Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Building
Assurance
Brands target self-esteem and confidence when creating kids' products.
4.1
Trend score
Trend
What is the Building Assurance trend?
Building Assurance: Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children. These products, which often include flashcards and toy companions, instill a healthy appreciation for oneself and help develop a positive self-image.
Insight
The consumer insight behind the Building Assurance trend
Consumers with children often worry that the pressures of school and interpersonal relationships could result in their child developing low self-esteem. These parents look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.
Trend themes
Themes within the Building Assurance trend
Three behaviours holding the trend together01
Promoting Positive Self-Worth
Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children.
02
Emotionally Intelligent Products
Consumers with children often look to products to counter negative influences and ensure their child receives positive reinforcement and support at home.
03
Focus on Mindfulness
Kids for Culture® has launched an inspiring new product line centered around mindfulness, teaching children their ABC's while fostering confidence and spreading positivity.
Industry implications
What the Building Assurance trend means for industry
Where the trend changes the playbookFor
Children's Books
Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.
For
Educational Toys
Brands are developing toys and resources that instill a healthy appreciation for oneself and help develop a positive self-image in children.
For
Diversity and Inclusion
Brands like Kids for Culture® aim to promote diversity, self-love, and self-awareness through play, resonating with parents who value these principles for their children.
Workshop question
How can your brand demonstrate emotional intelligence?
Trend signals
Trend signals for Building Assurance
Trend score 4.1 out of 10, from popularity 49%, activity 55%, freshness 20%.
Popularity49%
Activity55%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Building Assurance trend
4 featured examples from Jul 18, 2023 to Jan 12, 2024CategoryLife-Stages
Mindful Children's Books
Kids for Culture® Unveils the ABC Affirmation Board Book & Flashcards
An opportunity for publishers to create more diverse and mindful children's books that promote positive values.
CategoryLife-Stages
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
The industry of toys and accessories catering to children's emotional development and self-esteem.
CategoryLife-Stages
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
TableTalk cards can be utilized in educational settings to promote open communication and confidence-building discussions among students.
CategorySocial Good
Daily Affirmation-Focused Cards
Joyful Hearts Co. Delivers Self-Confidence with Affirmation Cards
The children's personal development industry can explore creating interactive digital platforms or apps that provide affirmations and guided exercises to promote positive self-est…
