Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Jelly based makeup products rise in popularity
Implications - With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,940 Total Clicks
Jun 16 - Aug 18
This Week and Warm
FashionCosmetics
Brands are merging food and beverage products to appeal to experiential foodies
Implications - While some brands are creating perfect pairings between food and beverage items, other brands are going beyond that and combining the two to create new products. Brands are substituting ingredients with beverage items to bring out new emerging flavors. This new direction caters to foodies seeking experimental consumption experiences that retain a sense of familiarity. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,015 Total Clicks
Aug 17 - Aug 18
This Month and Average
LifestyleFood
"Secret recipes" are on the rise as a marketing tool
Implications - Brands in the food and beverage industry are increasingly offering items deemed as having "secret recipes" that are hidden from consumers. The use of such secretive marketing creates an air of mystery around the products themselves, and is able to perfectly integrate consumers' interest in both tradition and curiosity in their consumption habits. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
16,845 Total Clicks
Feb 18 - Jul 18
This Month and Mild
MarketingLifestyleFood
Pop art designs are being prioritized in the food and beverage industry
Implications - Pop art is being reinstated as a playful addition to food packaging or restaurant designs in a way that's intended to immediately capture consumers' attention. More than the playful elements such designs add to the products and services they're used to enhance, they're able to connect with consumers' inclination for nostalgia in a way that's easy to implement. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,001 Total Clicks
Sep 17 - Jul 18
This Month and Warm
Art & DesignLifestyleFoodDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
QSRs tap well known cereal brands for flavored shakes
Implications - As many consumers continue to pine for elements of simpler times from their formative years, QSRs have responded by releasing cereal-flavored milkshakes. This allows restaurants to leverage the instant brand recognition and clout associated with popular cereal brands while also engaging the added benefit of aligning consumers into tribes based on their preferred flavor, a feature most desirable to connection-seeking Millennials. While this might not enact an overwhelming sense of belonging, its small micro-connections like these that weave the fabric of socialization. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,712 Total Clicks
Apr 17 - Jul 18
This Quarter and Warm
Beer brands collaborate with other companies to elevate food products
Implications - Traditionally used for direct consumption, beer is emerging as a popular flavor in a variety of food items. Brewers are taking inspiration from the rise of craft alcohol culture, similar to that which is observed in wine consumption, to create tasting experiences that merge beer with application in food. Catering to beer drinkers and experiential foodies, this novelty instills a sense of familiarity in its consumers; combining consumer identity and brand image. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
25,166 Total Clicks
Feb 18 - Jul 18
This Quarter and Warm
LifestyleFoodDrinking
The traditional game of golf gets a makeover via interactive technologies
Implications - While golf is a well-known pastime, hobby and professional sport, brands are now seeing a lucrative opportunity to reinvent the game with technological advancements. Adding voice interactions, automation and more, golf is captivating multi-generational audiences. With these emerging themes in a long-established pastime, showcase how brands can further embrace nostalgia with the incorporation of high-tech functions. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
29,373 Total Clicks
Dec 17 - Jun 18
This Quarter and Warm
TechLifestyleSports
Trend Hunter Services
"Cereal milk" becomes a flavor in itself in various sweet dishes
Implications - Cereal milk is becoming a flavor in dishes in its own right, offering a unique yet instantly relatable selling point. With most people who consume cereals having positive experiences with drinking the sweet milk it leaves behind, the use of cereal milk as a flavor is able to pique the interest of novelty-minded consumers, while simultaneously evoking a sense of nostalgia. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,544 Total Clicks
Aug 16 - May 18
This Quarter and Average
LifestyleFood
Pickle-flavored sweet treats offer a tart take on dessert
Implications - Taking the classic sweet and salty combination to new heights, snack brands are branching out in the form of pickle-flavored desserts. Highlighting the pervasive nature of novelty food and beverage flavors, this progression speaks to the ability of even the most eccentric experiences to achieve mainstream status. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,305 Total Clicks
Apr 17 - May 18
This Quarter and Mild
LifestyleFood
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
125,361 Total Clicks
Mar 17 - May 18
This Quarter and Hot