This summer, it seems that consumers are feeling a little bit more adventurous, as evidenced by the August 2022 beverage trends.
Instead of simple lemonades and iced coffees, many brands are giving consumers even tastier ways to heat the heat. For instance, Dutch Bros recently debuted its new Cookie Dough Cold Brew and Cookie Dough Freeze, both of which feature cold brew (regular or nitro), chocolate milk, and chocolate chip cookie dough flavoring. For something even more unique, Starbucks just launched a new coconut yogurt-based drink in South Korea.
In fact, consumers seem so excited about new offerings that they're even willing to try drinks with no identifiable flavor at all. As the August 2022 beverage trends reveal, Burger King's new mystery-flavored 'Frozen What The Fanta' drink is one of the summer's hottest commodities.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
