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Millennial consumers engage in escapism and bonding through socially minded toys
Implications - As the Millennial consumer ages, they fall victim to stress due to adult responsibilities and political unrest. This creates dual needs: a method of escape, and a way to connect with others over shared beliefs. Collectibles that reference social good satisfy both needs by encouraging escapism via adult play, and a chance to physically manifest political beliefs. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
47,824 Total Clicks
May 16 - Jun 17
This Week and Warm
LifestyleToysLife-Stages
Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
73,360 Total Clicks
Nov 16 - Jun 17
This Week and Warm
Fandom crosses over to exclusivity with items based on in-jokes
Implications - The nature of fandom and the idea of deeply loving, and connecting with others, over a niche interest has clear social motivations in that it encourages a sense of belonging. This practice has shifted from niche to elite, appealing to adult consumers who bond over insider knowledge within a specific behavioral tribe. This reinforces the idea that consumers are looking to bond over deeper connections than surface commonalities. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
46,126 Total Clicks
Oct 16 - Jun 17
This Month and Average
LifestyleToysLife-Stages
Millennial consumers seek high-end trinkets with sentimental value
Implications - Millennials are delaying adulthood, achieving adulthood milestones at a later rate than any other generation. The money they are saving by avoiding things like homeownership is spent growing their key values of individuality and memorable experience; as they grow older and attain more disposable income, however, their tastes become more sophisticated. This has caused growth within the high-end nostalgia market. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
303,197 Total Clicks
May 11 - Jun 17
This Month and Warm
LifestyleYouthLife-Stages
The Boomer demographic engages in higher-end health management
Implications - Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,166 Total Clicks
Aug 16 - Jun 17
This Month and Warm
LifestyleHealthLife-StagesBoomers
Toys turn into collectible artworks to engage the whole family
Implications - With parents looking to spend more time with their children, toy brands look for ways to appeal to both children and adults alike to foster bonding through joint interest. Taking an artistic approach to toy design, brands are producing eye-catching games that double as collectible décor, enticing parents to splurge a little more on a toy that also doubles as an aesthetic element to their home. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
102,300 Total Clicks
Nov 16 - May 17
This Quarter and Warm
Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
52,294 Total Clicks
Dec 15 - May 17
This Quarter and Warm
Trend Hunter Services
Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
29,125 Total Clicks
Sep 15 - May 17
This Quarter and Average
TechGamesToysYouthLife-Stages
Reflecting an interest in maker culture, brands offer DIY gaming options
Implications - Consumers continue to be interested in creating and designing products for themselves, seeking out DIY experiences to create everything from clothing to home decor. Inspired by this shift, toy brands are offering up products that allows players to put their creativity to use by creating their own face-to-face games. Adding an entirely new element to game products, this shift is reflective of an increasing desire for extreme personalization and an opportunity to collaborate on products. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,480 Total Clicks
Feb 16 - May 17
This Month and Warm
LifestyleToysLife-Stages
Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
22,959 Total Clicks
Feb 17 - May 17
This Month and Untested