Category
World
Hosted Leisure
Trend cluster
Category
Digital
Stay
Hotel brands use digital immersions to elevate guest experience.
4.7
Trend score
Trend
What is the Digital Stay trend?
Digital Stay: Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Insight
The consumer insight behind the Digital Stay trend
With much of today's consumers' lives having some type of digital integration, the next step is for brands to create experiences that offer the same immersive and personalized customer journey that customers' receive when shopping or browsing online. This is especially true in the hospitality space, where larger brands are having to address the growing competition from boutique hotels that travelers are turning to for more authentic local experiences.
Trend themes
Themes within the Digital Stay trend
Three behaviours holding the trend together01
Digital Experiences
Hotels are incorporating digital immersions to elevate guest stays by offering experiences like AR dining, themed in-room voice assistants, contactless service, and personalized playlists.
02
Augmented Reality
Hotels like the Hard Rock Hotel & Casino Punta Cana are utilizing augmented reality displays to create immersive dining experiences, overlaying visuals onto walls, tables, and roofs that change in real-time based on the food being served.
03
Voice Assistants
Disney's Magical Companion is a digital voice assistant that recalls familiar characters and is installed in limited hotel rooms, providing personalized and gamified experiences with a range of games and stories.
Industry implications
What the Digital Stay trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels are incorporating digital experiences and augmented reality technology to enhance guest stays and create immersive dining experiences.
For
Entertainment
Disney's Magical Companion voice assistant adds a nostalgic and gamified approach using familiar characters from Disney, Star Wars, Pixar, and more.
For
Travel
Hotels like Marriott Bonvoy's Aloft and Moxy Hotels provide music-themed stays, offering live music events, curated playlists, lip sync battles, and entertainment activities for guests.
Workshop question
What digital experiences could your brand integrate into its customer journey?
Trend signals
Trend signals for Digital Stay
Trend score 4.7 out of 10, from popularity 66%, activity 58%, freshness 18%.
Popularity66%
Activity58%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Stay trend
5 featured examples from Feb 11, 2022 to Aug 29, 2023CategoryBusiness
Augmented Reality Dining Experiences
'Awaken Your Senses' is a New Audio-Visual Dining Experience
Hotels and resorts can create innovative dining experiences, utilizing augmented reality and sensory stimulation to enhance their guests' overall stay.
CategoryWorld
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
The hospitality industry can capitalize on the trend of music-themed stays to attract music-loving travelers.
CategoryWorld
Digital Vacation Experiences
Fantasyland Hotel Partners with INTELITY for a New Guest Experience
The collaboration between INTELITY and Fantasyland Hotel in providing contactless service and digital amenities showcases disruptive innovation opportunities within the hospitalit…
CategoryPop Culture
Children-Catering Voice Assistants
Disney's Magical Companion is a Nostalgic Digital Assistant
Hotels and resorts can offer guests a more personalized and interactive experience with voice assistants like Disney's Magical Companion.
CategoryTech
Guest Experience Hotel Apps
OpenKey Launches a Brand-New Guest Experience App for Hotels
Hotels can leverage OpenKey's advanced digital guest experience app to provide their guests with a seamless, technology-driven hotel stay.
