Newly Added
Category List
Full Index


Brands leverage the deep bond between parent and child within co-play experiences
Implications - Finding common ground as squeeze generations, some members of Gen Z and Gen X have a tendency to form stronger, friend-like bonds in their parent-child relationships. This special connection has caught the attention of a select group of brands that are now leveraging this to offer co-play experiences that even further solidify this bond. By facilitating connections in this way, brands are able to develop and strengthen brand loyalty for parents and children alike. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,679 Total Clicks
Jun 18 - Sep 18
This Month and Warm
LifestyleLifeYouthLife-Stages
Baby boomers turn to spaces that evoke youthful nostalgia
Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
78,599 Total Clicks
Mar 17 - Aug 18
This Month and Warm
LifestyleLife-StagesBoomers
Game-related products and spaces include individuals with disabilities
Implications - Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more inclusive via design, these brands are able to expand their consumer base by offering underserved demographics the accessibility they require from brands. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,546 Total Clicks
Apr 18 - Aug 18
This Quarter and Average
Art & DesignLife-Stages
Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
49,496 Total Clicks
Jun 17 - Aug 18
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Money management services explicitly cater to those with dependents
Implications - Having a family creates financial strain for the average consumer, especially members of Generation X. This generation finds themselves taking care of their families, while also trying to recover from post-recession debt. Money management services focused specifically on family care aid in this process, speaking to the nuanced priorities of the often-overlooked generation. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
39,129 Total Clicks
Dec 15 - Aug 18
This Quarter and Mild
LifestyleLife-Stages
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
12,462 Total Clicks
Jan 17 - Aug 18
This Quarter and Untested
LifestyleLife-Stages
Interfamilial living is becoming culturally accepted in North America
Implications - Though common practice in places like Asia, South America, and Europe, living in multigenerational households is not typically seen in North America. A combination of increased biculturality and financial savvy has brought this concept to the mainstream. An offshoot of the communal living boom single Millennials are flocking to, multigenerational living has the added advantage of being family-friendly. This is appealing to Millennials who, despite stereotypes, do want to engage in traditional milestones of marriage and child-rearing, but are not financially capable. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
78,932 Total Clicks
Dec 17 - Aug 18
This Quarter and Warm
LifestyleLife-Stages
Trend Hunter Services
Brands increase consumers’ mood with happiness-evoking pop-ups
Implications - Consumers, especially Gen X and Y are focusing efforts of reaching wellness through holistic endeavors. Brands taking note of this consumer desire are aiding the process by creating pop-ups designed to elevate moods and create blissful experiences; focusing less on commodities and more on emotion, brands are making concrete consumer connections. This shift in brand marketing will be a direct reflection on the consumer’s brand loyalty. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
72,369 Total Clicks
Oct 17 - Jul 18
This Quarter and V. Hot
Art & DesignMarketingLife-Stages
Fragrances are added to unexpected products for an added gamified element
Implications - More than simply a sensory enhancement, fragrances are being added to products as an added gamified feature. From using smell to add a competitive element to board games to adding incentive to activities like waking up, brands are utilizing the multisensory element of fragrances to add more engagement and motivation to traditionally mundane activities. Targeting the senses, brands are using various scents to reinvent certain experiences into something much more multisensory in nature. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,263 Total Clicks
Mar 18 - Jul 18
This Quarter and Mild
Life-Stages
Beauty & self-care brands target children and infants
Implications - Brands begin creating cosmetic-like toiletry products for children in the hopes of generating a loyal following from young consumers. Typically adult-oriented products like perfumes are being redesigned for younger demographics, as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
54,264 Total Clicks
Oct 16 - Jul 18
This Quarter and Warm