Consumer Insights > Life-Stages

Implications - Aligning with the increasing role convenience culture plays in consumers' daily lives, brands in the baby space are creating more portable versions of infant necessities for busy parents. By honing in on convenience, these products are able to stand out and win the loyalty of discerning consumers.

Homework Question - What could you change about your product/experience in order to make your consumers' lives easier? [More]

Implications - The specialty care that many premature babies require from caregivers is being honed in on by brands, with the infant care industry seeing a rise of preemie-specific products and services. This shift comes as brands recognize the growing value in catering to diverse sets of consumers, rather than attempting to cater to the majority alone.

Homework Question - How could your brand serve consumers with more niche needs and preferences within its area of expertise? [More]

Implications - Children with autism are likely to be extremely sensitive to sensory stimulation, and so various toys and products are being streamlined in order to better benefit these children. Whether providing comfort or educating, such products are able to appeal to parents via their highly personalized and specialty designs.

Homework Question - How could your brand streamline its product/service for ease of use? [More]

Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.

Homework Question - How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services? [More]

Implications - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with. The rise of such spaces comes in reaction to global childhood obesity rates, which fluctuate from country to country but remain on a generally upward trajectory.

Homework Question - Consider a local, national, or global issue that your brand holds strong beliefs in, and would like to resolve. How would your brand go about aligning itself with that cause? [More]

Implications - Medical brands are adapting to the needs of children and infant customers by creating formulas or tools for medications that are more suited to the oft-finicky nature of their habits and preferences. Such products are able to fulfill their intended functions most effectively, while easing the care process for busy parents.

Homework Question - How could your brand better streamline the platform in which its product or service is offered? [More]

Implications - With video games booming across a multitude of online and in-person platforms, the gaming world is incorporating aspects of this industry into its board game verticals. By combining board games with video game themes or live-streaming functions, this industry is able to adapt to the multi-channel space that video gaming has entered into so seamlessly, catering to consumers that are drawn to either industry.

Homework Question - How could your brand look to an adjacent industry to inspire changes in its own offerings? [More]

Implications - Brands help consumers become more financially conscious and confident, by creating educational platforms around the subject. Targeting young consumers (Millennial and Gen Z) who have student debt, loans and a lack of knowledge, brands aim to ease the transition into adulthood with simple educational services. When brands provide this sort of non-traditional assistance, it often acts as a gateway for long-term relationships and solidifies the consumer’s trust.

Homework Question - What is one way that you can increase your consumers' trust using a similar gateway approach? [More]

Implications - Finding common ground as squeeze generations, some members of Gen Z and Gen X have a tendency to form stronger, friend-like bonds in their parent-child relationships. This special connection has caught the attention of a select group of brands that are now leveraging this to offer co-play experiences that even further solidify this bond. By facilitating connections in this way, brands are able to develop and strengthen brand loyalty for parents and children alike.

Homework Question - Is there a way for your product or service to better facilitate personal connection in the lives of your consumers? [More]

Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.

Homework Question - How could your brand turn misconceptions about its targeted demographics around? [More]