Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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"Cereal milk" becomes a flavor in itself in various sweet dishes
Implications - Cereal milk is becoming a flavor in dishes in its own right, offering a unique yet instantly relatable selling point. With most people who consume cereals having positive experiences with drinking the sweet milk it leaves behind, the use of cereal milk as a flavor is able to pique the interest of novelty-minded consumers, while simultaneously evoking a sense of nostalgia. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,916 Total Clicks
Aug 16 - May 18
This Month and Average
LifestyleFood
Pickle-flavored sweet treats offer a tart take on dessert
Implications - Taking the classic sweet and salty combination to new heights, snack brands are branching out in the form of pickle-flavored desserts. Highlighting the pervasive nature of novelty food and beverage flavors, this progression speaks to the ability of even the most eccentric experiences to achieve mainstream status. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
37,681 Total Clicks
Apr 17 - May 18
This Month and Mild
LifestyleFood
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
117,211 Total Clicks
Mar 17 - May 18
This Month and Hot
Fashion-forward brands wield gaming nostalgia to appeal to mature consumers
Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
69,927 Total Clicks
May 17 - May 18
This Month and Warm
Pop CultureTechFashionGames
The 6 Patterns of Opportunity & Top 18 Megatrends
Nostalgic crossover collaborations pair iconic anime characters with cult brands
Implications - Inspired fashion collections and streetwear drops featuring cult favorite anime characters are capturing the attention of nostalgic fans of the genre. This progression highlights the continued interest in pop cultural collaborations that renew interest in time-tested franchises and demonstrates the power of co-branded, limited release collections in maintaining a captive audience for fashion brands. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,187 Total Clicks
May 17 - May 18
This Quarter and Warm
Pop CultureTechFashion
Fashion brands take inspiration from classic and current literature
Implications - The adoption of literature into modern day streetwear fashion is on the rise, with clothing and lookbooks that evoke familiar themes. This shift correlates with the rise of streetwear popularity, and its adoption by high-end brands that look to people and cultures to inspire their styles. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,892 Total Clicks
Jul 17 - May 18
This Quarter and Warm
Art & DesignFashion
Temporary hair coloring changes from representing rebellion, to Instagram-worthy
Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
131,359 Total Clicks
May 17 - Apr 18
This Quarter and Warm
FashionHairCosmetics
Trend Hunter Services
The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,422 Total Clicks
Feb 16 - Apr 18
This Quarter and Warm
Art & DesignBusinessLifestyleFood
New tower designs experiment with the use of wood
Implications - Increasingly, architects and engineers are turning to wood for the construction of eco-skyscrapers and towers. Timber is a largely unexplored building material for structures with more than three stories, but has enjoyed a recent surge in popularity due to its status as a sustainable building material. This preference is reflective of the increased emphasis and awareness that both designers and consumers have placed on sustainable products, in the face of climate change and its consequences. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
59,280 Total Clicks
May 17 - Apr 18
This Quarter and Average
Consumers turn to mermaid-themed cosmetics for a touch of escapism
Implications - Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
33,288 Total Clicks
Jul 17 - Mar 18
This Quarter and Hot
FashionCosmetics