Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
Newly Added
Category List
Full Index


NBA collaborations with lifestyle brands reflects the evolution of streetwear
Implications - As limited-edition streetwear collaborations have become more sought after by consumers, other brands, like the NBA, have tapped into these collaborations to create statement pieces. Such collaborations have transformed NBA-related apparel from fans supporting their team, to consumers wearing apparel that represents both their favorite team (or player), and their personal brand. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
34,561 Total Clicks
Mar 18 - Oct 18
This Week and Warm
FashionHip Fashion
The fashion world's return to maximalism includes an animal print redux
Implications - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward. In addition to serving as an example of the reemergence of 1980s fashion motifs, this shift speaks to the desire of many consumers to liberate themselves from the minimalist doctrine that includes a safe neutral palette. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,843 Total Clicks
Jan 18 - Oct 18
This Week and Warm
FashionHip Fashion
Revamped scavenger hunts let consumers participate in immersive brand adventures
Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,260 Total Clicks
Sep 17 - Oct 18
This Month and Warm
TechMarketing
The ritual of unboxing evolves with the use of tech and online media
Implications - A common online ritual, fans of various products and services have been filming their unboxing experiences for a while now. With the proliferation of new technology and online engagement, we’re seeing a shift in this realm with more immersive, high-tech unboxing experiences. From the use of AR technology to voice-activated features, consumers and brands are getting in on the action to create more interactive, multisensory versions of traditional unboxing activities. This speaks to the familiarity around socializing products but in a way that is much more interactive in nature. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
48,811 Total Clicks
Nov 17 - Oct 18
This Month and Average
TechMarketingSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Alcohol-infused ice cream and popsicles are a nostalgic adult indulgence
Implications - Frozen treats such as popsicles and sundaes infused with alcohol are proving to be a hit with adults across traditional generational categories. This evolution highlights the expansive influence of nostalgic juxtapositions when it comes to alcohol experiences, as well as the interest in unexpected food and beverage hybrids. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
50,220 Total Clicks
May 17 - Sep 18
This Month and Average
LifestyleFoodDrinking
Iconic athleisure designs are reimagined in order to renew appeal
Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,977 Total Clicks
Jul 17 - Sep 18
This Month and Warm
Art & DesignFashionHip Fashion
The board game industry takes inspiration from the thriving video game industry
Implications - With video games booming across a multitude of online and in-person platforms, the gaming world is incorporating aspects of this industry into its board game verticals. By combining board games with video game themes or live-streaming functions, this industry is able to adapt to the multi-channel space that video gaming has entered into so seamlessly, catering to consumers that are drawn to either industry. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,033 Total Clicks
Nov 17 - Sep 18
This Month and Warm
TechArt & DesignToysLife-Stages
Trend Hunter Services
References to fantasy movies make their way into unexpected, mainstream markets
Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
50,509 Total Clicks
Sep 17 - Sep 18
This Quarter and Warm
Brands revive shaved ice desserts by revamping the format
Implications - Traditionally targeting young consumers, snow cones take on a new look to appeal to older consumers with a sense of nostalgia. The icy desserts embody new flavors and unique formats that are ideal for social sharing -- great for Millennials and Gen Z. The revival of this dessert showcases new ways that brands can relaunch traditional products with a twist of novelty. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,068 Total Clicks
Jul 17 - Sep 18
This Quarter and Mild
LifestyleFood
Pet food mimics the diet animals would have in their natural environments
Implications - Mirroring the paleo diet, wild pet foods are meant to provide pets with diets that they would traditionally experience in the wild. With human food trends often translating into the pet food space, it comes as no surprise that we would see this adaptation appear, especially when you take into account the alleviation of guilt that serving pets with an elevated diet provides busy owners. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,594 Total Clicks
Nov 17 - Sep 18
This Quarter and Mild
LifestylePets