From sophisticated experiences to playful packaging designs, the August 2022 branding round-up spotlights innovative and engaging strategies that are sure to capture attention.
For those looking to experience something unique, Hereward Farms—a lavender farm near Orangeville, Ontario—has partnered with the Olive Box to create a relaxing escape. Individuals gain the opportunity to enjoy a beautiful property, enhanced with the smell and visual pleasures of the lavender plant, survey Hereward Farms' farm-to-skin products, and feast on a curated charcuterie box and wine.
When it comes to luxury, perfume makers stand out in the August 2022 branding round-up. Fashion house Salvatore Ferragamo, for instance, celebrates its 10th anniversary with the beautifully packaged Signorina Fragrance Collection. Meanwhile, Dolce&Gabbana channel the essence of the "modern king" in both fragrance and aesthetics.
Individuals who are more playful at heart will certainly enjoy the cartoon-inspired packaging of POW's Magic Matcha with Turmeric drink.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
