Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Traditional Italian pastries are reinvented to become photo-worthy treats
Implications - Known for being the epitome of classic comfort food, it’s little wonder that Italian desserts are being adopted into new formats, combining winning flavors with fun formats. Just like the evolution of the classic French macaron, the traditional Italian cannoli is being integrated with modern foodie fads through unusual pairings and photo-ready toppings; taking an indulgence and turning it into a social media occasion. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
33,313 Total Clicks
Feb 16 - Jul 17
This Month and Warm
LifestyleFood
Snack-sized Italian dishes bring restaurant quality to on-the-go consumers
Implications - Adapting to the genuine snacking habits of consumers, Italian restaurant classics are being resized to accommodate on-the-go snackers, lunch-packing employees and even late-night fridge-raiders. Individually packaged comfort foods that focus on premium and authentic ingredients also appeal to an increasing majority of adult consumers who don’t want to miss out on their favorite indulgences but would rather avoid the guilt of consuming an entire calorie-packed meal. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,287 Total Clicks
Aug 16 - Jun 17
This Month and Mild
LifestyleFood
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
89,011 Total Clicks
May 16 - Jun 17
This Quarter and Average
Millennial consumers seek high-end trinkets with sentimental value
Implications - Millennials are delaying adulthood, achieving adulthood milestones at a later rate than any other generation. The money they are saving by avoiding things like homeownership is spent growing their key values of individuality and memorable experience; as they grow older and attain more disposable income, however, their tastes become more sophisticated. This has caused growth within the high-end nostalgia market. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
304,688 Total Clicks
May 11 - Jun 17
This Quarter and Warm
LifestyleYouthLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands demonstrate understanding of the complex emotions around fatherhood
Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
49,489 Total Clicks
Aug 16 - Jun 17
This Quarter and Untested
MarketingLifestyleLifeCommercials
Grownup applications of childhood favorites use gourmet ingredients
Implications - Nostalgic recipes that channel simple food experiences familiar to childhood are adapted with gourmet, grownup ingredients and exaggerated portions. This progression speaks to the consumer desire for comforting, familiar flavors reproduced in a way that preserves tradition but adheres to adult taste preferences, as well as the prevailing nature of the interest in seeking out breaks from "adulting." [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,785 Total Clicks
Sep 16 - Jun 17
This Quarter and Average
LifestyleFood
Birthday cake-flavored products highlight its new role as a standalone flavor
Implications - Following in the same vein as everything bagel in becoming a flavor in its own right, birthday cake is now an mainstream flavor offered in a variety of food and beverage categories. This shift highlights the comfort in familiar experiences such as shared celebrations and the ability to evoke the positive connotations of such events in exciting new flavor offerings. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
48,474 Total Clicks
Jan 16 - Jun 17
This Quarter and Warm
Pop CultureLifestyleFood
Trend Hunter Services
Employees are energized by nature-filled office spaces
Implications - Inspired by biophilia, the notion that all humans have an innate desire to be close to nature, office spaces are getting a jolt of fresh energy through an immersive use of plants. Filling a typical meeting room with natural elements gets innovation flowing and incentivizes employees to use their imaginations and think creatively. While taking a step outside of the office often provides a boost for employees, being surrounded by thriving foliage can have a similar effect on morale by resetting the mind to feel more refreshed and energized. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
116,066 Total Clicks
Jul 15 - May 17
This Quarter and Warm
Art & DesignBusinessDesign
Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,885 Total Clicks
Mar 16 - May 17
This Quarter and Warm
WorldLifestyleRegionalDrinking
Toys turn into collectible artworks to engage the whole family
Implications - With parents looking to spend more time with their children, toy brands look for ways to appeal to both children and adults alike to foster bonding through joint interest. Taking an artistic approach to toy design, brands are producing eye-catching games that double as collectible décor, enticing parents to splurge a little more on a toy that also doubles as an aesthetic element to their home. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
106,299 Total Clicks
Nov 16 - May 17
This Quarter and Warm