Category
Business
Occasion Commerce
Trend cluster
Category
Pandan
Dessert
Brands are launching ice cream made to replicate traditional pandan-based desserts.
3.8
Trend score
Trend
What is the Pandan Dessert trend?
Pandan Dessert: Ice cream manufacturers are drawing on the traditional Southeast Asian dishes made with pandan to inspire their recipes. These brands transform the original recipes with additional ingredients—such as coconut milk—that make them more fitting for the sweet, creamy flavor palates of ice cream.
Insight
The consumer insight behind the Pandan Dessert trend
Modern consumerism in Western countries has led to countless product, food, and flavor options. While many regional products have gained global popularity, some more traditional products face challenges in similarly expanding. However, Gen Z and millennial consumers in the West are continually searching for the next food trend to enjoy for themselves and share on social media. As such, brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers.
Trend themes
Themes within the Pandan Dessert trend
Three behaviours holding the trend together01
Regional-Inspired Flavors
Brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers.
02
Cultural Fusion Desserts
Ice cream manufacturers are blending traditional flavors with additional ingredients to create innovative dessert options.
03
Ethnic Dessert Experiences
Brands are exploring unique flavors and ingredients to recreate ethnic desserts in the form of ice cream.
Industry implications
What the Pandan Dessert trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Ice cream manufacturers and other food companies can capitalize on the trend of regional-inspired flavors to offer consumers new and exciting taste experiences.
For
Hospitality and Travel
The cultural fusion of flavors in ice cream can inspire hotels, restaurants, and travel destinations to create unique dessert offerings that attract adventure-seeking consumers.
For
Food Retail
Supermarkets and grocery stores can tap into the trend of ethnic dessert experiences by stocking a variety of ice cream flavors that cater to diverse consumer tastes.
Workshop question
How could your brand tap into its cultural roots to offer a unique product or service to global consumers?
Trend signals
Trend signals for Pandan Dessert
Trend score 3.8 out of 10, from popularity 50%, activity 44%, freshness 19%.
Popularity50%
Activity44%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pandan Dessert trend
5 featured examples from Mar 8 to Dec 4, 2023CategoryLifestyle
Cereal-Inspired Ice Creams
Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Ice cream companies can create nostalgic cereal-inspired flavors to attract new customers and keep existing ones engaged.
CategoryBusiness
Korean Pandan Ice Creams
Noona's Ice Cream Debuted a Pandan-Coconut Flavor Sweet Dessert
Ice cream manufacturers can explore new flavor profiles and ingredients inspired by Asian cuisine, like pandan and palm sugar, to cater to the growing demand for unique and exotic…
CategoryBusiness
Buko Pandan-Flavored Ice Creams
Magnolia Ice Cream Launched an Aromatic Ice Cream in the USA
The introduction of exotic flavors like Buko Pandan presents an opportunity for ice cream manufacturers to expand their product lines and cater to diverse consumer preferences.
CategoryBusiness
Pandan Jelly Ice Creams
Morgenstern's Debuted Coconut Ice Cream with Pandan Rice Jelly
The dessert industry has an opportunity to create unique and culturally-inspired flavors, like the Pandan Playground ice cream, to attract customers seeking new taste experiences.
CategoryBusiness
Traditional Malay-Inspired Ice Creams
The Onde Onde Ice Cream Blends Traditional Flavors
The Onde Onde ice cream launch introduces an innovative and authentic flavor profile to the frozen desserts industry.
