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World Trends

Offering a broader scope of what’s happening in different regions around the globe, Trend Hunter’s world category takes you on a global adventure examining all the latest developments in consumer travel, hip hotels and cultural innovations.
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Traveler-Targeted Bag Rentals
Traveler-Targeted Bag Rentals
The Borrow Bag Library Lets Hotel Guests Rent Complimentary Bags
In partnership with Kimpton in Scotland, luxury accessories brand Strathberry is introducing The Borrow Bag Library, a bag rental scheme that lets guests borrow signature handbags during their... MORE
Vibrant Lightweight Suitcases
Vibrant Lightweight Suitcases
Away Spotlights its Suitcases in an Exclusive Sunshine Yellow Shade
Away introduces a seasonal release of its signature travel products in an exclusive 'Sunshine Yellow' colorway, designed to capture the brightness and optimism of summer travel. This... MORE
Luxurious Wine Storage Suitcases
Luxurious Wine Storage Suitcases
VinGardeValise® Has Launched the VinAluminum Wine Suitcase
Personal alcohol transportation brand VinGardeValise® is introducing the new VinAluminum Wine suitcase, a new solution for long-haul travel while carrying fragile wine bottles. The suitcase... MORE
Satirical Destination Marketing Videos
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
The viral video 'Switzerland is Fake' presents an unconventional approach to destination marketing and awareness-raising. Harnessing satirical connotations and conspiracy theory tropes, this video... MORE
Centralized Mexican Boutique Hotels
Centralized Mexican Boutique Hotels
La Casona Roma Norte is a Modernized 1915 Mansion
La Casona Roma Norte offers an elegant and culturally immersive stay in the heart of Mexico City’s Roma Norte district. Nestled within a thoughtfully restored 1915 mansion, this 32-room boutique... MORE
Portuguese White Wine Blend
Portuguese White Wine Blend
Evaton Has Introduced FIO A FIO to the U.S. Market
Evaton's FIO A FIO is an innovative white wine blend from Portugal's Vinho Verde region. Recently entering the U.S. market, this new offering combines indigenous Portuguese grape varieties like... MORE
In-App Road Trip Planners
In-App Road Trip Planners
The Marriott Bonvoy App Features a Road Trip Planner for Summer Fun
The 'Road Trip Planner' in the Marriott Bonvoy app presents an ideal alternative for summer adventures, especially for those choosing to stay closer to home. By enabling travelers to map... MORE
Corporate-Based AI Virtual Assistants
Corporate-Based AI Virtual Assistants
HQ Launches an AI Virtual Assistant for Travel Admin Tasks
AI virtual assistant functionality has been introduced by HQ, the enterprise platform modernizing corporate ground travel, as part of its SummitGround® offering. Designed to simplify... MORE
Investor-Backed Indian Airlines
Investor-Backed Indian Airlines
Air Karachi Limited Offers Flights to the Business Elite
Air Karachi Limited has officially secured operational clearance from the Civil Aviation Authority (CAA), marking a pivotal milestone in its journey to become a full-service commercial airline.... MORE
Boldly Designed Argentinian Hotels
Boldly Designed Argentinian Hotels
Tribute Portfolio Debuts Recoleta Grand in Buenos Aires
Tribute Portfolio, part of Marriott Bonvoy’s collection of over 30 unique hotel brands, makes its Buenos Aires debut with the opening of Recoleta Grand, a Tribute Portfolio Hotel. Located in the... MORE
Compact Camping
Camping brands are releasing lightweight, easily-compacted tents for convenience
Trend - Brands in the camping product space are releasing tents designed to be ultra-lightweight and portable, without compromising on stability or safety. These tents can be easily compacted and worn as a backpack for hiking, and quickly set-up for overnight camping when needed.

Insight - One of the largest considerations for campers is payload weight. Campers often bring technology, such as foldable grills or water purifiers that enables them to cut down on the weight of their supplies. The more serious the camper, and the longer the camping trip, the more important cutting down on weight is. In order to appeal to the more invested camping consumers, brands are releasing ultra-lightweight tents designed to be tightly compacted.
Workshop Question - How can we innovate our current products to enhance portability and convenience for our customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxurious Indoor Camping Experiences
Luxurious Indoor Camping Experiences
The Tennessean Hotel Debuts the Happy Camper Package
The Tennessean Hotel in Knoxville has introduced an innovative indoor camping experience. Dubbed the 'Happy Camper' package, the offering blends childhood nostalgia with upscale hospitality by... MORE
Immersive Global Wine Experiences
Immersive Global Wine Experiences
Laithwaites Wine Has Launched Its Summer Passport Series
Laithwaites Wine's Summer Passport Series is an immersive global wine experience paired with an enticing Bordeaux sweepstakes designed to engage both casual drinkers and oenophiles. The Summer... MORE
play_circle_filledSpontaneity-Inspired Travel Campaigns
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Wyndham Hotels & Resorts has launched a distinctive new advertising campaign, 'Where There’s a Wyndham, There’s a Way,' crafted to spotlight the brand’s widespread presence and dependable... MORE
Cruise-Focused Listening Lounge Experiences
Cruise-Focused Listening Lounge Experiences
Cunard Partners with Abbey Road Studios
Cunard has forged an innovative partnership with Abbey Road Studios to introduce an exclusive Listening Lounge experience aboard the Queen Elizabeth. Launching during the ship's autumn 2025... MORE
Multi-Property Seasonal Events
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Mohegan Gaming & Entertainment boasts the Hot Summer Fun 2025 campaign, a multi-property seasonal event spanning June 23 to August 31 across four premier destinations — Mohegan Sun (CT), Mohegan... MORE
Content Creator Development Programs
Content Creator Development Programs
Sunwing Vacations Debuts Canada's Next Top Creators
Sunwing Vacations has launched an innovative talent development program called Canada's Next Top Creators. This initiative will offer emerging content creators a unique opportunity to transform... MORE
Luxurious Mexican Resorts
Luxurious Mexican Resorts
Sunwing Vacations is Accepting Bookings for the Riu Ventura Resort
Sunwing Vacations has announced bookings for the new Riu Ventura resort in Cancun, scheduled to open December 6, 2025. This is RIU Hotels & Resorts' sixth property in the popular Mexican... MORE
AI-Enhanced Airline Solutions
AI-Enhanced Airline Solutions
Surf Air Mobility Launches the SurfOS AI-Powered Product Suite
Surf Air Mobility Inc. has announced the debut of BrokerOS, OperatorOS, and OwnerOS, the first three core applications within its AI-powered SurfOS platform. Designed to streamline and modernize... MORE
Stylistic Lightweight Beach Shades
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
Swim Shady, a rising name in beachside innovation, is set to debut 'The Swim Shady,' a sleek, lightweight sunshade engineered for style, simplicity, and convenience. Timed with the arrival of... MORE
Humorous Hotel Campaigns
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One have launched 'The Secret Concierge,' a witty, travel-focused content series starring British comedian Jack Whitehall. Crafted by OH SIX Agency... MORE
European-Inspired In-Flight Menus
European-Inspired In-Flight Menus
American Airlines Offers a European Destination Summer Menu
American Airlines has introduced a European destination summer menu, a newly curated in-flight dining experience designed to reflect the culinary traditions of Europe’s most iconic regions. This... MORE
play_circle_filledLimited-Edition Series Soju Bottles
Limited-Edition Series Soju Bottles
JINRO Introduces a Collaboration with Netflix's Squid Game
Jinro has announced the launch of a limited-edition 'JINRO Chamisul' soju collection in partnership with Netflix, inspired by the third season of the globally acclaimed series Squid Game. This... MORE
Halal Certification Partnerships
Halal Certification Partnerships
Islamic Services of America Partners with BPJPH
Islamic Services of America has significantly enhanced its position in the global Halal certification market through a strategic partnership with Indonesia’s Halal Product Assurance Organizing... MORE
Pet-Welcoming Urban Initiatives
Pet-Welcoming Urban Initiatives
Mars Incorporated Expands Its BETTER CITIES FOR PETS™ Initiative
Mars Incorporated's BETTER CITIES FOR PETS™ initiative aims to transform urban environments into more welcoming spaces for pets and their owners through strategic partnerships and targeted... MORE
Quality Sleep Solutions
Quality Sleep Solutions
Opal & Joy Announces the Launch of Its New 7-Day Sleep System Pouch
The '7-Day Sleep System Pouch' is the latest innovation from wellness brand Opal & Joy, designed to reset your sleep in just one week. This compact 7-day system offers a low-commitment, high-impact... MORE