Cereal-Inspired Ice Creams

Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors

Salt & Straw's Cereal-sly Delicious Series is a collection of cereal-inspired ice creams for the month of March 2023. This limited-edition range of ice cream speaks straight to the hearts of cold cereal breakfast fans, whether they like their cereals in the form of puffs, cornflakes or infused with marshmallows.

This series has something for everyone with flavors like Pots of Gold & Rainbows (cereal milk ice cream with rainbow marshmallows) or the vegan-friendly OffLimits Zombie w/ Coconut & Pandan. Other flavors that are explored include rum custard, raisin shortbread, peanut butter brownie and marionberry jam.

Cereal-inspired ice creams are a fun and creative way to enjoy a classic comfort food in a new and exciting way, whether they're consumed on their own or layered together.

Cereal-inspired Products
Opportunity for companies to tap into nostalgia and create unique products that play on the comfort and familiarity of classic breakfast cereals.
Limited-edition Releases
Creating limited-edition flavors or products can generate buzz and excitement among consumers, leading to increased sales and brand awareness.
Vegan-friendly Options
Increasing demand for vegan-friendly options presents an opportunity for companies to create innovative and appealing plant-based products.

Sectors Adopting This

Ice Cream
Ice cream companies can create nostalgic cereal-inspired flavors to attract new customers and keep existing ones engaged.
Cereal
Cereal companies can partner with ice cream brands to create unique cross-promotional products that tap into the nostalgia and comfort of their classic breakfast cereals.
Plant-based Food
Rising demand for vegan-friendly options opens up opportunities for plant-based food companies to develop innovative and appealin dairy-free ice cream alternatives.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 52%
Freshness 16%