Brands are launching ice cream made to replicate traditional pandan-based desserts
Trend - Ice cream manufacturers are drawing on the traditional Southeast Asian dishes made with pandan to inspire their recipes. These brands transform the original recipes with additional ingredients—such as coconut milk—that make them more fitting for the sweet, creamy flavor palates of ice cream.
Insight - Modern consumerism in Western countries has led to countless product, food, and flavor options. While many regional products have gained global popularity, some more traditional products face challenges in similarly expanding. However, Gen Z and millennial consumers in the West are continually searching for the next food trend to enjoy for themselves and share on social media. As such, brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers.
Insight - Modern consumerism in Western countries has led to countless product, food, and flavor options. While many regional products have gained global popularity, some more traditional products face challenges in similarly expanding. However, Gen Z and millennial consumers in the West are continually searching for the next food trend to enjoy for themselves and share on social media. As such, brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers.
Workshop Question - How could your brand tap into its cultural roots to offer a unique product or service to global consumers?
Trend Themes
1. Regional-inspired Flavors - Brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers.
2. Cultural Fusion Desserts - Ice cream manufacturers are blending traditional flavors with additional ingredients to create innovative dessert options.
3. Ethnic Dessert Experiences - Brands are exploring unique flavors and ingredients to recreate ethnic desserts in the form of ice cream.
Industry Implications
1. Food and Beverage - Ice cream manufacturers and other food companies can capitalize on the trend of regional-inspired flavors to offer consumers new and exciting taste experiences.
2. Hospitality and Travel - The cultural fusion of flavors in ice cream can inspire hotels, restaurants, and travel destinations to create unique dessert offerings that attract adventure-seeking consumers.
3. Food Retail - Supermarkets and grocery stores can tap into the trend of ethnic dessert experiences by stocking a variety of ice cream flavors that cater to diverse consumer tastes.
