Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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The nostalgia cycle shrinks to include kidult play that references the mid-2000s
Implications - The concept of Millennials trading in a traditional approach to adulthood for one that prioritizes experience and play is transforming to include young Millennials, and even older members of Generation Z. This is manifesting through adult board and card games that references mid-2000s nostalgia. This demonstrates the increased pace of change, as the nostalgia cycle begins to shrink to include more recent cultural movements. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,942 Total Clicks
Dec 16 - Oct 17
This Quarter and Average
LifestyleToysLife-Stages
Cosmetics companies market to men by referencing tradition
Implications - Though men represent a far higher percentage of revenue in the cosmetics industry than in the past, many men still hesitate to engage with products that are nonetheless primarily marketed as feminine. In order to circumvent that notion, cosmetics companies highlight the traditional and historic uses of their products, showing that male cosmetics have indeed existed for hundreds (if not thousands) of years. Brands that leverage tradition can allay consumers' concerns about the cultural aptitude of products. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
12,933 Total Clicks
Jul 17 - Oct 17
This Quarter and Mild
FashionCosmeticsFashion for Men
Board games market to adult consumers by incorporating drinking
Implications - Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,642 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
TechGames
Japanese desserts adopt unexpected flavors inspired by the regional sweet potato
Implications - Drawing inspiration from the Japanese Annou Imo, a luxurious sweet potato known for its delectable taste, beverage and dessert brands from the region are adapting the flavor and aroma of the sought-after spud. Celebrating the local bounty, consumers are enjoying the enticing flavor of this yam in new ways, through unexpected formats including sweets and drinks that demonstrate the innovative flavor reversal of Japanese culture. This emerging ingredient draws out the importance of healthy indulgences influencing modern consumers and the next generation of flavor seekers. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
49,402 Total Clicks
Oct 16 - Oct 17
This Quarter and Average
WorldLifestyleFoodRegionalDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Retail brands are leveraging the comforts of home to attract Gen X shoppers
Implications - With home and family ranked among the highest of Gen X priorities, it becomes clear why this demographic are increasingly drawn towards retail experiences that emphasize the comforts of being at home. From stores that recreate a home-style environment to retailers that make it easy to try on items from the bedroom, Gen X-targeted brands are adapting to this consumer segment's desire for comfort, familiarity and spending time with family over complex tech integration when shopping. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
104,614 Total Clicks
Mar 16 - Oct 17
This Quarter and Warm
BusinessRetail
Nostalgic children's toys are being converted to cater to adult demographics
Implications - Familiar products like puzzles, LEGO, toy cars and toy blocks were once specific to younger demographics, but are now being reformatted to cater to adults through upgrades in purpose, design or their educational elements. This shift works to open up the consumer base for brands that specialize in toys, while serving adult consumers' desire for products that develop their skills, and simultaneously cater to their interest in nostalgic forms of play. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
63,074 Total Clicks
Jul 17 - Oct 17
This Quarter and Hot
Art & DesignLife-Stages
Nostalgic cars are created or updated with contemporary elements
Implications - Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
121,715 Total Clicks
Jul 17 - Oct 17
This Quarter and Warm
TechArt & DesignAutos
Trend Hunter Services
Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
421,751 Total Clicks
Feb 16 - Sep 17
This Quarter and Warm
Pop CultureMediaSocial Media
Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
56,237 Total Clicks
Feb 17 - Sep 17
This Quarter and Average
MarketingBusinessNew VenturesBranding
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
75,903 Total Clicks
Sep 16 - Sep 17
This Quarter and Warm
Pop CultureLifestyleSportsHealth