Fairmont Hotels & Resorts announced a new sustainability initiative involving some of its signature cocktails. It is incorporating a brand-wide zero-waste approach to its beverages served at its bars and lounges across the globe.
At the world-class Fairmont Waterfront in Vancouver, the signature bespoke cocktail dubbed the Flaming Rosemary Gimlet is now made with rosemary hand-picked from the hotel's rooftop garden. It is also mixed with a signature micro-distilled Waywards gin. Moreover, the Waterfront's kitchen staff created a vertical garden to compost the kitchen's food waste onsite. In Alberta, at the Fairmont Jasper Park Lodge, the hotel partnered with Twin Meadows Organics Farm to create an eco-conscious cocktail called the Love Note made with homemade peach and rosemary syrup.
Image Credit: Fairmont Hotels & Resorts
What Makes This Trend Stand Out
- Sustainable Cocktails
- Hotels and bars are incorporating eco-friendly and sustainable ingredients to their signature cocktails, offering new opportunities for sustainable innovation in the beverage industry
- Zero-waste Beverages
- Zero waste initiatives are becoming popular and applied in the beverage industry by reducing and composting organic waste from ingredients
- Rooftop Gardens for Beverage Ingredients
- Hotels and bars are creating rooftop gardens for the supply of fresh, local ingredients in their cocktails, paving the way for urban agriculture innovation
Sectors Adopting This
- Hospitality
- The hospitality industry is exploring new ways to use sustainable and zero-waste initiatives to serve their guests and enhance their brand experiences
- Beverage
- The beverage industry, particularly the cocktail sector, is innovating by sourcing their ingredients sustainably and reducing organic waste through zero-waste practice
- Urban Agriculture
- The rise of rooftop gardens offers great potential for urban agriculture to thrive and address the supply chain shortcomings of the food and beverage industry
