Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,033 Total Clicks
Feb 16 - Apr 18
This Week and Warm
Art & DesignBusinessLifestyleFood
New tower designs experiment with the use of wood
Implications - Increasingly, architects and engineers are turning to wood for the construction of eco-skyscrapers and towers. Timber is a largely unexplored building material for structures with more than three stories, but has enjoyed a recent surge in popularity due to its status as a sustainable building material. This preference is reflective of the increased emphasis and awareness that both designers and consumers have placed on sustainable products, in the face of climate change and its consequences. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,100 Total Clicks
May 17 - Apr 18
This Month and Average
Consumers turn to mermaid-themed cosmetics for a touch of escapism
Implications - Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
31,005 Total Clicks
Jul 17 - Mar 18
This Month and Hot
FashionCosmetics
Brands take advantage of drive nostalgia for promotional purposes
Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
66,551 Total Clicks
Jun 17 - Mar 18
This Quarter and Warm
MarketingBusinessLifestyleInteractive
The 6 Patterns of Opportunity & Top 18 Megatrends
Cell phone brands revamp retro designs, or choose to market with them
Implications - Tech brands are leveraging the nostalgia associated with some of their old cell phone designs by either incorporating those styles into new phones, or by using those retro models to market their new products. This strategic use of nostalgia fosters a stronger connection between the brand and the consumer, as modern day consumers are increasingly immersed in routine tech that is no longer novel. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
130,974 Total Clicks
Jan 17 - Feb 18
This Quarter and Warm
TechArt & Design
Street food is elevated by catering to consumers' sense of nostalgia
Implications - Though street food often triggers automatic nostalgic associations with consumers, brands that specialize in this aspect of the food industry are more consciously evoking nostalgia as a marketing tool. This allows businesses to enhance engagement by creating a sense of familiarity between the brand and the customer. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
61,767 Total Clicks
Jul 16 - Feb 18
This Quarter and Hot
MarketingLifestyleFood
Designers reclaim retro patchwork denim as contemporary statement wear
Implications - As tastemakers channel the spirit of the 1970s by revisiting patchwork denim, consumers are making the most of the style in the form of statement pieces suited to be paired with more simplistic wardrobe staples. This shift highlights the departure from an industry moment of function-first denim simplicity with uses of denim that feel more individualized, which can be seen as a reaction to the laid back fashions in the wake of the athleisure craze. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,726 Total Clicks
Jan 18 - Feb 18
This Quarter and Warm
FashionHip Fashion
Trend Hunter Services
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,950 Total Clicks
Feb 17 - Feb 18
This Quarter and Warm
Art & DesignFashionHip Fashion
PB&J sandwich-inspired food and drinks recall the simplicity of childhood
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are pursuing the memory of simpler times with new food experiences created to capture the essence of enjoying a classic peanut butter and jelly sandwich. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences, and more specifically, conveys the desire of millennials to escape the responsibilities of "adulting," even momentarily, through familiar food and beverage experiences. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,801 Total Clicks
Apr 17 - Feb 18
This Quarter and Average
LifestyleFoodDrinking
The classic candy shop takes on new designs and specialties
Implications - The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
83,929 Total Clicks
Jul 16 - Feb 18
This Quarter and Warm
Art & DesignBusinessLifestyleFood