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Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
69,031 Total Clicks
Nov 14 - Nov 17
New and Warm
MarketingToysLife-Stages
Brands create toys with sense-focused functions for educational purposes
Implications - Brands that create toys are increasingly offering products that are focused on the use or enhancement of specific senses, creating an educational tool for young kids that is simplified in both its design and function. This more streamlined approach to play allows parents to adopt minimalist, step-by-step methods to teach kids basic skills -- all while offering the interactivity that consumers crave, and that young kids require for healthy development. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
114,900 Total Clicks
Feb 17 - Nov 17
Recent and Warm
Art & DesignToysLife-Stages
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,072 Total Clicks
Oct 17 - Nov 17
This Month and Mild
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
32,726 Total Clicks
Nov 17 - Nov 17
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennials share finances and financial information through tailored apps
Implications - Millennials are a financially fraught generation, but as the demographic ages they are nonetheless sallied with monetary pressures and responsibilities. In order to stay financially secure, Millennial couples are jointly handling the stress by sharing financial information — and finances altogether — through couples-focused apps from fintech startups. These services acknowledge Millennials' anxieties surrounding money while providing a convenient, comfortable workaround. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
28,365 Total Clicks
Apr 17 - Oct 17
This Quarter and Mild
LifestyleLife-StagesCredit Crunch
Brands are creating air quality filters to protect children from pollution
Implications - With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
79,906 Total Clicks
Jul 16 - Oct 17
This Quarter and Warm
TechEcoLife-StagesBabies
The nostalgia cycle shrinks to include kidult play that references the mid-2000s
Implications - The concept of Millennials trading in a traditional approach to adulthood for one that prioritizes experience and play is transforming to include young Millennials, and even older members of Generation Z. This is manifesting through adult board and card games that references mid-2000s nostalgia. This demonstrates the increased pace of change, as the nostalgia cycle begins to shrink to include more recent cultural movements. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,942 Total Clicks
Dec 16 - Oct 17
This Quarter and Average
LifestyleToysLife-Stages
Trend Hunter Services
Retired Boomers are targeted by alcohol companies that brand for relaxation
Implications - Potentialism has taught us that Boomers are maximizing retirement by finding ways to experience new things. This has made the Boomer an enthusiastic consumer in industries such as travel and alcohol. Brands from the latter industry specifically are leveraging this idea of relaxation and escape from the mundane to better attract the Boomer, demonstrating an understanding of this demographic's growth cycle and shifting priorities. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
45,586 Total Clicks
Jul 16 - Oct 17
This Quarter and Mild
LifestyleDrinkingLife-Stages
Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
51,885 Total Clicks
Jan 17 - Oct 17
This Quarter and Warm
Life-StagesSeniorsBoomers
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
62,119 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
ToysYouthLife-StagesBabies