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Hotels adopt home comforts and services to enhance the travel experience
Implications - Though hotels have long prioritized guest comfort, they are taking that a step further by offering the same comforts that guests are accustomed to in their own homes. Whether in the form of errand-running or homey designs, these spaces are becoming popular as hotel brands seek to compete with the convenience of companies like Airbnb, and travelers increasingly seek out experiences that best immerse them in local cultures and lifestyles. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
109,928 Total Clicks
Jul 16 - Feb 18
Recent and Warm
Art & DesignWorldBusinessTravel
Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
83,524 Total Clicks
Jun 17 - Feb 18
This Week and Warm
WorldMarketingTravelBranding
Artificial intelligence tech aids in the process of travel planning
Implications - AI integration into travel planning is becoming increasingly popular as brands look to optimize the way their targeted consumers choose and experience their travels. The use of AI in accelerating the preparation process serves consumers who are seeking to minimize time spent on such tasks, and proves especially useful as business travel continues to rise. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,029 Total Clicks
Jul 16 - Feb 18
This Month and Mild
TechWorldTravel
Brands hone in on traveler experience with the goal of anxiety reduction
Implications - With the process of travel often being a source of anxiety for consumers, brands are developing designs, products and tools that provide relief to those who experience travel-induced stress. These innovations reveal the growing importance for brands to go further than functionality in creating positive consumer perceptions, and instead dive into areas related to user experience that had previously been neglected--ultimately creating more valuable, loyalty-based connections between the brand and the consumer. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,566 Total Clicks
May 17 - Feb 18
This Month and Average
WorldBusinessLifestyleTravelHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Travel programs increasingly focus on keeping children busy
Implications - Programs that offer parents of young children the freedom to enjoy their travels by keeping kids distracted are becoming increasingly popular. With Millennial parents prioritizing travel experiences, those that strike a balance between privacy and family bonding are able to cater to this generation's involved yet independent parenting style. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,941 Total Clicks
Jan 17 - Jan 18
This Month and Mild
TechWorldBusinessTravel
Suitcases feature multifunctional designs meant to assist and simplify
Implications - Travel bags are being designed with several functions in order to enhance the traveling experience. These functions can range from navigation and autonomous movement to aiding those who have mobility restrictions. Offering these all-in-one designs serves to counter the more inconvenient aspects of travel, while giving the brands behind them a point of distinction in a an overrun market. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
112,979 Total Clicks
Nov 16 - Dec 17
This Quarter and Average
TechArt & DesignWorldTravel
Travelers use organizational apps to simplify the packing process
Implications - Consumers are employing the organizational benefits of packing apps in order to prepare for their various travel experiences. Whether deciding what to bring or organizing items for entire families, those who travel for both business and pleasure can find use in these apps. The use of this convenience-focused technology allows consumers to focus on the more significant aspects of their lives. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
58,685 Total Clicks
Jul 16 - Dec 17
This Quarter and Warm
TechWorldMobileTravel
Trend Hunter Services
Cruise ship designs and experiences are prioritizing tech enhancements
Implications - Cruise ships are employing the convenience and luxury-related functions that tech can offer in order to create more immersive and personalized experiences for guests on board. Whether these enhancements come in the form of enhanced navigation or room adjustments, the use of tech to personalize the vacation experience serves a two-way benefit – it takes some pressure off of the companies' employees, while giving consumers the one-of-a-kind experiences they crave in their travels. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
174,992 Total Clicks
May 15 - Dec 17
This Quarter and Warm
TechArt & DesignWorldTravel
As an offshoot of potentialism, a market for Boomer adventure tourism is expanding
Implications - As ex-hippies, the aging Boomer demographic is not looking to simply relax during retirement. They are instead seeking new and exciting opportunities by way of adventure travel. This opens doors for cross-industry ideas positioning "aging" as a time for new opportunity, and signifies a cultural shift away from the old definition of what it means to grow older. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
63,298 Total Clicks
Mar 15 - Jan 18
This Quarter and Untested
WorldTravelLife-StagesBoomers
Travel brands help consumers ditch planning and vacation immediately
Implications - Modern consumers have both a plethora of vacation platforms and a social media-fueled wanderlust, which ironically combines to make planning for vacations a stressful ordeal. By offering immediate travel options, brands give consumers an out from the worst parts of travel, while simultaneously appealing to their desire for romantic adventure. This shows that bold, extreme traversals of pain points can excite and entice consumers. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
54,241 Total Clicks
Mar 17 - Dec 17
This Quarter and Untested
WorldTravel