Consumer Insights > Life-Stages

Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]

Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities. [More]

Implications - Seeking to provide greater authenticity, toy brands are integrating hyper-realistic features that are reflective of what one would encounter in real life situations. Moving beyond simply aesthetic similarities, toys are adopting characteristics that focus on specific details like performance or operational qualities, allowing the toys to function like the product they're mimicking. This focus on functional details showcases a commitment from brands to provide more authentic qualities, which are held in high regard from younger consumers like Gen Z. [More]

Implications - Offering more than a game or activity, modern toys are doubling as unique accessories for increased functionality. From stuffed animals that transform into clothing accessories to toys that you can wear around your wrist, these examples not only speak to the need for more practical sources of play, but also to how brands are seeking to become much more ingrained in the lifestyle and routine of their consumers. [More]

Implications - As kids become increasingly accustomed to technology, parents are turning to products that feature heightened interactive and responsive qualities to add an element of education to those early upbringing experiences. More than just a source of entertainment, these toys offer smart, responsive technology to provide education in a more interactive, autonomous manner. Offering ways to learn through methods of playful engagement, these examples not only showcase the use of smart technology among kids, but also the move toward more autonomous, self-educating tactics . [More]

Implications - Brands are giving kids the chance to feel more like adults by offering products that mimic activities and rituals most often experienced by older consumers. From challenge games that replicate drinking rituals to outdoor sporting activities made accessible for kids, these examples not only offer unique experiences, but they also provide an early introduction to activities that might seem daunting or challenging later on in life. [More]

Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]

Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]

Implications - While parenthood often requires a sacrifice of a certain type of lifestyle, modern parents are pushing towards instilling a greater balance, where DIY projects and personalized products help maintain a sense of individuality. From customized grooming kits to eccentric outfit designs, these examples highlight the growing need for parents to preserve their own lifestyle and habits amid caring for their own kids. [More]

Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health. [More]