Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

World Consumer Insights

Eco Luggage
Environmentally friendly luggage production is increasingly popular
Trend - Eco-friendly luggage is on the rise as consumers look to reduce their environmental impact, even in investment pieces. Made from recycled materials and long-lasting, these luggage pieces offer consumers peace of mind in their purchase decisions.

Insight - As the consequences of climate change become more observable to the average consumer, changing personal habits to mitigate it has become top of mind. Travel is one industry where consumers contribute to environmental issues and they’re becoming increasingly wary of this fact. Thus, they’re opting for more sustainable travel options, in both micro and macro ways, in order to lessen some of their impact.
Workshop Question - How could your brand empower its customer to shop sustainably?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Train Renaissance
Companies elevate the train experience as more people opt-in for ground travel
Trend - Special features are introduced to the train experience as consumers exhibit a preference for traveling by ground. Whether that be for reasons of affordability or sustainability, these features enhance the experience through luxury add-ons or tweaks to efficiency.

Insight - Consumers, especially Millenials and Gen Zers, are conscious about their carbon footprint and many have made it their mission to minimizing their impact on the planet. As individuals in these global generations place emphasis on travel as a way of experiencing and gaining knowledge about different cultures, they look for ways to get the most out of their time abroad, while also being mindful of the environment. As a result, Millenials and Gen Zers tend to pay more attention to slow travel options.
Workshop Question - How might your company help consumers reduce their carbon footprint?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5G Preview
Brand activations showcase 5G connectivity, as companies begin to implement the network
Trend - Companies are implementing 5G connectivity on a smaller scale to exhibit its impressive features. The 5G network enables new possibilities for mixed-reality technology and the Internet of Things. Since it is expected to handle 1,000x more traffic than its predecessor and is 10x faster, the innovation carries implications for usability. As newer tech is expected to carry over to 5G, brands are trying to stay ahead of the curve.

Insight - Globally, consumers use the Internet for work, entertainment, socializing, and other daily activities. The influx of more users entails slower service, yet the demand for hyper-connectivity is growing as everything becomes digitized. The deployment of new networks for operation can be disorienting for consumers who are not intimately familiar with the tech world, hence, enabling the innovation on a smaller scale allows individuals to become gradually aware of the innovation and thus, more accepting of it.
Workshop Question - What will the implementation of the 5G network mean for your company?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Danger Mapping
Apps map out dangerous areas as pertaining to health, social status or ecology
Trend - Developers are utilizing data and analytics to identify areas that are dangerous for health, social or political reasons. The technology is available to consumers through mobile applications, making it convenient to use in real-time and on-the-go.

Insight - Political climates, ecological crises, and epidemics can entail unpredictable threats. To counter the fear of the unknown, consumers look for ways to alleviate stress on-demand through an overview of danger areas in the vicinity. This ties into the desire of being informed and organized in the face of danger, allowing individuals to take preventative measures on-the-go and ease unfounded concern.
Workshop Question - How can your product be used to deliver important information to consumers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Flight Presentation
Airlines embrace creativity and elegance when serving meals to passengers
Trend - In a bid to elevate the in-flight experience and delight passengers during long and exhausting flights, airlines are experimenting with in-flight meal presentations. Whether it be through design, sustainability or for the sake of comfort, the service becomes more enriched than its predecessor.

Insight - Consumers are interested in elevated experiences that go against the status quo. On one hand, a refined presentation of products and services allows many to feel special and glamorous. This feeling is an indulgence as high-end goods are not accessible to everyone. On the other hand, breaking from tradition and embracing a more modern approach to goods and services is beneficial as consumers look for opportunities to try something refreshing.
Workshop Question - What alternative presentations can you offer for your product or service?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intergalactic Consumerism
Products made in space gratify consumers' sense of novel indulgence
Implications - For many novelty-driven consumers who use the products they buy as conversation-starters or as a way to differentiate themselves, few products are more exciting than those created in outer space. While the ability for mass space travel is still years away, consumer goods made partially or fully in space (be it a cookie or a pair of boots) satiate shoppers looking to indulge their sense of individuality.
Workshop Question - What excites your consumer? How can you inject a bit of that into their experience with your brand?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Yerba Expansion
North American consumers become familiarized with yerba mate in packaged beverages
Trend - Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.

Insight - As North America expands in diversity, global influences in the region can be observed in everything from art and design to cuisine. The impact of globalization on consumers is a deeper appreciation for products and services that were once unfamiliar to them, and they now expect that brands are well-aligned with their increasingly diverse and nuanced preferences.
Workshop Question - What regional trends could your brand lean into for inspiration?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eclectic Overnight
P2P hospitality companies offer more unique, one-of-a-kind housing options
Implications - Seeking to create more personalized overnight experiences, P2P hotel rentals like Airbnb are expanding their options to include unique, outside-the-box options for guests looking for something a little bit different. Moving beyond just minimalist aesthetics and high-end decor, alternative options are emerging that speak to more kitschy, non-typical overnight stays - where travelers have the chance to sleep cliff-side in a hanging tent to a curated experience and stay at the infamous Louvre museum in Paris. These unusual, and sometimes adventurous, P2P hospitality options not only offer more choice for consumers, but they also speak to the willingness of consumers to try something new or outside their comfort zone, all in efforts to achieve more memorable moments.
Workshop Question - How might you evolve your product or service experiences to be more memorable and unique? What alternative options could you provide?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Hospitality
Affordable hospitality brands promote luxury via minimalist design
Implications - Hotel brands are creating the image of luxury with the adoption of minimalism in design, but maintaining relatively affordable pricing for their rooms. As consumers seek out distinct luxe experiences–including in travel–hospitality brands are having to match their preferences in a way that doesn't isolate those who cannot afford extravagant luxury vacations.
Workshop Question - How could your brand enhance the appearance of luxury while still offering accessible products/services?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transformative Travel
Consumers seek out travel experiences that facilitate emotional growth
Implications - Going beyond health and fitness experiences alone, more and more travelers today are being drawn to retreats and travel opportunities that specifically foster personal growth. Typically building in methods like meditation and "circles" that are growing in popularity within and outside of travel, these experiences speak to a growing and deepening interest in self-mastery.
Workshop Question - What are some creative ways your brand could help its consumers reach their goals?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends