Newly Added
Category List
Full Index


Japanese desserts adopt unexpected flavors inspired by the regional sweet potato
Implications - Drawing inspiration from the Japanese Annou Imo, a luxurious sweet potato known for its delectable taste, beverage and dessert brands from the region are adapting the flavor and aroma of the sought-after spud. Celebrating the local bounty, consumers are enjoying the enticing flavor of this yam in new ways, through unexpected formats including sweets and drinks that demonstrate the innovative flavor reversal of Japanese culture. This emerging ingredient draws out the importance of healthy indulgences influencing modern consumers and the next generation of flavor seekers. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
49,158 Total Clicks
Oct 16 - Oct 17
This Quarter and Average
WorldLifestyleFoodRegionalDrinking
Eastern comfort food sees a dramatic flair for imaginative indulgence
Implications - Traditionally served as classic comfort food, dumplings and wontons are seeing a reimagining within Japanese and Korean cuisine, sparking the imaginations of consumers far and wide with completely revitalized formats. Immersed in tradition and culture, Eastern cuisine is increasingly incorporating sensorial engagement through innovative formats and unique positioning that lends an air of exiting freshness and forces the diner to rethink their expectations. This shift speaks to the globalization of emerging consumer inclinations towards experiences. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,142 Total Clicks
Sep 16 - Oct 17
This Quarter and Average
Airlines offer immersive experiences available solely in the air
Implications - In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,252 Total Clicks
May 17 - Oct 17
This Quarter and Average
WorldTravel
Airports reveal more exclusive offerings for travelers
Implications - While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
27,359 Total Clicks
Jul 17 - Sep 17
This Quarter and Warm
Art & DesignWorldTravel
The 6 Patterns of Opportunity & Top 18 Megatrends
Hotels ramp up in-room connectivity for a fully integrated stay
Implications - As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
64,111 Total Clicks
Sep 16 - Sep 17
This Quarter and Mild
TechWorldGadgetsHip HotelsTravel
Hotels leverage mobile technology to provide autonomous support
Implications - While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
31,923 Total Clicks
Sep 16 - Sep 17
This Quarter and Average
Big brand hotels adopt newer business models to attract younger travelers
Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
97,469 Total Clicks
Aug 15 - Aug 17
This Quarter and Warm
Trend Hunter Services
Designers and creators rethink national icons to align with modern style
Implications - National identities are steeped in centuries of tradition, but individualistic creators aren't content to be defined by regional personas. Rather than deferring to predetermined identities, modern designers and writers are rethinking their countries' icons and histories to fit the persona of the modern consumer. The willingness to rework deeply entrenched ideas illustrates the importance of individual identity-construction. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
47,207 Total Clicks
Aug 16 - Aug 17
This Quarter and Warm
Art & DesignWorldDesign
Boomers seek new opportunities and experience as they age
Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,553 Total Clicks
Jan 16 - Aug 17
This Quarter and Mild
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
105,627 Total Clicks
Jan 16 - Aug 17
This Year and Average