Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Insight - With much of today's consumers' lives having some type of digital integration, the next step is for brands to create experiences that offer the same immersive and personalized customer journey that customers' receive when shopping or browsing online. This is especially true in the hospitality space, where larger brands are having to address the growing competition from boutique hotels that travelers are turning to for more authentic local experiences.
Insight - With much of today's consumers' lives having some type of digital integration, the next step is for brands to create experiences that offer the same immersive and personalized customer journey that customers' receive when shopping or browsing online. This is especially true in the hospitality space, where larger brands are having to address the growing competition from boutique hotels that travelers are turning to for more authentic local experiences.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
Trend Themes
1. Digital Experiences - Hotels are incorporating digital immersions to elevate guest stays by offering experiences like AR dining, themed in-room voice assistants, contactless service, and personalized playlists.
2. Augmented Reality - Hotels like the Hard Rock Hotel & Casino Punta Cana are utilizing augmented reality displays to create immersive dining experiences, overlaying visuals onto walls, tables, and roofs that change in real-time based on the food being served.
3. Voice Assistants - Disney's Magical Companion is a digital voice assistant that recalls familiar characters and is installed in limited hotel rooms, providing personalized and gamified experiences with a range of games and stories.
Industry Implications
1. Hospitality - Hotels are incorporating digital experiences and augmented reality technology to enhance guest stays and create immersive dining experiences.
2. Entertainment - Disney's Magical Companion voice assistant adds a nostalgic and gamified approach using familiar characters from Disney, Star Wars, Pixar, and more.
3. Travel - Hotels like Marriott Bonvoy's Aloft and Moxy Hotels provide music-themed stays, offering live music events, curated playlists, lip sync battles, and entertainment activities for guests.
5 Featured, 41 Examples:
58,424 Total Clicks
Date Range:
Feb 22 — Sep 23
Trending:
This Year and Warm
Consumer Insight Topics:
