Top 100 Branding Trends in August

From Lavender Farm Picnics to Candy-Inspired Ice Lollies

— August 28, 2022 — Marketing
From sophisticated experiences to playful packaging designs, the August 2022 branding round-up spotlights innovative and engaging strategies that are sure to capture attention.

For those looking to experience something unique, Hereward Farms—a lavender farm near Orangeville, Ontario—has partnered with the Olive Box to create a relaxing escape. Individuals gain the opportunity to enjoy a beautiful property, enhanced with the smell and visual pleasures of the lavender plant, survey Hereward Farms' farm-to-skin products, and feast on a curated charcuterie box and wine.

When it comes to luxury, perfume makers stand out in the August 2022 branding round-up. Fashion house Salvatore Ferragamo, for instance, celebrates its 10th anniversary with the beautifully packaged Signorina Fragrance Collection. Meanwhile, Dolce&Gabbana channel the essence of the "modern king" in both fragrance and aesthetics.

Individuals who are more playful at heart will certainly enjoy the cartoon-inspired packaging of POW's Magic Matcha with Turmeric drink.
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Popularity
Activity
Freshness
99
Plant-Based Spiced Sauces
Plant-Based Spiced Sauces
The Real Good Spicy BBQ Sauce Has 70% Less Sugar Than Alternatives
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98
Sophisticated Double Barrel-Aged Tequilas
Sophisticated Double Barrel-Aged Tequilas
Código 1530 George Strait is a Limited-edition Offering
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97
Celebrity-Approved Playlists
Celebrity-Approved Playlists
Dwayne Johnson Has Created a Music Playlist to Fuel Your Summer
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96
Non-Alcoholic Cucumber Bubblies
Non-Alcoholic Cucumber Bubblies
DRY Sparkling Presents a Refreshing No-Alcohol Drinking Option
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95
Playful Face Cleanser Packaging
Playful Face Cleanser Packaging
Somebody Offers the Everyday Invigorating Face Cleanser
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94
Olive Oil Subscription Services
Olive Oil Subscription Services
Kosterina Offers Its Unique & High-Quality EVOO as a Subscription
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93
80s Teen Film Cosmetics
80s Teen Film Cosmetics
The Physicians Formula ‘The Breakfast Club’ Collection is Available Now
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92
Indigenous Coffee Subscription Services
Indigenous Coffee Subscription Services
Native Root Offers Authentic Tastes of Colombian Coffees
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91
Southeast Asian Esports Partnerships
Southeast Asian Esports Partnerships
Ampverse Partnered with SPORTFIVE for Commercial Management
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90
Modern Omega Fish Oils
Modern Omega Fish Oils
Kion's Fish Oil Supports Brain and Heart Health, as Well as Joint Mobility
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89
Convenient Plant-Based Food Ranges
Convenient Plant-Based Food Ranges
The THIS Food-to-Go Range Includes Three Sandwiches and More
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88
Updated Automaker Emblems
Updated Automaker Emblems
Aston Martin Debuted its Latest Emblem Revision for Enhanced Clarity
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87
Energizing Sparkling Waters
Energizing Sparkling Waters
Dram's Cardamom & Black Tea Sparkling Water is Award-Winning
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86
Crispy Dried Peach Snacks
Crispy Dried Peach Snacks
RIND Snacks Peach Chips are Limited-Edition and Packed with Flavor
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85
Dessert-Inspired Waxing Dots
Dessert-Inspired Waxing Dots
Nad’s Professional Wax Beads Elevate the Waxing at Home
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84
Anti-Waste Dairy Branding
Anti-Waste Dairy Branding
Co-op Milk Branding Tells Patrons to Freeze the Product and Not Waste
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83
Relaunched Meat-Free Food Brands
Relaunched Meat-Free Food Brands
The Birds Eye Green Cuisine Brand is Showing Off New Branding
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82
Amino Acid Powders
Amino Acid Powders
Kion's Aminos Powder Can Deliver a Much-Needed Energy Boost
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81
Christmasy Cartoon Villain Creamers
Christmasy Cartoon Villain Creamers
These International DelightHoliday Creamers are Flavorful
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80
Low-THC CBD Gummies
Low-THC CBD Gummies
The CBD Living Full-Spectrum CBD + THC Gummies are Effective
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79
Deep Acne Relief Cosmetics
Deep Acne Relief Cosmetics
The Murad Deep Relief Acne Treatment Targets Concerns
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78
Lavender Farm Picnics
Lavender Farm Picnics
Hereward Farms Partnered with the Olive Box for a Unique Experience
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77
Probiotic Fermented Lemonades
Probiotic Fermented Lemonades
The KeVita Sparkling Probiotic Lemonades Come in Two Flavors
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76
Collaborative Breakfast Cookies
Collaborative Breakfast Cookies
Crumbl and Kellogg Co. Released a Limited-Time Pop-Tart Cookie
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75
Lifestyle-Conscious Food Product Launches
Lifestyle-Conscious Food Product Launches
Epicurium is Debuting 16 New Healthy Snacks and Drinks
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74
Easy-to-Prepare Meal Kits
Easy-to-Prepare Meal Kits
The Betty Crocker Meal Kit Range From General Mills is Expansive
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73
Fashion Brand Cocktails
Fashion Brand Cocktails
The Gucci Elisir d'Elicriso Cocktail is Made with Local Botanicals
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72
Plant-Powered Baby Formulas
Plant-Powered Baby Formulas
These Danone Dairy and Plants Blend Infant Formulas are Balanced
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71
Asymmetrical Multiplayer Games
Asymmetrical Multiplayer Games
Dragon Ball: The Breakers Challenges Players to Evade Villains
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70
Made-to-Play Songstress Makeup
Made-to-Play Songstress Makeup
af94 Makeup From Halsey is Arriving Exclusively at Walmart
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69
High-Oil Body Lotions
High-Oil Body Lotions
The Bio-Oil Body Lotion Has a Lightweight, Non-Greasy Formula
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68
Aerated Salted Caramel Chocolates
Aerated Salted Caramel Chocolates
Wispa Gold Salted Caramel is Limited-Edition
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67
Metaverse Education Series
Metaverse Education Series
Meta Taps Keke Palmer for Its New 'Are We There Yet?' Series
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66
Easy-to-Eat Dairy-Free Kid Yogurts
Easy-to-Eat Dairy-Free Kid Yogurts
The Collective Suckies Dairy-Free Children Yogurts are Tasty
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65
Taste-Exploring Bundle Boxes
Taste-Exploring Bundle Boxes
eat2explore's Explore Asia! Box Includes the Taste of Five Countries
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64
3D On-Screen Cinema Ads
3D On-Screen Cinema Ads
PVR Launches New Experiential Theatre Activation for Maruti Suzuki
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63
AR-Enabled Tennis Experiences
AR-Enabled Tennis Experiences
Vodafone and Snapchat Debut Digital Activation to Promote Wimbledon
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62
Empowering Modern Fragrances
Empowering Modern Fragrances
Ferragamo's Olfactory Statement for Men Activates the Senses
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61
Roasted Coffee Mochi Treats
Roasted Coffee Mochi Treats
Little Moons Iced Latte Coffee Has a Rich Flavor
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60
Soothing Functional Skincare Products
Soothing Functional Skincare Products
These CeraVe Skincare Products are Sensitive Skin-Suitable
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59
Candy-Inspired Ice Lollies
Candy-Inspired Ice Lollies
The Fruit-tella Ice Lollies are Made with Real Fruit Juice
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58
Targeted Probiotic Supplements
Targeted Probiotic Supplements
Garden of Life’s Triple Action Dr. Formulated Probiotics are Clean
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57
Packaged Fruit Range Expansions
Packaged Fruit Range Expansions
Dole Fruit in Juice Cups Now Come in Two New Varieties
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56
Prepackaged Snickerdoodle Snack Cakes
Prepackaged Snickerdoodle Snack Cakes
The Little Debbie Snickerdoodle Creme Pies are Arriving Now
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55
Sun-Powered Watches
Sun-Powered Watches
CA Watch Co Releases new Solar-Powered Field Watch
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54
Fruit-Powered Children's Snacks
Fruit-Powered Children's Snacks
The Fruit Factory Fruit Twists Kids Snack Comes in Four Flavors
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53
Billionaire-Shaped Ice Pops
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
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52
Enthusiastic Luxurious Fragrances
Enthusiastic Luxurious Fragrances
Veronique Gabai's Eau du Jour Blends Citrus and Soft Wood
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51
High-Quality Comfort Food Spices
High-Quality Comfort Food Spices
Spiceology Partners Up with Chef Alvin Cailan for Flavor Szn
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50
Cognitive Support Coffees
Cognitive Support Coffees
The Four Sigmatic Think Cold Brew Ground Coffee is Easy to Prepare
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49
Street Food-Flavored Instant Noodles
Street Food-Flavored Instant Noodles
Pot Noodle Doner Kebab Offers a Familiar Flavor Experience
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48
Water-Enhanced Cedarwood Fragrances
Water-Enhanced Cedarwood Fragrances
Issey Miyake's Perfumes Celebrate the Collision of Elements
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47
Bake-in-Pack Pastry Products
Bake-in-Pack Pastry Products
Savour It! Toasties From Country Choice are Easy to Prepare
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46
In-Store TikTok Talent Shows
In-Store TikTok Talent Shows
Superdrug and TikTok Launch an In-Store Talent Show Called #SuperShow
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45
Fruity High-Fiber Flapjack Snacks
Fruity High-Fiber Flapjack Snacks
The McVitie's Go Ahead FibreJacks Come in Two Flavors
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44
Flavor-Enhanced Healthy Gumdrops
Flavor-Enhanced Healthy Gumdrops
Kencko's Gumdrops are Made with Pure Fruits and Vegetables
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43
Wellness-Complementing Supplement Lines
Wellness-Complementing Supplement Lines
The Centrum Benefits Supplements Support Full-Body Health
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42
Protein-Rich Low-Sugar Cereals
Protein-Rich Low-Sugar Cereals
The BRAVE Super Hoops Cereal is Made with Pulses
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41
Gaming Crossover Events
Gaming Crossover Events
Dead by Daylight Launched a Set of 'Attack on Titan' In-Game Items
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40
Drinker-Targeted Vitamin Supplements
Drinker-Targeted Vitamin Supplements
The Cheers Multi Supplement Supports Those Who Like to Drink
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39
Curated Matcha Bundle Boxes
Curated Matcha Bundle Boxes
Bokksu's Matcha Box is Filled with Matcha-Flavored Innovations
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38
Gaming-Themed Makeup Collections
Gaming-Themed Makeup Collections
The e.l.f. Cosmetics 'Game Up' Collection is Vibrant
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37
Secretive Chocolate Bar Competitions
Secretive Chocolate Bar Competitions
The Cadbury Mystery Bars Have a Secret Filling Inside
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36
Candy-Inspired Gift Boxes
Candy-Inspired Gift Boxes
The Candy Club Offers a Range of Products to Satisfy One's Sweet Tooth
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35
Vodka-Movie Crossover Campaigns
Vodka-Movie Crossover Campaigns
SKYY Vodka Debuts a Campaign Centered Around Jordan Peele's 'Nope'
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34
Raindrop-Inspired Fragrance Journeys
Raindrop-Inspired Fragrance Journeys
The Lates Issey Miyake Perfume Evokes Springtime Rain
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33
Indulgent Breakfast Oat Cereals
Indulgent Breakfast Oat Cereals
These New Quaker Instant Quaker Oats Come in Two Flavors
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32
BBQ-Scented Lip Glosses
BBQ-Scented Lip Glosses
Saucy Gloss by Applebee's & Winky Lux Takes After Wing Sauce Flavors
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31
Tropically Inspired Snack Cakes
Tropically Inspired Snack Cakes
Hostess Tropical Blast Twinkies are a Summertime Exclusive
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30
Candy-Inspired Celebrity Sneakers
Candy-Inspired Celebrity Sneakers
Jimmy Fallon and MSCHF Released a Gobstopper-Inspired Sneaker
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29
Plant-Powered Caffeinated Snack Bars
Plant-Powered Caffeinated Snack Bars
Verb Energy Offers a S'mores Flavor of Its Snack Bars
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28
Caravan-Shaped Artist Studios
Caravan-Shaped Artist Studios
Brinkworth & the Wilson Brothers Design an Artist Residency in Milan
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27
Turmeric-Enhanced Adaptogenic Matcha Drinks
Turmeric-Enhanced Adaptogenic Matcha Drinks
Pow Packs Powerful Ingredients in This Drinking Mix
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26
Shoppable Reality TV Shows
Shoppable Reality TV Shows
NBCU's Peacock Will introduce Shoppable TV for 'Love Island USA'
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25
Customizable Dose THC Gummies
Customizable Dose THC Gummies
The Curaleaf Plant Precision Edibles Come in Four Varieties
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24
Playful Hydration Campaigns
Playful Hydration Campaigns
Liquid I.V.'s Fuel Your Play Encourages Hydration for Everyone
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23
Citrus-Forward Tangy Snack Chips
Citrus-Forward Tangy Snack Chips
Doritos Tangy Tamarind is a First of its Kind for the US Market
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22
Grocery Delivery Clothing Collections
Grocery Delivery Clothing Collections
Instacart Taps Designer Anwar Carrot to Release New Apparel
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21
Hydrating Protein-Packed Drinks
Hydrating Protein-Packed Drinks
The New Upbeat Protein Drinks Have a Clear Formulation
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20
Sugar-Free Low-Proof Vodkas
Sugar-Free Low-Proof Vodkas
Body Vodka is 10-Times Distilled and Has Touch of Agave Nectar
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19
Foot Health Sandal Campaigns
Foot Health Sandal Campaigns
Birkenstock Debuts New Three-Part Documentary, 'Ugly for a Reason'
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18
Dog Skincare Lines
Dog Skincare Lines
Puppington™ Aims to Help Dogs Live Happier and Healthier Lives
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17
Post-Run CBD Gummies
Post-Run CBD Gummies
Joggy Re-Chargies Help Runners Restore After a Jog
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16
Celebratory Luxury Perfume Launches
Celebratory Luxury Perfume Launches
Salvatore Ferragamo's Signorina Fragrance Line is Breathtaking
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15
Jelly Bean-Flavored Health Supplements
Jelly Bean-Flavored Health Supplements
The MYPROTEIN Jelly Belly Products are Limited-Edition
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14
Comic Book Character Cereals
Comic Book Character Cereals
Quaker Just Released New DC Strong Berry Cap'n Crunch Cereal
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13
Sophisticated Modern Man Fragrances
Sophisticated Modern Man Fragrances
These Perfumes by Dolce&Gabbana Embody the Epitome of Elegance
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12
Cocktail-Inspired Personal Care Products
Cocktail-Inspired Personal Care Products
The Native Paradise Found Collection is Aromatic
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11
Snack-Inspired Fashion Collabs
Snack-Inspired Fashion Collabs
7-Eleven is Dropping Collaborations with Fan-Favorite Brands
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10
Dual-Serving Frozen Meals
Dual-Serving Frozen Meals
Marie Callender's Duos Offers Two Different Recipes in One
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9
Social Media Influencer Perfumes
Social Media Influencer Perfumes
Charli D'Amelio Born Dreamer Has Notes of Pear and Jasmine
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8
Minty Toothpaste Tablets
Minty Toothpaste Tablets
Bite's Fresh Mint Toothpaste Bits Naturally Whiten One's Teeth
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7
Cocoa-Based Couture Dresses
Cocoa-Based Couture Dresses
The Magnum Vegan Dress Was Made from Cocoa Beans
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6
Sexual Wellness Anniversary Sales
Sexual Wellness Anniversary Sales
Foria Was Included in the Nordstrom Anniversary Sale This Year
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5
Colorful Back-to-School Collections
Colorful Back-to-School Collections
Sprayground Released Over 100 New Designs & Collaborations
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4
Frozen Treat-Inspired Nail Polishes
Frozen Treat-Inspired Nail Polishes
The Sally Hansen Miracle Gel Summer Neon Collection is Vibrant
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3
Vegan Subscription Supplement Lines
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
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2
Lingerie Body Positivity Campaigns
Lingerie Body Positivity Campaigns
The Gossard 'I Am Enough' Campaign Embraces All Bodies
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1
Exclusive Modern Electric Kettles
Exclusive Modern Electric Kettles
The Great Fellow Kettle is a "Playful Countertop Companion"
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