Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,927 Total Clicks
Feb 17 - Feb 18
This Week and Warm
Art & DesignFashionHip Fashion
The PB&J sandwich is celebrated as a classic Americana flavor
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are willing to see nostalgic favorites such as the peanut butter and jelly sandwich elevated to inform new food experiences. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences in order to inspire veritable product ranges. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,579 Total Clicks
Apr 17 - Feb 18
This Week and Average
LifestyleFoodDrinking
The classic candy shop takes on new designs and specialties
Implications - The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
80,486 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyleFood
Stereotypical "dad" fashions are adopted as marketing and design tools
Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
111,923 Total Clicks
Jul 16 - Feb 18
This Week and Hot
Pop CultureFashionMarketing
The 6 Patterns of Opportunity & Top 18 Megatrends
Kids' beverages take on candy and dessert flavors
Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
108,761 Total Clicks
Aug 17 - Dec 17
This Quarter and Average
LifestyleFoodDrinkingYouthLife-Stages
Fashion brands embrace the color patterns of 90s Pop Entertainment
Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
104,360 Total Clicks
Jan 17 - Dec 17
This Quarter and Hot
FashionHip Fashion
Consumers seek out tools to help them take breaks from connectivity
Implications - Consumers spend the majority of their lives with a smartphone within arm's reach, which has only increased the sentimental, nostalgic appeal of a pre-tech disconnect. However, disconnecting can be difficult without help, and companies have contributed by offering tools and apps that disable connectivity. Digitization isn't always the best way to engage people, and brands show authentic care for consumers when addressing tech fatigue through products that offer a disconnected alternative. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
59,638 Total Clicks
Nov 16 - Dec 17
This Quarter and Warm
TechMobile
Trend Hunter Services
Voice recordings are used for artistic and functional purposes
Implications - Voice recordings are being transformed from their once solely practical nature to pieces of art, historical archives and to provide various distinct functions. The renewed ways in which brands and consumers are using audio recording technology sets an inspirational blueprint, outlining the potential in transforming the functions of relatively vintage tech in the modern digital age. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
20,349 Total Clicks
Jul 17 - Dec 17
This Quarter and Mild
TechArt & DesignMarketingBusiness
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
85,340 Total Clicks
Apr 17 - Dec 17
This Quarter and Hot
LifestyleLifeLife-StagesWeddings
Brands work to associate themselves with major moments in consumers' lives
Implications - Rites like weddings and births are the most important moments in people's lives, and they're virtually guaranteed to be looked back upon sentimentally. In a push for emotional metonymy, companies are providing branded products and services directly associated with those major moments, like wedding registries and baby showers. This strategy amounts to proactively nurturing nostalgia for one's brand and building long-term consumer loyalty, as consumers will remember their foundational moments in connection with a brand. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,623 Total Clicks
Feb 17 - Nov 17
This Quarter and Average
MarketingBranding