Youth Trends

Trend - Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children. These products, which often include flashcards and toy companions, instill a healthy appreciation for oneself and help develop a positive self-image.

Insight - Consumers with children often worry that the pressures of school and interpersonal relationships could result in their child developing low self-esteem. These parents look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.