Native Root was founded by Ervin Liz, a third-generation Indigenous farmer who was raised learning about the environment and crops of Colombia.
Native Root delivers ethically sourced and exceptionally tasty coffee, sourced from Ervin's family farm and the farms of his neighbors. The brand is essentially on a mission "to connect craft coffee lovers to Colombian coffee farmers." In the process, the brand aims to financially compensate producers for their hard work while introducing consumers to the highest quality of Colombian coffee.
Native Root's subscription model is convenient and affordable. The unique offerings include blends like Elder Stone (a sweet and medium body option with citrus acidity) and Bourbon Yellow Honey (a more delicate blend that builds on the citrus acidity with notes of vanilla, almonds, coffee flowers, and jasmine).
Image Credit: Native Root
What Makes This Trend Stand Out
- Indigenous Subscription Services
- Exploring the possibilities of subscription services based on ethically sourced products from indigenous communities offers disruptive potential for a sustainable future of commerce.
- Direct-to-consumer Ethically Sourced Coffee
- Enabling coffee farmers to disrupt conventional commerce channels by connecting directly with consumers through platforms such as Native Root could offer powerful new opportunities for generating income and sustainably reducing poverty.
- Localization of Coffee Sourcing
- The potential for small-scale local coffee farms to reach a global market through businesses such as Native Root highlights the importance of supporting sustainable, localized agriculture in the face of increasing globalization and industrialization of the food industry.
Sectors Adopting This
- Fair Trade Coffee
- The fair trade coffee industry has the potential to expand into more direct-to-consumer models and offer customizable subscription services to consumers looking for more ethical coffee options.
- Indigenous Entrepreneurship
- The growth of indigenous entrepreneurship through companies such as Native Root presents an exciting opportunity to support local communities and diversify the global economy.
- E-commerce for Agricultural Products
- The use of e-commerce platforms to directly connect agricultural producers with consumers presents a significant opportunity for the agricultural industry to reduce waste, generate more income, and support local communities.
