proved to be an accessible and successful way of raising funds for social good. In... MORE
Wellness-Supporting Gaming Partnerships
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
There is a new gaming partnership between Hitmarker — a UK-based eSports job platform, and Gamer Advantage, which identifies itself as a “gaming wellness company.” Gamer Advantage... MORE
Circular Touchscreen Phones
Circular Touchscreen Phones
The Cyrcle Phone Shown at CES 2020 Targets Gen Z Girls
The Cyrcle Phone 2020 bills itself as a “non-rectangular phone for non-rectangular people”—especially females of Gen Z—and aims to inspire real-life connections. The phone, which is... MORE
Kid-Targeted Low-Sugar Yogurts
Kid-Targeted Low-Sugar Yogurts
siggi's Kids Pouches Emphasize Minimal Ingredients & Low Sugar
Known for its low-sugar yogurt products, siggi’s is introducing kids pouches for the first time ever. These products are packaged in mess-free portable pouches and note that they contain 50%... MORE
play_circle_filled Weather-Themed Collectible Toys
Weather-Themed Collectible Toys
Mattel's Cloudees are Opened by Adding Water & Shaking
Mattel’s Cloudees collectibles are based on the weather and introduce kids to characters from different lands like Raindrop Village, Stormyville, Snowflake Hills and Windy Way. Naturally, the... MORE
play_circle_filled Color-Changing Fashion Dolls
Color-Changing Fashion Dolls
Barbie Color Reveal Creates a Surprise-Filled Unboxing Experience
Mattel’s Barbie Color Reveal reinvents the classic Barbie unboxing experience with dolls that are coated in color and paired with tons of surprises. The product is packaged in a tube that... MORE
Empowering Lemon Cookies
Empowering Lemon Cookies
The Girl Scout Lemon-Ups Cookie Celebrates Innovation & Entrepreneurship
For the 2020 season, Girl Scout is introducing a brand-new cookie called Girl Scout Lemon-Ups, which are crispy and shares inspiring messages from Girl Scout entrepreneurs. With these cookies, young... MORE
Assistive Touchscreen Projectors
Assistive Touchscreen Projectors
The Hachi Infinite Turns Flat Surfaces Into Touchscreens
Hachi introduced Hachi Infinite at CES 2020 as the first-ever touchscreen projector and smart visual assistant. The projector leverages a proprietary multi-touch technology by the name of AnyTouch... MORE
Nutritious Chocolate Oat Beverages
Nutritious Chocolate Oat Beverages
GoodNes is Like a Plant-Based Version of Nesquik
Nestle’s popular Nesquik chocolate-flavored milk and drink mix is being introduced for a new generation with a vegan-friendly version called GoodNes. The ready-to-drink plant-based beverage is... MORE