Nostalgia
Tapping into the value of sentimentality to provide exhausted, troubled consumers with emotional escapism.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
52,175 Total Clicks
Feb 17 - Sep 17
New and Average
MarketingBusinessNew VenturesBranding
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,619 Total Clicks
Sep 16 - Sep 17
This Month and Warm
Pop CultureLifestyleSportsHealth
Boomer-focused entertainment forgoes stereotypes for playful experiences
Boomers are reclaiming the narrative surrounding their lifestyles and preferences and revealing themselves to be much more "modern" than they are often perceived and portrayed as. Their entertainment preferences are not always as conservative as mainstream discourses would make consumers believe. The changing perception for what Baby Boomers prefer in terms of entertainment speaks to an overarching theme of different demographics choosing to autonomously represent themselves across various platforms. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
177,827 Total Clicks
Aug 15 - Sep 17
This Month and Mild
Pop CultureArt & DesignBusiness
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
30,879 Total Clicks
May 17 - Sep 17
This Month and Average
LifestyleLifeSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands seek to win back consumers through cross-industry pollination
Implications - As individuals' interests change, brands extend their reach into adjacent markets to show consumers that they can grow together. Offering consumers a chance to see recognizable brands in contiguous industries increases visibility and brand devotion. Moving towards a point where brands focus more on awareness than engagement, sees a shift in marketing tactics that strive to regain indifferent consumers. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
54,220 Total Clicks
Jun 17 - Sep 17
This Month and Warm
MarketingBusinessNew Ventures
Technology introduces dials and knobs to augment purely digital interfaces
Implications - No matter how elegant the interface, tactile elements add an intuitiveness that digital graphics can't replicate. Referencing the control systems of old-fashioned radios and televisions, technology incorporates dials and knobs with vastly updated functionality compatible with modern software. The introduction of tactile elements into brands' products and interfaces can activate consumers' innate ability to understand through touch. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,824 Total Clicks
Oct 16 - Aug 17
This Month and Mild
Tech
Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,254 Total Clicks
Oct 15 - Aug 17
This Month and Warm
FashionHip FashionYouthLife-Stages
Trend Hunter Services
Brands are offering mushroom-based products for their adaptogenic benefits
Implications - Though the concept of natural medicine exists globally, North American brands are increasingly offering mushroom-based elixirs for their perceived adaptogenic benefits. The combination of both scientifically valid and historic methods of well-being satisfy consumers' desire for more comprehensive, yet naturalistic approaches to health. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,332 Total Clicks
Feb 17 - Aug 17
This Quarter and Warm
BusinessLifestyleFoodHealth
More privacy-conscious, friendship-focused sites cater to Gen X
Implications - Generation X is spending increased amounts of time on social media, however their online behavior shows preferences for privacy and connection with a tighter circle than that of the Millennial. Bonding-focused social media sites accommodate this. The emergence of such social sites is counter-intuitive to the assumption that social media users equate quantity with quality, calling brands to accommodate a different sort of Internet user. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,592 Total Clicks
Jun 17 - Aug 17
This Quarter and Mild
Tech
Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
204,741 Total Clicks
Feb 16 - Aug 17
This Quarter and Warm