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Life-Stages Consumer Insights

Female Probiotic
Young women are placing more emphases on proper gut health practices
Trend - Personal care brands are increasingly focusing on marketing probiotic gut health products to younger women. From products with packaging targeting younger women to full-on marketing campaigns, these brands are aiming to help women get a head start on proper gut health practices to improve comfort.

Insight - Younger women, namely those of the Gen Z and younger Millennial age groups, often do not worry about the perimenopause and menopausal life stages, as these come far later in life. However, in part due to health influencers on social media, these younger women are paying more attention to proper health practices that can help reduce symptoms of menopausal life stages later in life. In response to this, personal health brands are releasing gut health supplements designed for younger women.
Workshop Question - How can your brand leverage current health trends to appeal to younger demographics?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seasonal Boba
Bubble tea restaurants are drawing inspiration from popular seasonal flavors
Trend - Bubble tea restaurants are launching new seasonal flavors inspired by traditional pumpkin spice lattes. This blending of a traditional fall dessert flavor with the bubble tea format is designed to offer more variety to fans of both respective products.

Insight - Younger consumers ranging from younger Millennials to Gen Alpha, are more drawn to loaded dessert-style beverages, such as bubble tea, than those of previous generations. These consumers treat bubble tea as a social experience. As these drinks continue to become ritualized in consumers' lives, demand for new flavors and experiences goes up in turn. In order to cater to the ever-growing demand for flavor diversity, bubble tea restaurants are looking to popular seasonal flavors for inspiration.
Workshop Question - How can we incorporate popular seasonal themes into our products to enhance customer engagement and variety?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Calming Plushy
Brands are releasing weighted plushies with adorable designs to comfort youth
Trend - Lifestyle brands are releasing soft plushies with weighted fillings to make them more huggable and cuddlable. These plushies are designed to appeal to children and to calm children with anxiety or during stressful situations. The plushies are often given familiar designs to enhance comfort.

Insight - Many new parents find difficulties in time management when it comes to balancing raising a child with a career and personal obligations. These parents continually search for tips, tricks, and solutions, such as meal prepping or AI-powered baby monitors, to challenges related to raising children. However, many of these solutions deal with tangible time-related challenges, rather than emotional ones. In order to assist parents in these areas, brands are releasing weighted calming plushies.
Workshop Question - How can we develop new solutions that provide emotional comfort or practical support for new parents and young children?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Conversational Education
Seniors embrace technology with the help of companion-like educators
Trend - Boomer-focused digital literacy programs are increasingly embracing conversational approaches, creating a casual environment where learning feels less like a formal class and more like a conversation between friends. Notably, this approach respects varying levels of tech familiarity and confidence.

Insight - Baby boomers are discovering how digital devices can significantly enhance their lives and are actively seeking tools that make this learning process more supportive and less daunting. In response, brands are adopting conversational, companionship-centered approaches to make the experience more engaging and reassuring. This personalized support not only helps consumers become proficient with current products but also fosters a sense of loyalty, encouraging them to embrace future releases.
Workshop Question - How can your brand cater its product/service to the unique challenges of its target demographic?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Technology Tutor
Brands design digital literacy programs to educate seniors about modern tech
Trend - Brands are developing educational, tutoring-style programs to teach seniors how to use digital technologies and navigate the online world effectively. These programs aim to reduce the likelihood of seniors falling victim to scams while teaching basic computer skills, social media, and online safety.

Insight - As emerging technologies continue to revolutionize various industries, older generations are actively seeking ways to enhance their media literacy. In response, programs have been developed to teach device operation and online safety, providing essential support for those needing help acclimating to the digital age. Businesses that offer support and resources to senior consumers can tap into a large and often underserved market segment, unlocking new opportunities for growth and brand loyalty.
Workshop Question - How can your brand make its product or service accessible to all ages?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Swicy Snack
Brands are releasing popular foods with sweet-spicy flavors for younger consumers
Trend - Snacks that combine hot and sweet flavors are being released to diversify snack offerings. These snacks, referred to as 'Swicy' in flavor, are made by mixing traditionally sweet foods with spicy ingredients, such as hot sauces or peppers. This results in unique flavors for younger consumers.

Insight - The recent boom in popularity of spicy foods in the west has led to younger consumers, namely Gen Z and Gen Alphas, growing up more accustomed to spicy flavors than other generations. As a result, these consumers desire more adventurous flavors in all dishes, whether it be a snack, meal, or dessert. Brands are capitalising off of the popularity of spicy foods and the desire for strong flavors by mixing spicy and sweet flavors into countless unique products.
Workshop Question - How could your brand adapt its products to meet the adventurous desires of younger consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Toddler Sunscreen
Specially-formulated sunscreens designed for babies are gaining popularity
Trend - Brands in the personal care space are creating organic sunscreens designed for infant use. These sunscreens are devoid of harmful ingredients and are easy to wash off. These sunscreens are designed to reduce sun damage for infants, preventing skin irritations and ensuring healthy development.

Insight - While sunscreen has always been a popular part of consumers' daily skincare routines in the summer, social media platforms have drawn attention to the damaging effects of the sun, with such videos going viral. Consumers are now more actively wearing sunscreens, while parents ensure their children do the same. With a focus on regions with more sun exposure throughout the year, brands are now releasing specially formulated infant sunscreens for year-round daily use, even outside of the summer.
Workshop Question - How can your brand leverage the increasing awareness of health precautions to develop products that cater to the specific needs of different demographics?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Infant Sunscreens
Plant-Based Infant Sunscreens
Isehan's UV Aqua Milk Provides Skincare Benefits and Sun Protection
The Kiss Me Mommy UV Aqua Milk sunscreen is a product designed for infants, offering a high level of protection with an SPF of 50+ and PA++++ rating. It is formulated with 80% plant-based ingredients,... MORE
All-Vegan Toddler Skincare Lines
All-Vegan Toddler Skincare Lines
BioLove Baby is a Line of Organic and Vegan-Certified Products
The ‘Druide BioLove Baby’ collection is a line of certified organic and vegan baby care products that are safe, natural, and effective for the delicate skin of infants and toddlers. The... MORE
Naturally-Formulated Baby Sunscreens
Naturally-Formulated Baby Sunscreens
Adorable Baby Uses Natural Ingredients in its Sunscreens
Adorable Baby offers an all-natural mineral sunscreen with an SPF of 30, designed to provide broad-spectrum UVA and UVB protection. The product is formulated with non-nano zinc oxide and a blend of... MORE
Easy-to-Apply Kids Mineral Sunblocks
Easy-to-Apply Kids Mineral Sunblocks
The Babygenics Mineral Sunscreen Range Debuted Two Products
The Babygenics mineral sunscreen range is being expanded with new products to help parents keep little ones protected from harmful UV rays this summer. The product range now includes the Babyganics... MORE
Skin-Nourishing Family Suncare
Skin-Nourishing Family Suncare
Kiss My Face Debuts Three New Suncare Products for the Whole Family
Kiss My Face has launched three new suncare products to keep the whole family safe from harsh sun rays this summer. Made to protect your child from the sun’s rays and environmental stresses, ‘... MORE
Incremental Game
Games that passively progress over time are gaining popularity
Trend - Incremental games are titles that progress over time without user input. This progress can be accelerated by actively playing the game. The passive progression model leads to consistent progression for the players, which is often satisfying and addicting, regardless of the players' busy schedules.

Insight - One of the fastest-growing markets in gaming is mobile gaming. With nearly every consumer having a gaming-capable smartphone in their pocket, the potential user base for these games is incredibly expansive. However, not all consumers have the time to actively engage with games. For these busier consumers who desire the satisfaction and relaxation of gaming with minimal free time, brands are releasing incremental progression games that automatically play themselves, even when the app is closed.
Workshop Question - How could your brand ensure its products or services are usable by consumers with minimal free time?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Retro
Automotive manufacturers are launching retro-inspired designs with modern EV features
Trend - Automotive manufacturers are launching new vehicles inspired by retro designs. These cars blend retro aesthetics with modern features, such as electric engines, network connectivity, or motion sensors. Often limited-edition products, these vehicles capture nostalgia without compromising on comforts.

Insight - While more consumers adopt electric vehicles (EVs) each year, there are still large subsets of drivers that prefer traditional gas-powered vehicles. Whether due to aesthetics or function, these consumers are hesitant to adopt EVs, despite these vehicles often being more environmentally friendly, having lower costs of ownership, and having more modern features. In an attempt to accelerate EV adoption amongst these consumers, brands are tapping into retro designs to capitalize on nostalgia.
Workshop Question - How could your brand incorporate nostalgia into its products or services without compromising on its quality?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Alpha Creativity
Brands incentivize children to develop skills outside of the internet
Trend - Brands are introducing new experiences to foster the creative growth of Generation Alpha consumers. These experiences promote hands-on engagement with the physical world, encourage real-time social interactions, and inspire exploration of their surroundings without using digital devices.

Insight - As Generation Alpha's presence in the digital realm grows, brands are recognizing the need to balance screen time with real-world engagement. To address this, these organizations are now launching in-person events and activities designed to engage Gen Alpha in a different, more tactile way. Businesses that meet the desire for screen-free activities can attract parents and children who prioritize tangible skills and real-world experiences.
Workshop Question - How can your brand engage with its target audience beyond digital campaigns?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends