Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Brick & Mortar stores adopt fun, playful experiences for kids and those young at heart
Implications - As the retail landscape continues to adapt, experiential in-store engagements are on the rise, and with that we’re seeing a move towards elevated aspects of play and interaction to engage much younger audiences. More than just being able to touch and interact with products, these retail experiences are creating hyper-immersive environments by tapping into nostalgic themes around aspects like camping, games and comfort foods. These playful environments help set the stage for more fun, nostalgic experiences for both kids and adults.

Homework Question - What elements of play could you adapt into your retail or product experiences to evoke elements of nostalgia? [More]

SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
93,496 Total Clicks
Mar 18 - Mar 19
Recent and V. Hot
BusinessRetail
Men's workwear is embraced for its quiet sensibilities and functionality
Implications - Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. Inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim, this adoption of workwear speaks to an interest in building a wardrobe around timeless pieces not tied to any particular era, and which channel the quiet, stoic sensibility of normcore ideals.

Homework Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,348 Total Clicks
Jun 18 - Mar 19
This Week and Average
FashionHip FashionFashion for Men
Luxury brands reimagine sport sandals by converging styles and upscaling materials
Implications -Tapping into the persistent obsession with 1990's fashion motifs, upscale brands are designing new takes on sports sandals made from high-performance materials and that take inspiration from high-end sneakers. Seemingly a natural progression of fashion's recent dalliances in athletic footwear designed to endure specific activities, this shift speaks to the all-encompassing nature of nostalgia-driven dress and the new expectation that such pieces live up to the hardiness of their design inspirations.

Homework Question - What 90's design motifs can you borrow from in order to entice nostalgia-minded consumers? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
67,457 Total Clicks
Mar 18 - Mar 19
This Month and Hot
FashionHip FashionShoes
Pancakes are the latest dish to be distilled into a standalone flavor
Implications - Consumers looking for a shortcut to the nostalgic indulgence of buttermilk pancakes are embracing a variety of pancake-flavored products that elevate the dish into a concentrated flavor experience. The onset of this new flavor and its roots in a storied breakfast ritual underscores the desire to see memorable dishes distilled down and simplified for convenient and novel consumption.

Homework Question - What nostalgic food experience can you experiment with distilling into a standalone flavor? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,836 Total Clicks
Jun 17 - Mar 19
This Month and Untested
LifestyleFoodDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
90s nostalgia evocations move past the fashion industry
Implications - The fashion industry has long been touching on 90s nostalgia in their collections and shows, and now brands in a range of industries are following suit. Whether creating 90s-inspired campaigns or entire TV shows around the concept, the prioritization of the themes of this decade appeal specifically to Millennials who spent their childhood in it.

Homework Question - Conceptualize a 90s-inspired campaign for your product/service. [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
56,596 Total Clicks
Jan 18 - Feb 19
This Quarter and Average
Marketing
Interior design and architecture integrates kid-friendly aspects
Implications - Though there isn't a huge amount of affluence among Generation X, those who are well off spend a considerable amount of their income on their home and family. The psychology behind this lives within a desire to build the strong work-life balance and family-oriented lifestyle they did not have at home as kids. As a result, more elegant, yet kid-friendly design for the home can be seen.

Homework Question - How are you helping your Gen X customer maintain a healthy work-life balance? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,178 Total Clicks
Jun 17 - Jan 19
This Quarter and Average
Art & Design
Dairy brands set their sights on young consumers for a new core audience
Implications - After cornering the market for cheese board-obsessed Millennials, brands are taking a new approach in their product development to target a new, younger consumer. Brands looking to attract Gen Z and Gen Alpha start producing playful formats like spiraled cheese rolls and fruit-flavored products in order to engage their next core consumer. This new approach to culinary formats helps brands generate lifelong relationships by targeting their soon-to-be audience at much earlier stages in the buying lifecycle.

Homework Question - How can your brand start to engage younger consumers, in order to establish initial interactions? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,912 Total Clicks
Mar 17 - Jan 19
This Quarter and Warm
MarketingLifestyleFood
Trend Hunter Services
Fashion goes beyond retro-kitsch, appealing to nostalgic Gen X insiders
Implications - With endless Instagram feeds and Tumblr accounts dedicated to retro fashion, throwback aesthetics are assumed to target Millennials. However a more nuanced approach to old-school revival is rising in popularity. Archival re-releases whose popularity hinges on the audience's ability to recognize references from the 90s and early 2000s. That said, this approach is more targeted to young Gen Xers who have that insider knowledge.

Homework Question - How can you help your consumer fulfill the aspirations of their youth? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
86,537 Total Clicks
Mar 18 - Jan 19
This Quarter and Warm
FashionHip Fashion
Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,410 Total Clicks
Mar 18 - Dec 18
This Year and Warm
TechArt & DesignToysLife-Stages
Credit and debit cards are designed with analog buttons
Implications - Banking institutions are giving consumers the ability to interact with dynamic credit and debit cards, differentiated by analog buttons. While the specific functions of these buttons can vary, the increased appearance of this feature suggests that in today's chaotic and contactless world, some still desire the gratification of haptic feedback.

Homework Question - What analog process could your brand re-introduce to differentiate it's offering? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
38,996 Total Clicks
Aug 17 - Nov 18
This Year and Warm