The Hocus Pocus Sanderson Sisters’ cottage is being offered for rental on Airbnb to coincide with the release of Hocus Pocus 2 on Disney+. The brands are offering avid fans with the chance to spend a night inside the spooky cottage, which is decked out to look like it's over 300 years old. A series of spooky details are observed throughout including ample candles, a cauldron and overgrown shrubs that further enhance its abandoned nature.
One of the Sanderson Sisters herself, Kathy Najimy, commented on the Hocus Pocus Sanderson Sisters’ cottage saying, "We all know that the Sanderson Sisters’ story might not have ended when we turned to dust, nor did our shenanigans. What better way to celebrate the season than to host guests at the trio’s historic haunt for a night they’ll remember for years to come?”
The Airbnb rental will be available for one night only at a cost of $31 with booking set to open on October 12 for an October 20, 2022 stay.
Image Credit: Airbnb
What's Driving This Trend
- Themed Short-term Rentals
- Brands can offer unique and immersive experiences with short-term rentals that cater to specific interests and fandoms.
- Event-driven Rentals
- Companies can leverage events and cultural moments to offer limited-time rentals that tap into people's enthusiasm and excitement for these occasions.
- Branded Collaborations
- Collaborating with popular brands or entertainment franchises can create buzz and excitement around unique rental experiences.
Who This Affects Most
- Hospitality
- The hospitality industry can expand on themed and event-driven offerings by partnering with brands and entertainment franchises to provide immersive and memorable experiences for guests.
- Entertainment
- Entertainment companies can collaborate with hospitality brands to offer exclusive themed rentals and experiences that tie-in with their latest releases and events.
- Marketing
- Marketing firms can leverage event-driven and themed rentals as experiential marketing tools to promote brands and products in a unique and memorable way.
