Newly Added
Category List
Full Index


Hotels ramp up in-room connectivity for a fully integrated stay
Implications - As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
57,999 Total Clicks
Sep 16 - Sep 17
This Month and Mild
TechWorldGadgetsHip HotelsTravel
Hotels leverage mobile technology to provide autonomous support
Implications - While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,509 Total Clicks
Sep 16 - Sep 17
This Month and Average
Big brand hotels adopt newer business models to attract younger travelers
Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,723 Total Clicks
Aug 15 - Aug 17
This Month and Warm
Designers and creators rethink national icons to align with modern style
Implications - National identities are steeped in centuries of tradition, but individualistic creators aren't content to be defined by regional personas. Rather than deferring to predetermined identities, modern designers and writers are rethinking their countries' icons and histories to fit the persona of the modern consumer. The willingness to rework deeply entrenched ideas illustrates the importance of individual identity-construction. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,200 Total Clicks
Aug 16 - Aug 17
This Month and Warm
Art & DesignWorldDesign
The 6 Patterns of Opportunity & Top 18 Megatrends
Boomers seek new opportunities and experience as they age
Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,474 Total Clicks
Jan 16 - Aug 17
This Month and Mild
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,822 Total Clicks
Jan 16 - Aug 17
This Quarter and Average
Cruise brands cater to customer interests with niche trip themes
Implications - As consumers look to pursue travel experiences that indulge a culmination of their interests, cruise companies are launching highly focused trip themes that offer the feeling of insider access and may explicitly afford expert-level knowledge in a particular area of interest. This shift speaks to the interest in curated experiences that enable individuals to celebrate their interests, as well as the push for one-of-a-kind travel that is highly shareable. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
48,497 Total Clicks
Oct 15 - Aug 17
This Quarter and Untested
WorldLifestyleTravel
Trend Hunter Services
Pop culture franchises take center stage with themed family cruises
Implications - With parents looking for travel packages that provide entertainment options for the whole family, cruise brands are leveraging iconic pop cultural franchises to create once-in-a-lifetime family vacations that take escapism to the next level with fantasy and fairy-tale themes. This progression highlights the continued influence of the nostalgia cycle on travel and specifically, among parents and within the realm of family travel. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
36,372 Total Clicks
Jan 16 - Aug 17
This Quarter and Warm
Pop CultureWorldMarketingTravel
Tourism and hospitality brands push VR marketing forward with new schemes
Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
86,229 Total Clicks
Jan 16 - Aug 17
This Quarter and Warm
TechWorldMarketingTravelInteractive
Consumers are battling productivity guilt through fitness-oriented vacations
Implications - Increasingly concerned about their overall health and wellness, consumers no longer look solely for relaxation and indulgence when planning their vacations, rather, they’re looking for ways to integrate productivity and self-improvement. Fitness-focused retreats are the ideal solution for the consumer looking to dip their toe into the aspirational healthy lifestyle and feel great about a vacation getaway with friends. This shift is indicative of the way health and wellness is increasingly being seen as a status symbol. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,484 Total Clicks
Feb 16 - Jul 17
This Quarter and Warm
WorldLifestyleTravelHealthLife