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Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
35,620 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,110 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Dads seek to maintain their individuality with unique, personalized goods
Implications - While parenthood often requires a sacrifice of a certain type of lifestyle, modern parents are pushing towards instilling a greater balance, where DIY projects and personalized products help maintain a sense of individuality. From customized grooming kits to eccentric outfit designs, these examples highlight the growing need for parents to preserve their own lifestyle and habits amid caring for their own kids. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
120,264 Total Clicks
Jan 16 - Feb 18
This Month and Warm
MarketingLifestyleLife-Stages
Brands offer products and services that prioritize parenting and health in tandem
Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
176,404 Total Clicks
Mar 15 - Jan 18
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Products and services that were once nostalgic are rebranded for the modern day
Implications - Toy and entertainment companies that are viewed as nostalgic for adults today are incorporating contemporary features to rebrand themselves for a younger audience. What were once relatively simple forms of entertainment are now adapting to the proclivities of children and teens born in the 21st century. This shift functions as evidence that traditional companies can stay afloat, so long as they are able to adapt on a topical level to the changing needs of their consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
56,972 Total Clicks
Sep 16 - Dec 17
This Quarter and Warm
TechArt & DesignToysLife-Stages
Children's education merges with entertainment with the help of VR
Implications - Educational programs for children are now being offered in virtual formats that offer a more entertaining learning experience. This shift comes as traditional passive learning techniques are slowly phased out, to be replaced by more engaging and interactive methods. Immersive education in this form offers a diversity and flexibility for parents and children alike, as it sidesteps the physical and mental limitations of the classroom. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
77,670 Total Clicks
May 16 - Dec 17
This Quarter and Warm
TechArt & DesignYouthLife-Stages
Kids' beverages take on candy and dessert flavors
Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
108,757 Total Clicks
Aug 17 - Dec 17
This Quarter and Average
LifestyleFoodDrinkingYouthLife-Stages
Trend Hunter Services
As an offshoot of potentialism, a market for Boomer adventure tourism is expanding
Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
62,985 Total Clicks
Mar 15 - Jan 18
This Quarter and Untested
WorldTravelLife-StagesBoomers
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
85,314 Total Clicks
Apr 17 - Dec 17
This Quarter and Hot
LifestyleLifeLife-StagesWeddings
Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
103,695 Total Clicks
Nov 14 - Nov 17
This Quarter and Warm
MarketingToysLife-Stages