Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Credit and debit cards are designed with analog buttons
Implications - Banking institutions are giving consumers the ability to interact with dynamic credit and debit cards, differentiated by analog buttons. While the specific functions of these buttons can vary, the increased appearance of this feature suggests that in today's chaotic and contactless world, some still desire the gratification of haptic feedback.

Homework Question - What analog process could your brand re-introduce to differentiate it's offering? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,657 Total Clicks
Aug 17 - Nov 18
This Month and Warm
Traditional Puerto Rican eggnog serves as flavor inspiration
Implications - Coquito, a traditional holiday drink hailing from Puerto Rico, is increasingly serving as flavor inspiration for food and beverage products seeking a touch of festive flair. Similar to eggnog, coconut-based beverage holds nostalgic elements for those who grew up drinking the beverage over the holidays. Seeing this beverage grow in popularity in mainland United States speaks to the increased appetite both brands and consumers have for consuming culturally-inspired flavors driven by human migration.

Homework Question - Where does tradition fit into your brand's process for seeking product inspiration? [More]

SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,334 Total Clicks
Oct 18 - Nov 18
This Month and Untested
LifestyleFoodLifeDrinking
The rise in popularity of ultra-filtered milk is due to its health benefits
Implications - The rise in popularity of ultra-filtered milk comes as the traditional milk industry sees growing competition from the many alternatives that now dominate the market. The extra-thorough filtration process this milk goes through prior to packaging enhances its protein and calcium content, and appeals to health-conscious consumers without lactose restrictions.

Homework Question - How could your brand revamp a traditional product/service it offers? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
40,430 Total Clicks
Feb 17 - Nov 18
This Month and Warm
LifestyleDrinking
Compact projectors emerge for consumers’ leisure convenience
Implications - Miniature projectors are emerging in various markets to provide consumers with a portable option for viewing and sharing content; these devices allow consumers to share TV shows, movies, pictures and much more. The small size of these products showcases how brands are catering more inherently to the consumer need for convenience and functionality - while playing into the nostalgia associated with old-school projectors.

Homework Question - How can your brand leverage nostalgia to present modern products and services? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
33,398 Total Clicks
Feb 18 - Nov 18
This Month and Warm
TechGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Stylish athleisure apparel borrows from the world of cycling
Implications - Ushered in by tastemakers and cult designers, brands are exploring cycling apparel as a source of fashion inspiration. In addition to highlighting the power of a shared global experience such as commuting, this shift speaks to the current fascination on the part of the fashion world with high-performance apparel and the unique experience of aesthetically driven brands incorporating such industrial features.

Homework Question - How can you use the relationship between fashion and function to reflect the new consumer expectation of products that manage do balance both? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,310 Total Clicks
Jun 18 - Oct 18
This Quarter and Warm
FashionHip Fashion
Hyper-playful packaging designs inject a sense of whimsy into beauty products
Implications - Speaking to the increased focus around experience when it comes to beauty products, cosmetic goods are getting a toy-like update, mostly by way of packaging. Primarily targeting adult consumers, this child-like approach to packaging beauty products helps consumers tap into a simpler time and adds an appealing element of personality to products in a highly competitive market space.

Homework Question - What would a hyper-playful iteration of your offering look like? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,180 Total Clicks
Dec 17 - Oct 18
This Quarter and Warm
Art & DesignFashionLifestyleCosmetics
NBA collaborations with lifestyle brands reflects the evolution of streetwear
Implications - As limited-edition streetwear collaborations have become more sought after by consumers, other brands, like the NBA, have tapped into these collaborations to create statement pieces. Such collaborations have transformed NBA-related apparel from fans supporting their team, to consumers wearing apparel that represents both their favorite team (or player), and their personal brand.

Homework Question - What role can your brand play in supporting your consumer’s personal brand? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,657 Total Clicks
Mar 18 - Oct 18
This Quarter and Warm
FashionHip Fashion
Trend Hunter Services
The fashion world's return to maximalism includes an animal print redux
Implications - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward. In addition to serving as an example of the reemergence of 1980s fashion motifs, this shift speaks to the desire of many consumers to liberate themselves from the minimalist doctrine that includes a safe neutral palette.

Homework Question - What design motifs can you explore in order to offer consumers a much needed antidote to the recent fixation on minimalism? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,875 Total Clicks
Jan 18 - Nov 18
This Month and Warm
FashionHip Fashion
Revamped scavenger hunts let consumers participate in immersive brand adventures
Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time.

Homework Question - How can your brand play a role in your consumer's leisure and play time? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
88,288 Total Clicks
Sep 17 - Oct 18
This Quarter and Warm
TechMarketing
The ritual of unboxing evolves with the use of tech and online media
Implications - A common online ritual, fans of various products and services have been filming their unboxing experiences for a while now. With the proliferation of new technology and online engagement, we’re seeing a shift in this realm with more immersive, high-tech unboxing experiences. From the use of AR technology to voice-activated features, consumers and brands are getting in on the action to create more interactive, multisensory versions of traditional unboxing activities. This speaks to the familiarity around socializing products but in a way that is much more interactive in nature.

Homework Question - What type of rituals do your consumers have with your products/services right now? How could you make that more experiential with the use of AR or other tech? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,783 Total Clicks
Nov 17 - Oct 18
This Quarter and Average
TechMarketingSocial Media