Just in time for the warm weather, Ruffino is helping Canadians experience Italy in the comforts of their own home with the introduction of the new Aqua di Venus Rosé. Known as "water of Venus," the new rosé boasts a bouquet of complex floral notes, herbal overtones, and balanced acidity. Aqua di Venus Rosé is produced along the Maremma Coast, which embodies Tuscany's wild and sophisticated soul.
“Food and atmosphere are as important as quality wine when it comes to creating a relaxing environment for friends and lovers to come together. The Tuscan terrazza experience combines simple foods from the land – fresh vegetables, herbs, marmalades and, of course, wine – along with natural elements such as lemon and olive trees, terracotta clay and planters,” says Francesco Sorelli, Ruffino Brand Experience Director. “Refreshing summer wines contribute to enjoying the season and enhance home aperitivo.”
Consumers can find Aqua di Venus Rosé across Ontario for an SRP of $24.95.
Key Themes Behind This Trend
- Terrazza-inspired Rosés
- Opportunity to develop a line of rosés inspired by different Italian regions and the distinct terrazza experience to tap into consumers' desires for an authentic taste of Italy.
- Virtual Tasting Experiences
- Opportunity to create virtual tasting experiences that immerse consumers in the Tuscan terrazza experience and showcase rosés as the perfect refreshing summer wines for home aperitivo.
- Global Rosé Trends
- Opportunity to research and stay up-to-date on global rosé trends to ensure that new rosé offerings are aligned with consumer preferences and demand, especially during peak summer season.
Where This Applies
- Wine
- Wine producers can leverage the Tuscan terrazza experience to create unique rosé offerings and develop virtual tasting experiences to showcase their product.
- Hospitality
- Hospitality and tourism businesses can use the Tuscan terrazza experience to promote their brand and offerings as a way for consumers to experience the culture and flavors of Italy without traveling.
- Food
- Food manufacturers and suppliers can create complementary products like fresh vegetables, herbs, and marmalades to pair with the Tuscan terrazza-inspired rosés and enhance the overall experience of home aperitivo.
