Tuscany-Based Classic Red Wines

Ruffino Modus Wine is Sure to Delight this Holiday Season

If you're looking to add some Italian flair to your holiday menu, Ruffino Modus is the perfect choice. This classic red wine hails from Tuscany, known for its rich culinary traditions and vibrant way of life. A recent survey showed that 67% of Canadians are looking to incorporate Italian inspiration into their holiday meals, and Ruffino Modus is the perfect answer to that desire.

Full-bodied and bursting with ripe fruit and spice flavors, a glass of Ruffino Modus will transport you to the rolling hills of Tuscany with just a single sip. It's the perfect way to add some Italian flair to your holiday gatherings, whether you're hosting a festive dinner party or just enjoying a quiet evening at home.

Italian-inspired Holiday Meals
As Canadians desire Italian-inspired holiday meals, businesses can capitalize on this trend by offering authentic Italian cuisine and wine options.
Classic Red Wine
As consumers seek classic red wines, businesses can innovate by creating unique blends, aging processes and packaging options.
Wine Tourism
As consumers become more interested in the origins of their wine, businesses can create wine tourism experiences in Tuscany and other popular wine regions.

Sectors Adopting This

Food and Beverage
Restaurants and catering businesses can capitalize on the trend of Italian-inspired holiday meals by creating authentic Italian menus and wine pairings.
Wine
Wine companies can innovate by creating unique, classic red wine blends, different aging processes and packaging options that attract the growing consumer's interest in wine.
Tourism
Tourism businesses can create wine tourism experiences in popular wine regions for consumers interested in the origins of their wine.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 17%
Freshness 15%