Category
World
Layered Getaways
Trend cluster
Category
Branded
Overnight
Pop culture-inspired rentals provide consumers with unique short-term stays.
5.5
Trend score
Trend
What is the Branded Overnight trend?
Branded Overnight: Pop culture-themed rentals are being offered on select home rental platforms. These accommodations allow fans to immerse themselves in the world of their favorite movies, TV shows, or music by staying in settings reminiscent of aspects associated with beloved characters or celebrities.
Insight
The consumer insight behind the Branded Overnight trend
Consumers who are enthusiastic about movies, shows, and celebrities, are drawn to media-themed accommodations as a way to experience unique amenities inspired by their favorite icons. To celebrate the release of a new season, movie, or album, super fans often go all-out and host watch parties with their friends and family at live venues. Media-themed rentals offer an alternative to standard hotels by providing guests with a unique and memorable experience tailored to their interests.
Trend themes
Themes within the Branded Overnight trend
Three behaviours holding the trend together01
Pop Culture-Themed Rentals
Pop culture-inspired rentals offer fans the opportunity to immerse themselves in the world of their favorite movies, TV shows, or music.
02
Media-Themed Accommodations
Media-themed rentals provide guests with a unique and memorable experience tailored to their interests, offering an alternative to standard hotels.
03
Unique Short-Term Stays
Unique short-term stays allow consumers to celebrate the release of new seasons, movies, or albums by hosting watch parties at live venues or staying in themed accommodations.
Industry implications
What the Branded Overnight trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality professionals can explore the opportunity to create pop culture-themed rentals that cater to fans' interests and offer unique experiences.
For
Entertainment
Entertainment industry professionals can collaborate with rental platforms to offer media-themed accommodations inspired by popular movies, TV shows, or music.
For
Event Planning
Event planners can incorporate unique short-term stays into their offerings, allowing clients to celebrate releases and host watch parties in themed accommodations.
Workshop question
How can your brand appeal to pop culture enthusiasts through branding and collaboration?
Trend signals
Trend signals for Branded Overnight
Trend score 5.5 out of 10, from popularity 66%, activity 80%, freshness 18%.
Popularity66%
Activity80%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branded Overnight trend
5 featured examples from Nov 4, 2021 to Jun 27, 2023CategoryWorld
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
The travel and hospitality industry can benefit from offering more immersive and fantasy-driven experiences to attract customers.
CategorySocial Good
Pottery-Focused Actor Experiences
Seth Rogen and Airbnb are Hosting Guests in the Hollywood Hills
The hospitality industry could offer customized and thematic experiences to appeal to individuals interested in experiencing celebrities' lifestyles through Airbnb collaborations.
CategoryWorld
Sitcom-Themed Room Stays
The Sex and the City Airbnb is Perfect for Fans of the Show
Hotel and Airbnb industry can partner with entertainment companies to offer customized themed rooms.
CategoryWorld
Spooky Cinema Rental Cottages
The Hocus Pocus Sanderson Sisters’ Cottage is Available on Airbnb
The hospitality industry can expand on themed and event-driven offerings by partnering with brands and entertainment franchises to provide immersive and memorable experiences for…
CategoryWorld
Prestige TV Vacation Rentals
The Noto Villa from White Lotus is Available to Rent on Airbnb
As demonstrated by Airbnb Luxe offering high-end accommodation options for customers willing to pay a premium price.
